As Raksha Bandhan approaches, Haldiram’s, one of India’s most trusted names in sweets, has launched its festive campaign titled ‘Do Dooni Mithaas, Itni Sweet hai Rakhi ki Treat’. With this, the brand has introduced an exclusive line of gift hampers designed to help siblings celebrate their cherished bond with sweetness and tradition.

The gifting lineup includes beautifully packaged boxes, Khushi Ke Lamhe, Rishton Ka Bandhan, and Pyar Ka Tohfa, along with indulgent hampers such as Rishton Ki Mithaas and Khushiyon Ka Bandhan. These special collections offer a perfect blend of Haldiram’s classic mithai and modern confections, making them suitable for brothers and sisters across generations.

Sharing thoughts on the launch, Kailash Agarwal, President – Retail QSR at Haldiram’s, said, “Raksha Bandhan is a festival rooted in love, nostalgia, and the bond shared between siblings. With our specially curated Rakhi gift hampers under the 'Do Dooni Mithaas' campaign, we aim to double the sweetness of these cherished moments. This exclusive range is designed to offer not just delicious treats, but also heartfelt memories in a box.”

The limited-edition hampers are available across all Haldiram’s outlets and can also be ordered online via Zomato, Haldiram.com, and leading e-commerce platforms like Amazon and Flipkart.

Whether it’s for a traditional celebration or a modern twist on sibling love, Haldiram’s Rakhi hampers promise to make the occasion extra special.