Grand Prix champion Ricciardo's 'Drive the Dream' Road Trip Puts WA on the Map

By Author

Published on October 1, 2023

Western Australia, known for its stunning landscapes, is set to become the ultimate self-drive holiday destination thanks to a new global tourism campaign led by Formula 1 star Daniel Ricciardo. Titled 'Drive the Dream,' the campaign showcases WA's diverse road trip itineraries, connecting iconic destinations and experiences in the state.

Ricciardo and his best mate, Blake, embarked on a road trip from Perth to Exmouth along the Coral Coast Highway, exploring Western Australia's breathtaking attractions. Their adventures included swimming with whale sharks, participating in an Aboriginal cultural experience involving fishing and cooking, and camping at Bullara Station.

The campaign aims to attract travellers from around the world to experience WA's open roads and unique adventures. It will be rolled out over the next year, targeting key international markets such as Europe, the UK, South East Asia, and Japan. Partnerships with Qantas, Trip.com, and Expedia will further encourage travel bookings to Western Australia.

Daniel Ricciardo, a proud Western Australian and global Formula 1 superstar, was chosen to front the campaign, highlighting his home state's incredible beauty and appeal. The campaign's success is expected to create local jobs and support businesses across the state.

Ricciardo, who has gained international recognition through Formula 1 and Netflix's "Drive to Survive" series, believes that Western Australia's road trips offer a unique adventure, and he is excited to share this experience with the world.

The campaign, a follow-up to the previous 'Walking on a Dream' initiative, aims to turn awareness into action and make Western Australia a must-visit destination for road trip enthusiasts. With its stunning landscapes and diverse attractions, WA is now firmly on the global map as the ideal location for a memorable road trip adventure.

As the 'Drive the Dream' campaign takes off, travellers from far and wide are expected to flock to Western Australia, supporting local businesses and boosting the state's tourism and hospitality industries. Western Australia, with its vibrant communities and breathtaking destinations, awaits adventurers eager to explore its wonders.

Daniel Ricciardo's road trip adventure is set to inspire travellers to experience Western Australia's dreamlike landscapes and unforgettable road trip experiences. Western Australia's Deputy Premier and Minister for Tourism, Rita Saffioti, believes that the campaign will help Western Australia stand out as one of the world's most unique and desirable road trip destinations, both now and in the future.

Unwind in the Sacred Spirit of Ramadan at Novotel Cairo Airport

By Hariharan U

Published on February 24, 2026

As the holy month of Ramadan begins, Novotel Cairo Airport welcomes guests to experience the season in an atmosphere defined by serenity, reflection, and heartfelt hospitality. Designed for both Cairo residents seeking a peaceful retreat within the city and travellers exploring Egypt’s capital, the hotel offers a setting where the spirit of togetherness takes centre stage.

Ramadan at Novotel Cairo Airport focuses on creating meaningful moments. Guests can slow down, reconnect, and embrace the traditions of the holy month while enjoying a comfortable and relaxing stay. The property’s dining venues present thoughtfully curated Iftar and Sohour experiences, blending traditional Ramadan flavours with contemporary touches. Each meal is crafted to bring families, friends, couples, and colleagues together around the table in celebration.

For corporate guests, the hotel provides fully equipped banquet rooms and dedicated facilities suited for Iftars, Sohour gatherings, and Ramadan celebrations. The spaces are designed to encourage connection and appreciation, offering organisations a welcoming environment to host teams and partners during the blessed month.

A highlight of the season is the exclusive Ramadan dessert display, available throughout the day. Guests can indulge in a carefully selected assortment of oriental pastries, featuring both classic favourites and delicately crafted treats that reflect the flavours of Ramadan. Whether enjoyed on-site or taken home to share, the sweet offerings add a festive touch to the experience.

More than a destination to stay or dine, Novotel Cairo Airport positions itself as a place where Cairo’s Ramadan evenings come alive with warmth and community spirit. It is a space to unwind after a long day of fasting, reflect on the blessings of the season, and create lasting memories.

Part of the global Accor portfolio, Novotel operates over 590 hotels across more than 65 countries and participates in the ALL – Accor Live Limitless lifestyle loyalty programme, offering members access to rewards and exclusive experiences worldwide.

Fusion Secures Return to Phu Quoc with Premier Beachfront Wellness Resort

By Manu Vardhan Kannan

Published on February 24, 2026

Fusion Hotel Group has announced the signing of a long-term hotel management agreement with Tropical Corporation on February 6th, marking its return to Phu Quoc with a new full-service, wellness-focused resort in southern Vietnam.

