Haldiram's Unveils Heartwarming Raksha Bandhan Campaign with "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao" TVC and Signature Gift Hampers

By Nishang Narayan

Published on August 13, 2024

Ahead of Raksha Bandhan, Haldiram's, India's cherished sweets and snacks brand, has launched an evocative campaign with the TVC titled "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao." This campaign beautifully embodies the timeless promise of love, care, and protection that Rakhi represents.

The TVC delves into the essence of Raksha Bandhan, portraying the Rakhi thread as more than just a symbol, but as a heartfelt commitment that celebrates the cherished bond of childhood. With the tagline "Samay Sambandhon ka Naam - Haldiram's," the ad evokes memories of playful antics and affectionate squabbles, underscoring that the sibling bond remains strong regardless of time.

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To honor this special occasion, Haldiram's has introduced six exclusive Rakhi gift hampers, each crafted to convey love and warmth. These hampers include:

  • Khushiyon Kaa Bandhan Hamper

  • Pyaar Kaa Tohfa Hamper

  • Rishtoh Kaa Bandhan Hamper

  • Harmony Box Hamper

  • Rakhi Delight Hamper

  • Indulgent Delight Hamper (Generic Box)

Each hamper features a premium assortment of snacks, dry fruits, and sweets, including unique offerings such as Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, and Cherish Sundried Tomato Crackers.

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Kailash Agarwal, President – Retail at Haldiram's, shared, "Raksha Bandhan celebrates the eternal bond of love and countless memories between siblings. Our gift hampers and the campaign 'Rakhi ki Bandhan Manao, Bhar ke pyaar jatao' reflect this bond, capturing the essence of togetherness in our TVC featuring two elderly siblings."

The new TVC, alongside these thoughtfully curated hampers, is set to make Raksha Bandhan 2024 a celebration of joy, nostalgia, and enduring connections.


McDonald’s Returns to Sales Growth with Pop Culture Tie-ins and Budget Meals

McDonald’s Returns to Sales Growth with Pop Culture Tie-ins and Budget Meals

By Manu Vardhan Kannan

Published on August 10, 2025

McDonald’s has bounced back to growth, reporting a 3.8% rise in global same-store sales for the second quarter of 2025, driven by smart value-driven offerings and creative pop culture collaborations. The uptick marks a positive shift for the brand after four quarters of sluggish or declining growth, helped along by consumer-focused strategies aimed at easing economic concerns.

International markets led the charge, while sales in the US rose by 2.5%, reversing the downward trend seen in previous quarters. The brand’s strong quarter was supported by promotions tied to pop culture, such as limited-time offers linked to the Minecraft movie and Squishmallows collectibles, which drew attention from younger audiences and families alike.

Alongside the promotions, the launch of a $5 meal bundle and the introduction of new chicken items helped McDonald’s connect with budget-conscious customers seeking both value and variety. These strategies appear to have paid off, positioning McDonald’s for continued momentum.

“The overall second-quarter results show that McDonald's strategy is working and could lead to sustained same-store sales outperformance compared to the rest of the industry,” noted Jon Tower, analyst at Citi.

The rebound in the US is particularly notable, especially when compared to competitors like Chipotle Mexican Grill and Pizza Hut, which continue to face challenges in communicating value to consumers. McDonald’s blend of affordability and fun has given it a clear edge, demonstrating how well-timed promotions and accessible pricing can win over today’s cautious diners.


Popeyes Launches in Mumbai with Four New Outlets

Popeyes Launches in Mumbai with Four New Outlets

By Hariharan U

Published on August 10, 2025

Popeyes, the globally loved brand known for its Louisiana-style fried chicken, has officially arrived in Mumbai with the launch of four restaurants across the city. The new outlets are located at Inorbit Mall, Vashi, Phoenix Marketcity, Kurla, and Viviana Mall, Thane, with a fourth store opening soon at Terminal 2 of Mumbai Airport.

Operated in India by Jubilant FoodWorks Limited, Popeyes is celebrated for its juicy, 12-hour marinated fried chicken infused with bold Cajun spices and hand-battered for a crispy, flavour-packed bite.

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Sameer Khetarpal, CEO and MD of Jubilant FoodWorks Limited, said, “We are thrilled to bring Popeyes to Mumbai, a city renowned for its love for vibrant and diverse flavours. The brand has received an incredible response across India, and we are confident that Mumbaikars will embrace our signature offerings with the same enthusiasm.

Gaurav Pande, Executive Vice President & Business Head of Popeyes India, added, “Mumbai is a key market for us, and we are delighted to make a grand entry in the city with four stores at prime locations. We’re excited for our Gen Z and millennial audiences to experience everything from the Chicken Sandwich that broke the internet to new flavours in our wings range”.

With its mix of bold flavours, quality ingredients, and global appeal, Popeyes aims to offer Mumbai diners a unique fried chicken experience that stands apart in a competitive market.


Serve Robotics and Little Caesars Introduce Autonomous Pizza Delivery in Los Angeles via Uber Eats

Serve Robotics and Little Caesars Introduce Autonomous Pizza Delivery in Los Angeles via Uber Eats

By Nishang Narayan

Published on August 9, 2025

Little Caesars customers in Los Angeles might soon find a robot at their doorstep delivering HOT-N-READY® pizzas, thanks to a new collaboration between Serve Robotics Inc. (Nasdaq: SERV), the nation’s third-largest pizza chain, and Uber Eats (NYSE: UBER).

The partnership introduces autonomous sidewalk delivery robots into Little Caesars’ Los Angeles delivery operations via Uber Eats, enhancing service speed, convenience, and sustainability. This move builds on Serve’s existing footprint in Los Angeles, Miami, Dallas, and Atlanta, with additional U.S. cities expected soon.

Ali Kashani, CEO of Serve Robotics, said: “Delivering for a beloved national chain like Little Caesars is another opportunity for us to show how we help merchants grow and give consumers a better delivery experience. Seeing a Serve robot at your door will soon become as much of a weekly tradition as pizza night.”

Serve’s third-generation robots are designed with pizza delivery in mind, featuring an expanded cargo bin that can hold four 16-inch pizzas plus sides and drinks, all while maintaining optimal temperature and quality en route.

Trish Heusel, Vice President of Innovation at Little Caesars, added: “Little Caesars is always looking for ways to be innovative in the restaurant industry, and we are proud to partner with Serve Robotics and Uber Eats to deliver our delicious pizzas to our customers in Los Angeles. Partnering with Serve allows us to deliver a solution that aligns with our commitment to better service and technology-forward solutions while reducing our environmental footprint.”

Megan Jensen, Head of Autonomous Delivery Operations at Uber Eats, noted: “By combining smart technology with everyday convenience, we’re making delivery easier, more reliable, and more sustainable.”

Customers in Serve’s Los Angeles delivery zone can now opt for autonomous delivery when ordering Little Caesars through the Uber Eats app.

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