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By Author
Published on September 13, 2023
In celebration of International Housekeepers Week (10th – 16th Sept), Hilton India has launched a heartfelt digital campaign, #YouAreTheSparkleAndShine. This innovative initiative shines a well-deserved spotlight on the unsung heroes of the hospitality industry – the housekeeping teams. It's the first time that these dedicated individuals are being celebrated through a dedicated digital campaign.
Housekeepers play a crucial role in ensuring guest comfort, hygiene, and memorable experiences. Despite their hard work, they often remain behind the scenes, making this campaign a special tribute to their efforts. The campaign includes a compelling video showcasing the impact housekeepers have on hotel experiences.
Hilton India encourages people across the country to participate by sharing their favorite memories or pictures that highlight the extraordinary efforts of hotel housekeepers.
Sabu Raghavan, Vice President – Human Resources at Hilton India, expressed Hilton's deep appreciation for the housekeeping staff and their contributions to the exceptional hospitality experience Hilton aims to provide.
The campaign, in collaboration with Little Black Book, a prominent recommendation platform, offers interactive engagements like contests, polls, and videos. Consumers can share heartwarming and memorable stories about their interactions with housekeeping staff.
The most inspiring stories will be featured on LBB, and selected entries will receive surprise gift vouchers for use at any Hilton hotel in India. This campaign aims to wholeheartedly recognize and appreciate the often-overlooked hospitality heroes.
Hilton India remains dedicated to fostering an environment where both guests and staff members thrive, emphasizing a sense of belonging and appreciation.
Join Hilton India in celebrating the housekeeping heroes who make your stay special. Share your memorable experiences and be a part of this heartwarming campaign.
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