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By Nishang Narayan
Published on September 29, 2024
Gujarat’s tourism industry continues to flourish, welcoming an impressive 18.59 crore tourists in 2023-24, marking a substantial 24% increase from the previous year, according to Gujarat Tourism Minister Mulubhai Bera. The state has become a preferred destination for religious, business, heritage, and leisure travelers, reflecting its diverse tourism appeal.
Minister Bera highlighted that under the leadership of Prime Minister Narendra Modi, Gujarat has experienced remarkable growth across multiple sectors, including tourism, business, and spirituality. The efforts of Chief Minister Bhupendra Patel have further propelled Gujarat's tourism industry, attracting both domestic and international visitors.
In 2023-24, Gujarat welcomed 17.50 crore domestic tourists and 23.43 lakh foreign tourists, bringing the total to over 18.59 crore visitors. Of these, 11.38 crore tourists visited for day trips, while 7.21 crore stayed overnight, significantly boosting local economies and employment opportunities.
Religious tourism continues to be a significant draw. The revered Ambaji Temple received the highest number of visitors with 1.65 crore devotees, followed by Somnath Temple with 97.93 lakh visitors, and Dwarka with 83.54 lakh pilgrims. Other key spiritual sites like the Mahakali Temple at Pavagadh and Dakor also attracted lakhs of visitors.
Gujarat's growing reputation as a business hub is evident, with Ahmedabad recording over 2.26 crore business visitors, making it the top destination for corporate travelers. Other cities, such as Surat, Vadodara, Rajkot, and Bharuch, also saw a significant influx of business tourists, contributing to the state's dynamic business tourism sector.
For leisure seekers, iconic spots like Ahmedabad's Kankaria Lakefront, the Sabarmati Riverfront, the Statue of Unity, and Gujarat’s only hill station, Saputara, were among the top attractions. In total, 192.96 lakh tourists explored Gujarat’s scenic destinations, enjoying a break from their busy lives.
Gujarat's rich cultural heritage has always been a source of pride. Historical sites such as Vadnagar, Kirti Mandir in Porbandar, and the UNESCO-listed Rani ki Vav in Patan drew large numbers of visitors. In total, 22.49 lakh tourists explored Gujarat's historical and cultural treasures in 2023-24, reinforcing the state's importance in heritage tourism.
To sustain and boost tourism, the Gujarat government is actively developing new tourist destinations. Initiatives include the Border Tourism project at Nadabet, the Sea Border Viewing Project at Sir Creek in Kutch, and the Greater Gir Development Project, which focuses on the Asiatic lions and Gir’s surrounding areas. The state is also enhancing Shivrajpur Beach to meet international Blue Flag standards, attracting more international visitors.
With continuous investments in tourism infrastructure, including the Dinosaur Fossil Park in Balasinor and the Wetland Development Project at Mokarsagar, Gujarat is well-positioned to attract even more tourists in the coming years.
As Gujarat's tourism continues to grow, it not only showcases the state's cultural, spiritual, and natural beauty but also provides increased employment opportunities for locals, ensuring a bright future for the state's economy and its people.
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