Hilton has once again been named the world’s most valuable hotel brand by Brand Finance, retaining the top spot in the Hotels 50 ranking with a brand value of $11.6 billion. This marks the ninth consecutive year that Hilton has held this prestigious title.

Hilton’s dominance is reflected in the inclusion of nine of its brands in the annual Hotels 50 report:

• Hilton Hotels & Resorts (No. 1)

• Hampton Inn by Hilton (No. 3)

• DoubleTree by Hilton (No. 6)

• Embassy Suites by Hilton (No. 8)

• Home2 Suites by Hilton (No. 17)

• Homewood Suites by Hilton (No. 26)

• Conrad Hotels & Resorts (No. 30)

• Curio Collection by Hilton (No. 40)

• Waldorf Astoria Hotels & Resorts (No. 47)

Hilton has expanded its portfolio to 24 world-class brands with recent launches such as Spark by Hilton and LivSmart Studios by Hilton. The acquisition of Graduate Hotels and NoMad brands further strengthened its market presence. As of 2024, Hilton operates over 7,600 properties in 126 countries and territories, serving nearly 190 million Hilton Honors members and welcoming over 213 million guests in 2023.

Sustainability is a key focus for Hilton. The company has received the highest Sustainability Perceptions Value of any hotel brand in the 2024 Brand Finance Sustainability Perceptions Index. Hilton’s global environmental, social, and governance (ESG) strategy, "Travel with Purpose," aims to reduce emissions, create opportunities in communities, and preserve destinations. Notable achievements include a 45.1% reduction in carbon emissions intensity and a 26.5% reduction in water use intensity since 2008.

Hilton’s range of brands caters to diverse traveler needs, from luxury and lifestyle experiences at Conrad Hotels & Resorts and Curio Collection by Hilton to extended stay options at Homewood Suites by Hilton and Home2 Suites by Hilton. This adaptability ensures Hilton delivers exceptional value for both guests and property owners.

Through initiatives like the Hilton Global Foundation, the company has created over 860,000 learning and career growth opportunities and contributed more than 377,000 volunteer hours in communities worldwide. This commitment to social impact is a cornerstone of Hilton’s operations, reinforcing its leadership in the hospitality industry.

Hilton’s consistent recognition as the most valuable hotel brand underscores its leadership in the hospitality sector. With ongoing expansions, a strong focus on sustainability, and a commitment to exceptional guest experiences, Hilton continues to set the standard for luxury and value in the global hotel industry. For more information, visit Hilton's website and follow their latest updates on social media.