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By Author
Published on October 1, 2023
Western Australia, known for its stunning landscapes, is set to become the ultimate self-drive holiday destination thanks to a new global tourism campaign led by Formula 1 star Daniel Ricciardo. Titled 'Drive the Dream,' the campaign showcases WA's diverse road trip itineraries, connecting iconic destinations and experiences in the state.
Ricciardo and his best mate, Blake, embarked on a road trip from Perth to Exmouth along the Coral Coast Highway, exploring Western Australia's breathtaking attractions. Their adventures included swimming with whale sharks, participating in an Aboriginal cultural experience involving fishing and cooking, and camping at Bullara Station.
The campaign aims to attract travellers from around the world to experience WA's open roads and unique adventures. It will be rolled out over the next year, targeting key international markets such as Europe, the UK, South East Asia, and Japan. Partnerships with Qantas, Trip.com, and Expedia will further encourage travel bookings to Western Australia.
Daniel Ricciardo, a proud Western Australian and global Formula 1 superstar, was chosen to front the campaign, highlighting his home state's incredible beauty and appeal. The campaign's success is expected to create local jobs and support businesses across the state.
Ricciardo, who has gained international recognition through Formula 1 and Netflix's "Drive to Survive" series, believes that Western Australia's road trips offer a unique adventure, and he is excited to share this experience with the world.
The campaign, a follow-up to the previous 'Walking on a Dream' initiative, aims to turn awareness into action and make Western Australia a must-visit destination for road trip enthusiasts. With its stunning landscapes and diverse attractions, WA is now firmly on the global map as the ideal location for a memorable road trip adventure.
As the 'Drive the Dream' campaign takes off, travellers from far and wide are expected to flock to Western Australia, supporting local businesses and boosting the state's tourism and hospitality industries. Western Australia, with its vibrant communities and breathtaking destinations, awaits adventurers eager to explore its wonders.
Daniel Ricciardo's road trip adventure is set to inspire travellers to experience Western Australia's dreamlike landscapes and unforgettable road trip experiences. Western Australia's Deputy Premier and Minister for Tourism, Rita Saffioti, believes that the campaign will help Western Australia stand out as one of the world's most unique and desirable road trip destinations, both now and in the future.
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By Manu Vardhan Kannan
Published on March 22, 2026
Elite Island Resorts has launched its latest campaign, “A Love Letter To Antigua,” inviting travellers and travel professionals to experience the island beyond just a resort stay. Designed for the summer season, the campaign focuses on Antigua’s rich culture, history, and scenic beauty through engaging and interactive storytelling.
The initiative brings together curated itineraries created in collaboration with content creators, along with a 360° interactive map that gives a closer look at the island. From cinematic visuals to detailed travel ideas, the campaign positions Antigua as an ideal summer destination for those seeking a well-rounded Caribbean experience.
The brand’s portfolio in Antigua includes a range of all-inclusive properties, each offering a distinct experience. Galley Bay Resort & Spa and Hammock Cove Antigua cater to adults looking for a peaceful escape, while Pineapple Beach Club Antigua and The Verandah Antigua offer lively beachfront settings. St. James’s Club & Villas adds a family-friendly touch with activities suited for all age groups. As part of the campaign, The Verandah Antigua is offering a “5th Night FREE” deal, valid for bookings made until May 31, 2026, for travel between May 1 and September 30, 2026.
A key highlight of the campaign is its interactive approach to travel planning. Through a social media series, content creators engage with audiences by allowing them to vote, ask questions, and shape their ideal itineraries. These journeys cover popular attractions such as Nelson's Dockyard, Devil's Bridge, rainforest trails, and local cultural events, helping travellers visualise their trip in a more personalised way.
The newly introduced 360° Antigua map further enhances this experience by showcasing all 365 beaches, natural harbours, cultural landmarks, and lesser-known spots across the island. With integrated videos and creator insights, the map offers a virtual preview of what travellers can expect before they even arrive.
Adding to this, Elite Island Resorts has also released a national parks video featuring Antigua’s protected landscapes. Narrated by Causion, widely known as the “Reggae Ambassador of Antigua,” the film captures stunning aerial views of the island’s coastline and landmarks, including areas around Devil's Bridge and Nelson's Dockyard National Park.
Beyond tourism, the resorts continue to stay closely connected with local communities. The Verandah Antigua supports sustainability by producing its own water, beer, and nursery resources on-site. Pineapple Beach Club contributes to literacy programs, supports schools, and runs a turtle sanctuary, while also promoting products from nearby village businesses like Granma Aki's hot sauce. Galley Bay Resort & Spa focuses on education and environmental efforts through scholarships, school support, and eco-friendly practices such as hydroponic farming, recycling, and wildlife protection in partnership with AB Sea Turtle Awareness.
