Fresh commerce platform Handpickd has introduced a fresh-first offering for Janmashtami, bringing together curated festive products focused on freshness, purity, and mindful celebration.

The Janmashtami range includes a DIY Ladoo Kit, curated bhog, premium fruits, and fresh flowers, offering consumers a selection of products for festive consumption, rituals, and home celebrations.

At the centre of the offering is freshly prepared pure white butter, a traditional food associated with Lord Krishna and Janmashtami celebrations. Handpickd has also introduced a DIY Ladoo Kit featuring freshly prepared ghee, honey, coconut, and cardamom, along with a simple recipe for preparing ladoos at home.

The kit is designed to encourage families to prepare their own festive offerings while using fresh ingredients. The concept aligns with Handpickd's focus on providing consumers with personalised fresh produce and curated selections.

Speaking about the offering, Anant Goel, Founder & CEO, Handpickd, said, "Festivals are increasingly becoming moments where people are more conscious of what they bring into their homes and consume. With Janmashtami, there is an added emphasis on purity and simplicity, which naturally aligns with how we think about fresh commerce at Handpickd. We wanted to bring this together through offerings that allow people to celebrate at home, prepare something themselves and make more mindful choices for themselves and for God. The idea is less about conventional festive gifting and more about creating fresh, thoughtful offerings that are relevant to the occasion."

The Janmashtami range available on the Handpickd app also includes Janmotsav Meetha Bhog, Krishna Bhog, exotic fruit baskets, and fresh flowers selected for festive rituals and offerings.

The curated assortment allows consumers to choose products according to their individual preferences and celebration requirements, bringing festive essentials together through a single fresh-commerce platform.

For families celebrating Janmashtami at home, the offering combines traditional festive elements with Handpickd's fresh-first approach, providing options for both ready-to-use offerings and ingredients that can be prepared at home.

About Handpickd:

Co-founded by Anant Goel, Nitin Gupta, and Sahil Madan, Handpickd is a fresh-commerce platform currently serving households in Gurgaon, Noida, and Bengaluru.

The platform follows a zero-stock model and sources pesticide-free produce directly from farmers. Orders are personalised according to household requirements, including ripeness, weight, and weekly quantity.

Its zero-forecasting, zero-inventory, and zero-warehousing model is designed to reduce wastage while providing greater personalisation, quality, and choice in fresh produce.