Haldiram's Unveils Heartwarming Raksha Bandhan Campaign with "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao" TVC and Signature Gift Hampers

By Nishang Narayan

Published on August 13, 2024

Ahead of Raksha Bandhan, Haldiram's, India's cherished sweets and snacks brand, has launched an evocative campaign with the TVC titled "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao." This campaign beautifully embodies the timeless promise of love, care, and protection that Rakhi represents.

The TVC delves into the essence of Raksha Bandhan, portraying the Rakhi thread as more than just a symbol, but as a heartfelt commitment that celebrates the cherished bond of childhood. With the tagline "Samay Sambandhon ka Naam - Haldiram's," the ad evokes memories of playful antics and affectionate squabbles, underscoring that the sibling bond remains strong regardless of time.

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To honor this special occasion, Haldiram's has introduced six exclusive Rakhi gift hampers, each crafted to convey love and warmth. These hampers include:

  • Khushiyon Kaa Bandhan Hamper

  • Pyaar Kaa Tohfa Hamper

  • Rishtoh Kaa Bandhan Hamper

  • Harmony Box Hamper

  • Rakhi Delight Hamper

  • Indulgent Delight Hamper (Generic Box)

Each hamper features a premium assortment of snacks, dry fruits, and sweets, including unique offerings such as Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, and Cherish Sundried Tomato Crackers.

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Kailash Agarwal, President – Retail at Haldiram's, shared, "Raksha Bandhan celebrates the eternal bond of love and countless memories between siblings. Our gift hampers and the campaign 'Rakhi ki Bandhan Manao, Bhar ke pyaar jatao' reflect this bond, capturing the essence of togetherness in our TVC featuring two elderly siblings."

The new TVC, alongside these thoughtfully curated hampers, is set to make Raksha Bandhan 2024 a celebration of joy, nostalgia, and enduring connections.


The Dark Room Unveils ‘Beer Fest’ to Toast Community, Music, and Good Times

The Dark Room Unveils ‘Beer Fest’ to Toast Community, Music, and Good Times

By Manu Vardhan Kannan

Published on July 2, 2025

The Dark Room by Wynnd Hotels has launched its much-awaited ‘Beer Fest’, a high-energy celebration that blends the love for craft brews with the joy of shared moments. Set in the heart of Galaxy Blue Sapphire Mall, Greater Noida West, the month-long event runs daily from 3:00pm to 8:00pm, starting July 1, 2025.

Positioned as a vibrant escape for after-work chills or afternoon hangouts, the Beer Fest is designed to bring people together with music, laughter, and enticing offers on brews and bites. Whether you're catching up with friends or looking for a laid-back yet exciting vibe, The Dark Room delivers a perfect blend of affordability and indulgence.

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The curated menu features value-rich combos tailored for all kinds of beer lovers—from the light sipper to the full-fledged enthusiast. Guests can enjoy:

  • 2 Beers + Nachos

  • 3 Beers + Starter 

  • 6-Beer Bucket + 2 Starters

  • 10 Beers + Veg/Non-Veg Platter

The event promises a diverse lineup of Indian and international beer brands, paired with crowd-favourite finger foods and starters, making it a complete gastronomic experience. All combos are subject to government taxes and a 10% service fee, maintaining transparency in billing.

Himanshu Sapra, Co-founder of The Dark Room, shared his thoughts on the festival:

“The Beer Festival is not just about drinks—it’s about community, energy, and the magic of shared experiences. We’ve seen the nightlife culture slowly morph into a bland, over-styled version of what it once was. At The Dark Room, we’re reclaiming that culture—the loud music, the intimate conversations over beer, the thrill of the unknown. This festival is a tribute to that original spirit.”

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Alongside the irresistible beer combos, guests can expect live DJ sets, vibrant music lineups, and an atmosphere that brings people closer—capturing the very soul of nightlife. The mission? Not just to pour beer, but to pour memories that linger long after the night ends.

With its urban-chic setting, signature mood lighting, and electric energy, The Dark Room’s Beer Fest is a must-visit this season for anyone in Delhi-NCR looking to celebrate beer, people, and music.


Daawat-e-Challenge at Omaxe Chowk: Chandni Chowk’s Street Food Legacy Comes Alive

Daawat-e-Challenge at Omaxe Chowk: Chandni Chowk’s Street Food Legacy Comes Alive

By Manu Vardhan Kannan

Published on June 30, 2025

Delhi’s food capital, Chandni Chowk, is ready to stir up the appetite of the city with a celebration like no other. Omaxe Chowk is bringing the spotlight back to Old Delhi’s legendary flavours with ‘Daawat-e-Challenge’, a two-day food-eating competition to be held on June 28 and 29, 2025, at the popular Dawatpur Food Court.

