AJIO has launched its first-ever AJIO LUXE store in Delhi NCR at Ambience Mall Vasant Kunj, marking a major step in the brand’s offline retail expansion strategy.

The new store introduces a curated luxury and premium fashion experience, featuring a mix of international and Indian labels across fashion, footwear, accessories, and lifestyle categories. Designed as an immersive retail space, the outlet reflects the growing consumer demand for experience-led and elevated shopping formats in the Delhi NCR region.

The launch further strengthens Ambience Mall Vasant Kunj’s positioning as a key destination for premium and bridge-to-luxury retail in North India. The mall has recently expanded its portfolio with several global and high-end brands, reinforcing its appeal among aspirational and affluent shoppers.

Speaking on the launch, Arjun Gehlot highlighted that luxury retail is increasingly being driven by immersive consumer experiences, and noted that AJIO LUXE aligns with evolving shopping expectations focused on curation and engagement beyond traditional retail formats.

Over time, Ambience Mall has emerged as a leading lifestyle hub in Delhi NCR, housing a strong mix of luxury retail, fashion, dining, and entertainment offerings. Existing premium brands at the mall include The Collective, Brooks Brothers, Kapoor Watch Company, True Religion, Diesel, and Tira, among others.

With this launch, AJIO LUXE aims to bridge digital-first retail sophistication with an in-store luxury experience, targeting fashion-conscious consumers and young aspirational shoppers across the region.

Continuing its growth across the Eastern Himalayan region, Summit Hotels & Resorts has announced the addition of Rungkhung Village Resort in Dirang, Arunachal Pradesh. Launched under The Signature Collection, the new property marks the brand’s continued focus on expanding into emerging destinations with growing tourism potential.

Nestled in the picturesque Dirang Valley and overlooking the Kameng River, the resort has been designed as a boutique mountain retreat surrounded by misty hills, layered valleys, and scenic natural landscapes. Blending local Arunachali influences with modern comforts, the property is aimed at travellers seeking peaceful and experience-driven stays.

The resort offers a range of thoughtfully designed rooms and suites, including Premium View Rooms and Junior Suites. Each accommodation comes with private balconies opening to panoramic views of the river and surrounding valley. Designed with warm interiors, soft textures, and contemporary amenities, the stay experience balances comfort with a strong sense of place.

Food experiences at the resort revolve around an all-day dining restaurant serving a mix of multi-cuisine offerings along with regional Northeast specialities. Guests can enjoy meals while taking in scenic valley views. The property also features landscaped gardens, bonfire setups, and outdoor relaxation spaces that encourage visitors to connect with nature.

Guests staying at the retreat can also take part in curated local experiences and nature-led activities. With its spacious layout and focus on privacy, the property is positioned as a peaceful escape for travellers looking beyond crowded hill destinations.

Commenting on the addition, Sumit Mitruka, CEO, Summit Hotels & Resorts, said, "Dirang is an emerging destination with immense natural appeal, and we see growing interest from travellers looking for less crowded, experience-driven locations. Our approach has been to create a property that stays true to the destination while offering the comfort and consistency that guests expect from the Summit brand."

The launch of Rungkhung Village Resort reflects Summit Hotels & Resorts continued effort to strengthen its portfolio of boutique properties across the Eastern Himalayan belt, with a focus on destination-led hospitality and experiential travel.

Tata Chemicals’ CSR initiative Okhai has launched its latest Ajrakh collection, a contemporary reinterpretation of one of India’s oldest and most celebrated textile traditions rooted in the craft heritage of Kutch.

The collection has been developed in collaboration with artisan designer Mubin Khatri and his team from Dhamadka, bringing together traditional craftsmanship and modern design across 19 handcrafted garments. The line has been developed over eight months, focusing on blending heritage techniques with contemporary silhouettes and print innovations.

Crafted in breathable cotton and cotton twill, the collection uses natural dyes and traditional methods such as pothai, where fabrics are hand-painted using natural colours. It also experiments with reimagined block-print techniques, separating outlines and filler blocks to create more dynamic and versatile patterns.

A notable innovation in the collection is the use of Ajrakh on twill cotton denim, offering a modern interpretation of the craft while retaining its cultural identity.

Speaking about the launch, Manorath Dhillon said Ajrakh is deeply rooted in history and community, and the collection aims to evolve the craft for contemporary wardrobes while preserving its authenticity.

Sustainability remains central to the initiative, with natural fabrics, eco-friendly dyes, and reuse of existing blocks to reduce waste. Through this collection, Okhai continues its focus on preserving Indian artisan traditions while making them relevant for modern consumers.