Hampton by Hilton, known for its signature breakfast waffles, has partnered with Paris Hilton’s 11:11 Media to introduce the Sparkling Strawberry Hampton Waffle, adding a pop of pink and a hint of glamour to breakfast. Starting October 24, guests can enjoy the new waffle at over 2,400 Hampton locations across the U.S. and Canada. For the first time, guests can also bring Hampton’s breakfast experience home with the Sparkling Strawberry Hampton Waffle Kit, available online. This new flavor joins previous fan favorites like pumpkin spice, red velvet, and lemon.

Shruti Gandhi Buckley, Hampton by Hilton’s global brand leader, commented on the collaboration, highlighting breakfast as a central part of the Hampton experience. "Breakfast is such a key part of what we offer, and our waffles have become an iconic symbol of that tradition," she said. "This collaboration with Paris Hilton brings a fresh, playful twist to something that’s already so loved. It’s about setting our guests up to take on the day, from a great night’s sleep to a hot meal served with a smile."

Paris Hilton’s involvement adds a playful element to the waffle lineup, inspired by her personal style and passion for creativity. Available for $29.99 at ShopHampton.com/Waffles, the at-home kit includes a 33-ounce canister of waffle mix, edible glitter, and Hilton’s recipe for crafting the perfect Sparkling Strawberry waffle, making it a fun option for at-home breakfasts.

"I had so much fun partnering with Hampton by Hilton on this fabulous new flavor," Hilton said. "The Sparkling Strawberry Hampton Waffle is totally iconic, sweet, and so me. I’m excited for everyone to try it and start their mornings with a little sparkle."

For this project, Hilton worked with Hampton’s “Waffle Bosses,” a group of breakfast attendants known for delivering memorable breakfast experiences. Together, they crafted a recipe featuring strawberries, chocolate sauce, chocolate chips, whipped cream, and edible glitter—a treat guests can recreate by following the recipe provided in the waffle kit.

This latest collaboration combines Hilton’s unique style with Hampton’s tradition of delivering a memorable breakfast experience. To learn more about Hampton by Hilton and the Sparkling Strawberry Hampton Waffle, guests can visit stories.hilton.com/hampton.