Hilton's esteemed Curio Collection has officially marked its debut in Vietnam with the opening of La Festa Phu Quoc, a picturesque 197-room resort nestled on the idyllic island of Phu Quoc. This significant launch not only amplifies Hilton's footprint in the Asia Pacific but also introduces a unique blend of cultural fusion to the luxury hospitality market.

Drawing architectural and aesthetic inspiration from the famed Amalfi Coast in Italy, La Festa Phu Quoc offers guests an unparalleled experience that marries the vibrant spirit of Italian coastal design with the rich heritage of Vietnamese culture. Located conveniently near the island's prime tourist spots, including the Hon Thom Cable Car, the resort promises easy access to both the serene beachfront and the bustling heart of the island.

The resort boasts a host of amenities aimed at providing a luxurious and comfortable stay. From an expansive outdoor pool and a spa featuring treatments inspired by both the Amalfi Coast and Phu Quoc's indigenous beauty, to a dedicated kids' club adorned with motifs of the iconic Amalfi lemons, guests of all ages are catered to.

Culinary enthusiasts will delight in the diverse dining options available. MARE, the resort's flagship restaurant, serves up Italian cuisine infused with Mediterranean flavours. Meanwhile, Il Salone, a palazzo-inspired lobby bar, offers traditional Italian coffee and pastries. For those seeking variety, The Merchant provides all-day dining with a focus on seasonal ingredients. The soon-to-open La Capri Beach Club is set to be a beachfront haven for guests looking to unwind and socialise.

This venture is a collaboration between Hilton and Sun Group, aimed at offering discerning travellers a distinctive escape to one of Asia Pacific's burgeoning travel destinations. Hilton Honors members stand to gain exclusive benefits, including discounts and complimentary Wi-Fi when booking directly through Hilton channels.

Alan Watts, President of Asia Pacific at Hilton, expressed his enthusiasm about the partnership, stating, “We are thrilled to be partnering with Sun Group as we debut our Curio Collection by Hilton brand in Vietnam, and in the desirable island resort of Phu Quoc. This milestone market entry showcases our strong growth momentum and the broad appeal of Hilton’s brands across Asia Pacific, positioning us well to capture the burgeoning travel demand in this dynamic region.”

La Festa Phu Quoc not only signifies a pivotal expansion for Hilton but also introduces a fresh hospitality concept to Phu Quoc Island, appealing to guests eager for a sophisticated blend of Italian design and Vietnamese cultural immersion.