Western Australia, known for its stunning landscapes, is set to become the ultimate self-drive holiday destination thanks to a new global tourism campaign led by Formula 1 star Daniel Ricciardo. Titled 'Drive the Dream,' the campaign showcases WA's diverse road trip itineraries, connecting iconic destinations and experiences in the state.

Ricciardo and his best mate, Blake, embarked on a road trip from Perth to Exmouth along the Coral Coast Highway, exploring Western Australia's breathtaking attractions. Their adventures included swimming with whale sharks, participating in an Aboriginal cultural experience involving fishing and cooking, and camping at Bullara Station.

The campaign aims to attract travellers from around the world to experience WA's open roads and unique adventures. It will be rolled out over the next year, targeting key international markets such as Europe, the UK, South East Asia, and Japan. Partnerships with Qantas, Trip.com, and Expedia will further encourage travel bookings to Western Australia.

Daniel Ricciardo, a proud Western Australian and global Formula 1 superstar, was chosen to front the campaign, highlighting his home state's incredible beauty and appeal. The campaign's success is expected to create local jobs and support businesses across the state.

Ricciardo, who has gained international recognition through Formula 1 and Netflix's "Drive to Survive" series, believes that Western Australia's road trips offer a unique adventure, and he is excited to share this experience with the world.

The campaign, a follow-up to the previous 'Walking on a Dream' initiative, aims to turn awareness into action and make Western Australia a must-visit destination for road trip enthusiasts. With its stunning landscapes and diverse attractions, WA is now firmly on the global map as the ideal location for a memorable road trip adventure.

As the 'Drive the Dream' campaign takes off, travellers from far and wide are expected to flock to Western Australia, supporting local businesses and boosting the state's tourism and hospitality industries. Western Australia, with its vibrant communities and breathtaking destinations, awaits adventurers eager to explore its wonders.

Daniel Ricciardo's road trip adventure is set to inspire travellers to experience Western Australia's dreamlike landscapes and unforgettable road trip experiences. Western Australia's Deputy Premier and Minister for Tourism, Rita Saffioti, believes that the campaign will help Western Australia stand out as one of the world's most unique and desirable road trip destinations, both now and in the future.