In a move to strengthen its foothold in luxury hospitality across Asia Pacific, global hospitality leader Hilton has welcomed Candice D’Cruz as Vice President of Luxury Brands for the region. Based in Singapore, Candice will lead Hilton’s esteemed luxury brands, including Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, and Conrad Hotels & Resorts.

With a rich background in the industry, Candice brings over two decades of experience to her role. Formerly the Vice President of Luxury Brand Management and Marketing for Europe, Middle East, and Africa at Marriott International, she has been recognized as a leader in her field, receiving accolades such as being named number one in "The Power of 25" by Hotelier Middle East in 2019.

In her new role, Candice aims to shape distinctive brand identities and curate localized guest experiences, emphasizing the pivotal role they play in ensuring the enduring success of Hilton’s luxury brands in the region. Her strategic guidance is expected to contribute significantly to Hilton’s commitment to delivering exceptional luxury experiences.

“I am delighted to embark on this journey with Hilton based out of the vibrant city of Singapore. My passion lies in shaping distinctive brand identities alongside curated and localized guest experiences, recognizing their pivotal role in ensuring our brands’ enduring success throughout the region,” said Candice D’Cruz. 

Candice, of Indian origin, currently resides in Singapore with her husband and two children. She is passionate about championing the development of female leaders and cultivating young talent, and she looks forward to empowering her teams to unlock their full potential in this new role.

Hilton’s commitment to luxury hospitality in Asia Pacific is further emphasized by Candice’s appointment, and her extensive experience is expected to play a key role in the brand’s growth and development in the region.