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By Author
Published on October 1, 2023
Western Australia, known for its stunning landscapes, is set to become the ultimate self-drive holiday destination thanks to a new global tourism campaign led by Formula 1 star Daniel Ricciardo. Titled 'Drive the Dream,' the campaign showcases WA's diverse road trip itineraries, connecting iconic destinations and experiences in the state.
Ricciardo and his best mate, Blake, embarked on a road trip from Perth to Exmouth along the Coral Coast Highway, exploring Western Australia's breathtaking attractions. Their adventures included swimming with whale sharks, participating in an Aboriginal cultural experience involving fishing and cooking, and camping at Bullara Station.
The campaign aims to attract travellers from around the world to experience WA's open roads and unique adventures. It will be rolled out over the next year, targeting key international markets such as Europe, the UK, South East Asia, and Japan. Partnerships with Qantas, Trip.com, and Expedia will further encourage travel bookings to Western Australia.
Daniel Ricciardo, a proud Western Australian and global Formula 1 superstar, was chosen to front the campaign, highlighting his home state's incredible beauty and appeal. The campaign's success is expected to create local jobs and support businesses across the state.
Ricciardo, who has gained international recognition through Formula 1 and Netflix's "Drive to Survive" series, believes that Western Australia's road trips offer a unique adventure, and he is excited to share this experience with the world.
The campaign, a follow-up to the previous 'Walking on a Dream' initiative, aims to turn awareness into action and make Western Australia a must-visit destination for road trip enthusiasts. With its stunning landscapes and diverse attractions, WA is now firmly on the global map as the ideal location for a memorable road trip adventure.
As the 'Drive the Dream' campaign takes off, travellers from far and wide are expected to flock to Western Australia, supporting local businesses and boosting the state's tourism and hospitality industries. Western Australia, with its vibrant communities and breathtaking destinations, awaits adventurers eager to explore its wonders.
Daniel Ricciardo's road trip adventure is set to inspire travellers to experience Western Australia's dreamlike landscapes and unforgettable road trip experiences. Western Australia's Deputy Premier and Minister for Tourism, Rita Saffioti, believes that the campaign will help Western Australia stand out as one of the world's most unique and desirable road trip destinations, both now and in the future.
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Published on April 19, 2025
A celebration of heritage, hospitality, and cultural connection, the Saudi Tourism Authority (STA) recently hosted Brewtopia — an exclusive, invite-only Qahwa experience that brought to life the traditions and storytelling behind Saudi coffee. Curated for select members of the Indian travel trade associations, content creators, influencers, journalists, media partners, the evening offered an immersive glimpse into the destinations warm and time-honoured coffee culture.
Brewtopia, held at Soho House Mumbai, offered guests a multisensory introduction to Arabian coffee, celebrating its rich flavours and the warm traditions of Saudi hospitality, also known as the ‘Saudi Welcome’.
Under the expert guidance of Ganga Prabhakar and Pavan Hanbal, founders of Coffee Mechanics and Kana, attendees explored a distinctive fusion—brewing Qahwa using a French press, a nod to popular Indian brewing methods. The fragrant blend was then poured from a traditional brass Dallah into petite ceramic cups and paired with indulgent Medjool dates, symbolising authentic ’Saudi Welcome’. Guests were immersed in the synergy between India and Saudi, united by a shared passion for coffee.
The evening unfolded with storytelling and concluded with networking with representatives from the Saudi Tourism Authority – India team, who shared insights into the destination’s growing appeal as a dynamic, welcoming, and diverse destination for Indian travellers.
As part of STA’s ongoing commitment to strengthening ties with India’s travel trade and media, Brewtopia served as a platform to spotlight emerging travel opportunities, entertaining festivals, and international sporting events. With its rich history, modern cities, beautiful coastlines, and warm culture, Saudi continues to emerge as one of the most exciting places to visit.
