The Arabian Travel Market (ATM) Dubai 2024 is abuzz with anticipation, and one destination that’s captivated attendees is none other than Goa, India. Known worldwide for its breathtaking beaches, rich cultural heritage, and vibrant communities, Goa is showcasing their commitment to sustainable tourism under this year’s theme: “Innovation and Entrepreneurship: Transforming Travel Through Entrepreneurship.”

From May 6th to May 9th, 2024, visitors to ATM Dubai at the Dubai World Trade Centre (DWTC) will have the chance to explore the Goa Pavilion, Stand No: AS7259. Central to this showcase is the concept of Regenerative Tourism, which goes beyond conservation to actively rejuvenate both natural and cultural assets while fostering the prosperity of local communities.

The Goa Tourism Pavilion at ATM Dubai will highlight sustainable initiatives rooted in the Regenerative Tourism framework, focusing on pillars such as hinterland exploration, heritage site restoration, and the promotion of spiritual tourism. Through interactive displays and immersive experiences, visitors will embark on a virtual journey into the heart of Goa's hinterlands, uncovering hidden treasures and delving into the region's rich cultural heritage.

Additionally, attendees will learn about the Ekadasha Teertha circuit, comprising 11 temples of significant spiritual importance, and the upcoming exposition of St. Francis Xavier's relics at the Basilica of Bom Jesus in Old Goa. The Ekadasha Teertha circuit offers pilgrims and travelers an enriching journey through Goa's sacred sites, while the exposition at the Basilica of Bom Jesus holds immense significance in Goan history and Christian pilgrimage.

Mr. Suneel Anchipaka, IAS, Director Tourism & Managing Director GTDC, shares Goa's vision for sustainable tourism at ATM Dubai. “One of our main focuses will be on promoting MICE tourism in a massive manner, along with this, the Department of Tourism is in the process of forming the Wedding in Goa policy; to rope in more tourists as part of this initiative at ATM Dubai. Goa became the first state to launch Regenerative Tourism with hinterland tourism, spiritual tourism and various MICE tourism under it, all these initiatives are to attract inbound tourists and especially quality tourists. Through this mart, we aim to promote tourism within GCC countries, which have high-spending tourists so that they can visit Goa and explore the hidden gems our state has to offer. Through joint efforts with the Indian Embassy in UAE, we underscore our commitment to engage with the global Goan community and harness their support in promoting Goa as a sustainable tourism destination, reinforcing their role as ambassadors for our region on the global stage.”

Goa Tourism's presence at ATM Dubai underscores its commitment to engaging with the global community and promoting sustainable tourism practices. The pavilion will not only showcase Goa's cultural and spiritual treasures but also inspire travelers to make conscious choices that support responsible tourism and contribute to the well-being of our planet.