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By Nithyakala Neelakandan
Published on July 2, 2024
Hilton has once again been named the world’s most valuable hotel brand by Brand Finance, retaining the top spot in the Hotels 50 ranking with a brand value of $11.6 billion. This marks the ninth consecutive year that Hilton has held this prestigious title.
Hilton’s dominance is reflected in the inclusion of nine of its brands in the annual Hotels 50 report:
Hilton Hotels & Resorts (No. 1)
Hampton Inn by Hilton (No. 3)
DoubleTree by Hilton (No. 6)
Embassy Suites by Hilton (No. 8)
Home2 Suites by Hilton (No. 17)
Homewood Suites by Hilton (No. 26)
Conrad Hotels & Resorts (No. 30)
Curio Collection by Hilton (No. 40)
Waldorf Astoria Hotels & Resorts (No. 47)
Hilton has expanded its portfolio to 24 world-class brands with recent launches such as Spark by Hilton and LivSmart Studios by Hilton. The acquisition of Graduate Hotels and NoMad brands further strengthened its market presence. As of 2024, Hilton operates over 7,600 properties in 126 countries and territories, serving nearly 190 million Hilton Honors members and welcoming over 213 million guests in 2023.
Sustainability is a key focus for Hilton. The company has received the highest Sustainability Perceptions Value of any hotel brand in the 2024 Brand Finance Sustainability Perceptions Index. Hilton’s global environmental, social, and governance (ESG) strategy, "Travel with Purpose," aims to reduce emissions, create opportunities in communities, and preserve destinations. Notable achievements include a 45.1% reduction in carbon emissions intensity and a 26.5% reduction in water use intensity since 2008.
Hilton’s range of brands caters to diverse traveler needs, from luxury and lifestyle experiences at Conrad Hotels & Resorts and Curio Collection by Hilton to extended stay options at Homewood Suites by Hilton and Home2 Suites by Hilton. This adaptability ensures Hilton delivers exceptional value for both guests and property owners.
Through initiatives like the Hilton Global Foundation, the company has created over 860,000 learning and career growth opportunities and contributed more than 377,000 volunteer hours in communities worldwide. This commitment to social impact is a cornerstone of Hilton’s operations, reinforcing its leadership in the hospitality industry.
Hilton’s consistent recognition as the most valuable hotel brand underscores its leadership in the hospitality sector. With ongoing expansions, a strong focus on sustainability, and a commitment to exceptional guest experiences, Hilton continues to set the standard for luxury and value in the global hotel industry. For more information, visit Hilton's website and follow their latest updates on social media.
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By Hariharan U
Published on October 22, 2025
ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.
Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.
“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.
“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.
Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.
With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.
If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.
Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.
This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.
The upcoming Lemon Tree Resort, Saj by the Mountain will feature:
78 well-appointed rooms offering scenic views
A restaurant and a bar serving curated local and global cuisines
A banquet hall for events and celebrations
A swimming pool and spa for recreation and relaxation
Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”
The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.
Published on October 21, 2025
Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.
Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”
The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.
Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.
The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.
With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.
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