Grand Prix champion Ricciardo's 'Drive the Dream' Road Trip Puts WA on the Map

Grand Prix champion Ricciardo's 'Drive the Dream' Road Trip Puts WA on the Map

By Author

Published on October 1, 2023

Western Australia, known for its stunning landscapes, is set to become the ultimate self-drive holiday destination thanks to a new global tourism campaign led by Formula 1 star Daniel Ricciardo. Titled 'Drive the Dream,' the campaign showcases WA's diverse road trip itineraries, connecting iconic destinations and experiences in the state.

Ricciardo and his best mate, Blake, embarked on a road trip from Perth to Exmouth along the Coral Coast Highway, exploring Western Australia's breathtaking attractions. Their adventures included swimming with whale sharks, participating in an Aboriginal cultural experience involving fishing and cooking, and camping at Bullara Station.

The campaign aims to attract travellers from around the world to experience WA's open roads and unique adventures. It will be rolled out over the next year, targeting key international markets such as Europe, the UK, South East Asia, and Japan. Partnerships with Qantas, Trip.com, and Expedia will further encourage travel bookings to Western Australia.

Daniel Ricciardo, a proud Western Australian and global Formula 1 superstar, was chosen to front the campaign, highlighting his home state's incredible beauty and appeal. The campaign's success is expected to create local jobs and support businesses across the state.

Ricciardo, who has gained international recognition through Formula 1 and Netflix's "Drive to Survive" series, believes that Western Australia's road trips offer a unique adventure, and he is excited to share this experience with the world.

The campaign, a follow-up to the previous 'Walking on a Dream' initiative, aims to turn awareness into action and make Western Australia a must-visit destination for road trip enthusiasts. With its stunning landscapes and diverse attractions, WA is now firmly on the global map as the ideal location for a memorable road trip adventure.

As the 'Drive the Dream' campaign takes off, travellers from far and wide are expected to flock to Western Australia, supporting local businesses and boosting the state's tourism and hospitality industries. Western Australia, with its vibrant communities and breathtaking destinations, awaits adventurers eager to explore its wonders.

Daniel Ricciardo's road trip adventure is set to inspire travellers to experience Western Australia's dreamlike landscapes and unforgettable road trip experiences. Western Australia's Deputy Premier and Minister for Tourism, Rita Saffioti, believes that the campaign will help Western Australia stand out as one of the world's most unique and desirable road trip destinations, both now and in the future.


Sofitel Legend Metropole Hanoi Strengthens F&B Team with Two Leadership Appointments

Sofitel Legend Metropole Hanoi Strengthens F&B Team with Two Leadership Appointments

By Manu Vardhan Kannan

Published on August 5, 2026

Sofitel Legend Metropole Hanoi has announced two key leadership appointments to strengthen its food and beverage operations. The iconic luxury hotel has named Kevin Danet as Director of Food and Beverage and Liam Nealon as Director of Culinary, reinforcing its commitment to delivering world-class dining experiences.

The appointments come as the hotel celebrates its 125th anniversary, with a year-long programme of immersive culinary experiences planned throughout 2026.

Kevin Danet brings more than a decade of hospitality experience in Vietnam to his new role. Having previously served as Assistant Director of Food and Beverage at Sofitel Legend Metropole Hanoi for nearly two years, he has a deep understanding of the local market and the hotel's operations. He will now oversee the property's eight food and beverage outlets, including the renowned French fine dining restaurant Le Beaulieu.

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Speaking about his approach to hospitality, Kevin said:

“Beautiful venues and exceptional cuisine are important, but what guests remember most is how we made them feel.”

Joining him is Liam Nealon, who takes on the role of Director of Culinary. With 25 years of international experience across Australia, Asia and Europe, Liam most recently served at Four Seasons Resort Bali. He is recognised for his focus on high-quality ingredients, natural flavours and creating engaging dining experiences.

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Sharing his vision, Liam said:

“I am particularly passionate about collaborating closely with service teams to foster meaningful guest connections and memorable moments.”

Commenting on the appointments, George Koumendakos, General Manager of Sofitel Legend Metropole Hanoi, said:

“We are delighted to work with Kevin and also welcome Liam to the Metropole family and further strengthen the synergy between the kitchen and the dining room. Their combined expertise and passion will further elevate our culinary offering as we celebrate 125 years of legendary hospitality in Hanoi. This is an exciting new chapter that perfectly aligns with our commitment to delivering exceptional, memorable experiences for our guests.”

As part of its anniversary celebrations, Sofitel Legend Metropole Hanoi will continue to host a curated calendar of gastronomic experiences across its acclaimed restaurants and bars throughout 2026, blending timeless elegance with fresh culinary ideas and exceptional hospitality.


