Hilton Partners with Universal Pictures to Launch a Magical "Stay Like Wicked" Suite at New York Hilton Midtown

Hilton Partners with Universal Pictures to Launch a Magical "Stay Like Wicked" Suite at New York Hilton Midtown

By Nishang Narayan

Published on October 21, 2024

This holiday season, Hilton and Universal Pictures have teamed up to offer travelers and fans of Wicked a truly magical experience at the New York Hilton Midtown. As the highly anticipated movie Wicked prepares to hit theaters on November 22, 2024, guests will be able to "Stay Like Wicked" in a one-of-a-kind suite inspired by the beloved characters Elphaba and Glinda.

The collaboration brings the Land of Oz to life, with an immersive suite that transports guests along the yellow brick road from the moment they arrive. The experience begins with an enchanting entrance, complete with Emerald City-inspired wallpaper and a custom-designed door, evoking the vibrant magic of the film.

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Once inside, guests are taken on a visual journey. The living area is styled after the Wizard’s Throne Room, while the bedroom reflects the iconic personalities of Elphaba and Glinda. Elphaba’s side of the room is moody and green, inspired by the enchanted forest, while Glinda’s side offers a bright pink wonderland, with whimsical touches straight from the film. Every detail, from the tree branches twirling around the headboard to the glamorous pink décor, is crafted to reflect the dynamic world of Wicked.

Beyond the stunning décor, guests can expect Hilton’s signature hospitality with magical extras. A hidden beverage bar, themed happy hour with green and pink cocktails, and a mystical balloon delivering breakfast pastries are just some of the enchanting touches that await. Additionally, the suite offers exclusive Wicked-themed gifts, including a backpack from the Wicked x Béis collection, pampering products from Beekman 1802, and tickets to see Wicked on the big screen.

Up to four guests can book the suite, making it a perfect holiday getaway for friends and family looking to celebrate the movie’s release and create unforgettable memories. The suite is available for booking from November 21, 2024, to January 5, 2025, and includes access to the hotel's Executive Lounge for added comfort.

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"We are excited to welcome fans into the world of Wicked through this uniquely immersive stay experience," said Chris Silcock, president of Global Brands and Commercial Services at Hilton. "Our collaboration with Universal Pictures allows us to merge Hilton’s renowned hospitality with one of the year’s most anticipated films, offering guests an unforgettable experience."

As part of Hilton’s ongoing “Stay Like” series, the Wicked suite highlights the growing trend of ultra-themed accommodations, blending pop culture with unique stay experiences. For fans of the film, or anyone looking to add a little magic to their trip to New York City, this suite promises an adventure like no other.

For more information or to book your stay, visit Hilton.com/StayLikeWicked.


adidas and Saudia Launch ‘Made to Fly’ Travel Pack

adidas and Saudia Launch ‘Made to Fly’ Travel Pack

By Manu Vardhan Kannan

Published on May 6, 2026

adidas and Saudia have come together to introduce the ‘Made to Fly’ travel pack, marking a first-of-its-kind collaboration that brings sportswear and aviation into one space. The collection officially launched in retail on April 20 across Saudi Arabia, the United Arab Emirates, Egypt and Morocco.

Saudia, as the national flag carrier of the Kingdom of Saudi Arabia, has played an important role in shaping the region’s travel experience over the years. By partnering with adidas, the collaboration aims to connect travel with modern sportswear, while appealing to a younger generation that sees travel as part of their lifestyle.

The collection is built on adidas’ SOFT LUX line, which focuses on clean design, premium materials and a refined look. With this collaboration, the classic tracksuit is reimagined as a modern travel essential, designed to suit both comfort and style.

Subtle design elements inspired by aviation and Saudi culture are woven into the collection, giving it a distinct identity while keeping the overall look minimal and contemporary. The idea is to create pieces that feel easy to wear, yet polished enough for different travel moments.

The garments are crafted using peached spacer fabric with modal and enhanced with a liquid cotton treatment, giving them a smooth texture and a soft feel. This makes the collection suitable for long journeys, airport transitions and everyday wear.

Speaking about the collaboration, Bilal Fares, SVP and GM, adidas EMC, said, “This collaboration allowed us to reinterpret one of adidas’ most refined sportswear lines through the lens of travel, alongside a brand that has shaped the Kingdom’s travel culture for generations. By bringing together Saudia’s connection to movement and adidas’ sportswear heritage, we created a collection that feels elevated, effortless and relevant to today’s consumer.”

The ‘Made to Fly’ pack blends elements of fashion, travel and movement, positioning the tracksuit as a modern-day travel uniform. It reflects how today’s travellers see their journeys not just as a way to move, but also as an expression of identity and personal style.

