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By Author
Published on January 18, 2024
Chennai, Tamil Nadu welcomes a delectable addition to its food scene as the renowned South Korean pizza brand, GOPIZZA, makes a grand entry with two new outlets. Strategically positioned at EA Mall in Triplicane and VR Mall near Anna Nagar and Koyambedu, these openings signify GOPIZZA's debut in the state, coinciding perfectly with the festive Pongal vibes.
Originating from founder Jae Won (Jay) Lim's food truck in South Korea, GOPIZZA has evolved into a favorite pizza brand with over 200 stores across South Korea, Singapore, Indonesia, India, and Hong Kong. Now, it brings its iconic oval-shaped, fire-baked pizzas with swift service and budget-friendly prices to the vibrant city of Chennai.
Currently boasting 45 successful stores in Karnataka, Andhra Pradesh, and Telangana, GOPIZZA is on a mission to establish more than 100 operational outlets nationwide by the end of 2024. The imminent opening of the GOPIZZA outlet at Phoenix Palladium contributes to the brand's expanding footprint in Chennai, aligning seamlessly with its strategic goal of broader market reach.
GOPIZZA is celebrated for its innovative approach, featuring an in-house developed, state-of-the-art technology called GOVEN. This technology ensures every pizza is cooked to perfection. Additionally, the brand employs GOBOT, a cooperative robot equipped with an AI smart topping table, guaranteeing uniform toppings and sauce distribution on each slice.
Mahesh Reddy, CEO of GOPIZZA India, expressed excitement about introducing Chennai to the brand's unique flavors and commitment to using the freshest ingredients. He stated, "Tamil Nadu is a key strategic growth market for us, and we are looking at opening 50 new outlets together in the next two years."
After recently securing INR 200 crores in Series C funding, GOPIZZA aims to extend its culinary excellence to more locations. The brand has ambitious plans to establish outlets in Pune, Delhi, Mumbai, Ahmedabad, Kolkata, and other key Tier 2 cities like Chandigarh, Jodhpur, Jaipur, and Kochi in the coming years. Inspired by its success in Singapore and South Korea, GOPIZZA is also eyeing new global markets, including Thailand, Malaysia, Vietnam, and the United States.
Chennai's food enthusiasts can now savor the distinctive taste of GOPIZZA, where South Korean culinary artistry meets the zest of Indian flavors. As the brand embarks on this exciting journey, it looks forward to becoming an integral part of Chennai's thriving food culture.
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