"Antigua is a Caribbean gem unlike any other, offering a blend of natural beauty, rich history, and vibrant culture," says Kari Tarnowski, Chief Commercial Officer of Elite Island Resorts. "Through our community partnerships, regenerative tourism initiatives, creator-curated itineraries, and new 360° interactive island map, we are creating meaningful ways for travelers to experience Antigua through both its landscapes and the distinctive experiences our hotels provide. We want every guest to leave inspired, having discovered the heart of the destination, and eager to return."
With “A Love Letter To Antigua,” the brand encourages travellers to explore deeper, plan better, and truly connect with the destination.
Published on March 19, 2026
Ludlow Coffee Supply, the Lower East Side-born coffee brand known for its community-driven approach and single-origin coffees, is expanding its presence in Miami with a new location at Domus Brickell Park. The opening marks the brand’s third location in South Florida and second in Miami.
This new outpost represents a significant step for Ludlow Coffee Supply, introducing its first all-day café concept that transitions from a daytime coffee destination into an evening cocktail lounge. The move reflects the brand’s evolution from a neighbourhood coffee shop into a broader hospitality experience that blends coffee culture with nightlife.
Building on its success in New York and South Florida, the brand has developed a loyal following through its specialty coffee offerings and fresh food selections. The Domus Brickell Park location will roll out in two phases. The first phase will feature Ludlow’s signature café experience, similar to its existing outlet at 801 Brickell, while the second phase will introduce a full-service evening menu along with curated programming such as DJ sets, listening sessions, and late-night events.
Speaking about the expansion, John Seymour said, “Miami has always felt like an extension of what we built on the Lower East Side; a city that moves fast but still makes time for real connection. Domus Brickell Park gives us the space to fully realize that vision: a place where the morning espresso crowd and the late-night cocktail crowd are really the same people, just at different hours. We're not just opening a café - we're planting a neighborhood.”
The café menu will feature crafted lattes, espressos, single-origin cold brews, teas, and smoothies, along with signature flavours such as maple, bourbon vanilla, salted caramel, and mocha. Food offerings include breakfast tacos, sandwiches, salads, and grab-and-go options. As the day transitions into evening, a dedicated cocktail programme will take centre stage, extending the experience into a social nightlife setting.
Designed by Zyscovich, the space blends Ludlow’s Lower East Side character with Miami’s indoor-outdoor lifestyle. Guests can enjoy a bright coffee bar for work and meetings, along with an open patio designed for relaxed, all-day gatherings. As night falls, the venue transforms into a vibrant cocktail space, bringing a new energy to the neighbourhood.
Adding to the experience, Ludlow Market Supply will offer a curated selection of wellness products, pantry essentials, home goods, and vintage items, enhancing the brand’s community-focused approach.
With this launch, Ludlow Coffee Supply continues to expand its footprint while introducing a new format that brings together coffee, culture, and nightlife in a seamless experience.
The Imperia by Dhaba has announced the appointment of Jasbir Singh Adhikari as Assistant Chef. The restaurant, known for its fine-dining Indian cuisine, is part of a well-established family-owned group with a strong presence across New York City and New Jersey.
With an impressive 36 years of culinary experience, Chef Adhikari brings deep expertise in Indian cuisine, especially in traditional and tandoor-based cooking. Over the years, he has built a strong reputation for balancing authenticity with evolving global tastes, shaped by his extensive work across international kitchens.
He has previously worked with Old World Hospitality, including its well-known restaurant Chor Bazar, where he contributed to showcasing India’s rich culinary heritage. His international experience includes roles at Tandoori King, Indian Restaurant Maharani, and Indian Restaurant Ganga, further refining his skills and understanding of diverse dining preferences.
In India, he has also been associated with Residency Resort Pvt. Ltd., strengthening his foundation in premium hospitality and guest-focused dining experiences. His career across continents reflects his adaptability, consistency, and commitment to quality.
In his new role, Chef Adhikari will support the culinary leadership team in delivering authentic Indian flavours while maintaining the brand’s standards of excellence and innovation.
Sharing his thoughts, Chef Jasbir Singh Adhikari said, “I am truly honored to join The Imperia by Dhaba, a brand that represents authenticity and excellence in Indian cuisine. I look forward to contributing my experience to create memorable dining experiences while staying true to traditional flavors.”
The management expressed confidence that his experience and passion will play a key role in enhancing guest satisfaction and further strengthening the restaurant’s reputation in the region.
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