Gajendra Singh Shekhawat Takes Charge as New Union Minister of Culture and Tourism

By Nithyakala Neelakandan

Published on June 12, 2024

In a recent cabinet reshuffle, Gajendra Singh Shekhawat has been appointed as the new Union Minister of Culture and Tourism, marking a significant change in the leadership of these crucial sectors. Shekhawat, the Member of Parliament representing Jodhpur, previously served as the Minister of Jal Shakti in Prime Minister Narendra Modi’s government.

Shekhawat, who won his seat in the Lok Sabha by a substantial margin, brings extensive experience to his new role. His political journey includes a term as the Union Minister of State for Agriculture and Farmers’ Welfare from 2017 to 2019 before taking over the Jal Shakti Ministry. This new appointment underscores his rising prominence within the BJP and the trust placed in him by Prime Minister Modi.

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Upon his appointment, Shekhawat expressed his gratitude and commitment to advancing India's cultural and tourism sectors. He highlighted the importance of these areas in India's development and emphasized his dedication to ensuring that the benefits of growth reach every segment of society. His vision includes leveraging India's rich cultural heritage and diverse tourism potential to build a more connected and developed nation.

Joining Shekhawat in the Tourism Ministry is Suresh Gopi, a notable actor and politician from Kerala, who has been appointed as the Minister of State for Tourism. This marks a significant achievement for the BJP in Kerala. Additionally, Rao Inderjit Singh will support Shekhawat in the Culture Ministry while also managing the Ministry of Statistics and Programme Implementation.

This reshuffle, part of Modi's third term, aims to enhance governance and efficiency across key sectors. It retains several senior ministers in crucial roles, ensuring stability and continuity in the government’s core functions. Shekhawat’s appointment is particularly noteworthy for the tourism industry, given his roots in Rajasthan, a state known for its vibrant tourism sector.

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The hospitality and tourism industry has responded positively to Shekhawat’s appointment. Leaders in the industry, such as KB Kachru of the Hotel Association of India, have expressed optimism about his ability to foster growth and attract investment. The sector is hopeful that under Shekhawat’s leadership, tourism will be recognized for its potential to generate employment and boost the economy.

Shekhawat’s immediate focus will be on implementing policies that enhance India’s cultural and tourism offerings, aiming to position the country as a top global destination. His leadership is expected to bring a balanced approach to both cultural and leisure tourism, driving progress and development in these vital sectors.


Regent Seven Seas Cruises® Launches ‘In Pursuit of Perfection’ Campaign

By Nithyakala Neelakandan

Published on November 17, 2024

Regent Seven Seas Cruises®, a leader in ultra-luxury cruising, has introduced its latest campaign, In Pursuit of Perfection, which offers a unique glimpse into the behind-the-scenes efforts that contribute to its exceptional guest experiences. The campaign highlights the dedication of the team members who ensure every detail, no matter how small, enhances the luxury journey.

“At Regent Seven Seas Cruises, we strive to continuously exceed the expectations of our discerning guests, perfecting even the smallest of details because every element, no matter how small, contributes to an unforgettable journey,” said Andrea DeMarco, President of Regent Seven Seas Cruises. “Heartfelt hospitality is at the center of what we do, and our dedicated crew and shoreside teams are the ones who ensure the highest of standards from the moment our guests step on board. In Pursuit of Perfection is a behind-the-scenes look at the onboard secrets and a celebration of our valued team members.”

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The campaign showcases the craftsmanship behind creating The Most Inclusive Luxury Experience®. Through a mix of digital brochures, online videos, and podcasts, In Pursuit of Perfection tells the stories of Regent’s team members, including Senior Vice President of Hotel Operations, Franco Semeraro, who has been with the cruise line since its inception in 1992; Vice President of Hotel Operations, Steph Armengol, who joined in 2000; and Vice President of Food & Beverage, Bernhard Klotz, a team member for over 25 years.

Franco Semeraro emphasized the hard work behind the luxury experience, saying, “In Pursuit of Perfection is a tribute to the incredible hard work that happens behind the scenes. I couldn’t be prouder of our team — each member plays a vital role in crafting moments that stay with our guests long after they’ve disembarked.”

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The campaign also extends to podcasts, beginning with a feature on Food with Mark Bittman. Regent’s Executive Culinary Director, Wolfgang Maier, will reveal secrets behind the cruise line’s award-winning culinary offerings. The episode will be available for download starting November 20.

This initiative builds on Regent’s 30-year legacy of offering unmatched luxury experiences. From all-suite accommodations with private balconies to gourmet dining, enriching entertainment, and unlimited shore excursions, Regent continues to deliver on its promise of luxurious and personalized travel.


