Haldiram's Unveils Heartwarming Raksha Bandhan Campaign with "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao" TVC and Signature Gift Hampers

By Nishang Narayan

Published on August 13, 2024

Ahead of Raksha Bandhan, Haldiram's, India's cherished sweets and snacks brand, has launched an evocative campaign with the TVC titled "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao." This campaign beautifully embodies the timeless promise of love, care, and protection that Rakhi represents.

The TVC delves into the essence of Raksha Bandhan, portraying the Rakhi thread as more than just a symbol, but as a heartfelt commitment that celebrates the cherished bond of childhood. With the tagline "Samay Sambandhon ka Naam - Haldiram's," the ad evokes memories of playful antics and affectionate squabbles, underscoring that the sibling bond remains strong regardless of time.

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To honor this special occasion, Haldiram's has introduced six exclusive Rakhi gift hampers, each crafted to convey love and warmth. These hampers include:

  • Khushiyon Kaa Bandhan Hamper

  • Pyaar Kaa Tohfa Hamper

  • Rishtoh Kaa Bandhan Hamper

  • Harmony Box Hamper

  • Rakhi Delight Hamper

  • Indulgent Delight Hamper (Generic Box)

Each hamper features a premium assortment of snacks, dry fruits, and sweets, including unique offerings such as Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, and Cherish Sundried Tomato Crackers.

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Kailash Agarwal, President – Retail at Haldiram's, shared, "Raksha Bandhan celebrates the eternal bond of love and countless memories between siblings. Our gift hampers and the campaign 'Rakhi ki Bandhan Manao, Bhar ke pyaar jatao' reflect this bond, capturing the essence of togetherness in our TVC featuring two elderly siblings."

The new TVC, alongside these thoughtfully curated hampers, is set to make Raksha Bandhan 2024 a celebration of joy, nostalgia, and enduring connections.


Masala Library, BKC Celebrates Mother’s Day with a Complimentary Signature Dessert Experience

Masala Library, BKC Celebrates Mother’s Day with a Complimentary Signature Dessert Experience

By Hariharan U

Published on May 10, 2026

Masala Library by Jiggs Kalra is inviting guests to celebrate Mother’s Day with a thoughtfully curated dining experience that blends modern Indian gastronomy with refined culinary artistry.

Known for its innovative approach to post-colonial Indian cuisine, Masala Library offers a contemporary interpretation of traditional flavours, where technique, presentation, and storytelling come together to create a distinctive fine dining journey.

This Mother’s Day, the restaurant is honouring mothers with a special gesture, a complimentary signature dessert for every mother dining at the restaurant. The experience is designed as a tribute to the women who shape our lives, offering a sweet and memorable ending to a carefully crafted meal.

Guests can expect an elevated dining experience that reflects the restaurant’s philosophy of pushing the boundaries of Indian cuisine while preserving its cultural essence. From thoughtfully plated dishes to immersive flavours, the celebration is positioned as both intimate and experiential.

Reservations for the experience can be made at +91 84549 00900. Located in the heart of Bandra Kurla Complex, Masala Library continues to stand as one of Mumbai’s most recognised destinations for progressive Indian fine dining.

This Mother’s Day offering brings together culinary innovation and emotional warmth, making it a fitting tribute to the most important woman in every guest’s life.


Harajuku Tokyo Cafe Celebrates Mother’s Day with “Okāsan Special” Brunch

Harajuku Tokyo Cafe Celebrates Mother’s Day with “Okāsan Special” Brunch

By Manu Vardhan Kannan

Published on May 10, 2026

This Mother’s Day, Harajuku Tokyo Cafe is bringing together flavour, comfort, and celebration with its specially curated “Okāsan Special” brunch experience.

Inspired by the warmth and spirit of Mother’s Day, the brunch offers guests a thoughtfully planned menu that balances Japanese-inspired flavours with comforting favourites. Designed to feel relaxed and cheerful, the experience promises an afternoon filled with good food, conversations, and memorable moments with loved ones.

The menu begins with flavourful starters such as Spicy Avocado Cream Cheese, Dynamite Shroom, and Spicy Salmon Cream Cheese, followed by comforting mains including Kara Miso Ramen, Katsu Curry Rice Bowl, and Yaki Udon (Mazemen). Each dish has been crafted with attention to detail while reflecting the café’s signature Tokyo-inspired style.

Adding to the celebration are free-flowing cocktails and mocktails, creating a lively and easy-going atmosphere throughout the brunch. To make the occasion extra special, every table dining with their mothers will receive a complimentary cupcake, adding a sweet and heartfelt touch to the experience.

Blending charm, comfort, and contemporary Japanese-inspired dining, the “Okāsan Special” brunch is designed as a warm tribute to mothers and the moments shared around the table.

  • What: Okāsan Special Mother’s Day Brunch
  • Where: Harajuku Tokyo Cafe
  • When: 12:00–2:00 PM & 2:00–4:00 PM


Magnolia Bakery Opens First Delhi Outlet at World St. in Aerocity

Magnolia Bakery Opens First Delhi Outlet at World St. in Aerocity

By Manu Vardhan Kannan

Published on May 10, 2026

Magnolia Bakery has officially opened its first outlet in New Delhi at World St. in Worldmark, Aerocity, bringing the globally recognised New York dessert brand to the capital city.

The launch further strengthens World St.’s growing identity as a curated culinary and social destination within Aerocity. Positioned as “The Social Spine of Worldmark,” the destination has been designed as a lively, walkable space that blends food, lifestyle, and social experiences within one of the country’s leading business districts.

Founded in New York City in 1996, Magnolia Bakery has gained a loyal global following for its classic American desserts and nostalgic charm. The brand is especially known for favourites such as banana pudding, tres leches, cheesecakes, brownies, layered desserts, and pastel-frosted cupcakes, many of which have become social media favourites over the years.

Speaking about the addition of the brand to World St., S. K. Sayal, MD & CEO, Bharti Real Estate, said,

“World St. is envisioned as the social and cultural heart of Worldmark, a vibrant, walkable destination that brings together some of the world’s most loved brands and experiences. Our focus has been on curating a dynamic mix that resonates with professionals, travellers, and the city’s evolving lifestyle aspirations. The addition of Magnolia Bakery adds to the mix at World St., making it a go-to destination for dining and social experiences across Delhi.”

Adding to this, Zonu Reddy, Co-Founder of Spago Foods, shared,

“Delhi has been an important part of our journey, and World St. at Worldmark, Aerocity gives us an opportunity to bring the brand closer to a wider set of customers. This launch allows us to reach more people while staying true to the quality and familiarity that define Magnolia Bakery.”

Spread across nearly half a kilometre connecting 4, 5 and 6 Worldmark, World St. covers around 2,60,000 sq. ft. of gross leasable area. The pedestrian-friendly promenade features global dining concepts, alfresco spaces, green courtyards, art installations, and lifestyle experiences designed to create a vibrant urban social hub.

With a mix of cafés, patisseries, restaurants, and bars, World St. continues to position itself as one of the city’s most dynamic dining and lifestyle destinations.

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