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By Manu Vardhan Kannan
Published on November 16, 2025
Indian sweets giant Haldiram Group is reportedly in advanced talks with US-based Inspire Brands to bring the American sandwich chain Jimmy John’s to India. The move marks a significant step for Haldiram’s as it looks to enter the Western-style quick service restaurant (QSR) space, appealing to younger, urban consumers with global flavours.
According to reports, the talks are at an advanced stage, and the franchise deal could be finalised soon. The partnership would represent one of Haldiram’s boldest strategic shifts, expanding its reach beyond its traditional Indian offerings. Analysts suggest the move could reshape both Haldiram’s business trajectory and the competitive landscape of India’s ₹7.76 lakh crore food services market.
Founded in 1983, Jimmy John’s is a popular American sandwich and wrap chain known for its fast delivery and customisable menu. The brand operates over 2,600 restaurants across the US, Canada, South Korea, and the UAE. Its parent company, Inspire Brands, manages over 33,000 restaurants globally and has expressed strong interest in expanding Jimmy John’s international footprint.
For Haldiram’s, this move aligns with its growing ambitions in the hospitality sector. A member of the Agarwal family told Economic Times that the group aims to compete with international brands like Subway and Tim Hortons while connecting with aspirational young Indians who prefer Western café formats.
If finalised, the QSR venture will operate under Haldiram’s restaurant division, which already manages over 150 outlets nationwide and generates around ₹2,000 crore in annual revenue. This would be separate from its FMCG business, which reported ₹12,800 crore in revenue and ₹1,400 crore in net profit for FY24.
The development follows a series of strategic moves by Haldiram’s. In April 2025, the company merged its Delhi and Nagpur FMCG arms and attracted major investors, including Temasek and Alpha Wave Global. Earlier this year, Kamal Agrawal, a family member, led a ₹150 crore investment in Wow! Momo, hinting at Haldiram’s growing appetite for the QSR segment.
Industry experts note that India’s QSR market is entering a new phase, driven by rising disposable incomes and growing demand from Tier 2 and Tier 3 cities. As western chains such as Subway, Tim Hortons, and McDonald’s expand aggressively, Haldiram’s move could create a unique fusion of Indian trust and international appeal.
By combining its strong domestic legacy with Jimmy John’s global brand power, Haldiram’s may well bridge the gap between India’s traditional food culture and its fast-modernising dining habits, offering a new recipe for the next generation’s appetite.
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By Hariharan U
Published on November 15, 2026
Mumbai-based dairy brand Punjab Sind is expanding beyond paneer with its entry into the artisanal ice cream segment, introducing a range of small-batch flavours made using quality milk and Italian ingredients. The move marks another step in the family's effort to build a broader dairy portfolio while drawing on its experience in dairy production.
The brand's journey began with Jagjit Singh Bajaj, who established the family's paneer business. His son, Jasvinder Singh Bajaj, subsequently gave the business a distinct brand identity and developed its market presence. The name Punjab Sind draws inspiration from Mumbai's Khar neighbourhood in the 1990s, when Punjabi and Sindhi communities formed an important part of the area's cultural and food landscape.
With its new ice cream range, Punjab Sind is bringing its understanding of dairy into another category. The products are made in small, fresh batches using Italian machinery, with an emphasis on ingredient quality, consistency and texture. Their higher-fat composition gives the ice creams a rich, creamy mouthfeel. Each scoop contains approximately 5–10 grams of protein, although the range is positioned primarily as an indulgent dessert rather than a health-focused product.
The collection includes Melon, Tiramisu, Biscoff, Wild Berries and Malai Kulfi, alongside familiar choices such as Vanilla and Mango, the latter made with Alphonso mango. Other options include Coffee, Chocolate, Hazelnut and Pistachio, as well as Raspberry and Mixed Berry Sorbets.
The brand is also exploring ways to incorporate ice cream into more elaborate dessert creations. One example is the Milky Way Sundae, which pairs malai ice cream with warm milk cake. The combination brings together contrasting temperatures and textures while drawing on familiar dessert flavours.
Punjab Sind plans to keep the range evolving through seasonal fruit flavours, creations inspired by Indian mithai and other experimental combinations.
Speaking about the brand's expansion, Jasvinder Singh Bajaj said, "Our journey began with my father, Jagjit Singh Bajaj, who started our paneer business, and I have always believed in carrying that legacy forward while finding new ways to serve our customers. With our artisanal ice creams, we wanted to bring the same commitment to quality into a new category, using real milk, rich cream and authentic ingredients without compromising on taste or texture. Made in small batches, each flavour reflects our belief that good dairy takes time, care and craftsmanship. For us, ice cream is more than a dessert; it is about creating moments of happiness and sharing something we truly believe in. As we grow, our aim is to keep innovating while holding on to the values that have shaped Punjab Sind across generations."
