Hilton Accelerates Growth in India with NILE Hospitality Partnership

Hilton Accelerates Growth in India with NILE Hospitality Partnership

By Nishang Narayan

Published on February 21, 2025

Hilton has taken a major step towards expanding its footprint in India, signing a strategic licensing agreement (SLA) with NILE Hospitality to launch 75 Hampton by Hilton hotels across the country. This move aligns with Hilton’s vision to capture the rising demand from India’s growing middle class and strengthen its mid-market presence.

Scaling Up in a High-Growth Market

The new partnership follows Hilton’s 2024 agreement with Olive by Embassy to introduce 150 Spark by Hilton hotels in India. Hilton’s Asia Pacific President, Alan Watts, described this as a pivotal moment in the company’s India expansion.

“This marks our mid-market moment in India, as significant macroeconomic growth, a rapidly rising middle class, and vast infrastructure development fuel demand for our brands and drive strong trading performance in the country,” said Watts.

Under the agreement, the first Hampton by Hilton hotels will debut in Gujarat, Rajasthan, Punjab, and Bihar, setting the stage for the brand’s expansion across India.

Why Hampton by Hilton?

Hampton by Hilton sits in the upper-midscale segment, complementing Hilton’s existing brands, including Hilton Garden Inn and the upcoming Spark by Hilton. The brand is known for its efficient design, consistent service, and premium performance, making it a popular choice for value-conscious travelers.

“Hampton by Hilton is a customer favorite around the world, and this agreement demonstrates the immense value of the brand to guests and owners,” said Kevin Jacobs, CFO & President, Global Development, Hilton.

Hampton by Hilton is also recognized as the world’s top lodging franchise for 16 consecutive years by Entrepreneur® magazine.

A Milestone for NILE Hospitality

For NILE Hospitality, this partnership represents a game-changing opportunity to redefine India’s midscale accommodation sector.

“With this landmark signing, we are delighted to join hands with Hilton, bringing this celebrated brand to the region,” said Vikram Singh Chauhan, Founder & CEO, NILE Hospitality.
“This collaboration aligns with India’s unprecedented development and domestic travel momentum, allowing us to offer high-quality service and a consistent brand experience in emerging markets.”

Global Growth and Future Prospects

Hampton by Hilton has been adapted to the Asia Pacific market and has already seen rapid success in China. With this new expansion into India, Hilton is cementing its presence in the region and capitalizing on the surge in domestic travel.

This strategic move reinforces Hilton’s commitment to India’s booming hospitality sector, offering travelers a trusted mid-market accommodation option while unlocking new opportunities for business and tourism growth.


ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

By Hariharan U

Published on October 22, 2025

ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.

Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.

“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.

“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.

Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.

With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.

If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.


Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

By Hariharan U

Published on October 22, 2025

Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.

This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.

The upcoming Lemon Tree Resort, Saj by the Mountain will feature:

  • 78 well-appointed rooms offering scenic views

  • A restaurant and a bar serving curated local and global cuisines

  • A banquet hall for events and celebrations

  • A swimming pool and spa for recreation and relaxation

Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.

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