With Holi around the corner, Haldiram’s is adding extra sweetness to the festivities through its latest campaign, "Ab Hui Na Holi: Gulal aur Gujiya ki Iconic Jodi." The campaign beautifully blends tradition with indulgence, bringing people together over the nostalgic flavors of Holi.

Sharing his thoughts on the campaign, Kailash Agarwal, President – Retail, Haldiram’s, said, "Holi is a festival of colors and joy, where traditions come alive through the timeless pairing of gulal and gujiya. At Haldiram’s, we have always been a part of these celebrations, evoking childhood memories with our signature flavors. This year, our Holi gifting range is designed to bring warmth, happiness, and the authentic taste of festive treats."

While the much-loved Kesar Gujiya remains at the heart of the celebrations, Haldiram’s has also introduced a delightful new variant—Coconut Dry Fruit Gujiya—to surprise taste buds.

To make these festive treats easily accessible, Haldiram’s has ensured that Holi hampers are available at its stores across India. Additionally, for a limited time, specially curated selections will also be available on Zomato, making it easier than ever to indulge in the joy of Holi.