Hilton Partners with Sidharth Malhotra for 'It Matters Where You Stay' Campaign

Hilton Partners with Sidharth Malhotra for 'It Matters Where You Stay' Campaign

By Nithyakala Neelakandan

Published on August 15, 2024

Hilton has announced a new collaboration with Bollywood actor Sidharth Malhotra as part of its ongoing efforts to expand its presence in the Indian market. This partnership is an extension of Hilton's global marketing initiative, "Hilton. For The Stay," which aims to highlight the importance of the overall stay experience in travel.

Sidharth Malhotra, who resonates with the modern Indian traveler, is enthusiastic about this collaboration. He stated, "Travelling the world, both for work and leisure, has taught me that it’s not just about where you stay but the entire experience of how it makes you feel. I am always on the lookout for places that offer comfort, elegance, and a sense of home no matter where you are. That’s why I'm excited to be a part of the ‘It Matters Where You Stay’ campaign and share what makes a Hilton stay different."

As Hilton continues to grow in India, the company is set to triple its portfolio over the next few years. New hotels are planned for key destinations, including the introduction of Curio Collection by Hilton and Waldorf Astoria Hotels & Resorts in Bangalore and Jaipur by 2025 and 2027, respectively. These expansions are aimed at meeting the rising demand for travel and offering new, branded experiences tailored to the needs of today’s travelers.

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Ben George, Senior Vice President and Commercial Director for APAC at Hilton, emphasized the importance of these initiatives, saying, "Our latest activations are a natural extension of our ‘Hilton. For The Stay’ platform in India. Our guests in India crave personalized, authentic experiences, and the stories we will tell together, with renowned names like Sidharth Malhotra will inspire guests to dream, book and experience their very own Hilton Stays, exactly the way they want. With more people in India travelling than ever before, we now have even more ways to highlight how a Hilton Stay – driven by our signature hospitality – just feels different.”

Hilton's focus on personalized guest experiences is central to this campaign. In the coming months, the company plans to collaborate with other prominent personalities to further reinforce the message that where you stay matters. Additionally, Hilton is expanding its offerings in the wedding and event segments, as part of its strategy to enhance its market presence in India. These initiatives are designed to attract the growing number of affluent travelers in the region, ensuring that Hilton remains a top choice for those seeking exceptional service and memorable stays.


JW Marriott Mumbai Sahar Crafts a Multi-Sensory Valentine’s Celebration

JW Marriott Mumbai Sahar Crafts a Multi-Sensory Valentine’s Celebration

By Hariharan U

Published on February 11, 2026

This Valentine’s season, JW Marriott Mumbai Sahar brings together its expansive culinary and wellness portfolio to create a celebration that goes beyond a single evening, positioning the hotel as a complete destination for romance, indulgence and meaningful connection.

 Across venues including EL, Romano’s, BarQat, JW Café, AUTMJW Lounge and the Spa by JW, guests can explore a thoughtfully curated mix of experiences ranging from craft-led cocktails and indulgent buffets to classic Italian dinners and restorative couple wellness rituals. At the rooftop lounge EL, modern mixology takes centre stage against a sunset-lit skyline, complemented by live violin performances, a limited-edition cocktail menu and interactive moments with the bar team, along with an inclusive handwritten note exchange that allows guests to leave messages of love or kindness for fellow patrons.

JW Café adds to the spirit with a specially designed Valentine’s dinner buffet, a Love Wall for personal wishes and Zodiac-inspired cocktails, while Romano’s offers couples a refined Italian dining experience rooted in warmth, elegance and lingering conversations. BarQat approaches the celebration through a poetic lens, pairing a curated set menu and emotion-inspired cocktails with interactive elements like the Tree of Love, where handwritten notes gradually form a living tribute to shared sentiments.

