Haldiram's Unveils New Teej Campaign with Curated Ghewar and Feni Hampers

By Nishang Narayan

Published on July 21, 2024

Haldiram's, a leader in traditional sweets and snacks, has launched its much-anticipated Teej campaign, "Teej ki Meethi Reet." This new campaign celebrates the rich traditions of Teej, marking the onset of the monsoon season and the warmth of togetherness with a special range of Ghewar and Feni gifting hampers.

In keeping with the cultural essence of Teej, Haldiram's has curated a selection of Ghewar in various flavors to cater to diverse tastes. The campaign features an exclusive range of gifting options, including the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper. Each hamper is filled with a delectable assortment of Ghewar varieties such as Malai Ghewar, Kaju Cream Ghewar, Kesar Ghewar, Plain Ghewar, Rose Ghewar, and a choice of Feni, including White Feni and Kesar Feni.

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Kailash Agarwal, President- Retail QSR at Haldiram's, expressed his enthusiasm about the campaign: "We at Haldiram's always celebrate India's rich cultural heritage through our range of signature delicacies. Our 'Teej ki Meethi Reet' campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings."

Customers can find these specially curated hampers at Haldiram's stores and restaurants, on the brand’s website, and can also order online through Zomato.


DIT’O Launches India’s First Self-Cleaning Filter Coffee Machine at AAHAR 2025

DIT’O Launches India’s First Self-Cleaning Filter Coffee Machine at AAHAR 2025

By Hariharan U

Published on September 19, 2025

DIT’O, India’s first self-cleaning filter coffee machine, is set to redefine hospitality coffee service with its launch at AAHAR 2025, Chennai Trade Centre (19–21 September, Stall N2-12). Designed for hotels, cafés, corporates, and the HoReCa segment, DIT’O combines tradition with cutting-edge technology to deliver authentic South Indian filter coffee at scale.

For decades, serving real filter coffee consistently has been a challenge, messy setups, hygiene concerns, and heavy manpower requirements often compromised quality. DIT’O addresses these challenges with a host of innovations.

DIT’O brings together innovation and convenience with features designed to redefine authentic filter coffee service. Its self-cleaning technology ensures zero manual effort and a fully hygienic operation, while IoT-enabled access allows for smart monitoring, usage tracking, and seamless control. An in-built refrigerator keeps milk and decoction fresh, safe, and perfectly chilled, complemented by a pest- and insect-free design that guarantees zero contamination. Most importantly, every cup is served with consistent taste and temperature at 83°C, delivering the true soul of filter coffee every single time.

The launch in Chennai, the home of South Indian filter coffee offers a first look at this groundbreaking innovation. Media and hospitality professionals can experience live demos at the stall and access exclusive conversations with the founder on the future of coffee automation.

With DIT’O, filter coffee is no longer just a beverage. It represents culture, comfort, identity, and now innovation, hygiene, and efficiency bringing the soul of traditional South Indian coffee into the future of hospitality service.


Godfather Super 8 Wins Gold at Asia Beer Challenge 2025

Godfather Super 8 Wins Gold at Asia Beer Challenge 2025

By Manu Vardhan Kannan

Published on September 19, 2025

In a proud moment for Indian brewing, DeVANS Godfather Super 8 Beer has clinched the Gold Medal at the Asia Beer Challenge 2025 held in Hong Kong. The results, announced recently, mark a significant milestone for Indian beer on the global stage.

Awarded in the Strong Lager category, Godfather Super 8 was judged through a triple-blind tasting process by some of Asia’s foremost beer experts, ensuring complete neutrality and credibility. This recognition affirms the beer’s position as one of Asia’s top strong lagers.

Launched as India’s pioneering strong lager, Godfather Super 8 stands out for its bold 8% ABV profile. Despite its high strength, it remains smooth, making it a favorite among consumers who appreciate bold, full-bodied beers. Brewed with premium ingredients, the beer reflects the strength, character, and legacy that the Godfather brand has carried since its inception in 1984.

Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd, expressed his pride in the achievement, saying:

“This remarkable achievement at the Asia Beer Challenge 2025 is a testament to our team’s unwavering dedication to craft exceptional beers that blend tradition with innovation. The beer was developed in-house by our production team keeping in view the desired parameters without any compromises. Our success at this prestigious international competition underscores the passion and quality consciousness which drives our growth as a leading Indian brewery with complete focus on quality, delivering value for our consumers.”

The Asia Beer Challenge is one of the most respected competitions in the region, judged exclusively by top Asian beer buyers, the decision-makers who shape the market. Triumphing here not only provides an international stamp of approval but also amplifies global visibility for the winning brands.

Godfather Super 8’s gold win is more than just a brand milestone, it is a victory for Indian craft brewing, proving that Indian beers can match global standards in quality and innovation. This recognition paves the way for DeVANS to expand its footprint further while continuing to create products that resonate with both Indian and international consumers.


Adarsh Sweets Unveils Navratri Special Menu with Festive Flavours

Adarsh Sweets Unveils Navratri Special Menu with Festive Flavours

By Manu Vardhan Kannan

Published on September 19, 2025

Adarsh Sweets, a cherished name in Mumbai’s culinary landscape with a legacy of over 50 years, has unveiled its Navratri Special Menu to bring extra joy to the festive season. Designed to celebrate devotion, purity, and togetherness, the menu promises to make the nine nights of Navratri even more delightful.

This year, the sweet shop has elevated the festive experience with an innovative yet traditional spread. Guests can savour the unique Green Pav Bhaji, explore a variety of Dosas, and relish comforting Tawa Pulao varieties. Every dish is freshly prepared, staying true to the festive spirit while offering vrat-friendly goodness.

No Navratri feast is complete without something sweet, and Adarsh Sweets adds a special twist with its freshly made mini Mithai Cakes. These creations combine the richness of Indian mithai with a modern festive touch, ensuring celebrations end on a memorable note. To balance the spread, refreshing juices are also included, keeping the experience wholesome and energising.

Perfect for family gatherings, festive pujas, or simply enjoying the joy of Navratri with loved ones, the menu pays tribute to both purity and indulgence. Adding to the convenience, Adarsh Sweets will remain open till late during the festival, ensuring that every celebration is accompanied by the flavours of tradition.

Address: Ground Floor, Sanchit CHS, Shop No. 8 & 9, Sonawala Road, Jay Prakash Nagar, Goregaon East, Mumbai – 400063

This Navratri, celebrate with Adarsh Sweets, where every dish is crafted with devotion and every flavour tells a story.

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