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By Author
Published on October 1, 2023
Western Australia, known for its stunning landscapes, is set to become the ultimate self-drive holiday destination thanks to a new global tourism campaign led by Formula 1 star Daniel Ricciardo. Titled 'Drive the Dream,' the campaign showcases WA's diverse road trip itineraries, connecting iconic destinations and experiences in the state.
Ricciardo and his best mate, Blake, embarked on a road trip from Perth to Exmouth along the Coral Coast Highway, exploring Western Australia's breathtaking attractions. Their adventures included swimming with whale sharks, participating in an Aboriginal cultural experience involving fishing and cooking, and camping at Bullara Station.
The campaign aims to attract travellers from around the world to experience WA's open roads and unique adventures. It will be rolled out over the next year, targeting key international markets such as Europe, the UK, South East Asia, and Japan. Partnerships with Qantas, Trip.com, and Expedia will further encourage travel bookings to Western Australia.
Daniel Ricciardo, a proud Western Australian and global Formula 1 superstar, was chosen to front the campaign, highlighting his home state's incredible beauty and appeal. The campaign's success is expected to create local jobs and support businesses across the state.
Ricciardo, who has gained international recognition through Formula 1 and Netflix's "Drive to Survive" series, believes that Western Australia's road trips offer a unique adventure, and he is excited to share this experience with the world.
The campaign, a follow-up to the previous 'Walking on a Dream' initiative, aims to turn awareness into action and make Western Australia a must-visit destination for road trip enthusiasts. With its stunning landscapes and diverse attractions, WA is now firmly on the global map as the ideal location for a memorable road trip adventure.
As the 'Drive the Dream' campaign takes off, travellers from far and wide are expected to flock to Western Australia, supporting local businesses and boosting the state's tourism and hospitality industries. Western Australia, with its vibrant communities and breathtaking destinations, awaits adventurers eager to explore its wonders.
Daniel Ricciardo's road trip adventure is set to inspire travellers to experience Western Australia's dreamlike landscapes and unforgettable road trip experiences. Western Australia's Deputy Premier and Minister for Tourism, Rita Saffioti, believes that the campaign will help Western Australia stand out as one of the world's most unique and desirable road trip destinations, both now and in the future.
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By Manu Vardhan Kannan
Published on July 6, 2025
Royal Caribbean has officially opened bookings for its highly anticipated Royal Beach Club Paradise Island, the brand’s first beach club experience debuting in December 2025 in The Bahamas. Designed to redefine the ultimate beach day, the all-inclusive destination merges Royal Caribbean’s signature service with the vibrant Bahamian spirit. Guests booked on cruises visiting Nassau from late December 2025 can now reserve all-inclusive day passes featuring access to pristine beaches, three pools, and 10 bars—including the world’s largest swim-up bar, The Floating Flamingo.
The beach club also introduces the Ultimate Family Cabana, a two-story private retreat with a personal attendant, whirlpool, slide, and more for up to 12 guests. Whether vacationers seek chill vibes at The Deep End pool, family-friendly fun, or DJ-driven party energy on The Party Deck, the Royal Beach Club offers an experience for every mood. Authentic island fare, live music, local artisan shops, and inclusive perks such as roundtrip water transportation, Wi-Fi, lockers, umbrellas, and towels complete the experience. Day passes available for adults with unlimited open bar and dining, while non-alcoholic options available for both teens and kids.
Additional upgrades include beach and poolside cabanas, drink package bundles, and exclusive access to The Party Deck’s private poolside service. The Royal Beach Club Paradise Island will be accessible via cruises from six U.S. cities and marks the first in a growing list of exclusive destinations, with Royal Beach Club Cozumel and Perfect Day Mexico set to follow in the coming years.
Wynn Al Marjan Island, the much-anticipated luxury destination opening in early 2027 in Ras Al Khaimah, UAE, has unveiled Enclave, a hyper-exclusive residential experience that reimagines luxury hospitality. Perched atop the resort’s 1,000-foot tower, Enclave offers just 313 meticulously designed rooms, ranging from plush Enclave King Suites to two sprawling Royal Apartments, each a masterstroke by acclaimed designers Anouska Hempel and Pinto Design.
Every detail, from platinum and sea mist tones to dual pantry service and culturally sensitive in-suite amenities, reflects an unmatched level of craftsmanship, privacy, and refinement. Guests arrive through a private verdant drive into an Enclave-only lobby, followed by private elevator access to floors housing no more than 15 suites each, ensuring tranquillity and exclusivity. With a private beach, three pools, and on-demand beach butlers, Enclave transforms leisure into luxury. Culinary offerings include an Enclave-exclusive skylit Lebanese restaurant and a chic Lobby Lounge serving artisanal cocktails and petit menus. Wynn’s design ethos “veiling and revealing” is woven into every touchpoint, with thoughtfully curated art, lush gardens, and a sensory restraint that whispers rather than shouts luxury.
This rarefied atmosphere, rich in storytelling and elegance, is set within the broader Wynn Al Marjan Island development that spans 60 hectares with 1,217 rooms, world-class dining, wellness facilities, designer boutiques, a marina for superyachts, and Coral Court for grand events. With construction on track and the tower spire topping out in 2025, Enclave stands poised to become the crown jewel of ultra-luxury living in the Middle East and beyond.
Holland America Line is set to mark America’s 250th anniversary in 2026 with a landmark seven-day cruise aboard the Zuiderdam, sailing roundtrip from Boston on July 4th. Titled the “America’s 250th Celebration: Stars & Stripes Voyage,” this special itinerary includes a scenic overnight in New York, a visit to Saint John in Canada, and a historic call at Norfolk, Virginia offering exclusive access to Colonial Williamsburg, Jamestown, and Yorktown. The cruise kicks off with a unique sailaway during Boston’s Fourth of July fireworks and includes opportunities to experience key American landmarks such as the Freedom Trail, Ellis Island, and the Statue of Liberty. Guests will also witness the majestic “Sail 4th 250” tall ships flotilla in New York Harbor during Zuiderdam’s overnight stay. The journey promises a deep dive into U.S. heritage with curated excursions and patriotic onboard celebrations. With fares starting at $1,459 per person, this immersive voyage blends history, culture, and celebration for a once-in-a-lifetime cruise experience.
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