Khaled Tash, Saudia Group Chief Marketing Officer, added, “For 80 years, Saudia has connected the Kingdom to the world. Today, travel is no longer defined only by destinations, but by identity, culture, and self-expression. Building on our 2023 rebrand, which marked a new chapter in our global journey, we are expanding our brand presence beyond aviation into culture and lifestyle. Our collaboration with adidas brings these elements together, transforming movement into a statement of modern Saudi ambition and capturing the confidence and creativity shaping the Kingdom today.”

The adidas x Saudia ‘Made to Fly’ travel pack is available at select adidas stores across the region and online, offering a fresh take on travel-ready fashion.


Emirates Restores 96% of Global Network, Strengthens Dubai Hub

Emirates Restores 96% of Global Network, Strengthens Dubai Hub

By Manu Vardhan Kannan

Published on May 6, 2026

Emirates has announced a near-complete return to its global operations, with 96% of its network now restored after a period of disruption. Over the past few weeks, the airline has gradually resumed services across key regions including the Americas, Europe, Africa, West Asia, the Middle East/GCC, the Far East, and Australasia.

At present, Emirates operates flights to 137 destinations across 72 countries, with more than 1,300 weekly frequencies. This accounts for around 75% of its pre-disruption capacity, as the airline continues to increase flights, seat availability, and travel options for passengers. The move also reinforces Dubai as a major global hub connecting international travellers.

Even during the disruption period, Emirates carried 4.7 million passengers between 1 March and 30 April, reflecting steady demand for travel and continued trust in the airline’s services.

Passengers flying with Emirates can expect a consistent and high-quality experience both onboard and on the ground. The airline offers regionally inspired, multi-course meals prepared by experienced chefs, along with a wide range of premium beverages. Its inflight entertainment system, ice, features over 6,500 channels across nearly 40 languages, including movies, TV shows, music, podcasts, and more. High-speed Wi-Fi is also available, with Starlink connectivity currently live on 28 aircraft, allowing passengers to stay connected during their journey.

To make travel more convenient, Emirates has introduced several customer-friendly benefits. Bookings made from 2 April include one free date change across all cabin classes, and travellers can hold fares for up to 24 hours at no cost. The airline’s Dubai Connect programme offers added comfort for passengers with transit times between 6 to 26 hours, providing complimentary hotel stays, airport transfers, meals, and visa support where required.

Additionally, Emirates Skywards members can benefit from faster tier upgrades and Bonus Tier Miles on Emirates and flydubai flights between 1 May and 31 August 2026.

For Indian travellers, Emirates continues to maintain strong connectivity with 167 daily flights between Dubai and nine cities, including Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram, ensuring smooth and reliable travel options.


Raffles Hotel Le Royal Introduces ‘Mindy’s’ Pop-Up Speakeasy in Phnom Penh

Raffles Hotel Le Royal Introduces ‘Mindy’s’ Pop-Up Speakeasy in Phnom Penh

By Manu Vardhan Kannan

Published on May 5, 2026

Raffles Hotel Le Royal has introduced ‘Mindy’s’, a pop-up speakeasy that brings the charm of 1920s-1940s New York to Phnom Penh. Known for its long-standing legacy, the 97-year-old luxury hotel is adding a fresh layer to its offerings with this immersive nightlife experience.

Set to run from May 7 to 31, Mindy’s will be open from Thursday to Sunday between 6 p.m. and 11 p.m. The concept draws inspiration from the golden era of speakeasies, blending vintage style with a modern touch.

Hidden behind an unmarked door, the space recreates the quiet and exclusive feel of classic speakeasies. Guests are welcomed into an intimate setting with dim lighting, vintage décor, and subtle gaming elements. The experience is brought to life by engaging bartenders, while the sound of jazz and swing music adds to the overall mood. A dedicated cigar lounge further enhances the setting, offering a refined evening for visitors.

Sharing his thoughts on the launch, General Manager Dagmar Lyons said, “We are thrilled to bring the vibrant energy and timeless glamour of old New York to Raffles Hotel Le Royal with Mindy’s. This immersive pop-up perfectly embodies Raffles’ spirit of storytelling and exceptional experiences, offering our guests and Phnom Penh’s discerning crowd a truly unique evening they won’t forget.”

The pop-up also features a specially curated cocktail menu that reflects the theme. Signature creations include Sky Masterson’s Lucky Flight made with bourbon, honey syrup, lemon and bitters, finished with a flaming orange peel, Miss Adelaide’s Lament with London Dry Gin, raspberry liqueur, lemon and cocktail foamer, and Nathan Detroit’s Hustle combining rye whiskey, sweet vermouth, Angostura bitters and cherry candy. For non-alcoholic options, The Reformer offers a refreshing mix of ginger beer, lime and mint.

Open to both hotel guests and visitors, Mindy’s aims to offer a memorable evening that blends heritage, music and crafted drinks. With its limited run and unique concept, reservations are recommended for those looking to experience this exclusive pop-up.

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