Haldiram's Unveils Heartwarming Raksha Bandhan Campaign with "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao" TVC and Signature Gift Hampers

By Nishang Narayan

Published on August 13, 2024

Ahead of Raksha Bandhan, Haldiram's, India's cherished sweets and snacks brand, has launched an evocative campaign with the TVC titled "Rakhi ki Bandhan Manao, Bhar ke pyaar jatao." This campaign beautifully embodies the timeless promise of love, care, and protection that Rakhi represents.

The TVC delves into the essence of Raksha Bandhan, portraying the Rakhi thread as more than just a symbol, but as a heartfelt commitment that celebrates the cherished bond of childhood. With the tagline "Samay Sambandhon ka Naam - Haldiram's," the ad evokes memories of playful antics and affectionate squabbles, underscoring that the sibling bond remains strong regardless of time.

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To honor this special occasion, Haldiram's has introduced six exclusive Rakhi gift hampers, each crafted to convey love and warmth. These hampers include:

  • Khushiyon Kaa Bandhan Hamper

  • Pyaar Kaa Tohfa Hamper

  • Rishtoh Kaa Bandhan Hamper

  • Harmony Box Hamper

  • Rakhi Delight Hamper

  • Indulgent Delight Hamper (Generic Box)

Each hamper features a premium assortment of snacks, dry fruits, and sweets, including unique offerings such as Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, and Cherish Sundried Tomato Crackers.

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Kailash Agarwal, President – Retail at Haldiram's, shared, "Raksha Bandhan celebrates the eternal bond of love and countless memories between siblings. Our gift hampers and the campaign 'Rakhi ki Bandhan Manao, Bhar ke pyaar jatao' reflect this bond, capturing the essence of togetherness in our TVC featuring two elderly siblings."

The new TVC, alongside these thoughtfully curated hampers, is set to make Raksha Bandhan 2024 a celebration of joy, nostalgia, and enduring connections.


The Leela Gandhinagar Unveils Reimagined Menu at Diya

The Leela Gandhinagar Unveils Reimagined Menu at Diya

By Hariharan U

Published on March 3, 2026

Reinforcing its focus on refined Indian dining, The Leela Gandhinagar hosted a closed-door culinary evening to present a newly reimagined menu at its signature restaurant, Diya. The invite-only gathering welcomed select guests and food connoisseurs for a curated showcase centred on heritage flavours and elegant presentation.

The refreshed menu draws inspiration from the legacy of North Frontier cuisine, known for its bold spices, slow-cooking methods and time-honoured recipes. At Diya, these traditional elements have been retained while being refined with contemporary techniques and thoughtful plating. Seasonal produce and regional influences play a key role, with each dish crafted to reflect authenticity, depth and culinary precision.

Chef Ishtiyake, along with his seasoned kitchen team, leads this new direction. Drawing from experience across reputed five-star establishments, the team has shaped a menu that respects classical foundations while adapting to modern palates. During the evening, guests were introduced to the philosophy and inspiration behind the courses, making the experience interactive and immersive.

Commenting on the launch, Vikas Sood, General Manager, stated that the initiative underlines the hotel’s continued commitment to delivering elevated Indian cuisine paired with warm, intuitive hospitality.

With this unveiling, Diya enters a new phase, further positioning The Leela Gandhinagar as a distinguished fine-dining address in Gujarat.


Daryaganj Unveils Special Holi Beverage Menu

Daryaganj Unveils Special Holi Beverage Menu

By Manu Vardhan Kannan

Published on March 3, 2026

This Holi, Daryaganj invites guests to celebrate the festival of colors with a vibrant and thoughtfully curated festive beverage menu. Known for its classic flavours and authentic culinary roots, the restaurant brings together tradition and creativity to make Holi celebrations more colourful and refreshing.

Specially crafted for the festive season, the beverage selection reflects the spirit of Holi with playful twists on familiar favourites. Guests can enjoy drinks such as Ananas Thandai Margarita, Rang Barse Rose Chuski, Paan Kulfi Thandai, Aambi Thandai Margarita, and the signature Daryaganj Kulfi Thandai. Each drink is designed to offer a balance of nostalgia and freshness, making every sip feel celebratory.

These festive beverages pair beautifully with Daryaganj’s much-loved classics like Butter Chicken and Dal Makhani, adding an extra layer of indulgence to Holi gatherings with family and friends.

With its warm setting and well-known hospitality, Daryaganj continues to be a preferred place to come together and celebrate festivals over comforting, familiar flavours. This Holi menu adds a festive spark, encouraging guests to slow down, share moments, and enjoy the joy of the season.

Fact Sheet:

  • Location: All Daryaganj outlets

  • Timings: 12 PM – 11 PM.


Chinese Wok Enters Agra, Marks 75th North India Outlet

Chinese Wok Enters Agra, Marks 75th North India Outlet

By Hariharan U

Published on March 2, 2026

Chinese Wok, one of India’s leading Desi Chinese QSR chains from Lenexis Foodworks, has entered Agra with the launch of its first outlet in the city. Located at Sanjay Place, Civil Lines, the opening also marks the brand’s 75th store in North India, reinforcing the region’s strategic importance in its national growth plans.

The new outlet received an encouraging response in its first week, recording strong footfall and early traction among local consumers. Agra, with its young population, student base and steady tourist inflow, presents a strong consumption market for organised dining formats.

Commenting on the expansion, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “North India continues to be a key growth engine for Chinese Wok. Reaching our 75th store in the region reflects not just expansion, but deepening consumer trust in emerging markets. Agra is not only a strong residential and commercial hub but also one of India’s most visited tourist destinations. This gives us an opportunity to serve both local consumers and the steady influx of domestic travellers seeking reliable, organised dining options. Our cluster-led strategy allows us to scale efficiently while delivering a consistent, high-quality QSR experience across cities.”

Designed to cater to students, families and working professionals, the Agra store offers value-driven combos, Kurkure Momos and Manchurian available in six sauces. The outlet will operate for dine-in, takeaway and delivery, while also contributing to local employment and the city’s organised food service ecosystem

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