Parag Milk Foods Ltd., one of India’s leading dairy FMCG and nutrition companies, has announced the elevation of Nitin Kanodia as Business Head of Avvatar, its rapidly growing sports and active nutrition brand. This strategic move underlines Parag’s strong belief in grooming internal talent and fostering leaders who exemplify its core values of performance, purpose, and passion.

A Chartered Accountant by training, Nitin joined Parag Milk Foods with a robust foundation in financial strategy and operations. Over time, he displayed remarkable agility, moving beyond the world of numbers to take on roles in marketing and brand building. His leadership has been instrumental in crafting impactful campaigns and positioning Avvatar as a credible, homegrown challenger to global protein brands—cementing consumer trust and driving the brand’s expansion in India’s health and wellness market.

Speaking on his new role, Nitin Kanodia shared,

“It has been an incredible journey — from decoding balance sheets to now decoding the minds of modern consumers. Avvatar is not just a product; it’s a mission to bridge India’s protein gap with clean, effective, and trusted nutrition. I look forward to scaling this brand to new heights, building stronger consumer trust, and innovating across formats.”

Akshali Shah, Executive Director, Parag Milk Foods Ltd., echoed these sentiments, saying,

“At Parag, we believe that when individuals grow, the organisation grows with them. Our culture is built on recognising performance, empowering potential, and giving people the freedom to evolve across functions and roles. Nitin’s progression from finance to marketing to now leading a high-growth brand like Avvatar is a reflection of this belief. We’re equally focused on bringing in strong leadership talent from outside and nurturing promising individuals from within. This balance is helping us build a future-ready organisation that values entrepreneurship, agility, and accountability at every level.”

As India witnesses a growing shift toward health-conscious lifestyles and protein-rich diets, Avvatar stands poised to play a pivotal role in this wellness transformation. With forward-thinking leadership and a talent-first approach, Parag Milk Foods continues to set benchmarks not only in product innovation but also in building a workplace where passion seamlessly meets purpose.