In celebration of Independence Day and to honour the bravery of India’s defence forces, Haldiram's, a revered name in Indian cuisine, is launching a special offer for the country’s armed personnel. From August 15, 2024, to March 31, 2025, all serving and retired members of the Indian Army, Navy, and Air Force can enjoy a 15% discount at Haldiram's restaurants across India.

This exclusive offer will be available at all Haldiram's locations in Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli. Defence personnel simply need to present their identity cards at the time of billing to avail of this special discount, enhancing their dining experience with Haldiram's renowned flavours.

Mr. Neeraj Agrawal, Director of Haldiram's Foods International Pvt Ltd, remarked, "We, at Haldiram's, believe that the true taste of freedom is best savoured with a sense of gratitude. Our defence personnel embody selflessness and courage, and we hope this gesture brings joy and sweetness to their lives, reminding them that their sacrifices are deeply cherished."

Haldiram's remains dedicated to serving the best interests of the nation while catering to diverse culinary preferences. Recently, the brand expanded its menu to include wheat-based food items, reflecting a commitment to meet the tastes of the health-conscious generation.

Known for its commitment to quality and tradition, Haldiram's invites the nation's defenders to experience its wide array of sweet and savoury delights. The brand’s latest campaign, "Ab Sab Khayenge," highlights its new wheat-based offerings, including iconic dishes like Chole Bhature and innovative wheat bread sandwiches.

About Haldiram's: Haldiram's Foods International Pvt Ltd, established in 1937, is renowned for its diverse range of products, from Indian Namkeens to snacks, Mithai, and Instant Ready-to-Eat Food. With over 80 restaurants in major cities and Rail Coach Themed Outlets in several locations, Haldiram's continues to uphold its legacy of quality and innovation.