Haldiram's has expanded its presence in Uttar Pradesh with the launch of a new store in Gorakhpur, marking another step in the brand's retail growth across emerging markets in India.

Located at Mouza Chaksaila, Tappa Kasba, Golghar, Gorakhpur, the new outlet follows the brand's city-wide "Ache Din Aa Rahe Hai!" teaser campaign, which generated curiosity through red billboards placed across the city. The store opening now completes the campaign by bringing Haldiram's signature dining and retail experience to consumers.

Designed to offer a comprehensive food and shopping destination, the outlet features Haldiram's wide range of freshly prepared dishes and packaged products. Customers can enjoy North Indian and South Indian specialities, chaats, traditional sweets, bakery items, and popular street food favourites.

In addition to its dine-in offerings, the store also stocks Haldiram's packaged snacks, sweets, frozen foods, ready-to-eat products, and gifting options, catering to both everyday purchases and festive occasions.

The launch reflects Haldiram's strategy of expanding beyond metro cities and strengthening its presence in high-growth markets. Gorakhpur, which played a central role in the teaser campaign, represents the brand's continued focus on reaching customers in emerging cities across the country.

By combining an engaging marketing campaign with the opening of its latest outlet, Haldiram's aims to deliver an enhanced retail and dining experience while further expanding its footprint in Uttar Pradesh.