Alongside its ice cream launch, Punjab Sind is preparing to introduce new packaging and an improved recipe for its high-protein paneer around Dussehra. According to the brand, the revised formulation will provide 7–10 grams of protein in every 200-gram pack, while retaining the soft texture and familiar taste of paneer.
The company says the new formulation is intended to offer a protein-rich option that remains suitable for everyday cooking, without the firm or dense texture sometimes associated with high-protein paneer.
Looking ahead, Punjab Sind plans to explore additional categories, including sweets, pickles and bakery products. The developments form part of its broader strategy to evolve from a paneer-focused business into a more diversified dairy and food brand.
Delhi's dining scene has a new coastal address with the opening of HUNGRY HOPPER in Vasant Vihar. Founded by hospitality entrepreneur Jai Batra and Malika Chawla Batra, the restaurant brings together the food traditions of Kerala, Tamil Nadu and Sri Lanka through a menu centred on appams, hoppers, regional curries and seafood.
The 30-seater restaurant marks the founders' entry into a focused coastal dining concept, with plans to open four to five additional outlets over the next three years. The expansion strategy is intended to take the brand's regional food offering to a wider audience while retaining its culinary identity.
The idea behind HUNGRY HOPPER grew from the founders' shared appreciation for appams and hoppers, coastal cooking and their pairing with seafood. Its menu draws on the coconut-led preparations of Kerala, Tamil Nadu's robust spice profiles and Sri Lanka's distinctive tangy flavours.
At the centre of the offering are plain, butter and egg hoppers, flat appams, neer dosa and string hoppers. These are paired with regional curries such as Jackfruit Kari, Coastal Chicken Kari, Prawn Kari and Crab Moilee.
Other menu highlights include Fort Cochin Pepper Jumbo Prawns, Kanyakumari Pepper Crab, Kerala Fish Fry and Kothu Roti. Vegetarian options include Malabar Jackfruit Cutlets and Chettinad Mushroom Parotta Tacos. Regional rice preparations, including Thalassery and Vaniyambadi biryanis, add further variety to the menu.
The dining experience is centred on generous, uncomplicated meals, with guests encouraged to explore different hopper-and-curry combinations, share dishes and eat with their hands. The format places familiar regional food traditions at the heart of the restaurant's proposition.
Speaking about the brand's long-term plans, Jai Batra, Founder, HUNGRY HOPPER, said, "I have always felt that the real measure of a restaurant is not the attention it receives when it first opens, but the place it earns in people's lives over time. That comes down to the decisions made every day, how a team works, how standards are maintained and how thoughtfully the business evolves. We are approaching HUNGRY HOPPER with that long-term perspective. The ambition is to build a brand with its own identity and the discipline to grow without losing sight of what it stands for."
Malika Chawla Batra, Co-Founder, HUNGRY HOPPER, added, "With the launch of HUNGRY HOPPER, we wanted to introduce Delhi to the diversity of coastal food cultures in a way that feels approachable yet distinctive. My background in design and culinary arts has shaped how I look at food, not just as a collection of flavours, but as an expression of culture, craft and identity. I hope this becomes a place that encourages people to discover something new and see these cuisines from a fresh perspective."
A unit of M.J. Hospitality, HUNGRY HOPPER brings a regional coastal dining proposition to Vasant Vihar. Its planned expansion will depend on building a recognisable brand identity while taking its interpretation of South Indian and Sri Lankan food traditions to more diners.
Brand: HUNGRY HOPPER
Founders: Jai Batra and Malika Chawla Batra
Location: First Floor, C-15, Vasant Vihar, C Block Main Market, New Delhi – 110057
Timings: 12:30 PM–3:30 PM and 7:00 PM–11:00 PM
Seating: 30 covers
Expansion Plans: Four to five additional outlets over the next three years
Courtyard by Marriott Madurai is set to welcome 2027 with Casino Eve, a casino-inspired New Year’s Gala Dinner bringing together festive dining, live entertainment and family-friendly activities at Madurai Kitchen on December 31, 2026.
Inspired by the glamour and energy of a Vegas casino night, the celebration will offer guests an evening of food, entertainment and festive experiences. The event is being positioned as an all-ages celebration, with offerings for families, couples and groups looking to mark the arrival of the New Year.
The evening will feature live music, vibrant live food stations, premium beverages, a lucky draw and magician performances. A dedicated kids’ zone with activities for younger guests will also be part of the programme, adding a family-friendly element to the celebrations.
With entertainment and dining planned under one roof, Casino Eve will offer guests an opportunity to celebrate the final evening of 2026 in a lively setting. The casino-inspired theme will provide the backdrop for an evening centred on food, music and shared celebrations.
Event: Casino Eve – New Year’s Gala Dinner
Venue: Madurai Kitchen, Courtyard by Marriott Madurai
Date: Thursday, December 31, 2026
Time: 8 PM onwards
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