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By Manu Vardhan Kannan
Published on April 9, 2026
The idea of luxury in the world of spirits is slowly changing. It is no longer just about how old a drink is or the legacy behind it. Today, it is more about where it comes from and the story it carries. Across the globe, many indigenous spirits that were once limited to local communities are now making their way into premium bars and collector shelves.
What makes this trend stand out is its focus on authenticity. These are not newly created products but drinks deeply rooted in culture and tradition. They are now being reintroduced in a way that connects with a global audience while still holding on to their origins.
One such example from India is Six Brothers Mahura, launched by South Seas Distilleries. Mahua has a long history in the country and was once widely consumed. Made from the flower of the Madhuca longifolia tree, it slowly lost its place over time due to colonial restrictions and changing perceptions. With this new launch, the spirit is being presented in a premium format. Crafted using a copper pot still technique, it offers floral aromas, earthy notes, and a hint of spice. With a starting price of ₹1,02,000, the brand clearly aims to position Mahua as a luxury offering alongside global favourites.
From Mexico, mezcal has also seen a similar journey. Once made in small villages using traditional methods, it is now gaining global recognition. Brands like Del Maguey Mezcal have helped bring it to a wider audience while keeping its original process intact, including agave roasting in underground ovens and natural fermentation.
In the world of cognac, Hennessy Paradis continues to show how heritage can stay relevant. Made using carefully selected eaux de vie aged over decades, it offers a smooth and rich profile with notes of honey, dried flowers, and candied fruit. It reflects a balance between tradition and modern appeal.
Japan’s contribution comes through Nikka Taketsuru Whisky, a blend that highlights precision and craftsmanship. Named after Masataka Taketsuru, known as the father of Japanese whisky, it brings together multiple malt whiskies to create a refined and balanced drink.
From South America, Pisco Portón is helping bring attention to pisco, a spirit that has long been part of Peruvian culture. Produced in limited quantities, it focuses on quality and presentation while staying true to its roots. Its aromatic and fruit-forward profile offers something fresh for global consumers.
Together, these spirits highlight a shift in how luxury is being defined. It is no longer limited to established categories but is expanding to include cultural depth and regional identity. Whether it is Mahura in India, mezcal in Mexico, or pisco in Peru, these drinks are shaping a new narrative in the global spirits space, one that values heritage as much as craftsmanship.
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Published on July 20, 2026
Soy Soi, one of Chennai's leading destinations for Pan Asian cuisine, is celebrating the rich traditions of Asian charcoal grilling with its limited-time food promotion, 'Embers of Grills', available at its Kotturpuram outlet until July 19, 2026.
Inspired by the bustling satay stalls of Kuala Lumpur, Japan's robata grills, and the charcoal street food culture of Bangkok, Hanoi and Chengdu, the promotion brings together authentic open-fire cooking techniques from across Southeast and East Asia.
The specially curated menu highlights Soy Soi's signature grilled dishes alongside regional favourites, offering guests an opportunity to experience the bold, smoky flavours that have become synonymous with Asian charcoal grilling.
Among the featured dishes are Moo Ping with Spicy Peanut Sauce, featuring Thai-style marinated pork skewers; Ga Nuong – Grilled Chicken Leg, prepared with fragrant lemongrass and charcoal-grilled to perfection; Spiced Tofu Kin, made with Burmese spices and chilli paste; and Xinjiang Lamb Skewers, seasoned with cumin and served alongside a numbing Sichuan chilli sauce.
Drawing inspiration from the vibrant street food culture of Asia, Embers of Grills recreates the experience of live charcoal cooking in a restaurant setting through bold marinades, authentic flavours and a menu designed to cater to a variety of preferences.
With this special promotion, Soy Soi invites guests to savour the distinctive taste of charcoal-grilled cuisine and explore the diverse grilling traditions that continue to define some of Asia's most loved culinary destinations.
Event Details:
Venue: Soy Soi, Gandhi Mandapam Road, Chitra Nagar, Kotturpuram, Chennai – 600085
Dates: Till July 19, 2026
Timings: 12:00 PM – 3:30 PM and 6:30 PM – 10:30 PM
Riding the wave of one of the internet's most popular dessert trends, Maize & Malt has introduced its latest creation, Rose Jalebi Tres Leches, offering a fresh take on the classic milk-soaked cake with flavours inspired by Indian sweets.
Tres Leches has become a favourite among dessert lovers worldwide, with creative variations appearing across cafés and restaurants. Adding its own signature touch, Maize & Malt has combined the richness of the classic dessert with the familiar flavours of crispy jalebi and fragrant rose.
The dessert features a soft and airy sponge cake soaked in three kinds of milk, topped with crunchy jalebi and finished with delicate rose notes. The combination brings together traditional Indian flavours and the creamy texture of Tres Leches, creating a dessert that is both nostalgic and contemporary.
Designed for those who enjoy discovering new food trends as well as lovers of Indian-inspired desserts, the Rose Jalebi Tres Leches adds a distinctive option to Bengaluru's growing dessert scene.
The dessert is now available at Maize & Malt, located at 3, 4th Cross Road, near Whitefield, Vigneshwar Nagar, Kaveri Nagar, Mahadevapura, Bengaluru, Karnataka 560048.
By Hariharan U
Published on July 19, 2026
Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.
Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.
The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.
Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.
Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.
Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.
Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.
The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.
With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.
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