Haldiram’s, one of India’s most loved traditional sweets and snacks brands, has rolled out its festive campaign “Teej ki Meethi Lehar” to honour the monsoon festival of Teej, which celebrates love, tradition, and seasonal renewal.

To mark the occasion, the brand has introduced a specially curated range of Ghewar and Feni gifting hampers, available in beautifully packaged options like the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper. These festive selections include indulgent treats such as Malai Ghewar, Kesar Ghewar, Kaju Cream Ghewar, Rose Ghewar, and both White and Kesar Feni—traditional favourites during the Teej season.

Kailash Agarwal, President – Retail QSR, Haldiram’s, shared,

“Celebrating Indian cultural heritage and year-long festivities through our signature creations remains a norm for us all at Haldiram's. Our 'Teej ki Meethi Lehar' is dedicated to the happiness and togetherness that Teej brings. We're excited to spread happiness among our customers and their dear ones through these thoughtfully curated festive hampers.”

The hampers are available across all Haldiram’s stores and restaurants, on the official website, and via Zomato delivery.

With its Teej campaign, Haldiram’s continues its legacy of blending tradition with thoughtful gifting, offering sweet memories with every bite.