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By Nithyakala Neelakandan
Published on August 15, 2024
Hilton has announced a new collaboration with Bollywood actor Sidharth Malhotra as part of its ongoing efforts to expand its presence in the Indian market. This partnership is an extension of Hilton's global marketing initiative, "Hilton. For The Stay," which aims to highlight the importance of the overall stay experience in travel.
Sidharth Malhotra, who resonates with the modern Indian traveler, is enthusiastic about this collaboration. He stated, "Travelling the world, both for work and leisure, has taught me that it’s not just about where you stay but the entire experience of how it makes you feel. I am always on the lookout for places that offer comfort, elegance, and a sense of home no matter where you are. That’s why I'm excited to be a part of the ‘It Matters Where You Stay’ campaign and share what makes a Hilton stay different."
As Hilton continues to grow in India, the company is set to triple its portfolio over the next few years. New hotels are planned for key destinations, including the introduction of Curio Collection by Hilton and Waldorf Astoria Hotels & Resorts in Bangalore and Jaipur by 2025 and 2027, respectively. These expansions are aimed at meeting the rising demand for travel and offering new, branded experiences tailored to the needs of today’s travelers.
Ben George, Senior Vice President and Commercial Director for APAC at Hilton, emphasized the importance of these initiatives, saying, "Our latest activations are a natural extension of our ‘Hilton. For The Stay’ platform in India. Our guests in India crave personalized, authentic experiences, and the stories we will tell together, with renowned names like Sidharth Malhotra will inspire guests to dream, book and experience their very own Hilton Stays, exactly the way they want. With more people in India travelling than ever before, we now have even more ways to highlight how a Hilton Stay – driven by our signature hospitality – just feels different.”
Hilton's focus on personalized guest experiences is central to this campaign. In the coming months, the company plans to collaborate with other prominent personalities to further reinforce the message that where you stay matters. Additionally, Hilton is expanding its offerings in the wedding and event segments, as part of its strategy to enhance its market presence in India. These initiatives are designed to attract the growing number of affluent travelers in the region, ensuring that Hilton remains a top choice for those seeking exceptional service and memorable stays.
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By Hariharan U
Published on August 5, 2026
Brigade Hospitality has announced the rebranding of its MLR Convention Centre Whitefield as MLR Cultural Centre, marking the venue’s transformation into an emerging destination for arts, culture, and creative expression in Bengaluru.
The rebranding includes a refreshed logo and updated visual identity, reflecting the venue’s evolving role as a platform for cultural engagement. Over recent years, MLR Cultural Centre has expanded beyond traditional conferences and corporate events to host a diverse range of artistic experiences, including music, theatre, dance, literature, and performing arts.
The new identity recognises this journey and reinforces the venue’s commitment to creating meaningful cultural experiences by bringing together artists, audiences, and creative communities.
The nomenclature and visual identity of Brigade Hospitality’s MLR Convention Centre in JP Nagar will remain unchanged.
Commenting on the rebranding, Gurmeet Singh, Assistant Vice President, Brigade Hospitality, said that the identity change reflects the transition the venue has undergone, with cultural activities becoming a stronger focus while continuing to accommodate conferences and corporate events.
He added that the vision is to establish MLR Cultural Centre as a space where artists, audiences, and ideas come together to celebrate India’s vibrant cultural fabric and create memorable experiences.
The rebranding marks a new chapter for MLR Cultural Centre as it strengthens its position as a leading destination for art, music, and cultural performances in Bengaluru and beyond.
Published on August 4, 2026
WelcomHeritage has expanded its presence in Rajasthan with the launch of WelcomHeritage Kurki Palace, a boutique heritage hotel in Jaipur that brings together royal Rajput traditions, architectural grandeur, and contemporary luxury hospitality.
Located within a peaceful residential enclave in Jaipur, the palace offers guests a serene retreat while providing convenient access to the city’s iconic forts, palaces, and cultural landmarks. Hosted by descendants of the renowned Ranbanka Rathore family of Kurki Fort, whose lineage traces back to the 23rd generation of saint-poet Mirabai, the property offers travellers an opportunity to experience Rajasthan’s living heritage.
Inspired by traditional Rajasthani havelis, WelcomHeritage Kurki Palace reflects a blend of Marwari, Mughal, and European architectural influences. The property features grand sandstone structures, stained-glass windows, antique artefacts, intricate craftsmanship, and family heirlooms that showcase the region’s rich artistic legacy.
The palace offers 34 luxurious accommodations, including one Maharaja Suite, four Maharani Suites, 18 Executive Mahal Rooms, and 11 Rawla Deluxe Rooms. Each room has been designed with handcrafted furnishings, regional artistry, and modern amenities to provide guests with an immersive heritage stay experience.
The property features four distinctive dining venues — Darbar – The Sky Lounge, Swarn Mahal, Badal Mahal, and Sugar Coated Café — offering curated culinary experiences inspired by Rajasthan’s flavours and artistic traditions.
Beyond accommodation and dining, WelcomHeritage Kurki Palace offers a range of wellness and leisure facilities, including an indoor swimming pool, spa, fitness centre, and curated relaxation spaces. The property also caters to destination weddings, private celebrations, and MICE events through elegant venues such as Darbar Banquet, Darbar Rooftop, and Badal Mahal.
With bespoke event services and parking capacity for up to 500 vehicles, the palace provides a regal setting for large-scale celebrations, corporate gatherings, and intimate occasions.
Aligned with responsible hospitality practices, the property incorporates solar energy into its operations, combining sustainability with heritage preservation.
