Haldiram's, a leader in traditional sweets and snacks, has launched its much-anticipated Teej campaign, "Teej ki Meethi Reet." This new campaign celebrates the rich traditions of Teej, marking the onset of the monsoon season and the warmth of togetherness with a special range of Ghewar and Feni gifting hampers.

In keeping with the cultural essence of Teej, Haldiram's has curated a selection of Ghewar in various flavors to cater to diverse tastes. The campaign features an exclusive range of gifting options, including the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper. Each hamper is filled with a delectable assortment of Ghewar varieties such as Malai Ghewar, Kaju Cream Ghewar, Kesar Ghewar, Plain Ghewar, Rose Ghewar, and a choice of Feni, including White Feni and Kesar Feni.

Kailash Agarwal, President- Retail QSR at Haldiram's, expressed his enthusiasm about the campaign: "We at Haldiram's always celebrate India's rich cultural heritage through our range of signature delicacies. Our 'Teej ki Meethi Reet' campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings."

Customers can find these specially curated hampers at Haldiram's stores and restaurants, on the brand’s website, and can also order online through Zomato.