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By Author
Published on September 13, 2023
In celebration of International Housekeepers Week (10th – 16th Sept), Hilton India has launched a heartfelt digital campaign, #YouAreTheSparkleAndShine. This innovative initiative shines a well-deserved spotlight on the unsung heroes of the hospitality industry – the housekeeping teams. It's the first time that these dedicated individuals are being celebrated through a dedicated digital campaign.
Housekeepers play a crucial role in ensuring guest comfort, hygiene, and memorable experiences. Despite their hard work, they often remain behind the scenes, making this campaign a special tribute to their efforts. The campaign includes a compelling video showcasing the impact housekeepers have on hotel experiences.
Hilton India encourages people across the country to participate by sharing their favorite memories or pictures that highlight the extraordinary efforts of hotel housekeepers.
Sabu Raghavan, Vice President – Human Resources at Hilton India, expressed Hilton's deep appreciation for the housekeeping staff and their contributions to the exceptional hospitality experience Hilton aims to provide.
The campaign, in collaboration with Little Black Book, a prominent recommendation platform, offers interactive engagements like contests, polls, and videos. Consumers can share heartwarming and memorable stories about their interactions with housekeeping staff.
The most inspiring stories will be featured on LBB, and selected entries will receive surprise gift vouchers for use at any Hilton hotel in India. This campaign aims to wholeheartedly recognize and appreciate the often-overlooked hospitality heroes.
Hilton India remains dedicated to fostering an environment where both guests and staff members thrive, emphasizing a sense of belonging and appreciation.
Join Hilton India in celebrating the housekeeping heroes who make your stay special. Share your memorable experiences and be a part of this heartwarming campaign.
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By Hariharan U
Published on April 29, 2026
Country Inn Hotels & Resorts, the flagship brand of Espire Hospitality Limited, has marked a significant milestone with six hotel openings within a single month, strengthening its footprint across key travel destinations in India.
The latest additions include new properties in Goa, Katra, and Patna, following earlier launches in Rishikesh and Dehradun. With this, the brand continues to build a diverse, multi-format portfolio catering to leisure, pilgrimage, and business travellers.
The 44-key Country Inn in Goa marks the brand’s entry into one of India’s most popular leisure markets. Located close to Calangute Beach, the hotel offers a relaxed coastal setting with an all-day dining restaurant, Ruhani, and a poolside bar, Liquid, alongside modern rooms and leisure facilities.
In North India, the launch of Country Inn in Katra strengthens the brand’s presence in pilgrimage destinations. Positioned near the gateway to Vaishno Devi Temple, the 36-room hotel is designed to offer convenience and comfort for spiritual travellers, with easy access to key routes and attractions.
Further expanding into urban markets, Country Inn Smart Stays in Patna introduces a new format tailored for city travellers. Located in a central commercial district, the 50-room property offers access to landmarks such as Mahavir Mandir, Golghar, and Bihar Museum, along with business-friendly amenities including banquet halls and meeting spaces.
Commenting on the expansion, Akhil Arora said, “These openings across Goa, Katra, and Patna, following our recent launches in Uttarakhand, represent a thoughtful step in strengthening our presence across India. By tapping into diverse markets—from leisure and pilgrimage to urban centres, we are building a portfolio that aligns with evolving travel trends.”
With this rapid expansion, Country Inn Hotels & Resorts continues to focus on destination-led growth, combining accessibility, comfort, and brand-led hospitality across emerging and established markets.
The Golden Tusk has introduced a curated all-inclusive summer retreat, responding to the growing demand for short, driveable ‘micro-vacations’ among Indian travellers.
Located on the edge of Jim Corbett National Park, the experiential resort is positioning itself as a preferred escape for North Indian families, especially as rising temperatures follow a phase of erratic weather across the region.
Industry trends indicate a notable shift in travel behaviour, with an estimated 18% year-on-year increase in summer bookings. Travellers are increasingly opting for bundled, hassle-free experiences, moving away from traditional itineraries toward destination-led stays that offer convenience and immersion.