 AUTM – JW Lounge rounds off the week with comforting signature hot chocolate styles, while the Spa by JW introduces exclusive couple therapies, including a 90-minute personalised massage or a 120-minute ritual combining massage, scrub and couple bath. Together, these experiences transform JW Marriott Mumbai Sahar into a seamless Valentine’s retreat centred on togetherness, indulgence and lasting memories


CGH Earth Saha Launches Pollachi Riverhouse, a Private Riverside Villa in Tamil Nadu

CGH Earth Saha Launches Pollachi Riverhouse, a Private Riverside Villa in Tamil Nadu

By Hariharan U

Published on February 7, 2026

CGH Earth Saha has expanded its Handpicked Escapes portfolio with the launch of Pollachi Riverhouse, an exclusive three-bedroom private pool villa set along a tranquil river amid coconut groves and fertile plains of Tamil Nadu. Located around a 1.5-hour drive from Coimbatore and close to the Anamalai hills, the single-key retreat is designed for families and small groups seeking privacy, space and an unhurried countryside experience. Surrounded by Pollachi’s lush agricultural landscape, the villa captures the region’s pastoral rhythm, with views of coconut farms, open fields and the Western Ghats forming a serene backdrop.

The architecture is shaped around its riverside setting, opening seamlessly to lawns, water views and outdoor living spaces. Floor-to-ceiling sliding doors connect the living areas to the outdoors, allowing natural light, greenery and the gentle sound of the river to define the stay. Clean, contemporary interiors are softened with rustic textures and antique-inspired furnishings, while the infinity pool flows into manicured lawns that meet the river’s edge, creating an ideal setting for relaxed gatherings, picnics and evening barbecues.

Dining at Pollachi Riverhouse highlights the culinary heritage of the region, with authentic Kongunadu dishes prepared using locally sourced produce, traditional spices and time-honoured recipes that reflect Tamil Nadu’s agrarian culture. Beyond the villa, guests can explore nearby Topslip and Parambikulam Tiger Reserves, or engage with local communities through experiences such as palm sugar making, palm-leaf weaving and visits to Pollachi’s well-known handloom centres.

Positioned as more than a stay, Pollachi Riverhouse offers an immersive experience rooted in nature, culture and quiet luxury, reinforcing CGH Earth Saha’s focus on intimate, home-style escapes across South India.


Sterling Launches Valley of Pine, Lansdowne, Strengthening Its Uttarakhand Footprint

Sterling Launches Valley of Pine, Lansdowne, Strengthening Its Uttarakhand Footprint

By Hariharan U

Published on February 6, 2026

Sterling Holiday Resorts has announced the launch of Sterling Valley of Pine, Lansdowne, a boutique mountain retreat nestled amid dense pine forests near Gumkhal, marking the brand’s ninth resort in Uttarakhand. Designed as an off-the-grid escape, the property is aimed at travellers seeking slower, more meaningful stays surrounded by nature, with warm pinewood interiors, open terraces, and uninterrupted valley views.

All rooms feature private balconies overlooking forested landscapes, while select indulgent havens offer access to open terraces facing the pool and the valley beyond. The retreat is positioned for leisure holidays, workcations, leadership offsites, and intimate celebrations, while also fitting seamlessly into Sterling’s wider Uttarakhand circuit for drive-to travellers from Delhi NCR and Western Uttar Pradesh.

The guest experience revolves around food, togetherness, and time outdoors, supported by three signature spaces: Lans Café, an all-day dining venue with valley and garden views; Sky Social, an open-air terrace for sunset gatherings, bonfires, and small celebrations; and Sky Vista, a glass-walled meeting venue overlooking the forests, designed for focused offsites and workshops.

Commenting on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said the new property adds a calmer, more design-led dimension to Sterling’s mountain portfolio while strengthening its presence across Uttarakhand’s key destinations. Ms. Meghna Bhatnagar of Dev Bhoomi added that partnering with Sterling brings refined hospitality and national scale to their Lansdowne vision.

With curated regional cuisine, a swimming pool, wellness facilities, guided nature walks, bonfire evenings, and pet-friendly stays, Sterling Valley of Pine, Lansdowne offers a well-rounded forest retreat within easy driving distance of Rishikesh, Dehradun, Mussoorie, Nainital, and Jim Corbett National Park.

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