Haldiram's Unveils Heartwarming Raksha Bandhan Campaign with "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao" TVC and Signature Gift Hampers

By Nishang Narayan

Published on August 13, 2024

Ahead of Raksha Bandhan, Haldiram's, India's cherished sweets and snacks brand, has launched an evocative campaign with the TVC titled "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao." This campaign beautifully embodies the timeless promise of love, care, and protection that Rakhi represents.

The TVC delves into the essence of Raksha Bandhan, portraying the Rakhi thread as more than just a symbol, but as a heartfelt commitment that celebrates the cherished bond of childhood. With the tagline "Samay Sambandhon ka Naam - Haldiram's," the ad evokes memories of playful antics and affectionate squabbles, underscoring that the sibling bond remains strong regardless of time.

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To honor this special occasion, Haldiram's has introduced six exclusive Rakhi gift hampers, each crafted to convey love and warmth. These hampers include:

  • Khushiyon Kaa Bandhan Hamper

  • Pyaar Kaa Tohfa Hamper

  • Rishtoh Kaa Bandhan Hamper

  • Harmony Box Hamper

  • Rakhi Delight Hamper

  • Indulgent Delight Hamper (Generic Box)

Each hamper features a premium assortment of snacks, dry fruits, and sweets, including unique offerings such as Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, and Cherish Sundried Tomato Crackers.

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Kailash Agarwal, President – Retail at Haldiram's, shared, "Raksha Bandhan celebrates the eternal bond of love and countless memories between siblings. Our gift hampers and the campaign 'Rakhi ki Bandhan Manao, Bhar ke pyaar jatao' reflect this bond, capturing the essence of togetherness in our TVC featuring two elderly siblings."

The new TVC, alongside these thoughtfully curated hampers, is set to make Raksha Bandhan 2024 a celebration of joy, nostalgia, and enduring connections.


The Den Bengaluru Presents a Floral-Themed Holi Celebration

The Den Bengaluru Presents a Floral-Themed Holi Celebration

By Hariharan U

Published on March 4, 2026

Marking Holi with elegance and restraint, The Den Bengaluru is presenting a celebration that reinterprets the festival through florals and flavour. Moving away from the usual splash of colours, the hotel is embracing fragrant petals and refined décor to create a setting that symbolises joy, harmony and togetherness.

Guests will be welcomed by an elaborate floral rangoli installation, setting a graceful tone for the afternoon. The décor has been thoughtfully designed to balance festive vibrancy with a calm, contemporary aesthetic, offering a celebration that feels intimate yet distinctly seasonal.

The highlight of the experience is a specially curated Holi buffet featuring beloved dishes from across India. The spread includes Chole Banarasi Style, Gatte ki Sabzi, Vegetable Kofta Curry and Ajwain Poori, alongside a selection of traditional Gujiyas that bring nostalgic festive flavours to the table. Each preparation reflects regional culinary influences while maintaining authenticity.

Adding to the celebratory spirit, The Creek will host a live Thandai and Lassi counter, serving chilled festive blends that complement the elaborate buffet.

With its floral accents, curated menu and tranquil ambience, The Den Bengaluru offers a Holi celebration that is vibrant yet composed, creating a memorable festive experience for guests seeking something refined.


Hydrama Opens in Noida, Redefining the Sports Bar Experience

Hydrama Opens in Noida, Redefining the Sports Bar Experience

By Manu Vardhan Kannan

Published on March 4, 2026

Hydrama has opened its doors in Sector 50, bringing a fresh take on the sports bar concept to the city. Located at TF-02, Third Floor, Central 50, Sector 50, Noida, the new destination introduces an all-day format that smoothly shifts from relaxed daytime catch-ups to match-night buzz and late-evening energy.

Conceptualised by Priykant Gautam, Hydrama is designed around mood and movement. Instead of being limited to peak nightlife hours, the space changes through the day with evolving soundscapes, dramatic lighting, live acts, and match-day rituals. The idea is to create a space that feels alive at every hour, turning a regular outing into a shared experience.

The interiors draw inspiration from the feel of a live stadium, with industrial textures, neon highlights, graffiti art, and LED scoreboards. At the same time, carefully planned seating zones allow guests to enjoy calm daytime lounging or step into a more energetic setting as the evening builds.

The bar takes centre stage with cocktails that are smoked, flamed, and infused, inspired by iconic global sporting moments. The food menu features elevated bar favourites, global small plates, artisanal pizzas, and shareable platters made for long conversations and group dining.

Sharing his vision, Priykant Gautam, Founder, Hydrama, says, "I wanted Hydrama to feel alive, a space that builds energy through the day and peaks at night. It's not about watching the game or the DJ; it's about being part of the atmosphere that unfolds around you."

With its focus on experience, expression, and community, Hydrama positions itself as a new social arena for Noida,  immersive, energetic, and built for those who enjoy being part of the moment rather than just watching it.


The Chamomile Estate Introduces Tea Tasting in Mukteshwar

The Chamomile Estate Introduces Tea Tasting in Mukteshwar

By Manu Vardhan Kannan

Published on March 4, 2026

The Chamomile Estate, set atop a private 2.5-acre hill in Guniyalekh, a peaceful tea-growing hamlet in Mukteshwar, has unveiled its new Tea Tasting Experience. Surrounded by the calm and untouched beauty of Uttarakhand, the estate is inviting guests to slow down and enjoy tea in a more meaningful way.

This thoughtfully curated session is designed for tea lovers, wellness seekers and experiential travellers who appreciate finer details. The experience brings together storytelling, aroma discovery, flavour understanding and mindful brewing methods. Each tea is introduced with care, helping guests understand its origin, character and wellness benefits.

The tasting menu features a rich selection that includes Oolong Tea, Blooming Tea, Hibiscus Tea, Chamomile Tea, Kashmiri Kahwa, Apple Cinnamon Tea, Masala CTC Tea, along with thematic blends such as Stressbuster, forever young, and throat rescue teas. From light floral infusions to strong spiced blends, every cup highlights its own colour, taste and health properties.

Guests can observe blooming teas gently open up in glassware, explore the layered notes of oolong, learn about chamomile’s calming qualities and enjoy the comforting warmth of traditional favourites like Kashmiri Kahwa and Masala CTC. The session also shares insights on antioxidant benefits, digestion support, relaxation properties and the right brewing techniques to get the best flavour and wellness value from each cup.

Sharing his thoughts, Mr Anirudh Lakhotia, Director, Ivory Destinations Pvt Ltd said, “Tea is more than a beverage, it is a sensory journey and a mindful ritual. At The Chamomile Estate, surrounded by nature’s stillness, we have created an experience where guests can slow down, reconnect, and rediscover tea as a luxurious and holistic indulgence. In fact The Chamomile Estate’s signature charm lies in its uniquely themed rooms, each inspired by a distinct tea blend, designed to offer both comfort and exclusivity”.

Ideal for intimate gatherings, curated retreats, corporate offsites and hospitality collaborations, the Tea Tasting Experience reflects The Chamomile Estate’s focus on experiential wellness and refined living in the lap of the Himalayas.

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