Norwegian Cruise Line Unveils Fall-Winter 2026/27 Voyages During Black Friday Sale

By Nithyakala Neelakandan

Published on November 16, 2024

Norwegian Cruise Line (NCL), renowned for its innovative approach to global cruise travel, has launched over 400 new voyages for the fall-winter 2026/27 season during its ongoing Black Friday Sale. The promotion offers 50% off all published sailings, providing travelers with an opportunity to plan their dream cruises at discounted rates.

The new itineraries span 11 regions, including the Caribbean, Bermuda, Bahamas, Mexican Riviera, and Asia, among others. With voyages scheduled from September 2026 to April 2027, guests can depart from 20 unique ports and explore nearly 100 destinations across 38 countries.

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Enhanced Offerings with “More At Sea”

Guests can further enhance their cruise experience by combining the Black Friday savings with NCL’s More At Sea™ package, available on voyages beginning January 1, 2025. This package includes elevated amenities such as:

  • 45% more premium spirit brands like Grey Goose Vodka and Hendrick’s Gin.
  • Over 100 specialty cocktails offered across 80+ bars.
  • Additional specialty dining options on voyages of seven days or longer.
  • Extended Wi-Fi access powered by Starlink.
  • $50 shore excursion credits.
  • Free airfare for a second guest and complimentary fares for third and fourth guests on select cruises.

Highlights of Fall-Winter 2026/27 Voyages

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Caribbean Adventures:

Fifteen NCL ships will offer sailings from ports such as Miami, New Orleans, New York City, and Galveston.

Newer ships like Norwegian Prima, Viva, Aqua, and Luna will offer itineraries to popular destinations, including NCL’s private islands, Harvest Caye (Belize) and Great Stirrup Cay (Bahamas).

Mexican Riviera:

Norwegian Encore will debut its full season of seven-day roundtrips from Los Angeles.

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Asia Exploration:

Norwegian Jade will return to Asia for the first time since 2019/20, with 16 open-jaw voyages between ports like Incheon, Hong Kong, and Singapore.

Australia and New Zealand:

Norwegian Spirit will offer cruises from Sydney, including wine-themed voyages and shorter four-day trips to Hobart, Tasmania.

Bahamas Getaways:

Norwegian Joy will begin its first-ever three- and four-day Bahamas cruises from Miami in November 2026.

Norwegian Getaway will continue offering three- to five-day cruises from Miami and Port Canaveral, extending through April 2027.

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Puerto Rico and Philadelphia:

Norwegian Breakaway will debut from San Juan with seven-day Southern Caribbean voyages.

Norwegian Pearl will operate from Philadelphia, extending its Caribbean itineraries through March 2027.

Leadership Perspective

David J. Herrera, President of NCL, expressed excitement about the expanded offerings:

“With our new fall-winter 2026/27 itineraries, we’re thrilled to provide guests with more options, destinations, and cutting-edge ships. The holiday season is the perfect time to plan while enjoying exceptional value.”

For more details or to book, travelers can visit NCL’s website.


Haldiram’s Launches New TV Campaign, “Mithai Khao Aur Happy Shappy Ho Jao”

By Nithyakala Neelakandan

Published on October 9, 2024

Haldiram’s, one of India’s leading sweets and snacks brands, has unveiled its latest television campaign titled “Haldiram’s mithai khao aur happy shappy ho jao”, under the hashtag #MithaiHotTohBasHaldirams. This campaign showcases Haldiram’s extensive range of premium gifting mithai, just in time for the festive season. The campaign encourages consumers to not only enjoy sweets during celebrations but also to create joyful moments by indulging in Haldiram’s mithai.

The TV ad highlights a wide selection of Haldiram’s popular products, including the Imperial Joy Box, Royal Heritage Box, Kaju Katli, Motichoor Ladoo, Gulab Jamun, and Rasgulla, among others. Through this campaign, the company aims to emphasize the role of its premium sweets in uplifting every occasion, making each moment sweeter and more memorable.

Launching as the festive season kicks off across India, the campaign brings forward the message that you don’t need to wait for a special occasion to enjoy mithai—sweets can make any day happier. This idea is creatively captured in a catchy and vibrant song that conveys the joy and togetherness of enjoying sweets with loved ones. The campaign will be visible across multiple platforms, including television, print, digital media, and outdoor advertisements.

Divya Batra, Head of Marketing at Haldiram’s, said, "We want to highlight that mithai is not just a treat for festivals but can bring happiness into everyday life. Our gifting range is the perfect way to spread this joy to friends and family every day. That’s why we say—Khushkhabri ka wait mat karo, Haldiram’s mithai khao aur happy shappy ho jao. Mithai ho toh bas Haldiram’s!"

This new campaign reinforces Haldiram’s leadership in the mithai gifting market, positioning the brand as the go-to choice for sweet gifts that connect families and friends during the festive season. The brand continues to expand its reach and cater to the growing demand for high-quality sweets, making every celebration a little sweeter.

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