Commenting on the trend, Anirudh Lakhotia said, “Summer travel in India has moved past simple sightseeing. With the sudden onset of intense heat, families are looking for a ‘resort-as-a-destination’ where every hour is thoughtfully planned. We’ve created an environment where children stay engaged while parents can truly unwind.”
The summer package is built around effortless relaxation and all-inclusive comfort, offering full-board dining with buffet meals and evening high tea, alongside curated entertainment experiences that bring a lively, community-driven atmosphere to evenings.
For active travellers, the resort integrates sports and recreation with nature-led experiences. Facilities include multiple swimming pools, courts for volleyball, badminton, and basketball, along with a dedicated pickleball court—reflecting the rising popularity of the sport in India. Younger guests are catered to with craft activities, indoor play areas, and outdoor recreational zones.
The offering also includes wellness-driven benefits, such as discounts on spa services and dining experiences, enhancing the overall stay. Packages start at ₹29,999 for a two-night, three-day experience, with optional jeep safaris available to explore the park’s high tiger-density zones.
Lakhotia added, “As travellers seek more meaningful short breaks, our focus is on creating experiences where nature, wellness, and recreation come together seamlessly, ensuring guests leave with memories that go beyond the duration of the stay.”
With this launch, The Golden Tusk reinforces its positioning as a destination-led retreat, aligning with evolving travel preferences where shorter, experience-rich getaways are becoming the new norm.
By Manu Vardhan Kannan
ibis Chennai Sipcot introduced a fresh take on morning gatherings with its first-ever Coffee Rave, bringing together specialty coffee, music, and social interaction in a lively setting. Held on April 26 from 7 AM, the event created a high-energy start to the day, offering guests an engaging and experience-driven way to begin their morning.
The concept reflects a growing shift in hospitality, where spaces are moving beyond traditional formats to create more interactive and community-led experiences. With this initiative, ibis Chennai Sipcot positions itself as an early adopter of lifestyle-driven programming that blends culture, creativity, and social connection.
Designed especially for Chennai’s young professionals, millennials, and Gen Z audiences, Coffee Rave taps into the city’s rising interest in experiences that feel active and engaging. The format encourages guests to connect, interact, and be part of a shared environment, rather than simply unwind passively.
“Coffee Rave reflects our strategic approach to reimagining hospitality through an experiential lens creating culturally relevant moments that resonate with today’s urban audience while naturally driving stronger engagement and brand recall. It’s about building a consistent rhythm where culture, community, and everyday interactions come together to deliver experiences that feel both fresh and meaningful,” said Tejus Jose, Director of Operations - ibis & ibis Styles India.
Adding to this, Parvez, Cluster General Manager, ibis Chennai Sipcot and ibis Chennai City Centre, shared, “At the property, there is a visible shift in how guests are choosing to engage with experiences, with growing interest in formats that encourage interaction, collective engagement, and effortless participation. Coffee Rave, introduced as a one-of-its-kind concept at the property in line with emerging experiential trends, responds to this shift by bringing together music, coffee, and community in a morning setting that offers a different way of engaging with the space.”
The morning featured a series of curated experiences, starting with a dedicated coffee station serving both cold brews and classic hot beverages. Guests also explored a hands-on brewing zone, where they could learn the basics of coffee-making through simple, guided interactions, adding a personal and interactive touch to the event.
A live DJ set kept the energy high throughout, turning the space into a vibrant social hub. Guests were seen enjoying conversations over coffee, along with spontaneous moments on the floor, creating a lively atmosphere where music and social interaction blended naturally.
With initiatives like Coffee Rave, ibis Chennai Sipcot highlights a broader change in hospitality, where hotels are becoming spaces for culture and connection. As guest preferences continue to evolve, such formats show how everyday experiences can be turned into something more engaging and memorable.
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