Go Cheese, one of India’s most popular dairy brands under Parag Milk Foods Ltd., has teamed up with Sony Entertainment Television’s hit dance reality show Super Dancer Chapter 5. The association brings together two family favourites the energetic spirit of the show and the indulgent taste of Go Cheese.

The season, which premiered last month, has already won hearts with its powerful theme that celebrates the bond between mothers and children. With moms positioned as the biggest supporters of their kids’ dreams, the show is packed with entertainment, emotional moments, and jaw-dropping performances by young talents.

This theme resonates strongly with Go Cheese, which has always positioned itself as a brand that strengthens family moments, whether it’s enjoying cheesy snacks or making everyday meals special.

Sharing her thoughts on the collaboration, Ms. Akshali Shah, Executive Director, Parag Milk Foods Ltd., said, “Go Cheese has always been about bringing families together through great taste and shared moments. Our association with Super Dancer Chapter 5 is a natural extension of our connection with modern families, especially mothers who strive to nurture talent and celebrate their children’s uniqueness. We are thrilled to be part of a show that combines entertainment, emotion, and inspiration, all values that resonate deeply with our brand”.

Throughout the season, viewers can expect to see creative integrations of Go Cheese  from branded challenges to snackable segments and seamless product placements. The goal is to showcase how Go Cheese effortlessly elevates everyday dining and fun family occasions.

With Super Dancer Chapter 5 lighting up living rooms across the country on Sony Entertainment Television and SonyLIV, this partnership reflects Go Cheese’s mission of connecting with Indian families through stories, taste, and shared experiences.

About Go Cheese

 Go Cheese is a leading cheese brand from Parag Milk Foods Ltd., loved for its wide range of premium offerings. Known for innovation and quality, it continues to turn everyday meals into delicious experiences for households across India.

About Parag Milk Foods Ltd.

Founded in 1992, Parag Milk Foods is India’s largest private dairy FMCG company. With a robust distribution network, 5 lakh+ retail touch points, and iconic brands like Gowardhan, Go, Pride of Cows, and Avvatar, the company is at the forefront of dairy innovation. Go Cheese holds over 35% market share in the consumer cheese segment, making it a leader in both HORECA and retail categories.