Under the partnership, Tropical Corporation will develop its beachfront site under the Fusion Resort brand, featuring 51 villas and 158 rooms. The resort will offer a wide range of facilities including an all-day dining venue, specialty restaurants and bars, meeting and event spaces, a kid's club, Maia Spa, an infinity swimming pool, and a dedicated beach club.

Fusion Resort Phu Quoc will be located along Bai Truong Beach, one of the island’s most sought-after beachfront stretches, and will be conveniently close to Phu Quoc International Airport. The location positions the resort as an accessible yet tranquil destination for both leisure and business travellers.

The property will showcase Fusion’s signature all-spa-inclusive wellness concept at Maia Spa, along with the brand’s well-known “breakfast anywhere, anytime” offering and personalised guest experiences delivered by Fusionistas. Together, these elements are designed to create a balanced and rejuvenating stay by the sea.

Scheduled to open in the fourth quarter of 2027, Fusion Resort Phu Quoc is expected to become a key destination for wellness-oriented travel, international gatherings, and events, catering to guests seeking a calm yet immersive resort experience.

At the signing ceremony, Tran Van Son, Chairman of Tropical Corporation, said, “Both parties are united by a commitment to quality, sustainability, and the creation of lasting added value for the project.” He also highlighted the strong growth of the wellness resort segment in Phu Quoc, widely recognised as one of Southeast Asia’s leading resort destinations.

Christopher Hur, Chief Executive Officer of Fusion Hotel Group, added, “We are delighted to partner with Tropical Corporation and to return to Phu Quoc with this landmark project. It represents an important milestone in Fusion's expansion strategy and reaffirms our commitment to establishing a strong presence in wellness-oriented hospitality across Vietnam and other strategic tourism destinations.”

With this development, Fusion strengthens its footprint in Vietnam’s fast-growing wellness travel segment while reinforcing Phu Quoc’s position as a premier beachfront resort destination in Southeast Asia.

The Ultimate Blenheim & Bicester Luxury Experience with Ellenborough Park

By Manu Vardhan Kannan

Published on February 23, 2026

Experience the best of Britain with an exclusive stay at Ellenborough Park, where historic charm meets modern indulgence in the heart of the Cotswolds. Carefully designed partnerships and bespoke experiences elevate every moment, making this a perfect base for exploring some of the UK’s most iconic destinations.

The day begins with a visit to Blenheim Palace, a UNESCO World Heritage Site and the birthplace of Sir Winston Churchill. Guests are treated to a private tour that offers deeper insight into the palace’s rich history, from its grand formal gardens to the East Courtyard boutiques. The experience is enhanced by engaging storytelling and the rare opportunity to meet a member of the palace household who brings its legacy to life. A leisurely breakfast in this historic setting, available as a Continental or full English, sets a refined tone for the day.

The afternoon unfolds at Bicester Village, known for its exceptional luxury retail experience. With over 150 renowned boutiques, the village blends world-class shopping with a charming open-air ambience. Guests enjoy VIP privileges including personal shopping appointments, hands-free shopping, reserved parking, and exclusive access to The Apartment, the Village’s private retreat. The experience is further enhanced with an additional 10% saving at participating boutiques and restaurants.

After a day of exploration, Ellenborough Park offers a peaceful retreat. The award-winning spa features a Japanese Head Spa, outdoor heated pool, thermal suites, and the serene Spa Garden Retreat complete with an ice bath, hot tub, and sauna. Guests can also explore the surrounding countryside equipped from the hotel’s exclusive Dubarry Boot Room or unwind in one of the beautifully designed suites.

Fine dining, classic interiors, and a calm, luxurious atmosphere complete the experience. With its thoughtful blend of heritage, comfort, and personalised service, Ellenborough Park stands out as the ideal destination for travellers seeking a memorable and distinctly British escape.

This seamless combination of history, luxury shopping, and restorative wellness creates a journey that feels effortlessly refined and truly unforgettable.

About Ellenborough Park:

Ideally located at the base of Cleeve Hill and set within 90 acres of scenic grounds, Ellenborough Park sits close to the famous Cheltenham Racecourse and several of England’s most picturesque villages. This restored 15th-century manor house blends timeless country house charm with modern comforts and world-class service.

The hotel features 61 individually designed rooms and suites, refurbished in 2023, each offering Hypnos beds with luxury linens, modern amenities, and spacious en-suite bathrooms with freestanding tubs. Accommodation options include family-friendly interconnecting suites, garden or poolside rooms, and expansive suites. Ellenborough Park also offers a private retreat, The Lodge, a one-bedroom sanctuary with a sitting room, wood-burning stove, fully equipped kitchen, private garden, and dining area, ideal for couples or young families seeking added privacy.

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