Hilton Partners with Universal Pictures to Launch a Magical "Stay Like Wicked" Suite at New York Hilton Midtown

Hilton Partners with Universal Pictures to Launch a Magical "Stay Like Wicked" Suite at New York Hilton Midtown

By Nishang Narayan

Published on October 21, 2024

This holiday season, Hilton and Universal Pictures have teamed up to offer travelers and fans of Wicked a truly magical experience at the New York Hilton Midtown. As the highly anticipated movie Wicked prepares to hit theaters on November 22, 2024, guests will be able to "Stay Like Wicked" in a one-of-a-kind suite inspired by the beloved characters Elphaba and Glinda.

The collaboration brings the Land of Oz to life, with an immersive suite that transports guests along the yellow brick road from the moment they arrive. The experience begins with an enchanting entrance, complete with Emerald City-inspired wallpaper and a custom-designed door, evoking the vibrant magic of the film.

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Once inside, guests are taken on a visual journey. The living area is styled after the Wizard’s Throne Room, while the bedroom reflects the iconic personalities of Elphaba and Glinda. Elphaba’s side of the room is moody and green, inspired by the enchanted forest, while Glinda’s side offers a bright pink wonderland, with whimsical touches straight from the film. Every detail, from the tree branches twirling around the headboard to the glamorous pink décor, is crafted to reflect the dynamic world of Wicked.

Beyond the stunning décor, guests can expect Hilton’s signature hospitality with magical extras. A hidden beverage bar, themed happy hour with green and pink cocktails, and a mystical balloon delivering breakfast pastries are just some of the enchanting touches that await. Additionally, the suite offers exclusive Wicked-themed gifts, including a backpack from the Wicked x Béis collection, pampering products from Beekman 1802, and tickets to see Wicked on the big screen.

Up to four guests can book the suite, making it a perfect holiday getaway for friends and family looking to celebrate the movie’s release and create unforgettable memories. The suite is available for booking from November 21, 2024, to January 5, 2025, and includes access to the hotel's Executive Lounge for added comfort.

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"We are excited to welcome fans into the world of Wicked through this uniquely immersive stay experience," said Chris Silcock, president of Global Brands and Commercial Services at Hilton. "Our collaboration with Universal Pictures allows us to merge Hilton’s renowned hospitality with one of the year’s most anticipated films, offering guests an unforgettable experience."

As part of Hilton’s ongoing “Stay Like” series, the Wicked suite highlights the growing trend of ultra-themed accommodations, blending pop culture with unique stay experiences. For fans of the film, or anyone looking to add a little magic to their trip to New York City, this suite promises an adventure like no other.

For more information or to book your stay, visit Hilton.com/StayLikeWicked.


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