By Manu Vardhan Kannan
Taking a bold step in championing women in diving, OBLU NATURE Helengeli by SENTIDO, part of the Atmosphere Core portfolio, has launched the first-ever PADI Women’s Dive Month in collaboration with TGI Maldives, ELE|NA Ayur spa, and Marine Biologist Luca Melodia. Extending the spirit of PADI Women’s Dive Day on 19th July into an entire month, this initiative gives solo women travellers, families, and groups of friends more opportunities to explore the underwater beauty of the Maldives.
Following the 2024 “PADI Outstanding Contribution to Women's Diving” award, both TGI Maldives and OBLU NATURE Helengeli continue their mission to introduce more women and families to the joys of diving. Helengeli island, with its exotic house reef located just metres from the shore, and surrounding dive sites, offers unparalleled diving experiences suitable for beginners and professionals alike.
Throughout July, guests at OBLU NATURE Helengeli can enjoy special offerings such as discounted dives, marine life talks, wellness activities, and curated holiday packages as part of the comprehensive OBLU Island Plan™. TGI Maldives, with over 40 years of experience in ocean diving, is offering exclusive discounts on all dives booked by women during the month, including the PADI Discover Scuba Dive sessions ideal even for non-swimmers.
Highlighting the initiative, TGI Maldives Operations Manager Greta Marcelli shared, “There’s nothing like seeing guests’ emotions after their first dive. While we celebrate women in diving year-round, PADI Women’s Dive Month in July provides a platform to offer more reasons to join us in paradise.”
The celebration is further enriched by ELE|NA Ayur spa, which has curated over 18 wellness activities including sunrise yoga, aqua aerobics, and core stability classes. These sessions aim to enhance flexibility and stamina, supporting guests in their diving journeys. Additionally, women who book a dive experience will enjoy special discounts on the spa’s signature Coconut Shell and Sand Bundle massages, crafted with locally sourced, sustainable ingredients.
PADI Regional Manager Matt Wenger noted, “By extending our PADI Women’s Dive Day celebration into a month-long event at the stunning OBLU NATURE Helengeli resort, we aim to welcome even more newcomers to the sport while also offering advanced certifications for enthusiasts.”
This July, guests are invited to embrace the spirit of exploration and relaxation by booking their stay with a 20% discount on a minimum four-night fully inclusive package. TGI Maldives and ELE|NA spa are also extending a 20% discount on women’s PADI-certified dive courses and spa treatments booked throughout the month.
By Nishang Narayan
Published on April 18, 2025
Nestled six metres beneath the surface of the South Malé Atoll, M6m – Minus Six Metres at OZEN LIFE MAADHOO is more than just a restaurant—it's a magical meeting point of fine dining and marine beauty. This signature underwater venue delivers an unforgettable experience where world-class cuisine is served with front-row views of the ocean’s most captivating creatures.
From the moment guests arrive at the elegant M6m Lounge, the journey begins with champagne and caviar served above water, before a graceful descent into the underwater chamber. With floor-to-ceiling glass walls offering panoramic views of vibrant coral reefs and shimmering fish, the setting is a sensory dreamscape—intimate, luxurious, and surreal.
At the heart of the experience is a modern seafood degustation menu, carefully curated by Executive Chef Alok Verma. The courses are a celebration of the sea—light yet indulgent, refined yet adventurous, each bite reflecting the elegance of the marine world just beyond the glass. Paired with a handpicked collection of premium wines, the culinary journey becomes a true immersion of taste and wonder.
“Dining at M6m is like tasting the ocean while watching it dance around you. It’s a moment suspended in time—pure, indulgent, and utterly unforgettable,” says Chef Alok Verma.
Adding to its charm, M6m is part of the resort’s signature INDULGENCE™ Plan, making this once-in-a-lifetime experience effortlessly accessible. Guests staying for four nights or more are treated to a complimentary dining experience at M6m—luxury made simple, and memories made unforgettable.
Whether you're celebrating a special occasion or simply treating yourself to something extraordinary, M6m offers a dining experience unlike any other. Come for the view. Stay for the flavours. And leave with memories only the ocean can create.
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