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By Nithyakala Neelakandan
Published on August 15, 2024
Hilton has announced a new collaboration with Bollywood actor Sidharth Malhotra as part of its ongoing efforts to expand its presence in the Indian market. This partnership is an extension of Hilton's global marketing initiative, "Hilton. For The Stay," which aims to highlight the importance of the overall stay experience in travel.
Sidharth Malhotra, who resonates with the modern Indian traveler, is enthusiastic about this collaboration. He stated, "Travelling the world, both for work and leisure, has taught me that it’s not just about where you stay but the entire experience of how it makes you feel. I am always on the lookout for places that offer comfort, elegance, and a sense of home no matter where you are. That’s why I'm excited to be a part of the ‘It Matters Where You Stay’ campaign and share what makes a Hilton stay different."
As Hilton continues to grow in India, the company is set to triple its portfolio over the next few years. New hotels are planned for key destinations, including the introduction of Curio Collection by Hilton and Waldorf Astoria Hotels & Resorts in Bangalore and Jaipur by 2025 and 2027, respectively. These expansions are aimed at meeting the rising demand for travel and offering new, branded experiences tailored to the needs of today’s travelers.
Ben George, Senior Vice President and Commercial Director for APAC at Hilton, emphasized the importance of these initiatives, saying, "Our latest activations are a natural extension of our ‘Hilton. For The Stay’ platform in India. Our guests in India crave personalized, authentic experiences, and the stories we will tell together, with renowned names like Sidharth Malhotra will inspire guests to dream, book and experience their very own Hilton Stays, exactly the way they want. With more people in India travelling than ever before, we now have even more ways to highlight how a Hilton Stay – driven by our signature hospitality – just feels different.”
Hilton's focus on personalized guest experiences is central to this campaign. In the coming months, the company plans to collaborate with other prominent personalities to further reinforce the message that where you stay matters. Additionally, Hilton is expanding its offerings in the wedding and event segments, as part of its strategy to enhance its market presence in India. These initiatives are designed to attract the growing number of affluent travelers in the region, ensuring that Hilton remains a top choice for those seeking exceptional service and memorable stays.
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By Manu Vardhan Kannan
Published on January 24, 2026
Hilton and Hilton Garden Inn Bengaluru Embassy Manyata Business Park have launched Republic Retreats, an exclusive one-night stay package designed for urban travellers and staycation enthusiasts. Available for stays between 24 January and 1 February 2026, the offer combines flexibility, curated dining, and exceptional value.
Republic Retreats invite guests to unwind with thoughtful inclusions such as buffet breakfast, buffet lunch or dinner, and 24-hour check-in and check-out. Guests can also enjoy 50% off during Happy Hours at the bar (12 p.m. – 6 p.m., IMFL) and hotel credits on food & beverages, including alcohol, as well as laundry services (spa excluded).
At Hilton Garden Inn Bengaluru Embassy Manyata Business Park, the package includes dining at F5 and generous hotel credits, while Hilton Bengaluru Embassy Manyata Business Park offers dining at Neo Kitchen along with attractive hotel credits.
With flexible timings, enticing dining options, and lifestyle perks, Republic Retreats make it easy to enjoy a quick getaway, celebrate a special occasion, or simply take a relaxing break. Bookings are now open for stays between 24 January and 1 February 2026.
By Hariharan U
Published on January 23, 2026
ALIVAA Hotels & Resorts has entered into a strategic alliance with FLXHO Hotels & Residences to accelerate sales growth and strengthen its market presence in Gurugram, one of India’s most significant corporate and technology hubs. The partnership brings FLXHO Cyber One, a 68-room property located in DLF Phase 3 on MG Road, under The Hoften brand, expanding ALIVAA’s footprint in the city.
With this addition, ALIVAA now oversees a strong Gurugram network comprising one flagship ALIVAA hotel and five The Hoften properties. The move is aimed at leveraging ALIVAA’s established distribution strength, corporate relationships, and sales expertise to drive higher occupancy and revenue across its Gurugram cluster.
Gurugram, often referred to as the Millennium City, continues to be a major base for Fortune 500 companies, multinational offices, and a rapidly growing startup ecosystem. This has resulted in sustained demand for efficient, well-connected corporate accommodation. The alliance positions ALIVAA to cater more effectively to this demand by integrating FLXHO Cyber One’s inventory into its commercial strategy.
FLXHO Cyber One joins The Hoften, ALIVAA’s business-focused brand designed for corporate travellers who value efficiency, connectivity, and functional comfort. The brand is positioned to appeal strongly to large corporate accounts seeking consistency and reliability across multiple locations within the city.
Commenting on the alliance, Vikramjit Singh, Founder, ALIVAA Hotels & Resorts, said, “Securing leadership in high-yield urban centres like Gurugram is central to our vision. This alliance marks the beginning of a long-term relationship with FLXHO, with plans to co-develop multiple future assets. It reinforces ALIVAA’s position as a preferred partner for owners focused on strong sales performance and professional management.”
Akash Bhatia, CEO – Managed & Franchise Business, ALIVAA Hotels & Resorts, added, “The FLXHO alliance is a calculated step to scale our mid-market sales capabilities. This is our fifth Hoften property in Gurugram and it allows us to offer corporate clients a reliable, high-volume network that drives stronger conversions and consistent value.”
Sharing his perspective, Nipun Bhandari, Founder, FLXHO, said the partnership would help unlock the full commercial potential of FLXHO Cyber One through ALIVAA’s extensive market reach and distribution strength. Sidharth Aggarwal, COO, FLXHO, noted that the collaboration aligns with FLXHO’s vision of offering flexible, adaptive living solutions for modern professionals.
The alliance was facilitated by Harpreet Chatwal, who highlighted that the integration of FLXHO’s asset into ALIVAA’s sales engine is expected to translate directly into higher occupancy and improved market share for both brands.
Through this partnership, ALIVAA and FLXHO aim to set a stronger benchmark in Gurugram’s corporate hospitality segment, combining flexible living concepts with a focused, performance-driven sales approach.
Radisson Blu Bengaluru Outer Ring Road has announced the launch of Day of Gratitude, a new annual initiative observed on January 14, centred on reflection, responsibility, and meaningful community giving. Envisioned as a long-term commitment, the initiative will support a different cause each year, guided by a simple yet thoughtful approach of listening first, understanding real needs, and responding with intention.
The initiative was observed for the first time on January 14 this year, with a focus on supporting a local government school in the neighbourhood. Contributions were directed towards fulfilling specific requirements identified through direct on-ground engagement, ensuring that the support addressed genuine and immediate needs.
As part of the initiative, proceeds generated from lunch and dinner services at Mélange, the hotel’s all-day dining restaurant, were dedicated towards supporting the local school. This effort reinforced the belief that everyday actions, when driven by purpose, can create a meaningful and lasting impact within the community.
Speaking on the initiative, Christina Roach, Director, Roach Lifescapes, owners and operators of Radisson Blu Bengaluru Outer Ring Road, said, “Radisson Blu Bengaluru Outer Ring Road has been part of this city since 2007, and we are deeply grateful for the trust and support extended to us over the years. This Day of Gratitude is our way of saying thank you for the love and support. Starting this year we would like to build a culture of giving that evolves year after year, shaped by the causes that need attention the most.”
She added, “This year, contributions generated at Mélange on January 14 were directed towards supporting local school children. In the years ahead, the cause may change, but the intent will remain constant, to give compassionately.”
Through Day of Gratitude, Radisson Blu Bengaluru Outer Ring Road aims to establish a sustained culture of empathy and responsibility, reinforcing its connection with the city while continuing to contribute positively to the community it calls home.
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