Renowned Italian architect and designer Gianni Ranaulo is joining forces with Vertu Luxury Group to revolutionize the hospitality industry. This collaboration aims to redefine luxury and innovation in Vertu Hotels and Resorts, blending cutting-edge design with sustainability.

Gianni Ranaulo's journey began in Paris in 1989, after a successful decade in Italy. Over the years, his global projects spanning from France to the USA and China have showcased his innovative approach based on the concept of Media Building™. Since 1994, he has been a pioneer in LightArchitecture, merging virtual and real-world elements. His offices in London, Rome, and Milan have allowed him to spread his vision through books, conferences, and his teachings in lighting design at Brera Academy in Milan. His commitment to sustainability and community engagement drives his work, aiming to inspire while respecting the planet.

In 2007, Ranaulo opened his Dubai office, where he shaped towers and urban plans, and recently expanded to North America with a new branch in Chicago. His focus on innovation and environmental consciousness continues to shape the future of architecture.

The Vertu Luxury Group and its Hospitality Division are thrilled to announce this groundbreaking partnership with Gianni Ranaulo. This collaboration marks a significant milestone in Vertu’s mission to redefine bespoke luxury in the hospitality industry. Ranaulo, celebrated for his visionary approach, will play a pivotal role in shaping the design of Vertu Hotels and Resorts.

Gérald Lampaert, Founder, Owner, and CEO of Vertu Luxury Group, expressed his enthusiasm: “At Vertu, we are dedicated to pushing the boundaries of what is possible in the hospitality industry. Gianni Ranaulo’s visionary approach aligns perfectly with our DNA and ethos of innovation and excellence. Together, we have the ambition to create spaces that are not only luxurious but also transformative, setting new benchmarks in hotels and resorts’ design. This anticipated collaboration is a testament to our commitment to offering our existing and future guests with an extraordinary experience that is both visually stunning and deeply immersive at Vertu flagged properties.”

Ranaulo shared his excitement about the collaboration: “I am honored to collaborate with VERTU Hospitality, a brand that shares my passion for innovation and excellence. Our combined vision will bring to life spaces and venues that will not only be architecturally groundbreaking but that will also enhance the guest experience in profound ways. I look forward to the exciting opportunities ahead and to setting new standards in the world of curated luxury lifestyle hospitality.”

This partnership signals a new era for Vertu Luxury Group, where each future branded property will be a masterpiece of design, offering guests an extraordinary fusion of luxury, comfort, and cutting-edge aesthetics. The collaboration with Gianni Ranaulo is poised to elevate Vertu’s Hotels and Resorts to new heights, making them landmarks of sophistication and style.

Join Vertu in celebrating this momentous collaboration and look forward to the unveiling of the first Vertu property designed by Gianni Ranaulo. The future of luxury hospitality is here, and it promises to be nothing short of spectacular.

About Vertu Hotels and Resorts

Vertu Hotels and Resorts, operated by LUXCOM GmbH, is a leading hospitality brand focused on providing guests with unique experiences. Managed by seasoned senior hospitality executives with extensive international backgrounds, Vertu seeks to brand, manage, franchise, and affiliate properties in key destinations worldwide. Their Development and Consultancy Division offers a suite of services to help owners and operators in their projects, including development, design, construction, asset management, strategic marketing, and more.