Haldiram's Honours Indian Armed Forces with a Special Independence Day Offer

Haldiram's Honours Indian Armed Forces with a Special Independence Day Offer

By Nishang Narayan

Published on August 13, 2024

In celebration of Independence Day and to honour the bravery of India’s defence forces, Haldiram's, a revered name in Indian cuisine, is launching a special offer for the country’s armed personnel. From August 15, 2024, to March 31, 2025, all serving and retired members of the Indian Army, Navy, and Air Force can enjoy a 15% discount at Haldiram's restaurants across India.

This exclusive offer will be available at all Haldiram's locations in Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli. Defence personnel simply need to present their identity cards at the time of billing to avail of this special discount, enhancing their dining experience with Haldiram's renowned flavours.

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Mr. Neeraj Agrawal, Director of Haldiram's Foods International Pvt Ltd, remarked, "We, at Haldiram's, believe that the true taste of freedom is best savoured with a sense of gratitude. Our defence personnel embody selflessness and courage, and we hope this gesture brings joy and sweetness to their lives, reminding them that their sacrifices are deeply cherished."

Haldiram's remains dedicated to serving the best interests of the nation while catering to diverse culinary preferences. Recently, the brand expanded its menu to include wheat-based food items, reflecting a commitment to meet the tastes of the health-conscious generation.

Known for its commitment to quality and tradition, Haldiram's invites the nation's defenders to experience its wide array of sweet and savoury delights. The brand’s latest campaign, "Ab Sab Khayenge," highlights its new wheat-based offerings, including iconic dishes like Chole Bhature and innovative wheat bread sandwiches.

About Haldiram's: Haldiram's Foods International Pvt Ltd, established in 1937, is renowned for its diverse range of products, from Indian Namkeens to snacks, Mithai, and Instant Ready-to-Eat Food. With over 80 restaurants in major cities and Rail Coach Themed Outlets in several locations, Haldiram's continues to uphold its legacy of quality and innovation.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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