Speaking on the launch, Ashutosh Chhibba, CEO, WelcomHeritage, said that WelcomHeritage Kurki Palace represents the brand’s vision of preserving India’s cultural legacy while creating contemporary hospitality experiences. He added that the property strengthens WelcomHeritage’s presence in Jaipur and offers travellers an authentic gateway to Rajasthan’s timeless charm.
Chhibba further noted that the launch marks WelcomHeritage’s 11th property in Rajasthan and takes the brand’s overall portfolio to 37 properties across India. He highlighted Rajasthan’s importance to the brand’s heritage hospitality journey and reiterated the company’s focus on creating destinations that travellers actively seek for unique cultural experiences.
Strategically located near Jaipur International Airport and Jaipur Railway Station, the palace provides easy access to major attractions including Hawa Mahal, City Palace, Jantar Mantar, Jal Mahal, and Nahargarh Fort, making it an ideal base for exploring Jaipur’s heritage and vibrant culture.
Published on August 1, 2026
Friendship Day is a celebration of the bonds that bring people together through shared memories, meaningful conversations, and unforgettable experiences. This year, ITC Hotels is inviting guests across India to celebrate friendship with a series of specially curated dining experiences featuring indulgent menus, unique activities, and warm hospitality.
From elegant ladies' lunches and contemporary culinary journeys to lavish brunches and chocolate-making experiences, ITC Hotels' properties across Mumbai, Delhi, Kolkata, and Hyderabad are offering memorable ways to reconnect with friends.
ITC Grand Central Mumbai is celebrating Friendship Day with a special Ladies' Lunch at Hornby's Pavilion, offering an afternoon of great food, conversations, and togetherness.
Designed for groups of friends, ladies' groups of eight or more can enjoy 20% savings for up to 20 guests while experiencing an elaborate multicuisine lunch on 30 July 2026.
Located within the iconic luxury hotel, Hornby's Pavilion offers an all-day dining experience featuring flavours from India's culinary heritage alongside global favourites, complemented by elegant surroundings and attentive service.
Event Details:Venue: Hornby's Pavilion, ITC Grand Central, MumbaiDate: 30 July 2026Meal: LunchOffer: 20% savings for ladies' groups of 8 or more (up to 20 guests)Reservations: 022 – 67045121 / 022 – 67045122
ITC Maurya invites guests to celebrate Friendship Day with a selection of distinctive dining experiences across its renowned restaurants.
Guests can explore contemporary South Indian cuisine at Avartana, enjoy an Italian brunch at Ottimo At West View, or celebrate timeless Indian flavours at iconic restaurants Bukhara and Dum Pukht.
The hotel also offers an elaborate dining experience at The Pavilion, featuring Indian and international favourites, live cooking stations, and signature desserts. For those seeking a creative experience, Fabelle presents an artisanal chocolate-making journey where guests can craft and enjoy their own chocolate creations.
Venue: ITC Maurya, Sardar Patel Marg, Chanakyapuri, New DelhiDate: 2 August 2026Time: 12:30 PM onwardsReservations: 011 2611 2233
ITC Royal Bengal and ITC Sonar are bringing together a collection of dining experiences that celebrate friendships through food, flavours, and shared moments.
At Eden Pavilion, ITC Sonar, guests can enjoy Sunday Slows Down, a relaxed Friendship Day brunch featuring global and local favourites from 12:30 PM to 3:30 PM. The experience is priced at ₹1,800 plus taxes per person.
At Grand Market Pavilion, ITC Royal Bengal, the Grand Sunday Brunch celebrates Anglo-Indian culinary traditions with gourmet offerings, signature delicacies, and indulgent desserts. The brunch is available from 1:00 PM to 3:45 PM at ₹2,300 plus taxes per person.
For guests seeking an elevated culinary experience, Avartana at ITC Royal Bengal presents the Kimaya Set Menu, showcasing contemporary interpretations of South Indian cuisine. Available for lunch and dinner, the experience is priced at ₹3,500 plus taxes per person.
Reservations: 033 44464646
ITC Kohenur invites guests to celebrate Friendship Day with an immersive Fabelle Chocolate Masterclass, offering a journey through the world of fine chocolate.
The experience includes a guided bean-to-bar chocolate journey, chocolate tasting, sensory experiences, hands-on chocolate making, and an opportunity to craft a personalised dessert to take home.
Guests can also enjoy a signature hot chocolate experience, receive a complimentary Fabelle Signature Chocolate Delight, and capture memorable moments with friends.
What's Included:
Date: 2 August 2026Price: ₹2,995 for 2 adults (inclusive of taxes)Additional Adult/Child: ₹995 (inclusive of taxes)
ITC Kohenur Hyderabad will celebrate Friendship Day with a special brunch experience, Friends, Flavours, Forever, at Golkonda Pavilion.
Designed for friends to reconnect and celebrate together, the brunch brings together exceptional flavours, handcrafted delicacies, and a vibrant setting within the landmark hotel inspired by the legacy of the Koh-i-Noor diamond and Deccan heritage.
Guests can enjoy a selection of global and regional favourites while spending quality time with friends over a leisurely afternoon of dining and conversations.
Event Details:Venue: Golkonda Pavilion, ITC Kohenur, HyderabadDate: 2 August 2026Time: 1:00 PM onwardsMeal: Brunch
With thoughtfully curated experiences across its hotels, ITC Hotels continues to create meaningful celebrations where friendships are strengthened over exceptional cuisine, memorable moments, and warm hospitality.
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