Celebrating the rich heritage of Delhi’s culinary past, the event is designed as an immersive, high-energy food fest where over 100 teams from across Delhi-NCR will compete for prizes, pride, and of course—plates full of iconic street food.

The competition will unfold in multiple spicy and savoury rounds. On Day 1, participants will begin with Round 1, where 20–25 teams will take on the challenge of quickly finishing Golgappe, Dahi Bhalla, and Tikki in just a couple of minutes.

Winners will then advance to Round 2, a test of speed and spice tolerance with Paranthas, Kachori, and Matar Kulcha. The top teams will battle it out in the Grand Finale on Day 2, where a massive Grand Thali Challenge awaits. This round will push appetites and timing to the limit in a 5–7 minute showdown.

To honour the champions of this gastronomic showdown, exciting prizes are on the table:

  •  First Prize – ₹50,000

  • Second Prize – ₹30,000

  •  Third Prize – ₹20,000

Participants will also receive exclusive food vouchers, turning their eating efforts into a delicious win. The competition will feature dishes prepared by well-known food brands at Omaxe Chowk, such as:

  • Jung Bahadur Kachori

  • Kuremal’s Kulfi

  • Chaat Town

  • Gaya Prasad – Paranthe Wali Gali

  • Amritsari Express

  • Ghoomar

  • Cafe Chennai

From crispy snacks to rich desserts, the event is not only a contest but a true celebration of Chandni Chowk’s legendary food culture.

Speaking about the initiative, Jatin Goel, Executive Director, Omaxe Group, said:

“Omaxe Chowk has always aimed to revive and celebrate the timeless charm of Old Delhi’s culinary traditions. Through Daawat-e-Challenge, we are creating an interactive platform that brings the community together in a fun and culturally rooted way. We are excited to welcome participants and spectators to what promises to be a spirited and flavourful event.”

The contest will be open to teams of two, with a small entry fee per team. The format encourages teamwork and community participation, making it as much about shared memories as it is about winning.

With the Daawat-e-Challenge, Omaxe Chowk is once again reinforcing its position as a cultural and commercial landmark in Delhi. From golgappas to kulchas, the event promises laughter, flavour, fun, and fierce competition — all rooted in the timeless magic of Old Delhi’s street food. So whether you're in it to win it or just there to savour the vibe, Daawat-e-Challenge is where Delhi’s appetite meets its heart.


ibis India Partners with Chef Sanjyot Keer to Elevate Dining at Spice It

ibis India Partners with Chef Sanjyot Keer to Elevate Dining at Spice It

By Nishang Narayan

Published on June 29, 2025

ibis India has announced an exciting new collaboration with renowned chef and culinary creator Sanjyot Keer, aimed at transforming the guest dining experience across its Spice It restaurants nationwide. This strategic partnership is part of ibis India’s broader initiative to refresh its food and beverage offerings and resonate more deeply with the evolving tastes of today’s travellers.

Founder of Your Food Lab, Chef Sanjyot Keer is celebrated for his unique storytelling and modern interpretations of Indian cuisine. With over two million followers on Instagram and collaborations with global and Indian icons like Ed Sheeran, Ajay Devgn, and Sourav Ganguly, Keer’s dynamic culinary sensibility makes him the perfect partner to infuse ibis India’s dining with fresh energy and creativity.

“We are thrilled to collaborate with Chef Sanjyot Keer in this bold step forward for our dining experiences. His creative approach and cultural relevance perfectly reflect the ibis brand ethos. This partnership redefines what guests can expect from food and beverage at an economy hotel – approachable yet innovative cuisine served with heart,” said Tejus Jose, Director of Operations, ibis & ibis Styles India.

Sharing his excitement, Chef Keer added, “Partnering with ibis India is a wonderful opportunity to bring my culinary vision to life on a national scale. The menu we’ve created blends familiar Indian flavours with a global perspective, resulting in a collection of dishes that are comforting, imaginative, and made to spark conversation. I look forward to guests across the country enjoying this new dining experience.”

This collaboration reinforces ibis India’s commitment to delivering multi-sensory, memorable guest experiences that go beyond the usual expectations of economy hotels. Whether travelling for work or leisure, guests at Spice It can now look forward to a menu that’s thoughtfully crafted to connect people through great food, bold flavours, and a sense of shared enjoyment.

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