OBLU XPERIENCE Ailafushi Redefines the Maldives with Social and Experience-Led Escapes

OBLU XPERIENCE Ailafushi Redefines the Maldives with Social and Experience-Led Escapes

By Manu Vardhan Kannan

Published on August 4, 2026

OBLU XPERIENCE Ailafushi is reshaping the traditional Maldivian holiday by offering a vibrant island experience that goes beyond romance and relaxation. Designed for today's travellers, the resort combines stunning natural surroundings with entertainment, interactive experiences and lively social spaces, creating a destination where guests can connect, celebrate and make lasting memories.

At the heart of the resort's lively atmosphere is X360 Bar, where picturesque sunsets transition into evenings filled with music, DJ performances, poolside entertainment, foam parties and interactive experiences. The venue brings a fresh energy to the island, making it an ideal gathering place for guests looking to enjoy the Maldives in a more social setting.

The resort's dining experiences are equally diverse, offering something for every palate. Guests can enjoy international cuisine at Element X, grilled favourites at Copper Pot Food Truck, handcrafted coffees and sweet treats at La Promenade, or indulge in a unique dining experience at Only BLU, the Maldives' largest under ocean restaurant. Surrounded by marine life, Only BLU adds a distinctive culinary highlight that complements the resort's focus on shared experiences.

OBLU XPERIENCE Ailafushi also caters to families and travellers seeking active leisure. One of the largest kids' clubs in the Maldives keeps younger guests entertained, while adults can explore a range of activities including water sports, snorkelling excursions, fitness facilities and relaxing moments by the turquoise lagoon.

With a strong focus on entertainment, adventure and togetherness, the resort welcomes couples, families, groups of friends and celebration travellers alike. Its flexible and inclusive approach reflects the changing preferences of modern travellers who are looking for experiences that extend beyond scenic landscapes.

By combining vibrant entertainment, diverse dining, family-friendly facilities and the natural beauty of the Maldives, OBLU XPERIENCE Ailafushi offers a refreshing take on the island getaway, one that is centred on connection, discovery and unforgettable shared experiences.


The Langham, Custom House, Bangkok Opens Reservations for December Debut

The Langham, Custom House, Bangkok Opens Reservations for December Debut

By Manu Vardhan Kannan

Published on August 4, 2026

The Langham, Custom House, Bangkok has officially opened reservations for stays beginning 20 December, marking a major milestone ahead of its highly anticipated debut. Located along the Chao Phraya River in Bangkok's Bang Rak District, the luxury hotel brings new life to the city's historic Custom House, a landmark established in 1888 during the reign of King Rama V and once recognised as Thailand's gateway to the world.

Managed by Langham Hospitality Group, the 75-key property has been designed as a peaceful urban retreat that combines understated luxury with the rich heritage of its riverside location.

The hotel features 60 guestrooms and 15 suites, housed in a contemporary building beside the restored Custom House. Designed by renowned Thai architect Smith Obayawat, Founder and Principal of OBA, the curving structure draws inspiration from the flow of the river while complementing the historic building. The design honours the site's legacy without replicating its past, creating a thoughtful balance between heritage and modern architecture.

Inside, the guestrooms and suites offer residential-style elegance with natural textures, soft lighting and subtle Siamese influences. Guests can enjoy views of landscaped courtyards, the Bangkok skyline or the Chao Phraya River, while carefully curated interiors blend traditional inspiration with contemporary comfort.

The hotel's design also reflects Thailand's cultural heritage through sculptural bathtubs inspired by symbols of prestige from the era of King Rama V, geometric patterns influenced by traditional Thai architecture, and bespoke lighting that reinterprets royal emblems. These design elements become even more prominent in the suites, creating an elevated sense of luxury while maintaining The Langham's signature style.

Adding to its wellness offerings, the property will feature a Chuan Spa and a state-of-the-art fitness centre equipped with Technogym's luxury Sandstone collection, marking the first installation of its kind in Asia.

The restored Custom House and adjoining heritage buildings will serve as vibrant public spaces, bringing together a collection of dining, drinking and lifestyle experiences that will be announced in the coming months.

Commenting on the opening, Bob van den Oord, CEO of Langham Hospitality Group, said:

“For generations, Custom House served as Thailand’s gateway to the world, and we are proud to see it preparing to welcome the world again as part of The Langham, Custom House, Bangkok. The hotel’s guestrooms and suites, together with its world-class amenities, will offer an intimate and highly considered expression of luxury that reflects both the character of its remarkable site and The Langham’s distinctive approach to hospitality.”

The hotel also offers easy access to several of Bangkok's iconic attractions, including Asiatique The Riverfront, ICONSIAM, Chinatown, and the vibrant Charoen Krung neighbourhood. Guests can further enhance their stay with bespoke experiences such as private river cruises and chauffeured Bentley transfers, complementing the property's blend of heritage, culture and luxury.

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