Hilton Partners with Universal Pictures to Launch a Magical "Stay Like Wicked" Suite at New York Hilton Midtown

Hilton Partners with Universal Pictures to Launch a Magical "Stay Like Wicked" Suite at New York Hilton Midtown

By Nishang Narayan

Published on October 21, 2024

This holiday season, Hilton and Universal Pictures have teamed up to offer travelers and fans of Wicked a truly magical experience at the New York Hilton Midtown. As the highly anticipated movie Wicked prepares to hit theaters on November 22, 2024, guests will be able to "Stay Like Wicked" in a one-of-a-kind suite inspired by the beloved characters Elphaba and Glinda.

The collaboration brings the Land of Oz to life, with an immersive suite that transports guests along the yellow brick road from the moment they arrive. The experience begins with an enchanting entrance, complete with Emerald City-inspired wallpaper and a custom-designed door, evoking the vibrant magic of the film.

image

Once inside, guests are taken on a visual journey. The living area is styled after the Wizard’s Throne Room, while the bedroom reflects the iconic personalities of Elphaba and Glinda. Elphaba’s side of the room is moody and green, inspired by the enchanted forest, while Glinda’s side offers a bright pink wonderland, with whimsical touches straight from the film. Every detail, from the tree branches twirling around the headboard to the glamorous pink décor, is crafted to reflect the dynamic world of Wicked.

Beyond the stunning décor, guests can expect Hilton’s signature hospitality with magical extras. A hidden beverage bar, themed happy hour with green and pink cocktails, and a mystical balloon delivering breakfast pastries are just some of the enchanting touches that await. Additionally, the suite offers exclusive Wicked-themed gifts, including a backpack from the Wicked x Béis collection, pampering products from Beekman 1802, and tickets to see Wicked on the big screen.

Up to four guests can book the suite, making it a perfect holiday getaway for friends and family looking to celebrate the movie’s release and create unforgettable memories. The suite is available for booking from November 21, 2024, to January 5, 2025, and includes access to the hotel's Executive Lounge for added comfort.

image

"We are excited to welcome fans into the world of Wicked through this uniquely immersive stay experience," said Chris Silcock, president of Global Brands and Commercial Services at Hilton. "Our collaboration with Universal Pictures allows us to merge Hilton’s renowned hospitality with one of the year’s most anticipated films, offering guests an unforgettable experience."

As part of Hilton’s ongoing “Stay Like” series, the Wicked suite highlights the growing trend of ultra-themed accommodations, blending pop culture with unique stay experiences. For fans of the film, or anyone looking to add a little magic to their trip to New York City, this suite promises an adventure like no other.

For more information or to book your stay, visit Hilton.com/StayLikeWicked.


St. Regis Hotels & Resorts Debuts in Budapest at Klotild Palace

St. Regis Hotels & Resorts Debuts in Budapest at Klotild Palace

By Manu Vardhan Kannan

Published on May 2, 2026

St. Regis Hotels & Resorts has made its debut in Hungary with the opening of The St. Regis Budapest, located within the iconic Klotild Palace in the heart of the city. Set close to the Danube and major attractions, the hotel brings new energy to one of Budapest’s most recognised landmarks, combining historic charm with modern luxury.

Klotild Palace, a Neo-Baroque structure from the Austro-Hungarian Golden Age, was commissioned by Her Imperial and Royal Highness Princess Klotild of Saxe-Coburg and Gotha and designed by architects Flóris Korb and Kálmán Giergl. Known for its 48-metre tower and detailed architectural elements, the building once served as a key entry point to Pest and continues to hold cultural and historical importance as a protected UNESCO-listed site.

The hotel features 63 rooms and 39 suites, including the Klotild Tower Suite and a spacious Presidential Suite with views of the Danube, Elizabeth Bridge, and the Citadella. The design of the rooms reflects comfort and understated luxury, with details inspired by Hungarian traditions and the city’s connection to the arts, especially the Hungarian State Opera House. Guests also have access to the signature St. Regis Butler Service, known for its personalised approach.

Interiors across the hotel draw inspiration from the Danube River, with soft colours, flowing patterns, and finishes that reflect light and movement. Elements inspired by Hungarian bath culture, along with touches of Art Nouveau and Secessionist design, are seen throughout the property. A standout feature is the grand staircase at the entrance, designed with reflective surfaces, sculptural details, and a glass ceiling that adds to the visual experience.

The hotel also introduces a range of dining and social spaces. The St. Regis Bar offers a setting for evening gatherings with live music and signature cocktails, including The Crown Mary, inspired by the brand’s original Bloody Mary. 99 Sushi Bar & Restaurant presents Japanese cuisine with a modern touch, while Klotild Patisserie serves a mix of Hungarian and French pastries along with artisanal coffee. Guests can also enjoy brand traditions like Afternoon Tea and Champagne Sabrage at the Atrium.

For wellness, The St. Regis Spa offers facilities including an indoor pool, hammam, sauna, and treatment rooms, with products from Sothys and Omorovicza. A fitness studio with modern equipment is also available on the upper floor.

Event spaces at the hotel include the John Jacob Astor Boardroom, three salons, and the Caroline Salon, catering to both business and social gatherings.

George Fleck, Senior Vice President and Global Brand Leader of St. Regis Hotels & Resorts, said, "The St. Regis Budapest stands as a remarkable expression of architectural heritage, one that feels inherently aligned with the legacy of St. Regis. The Astors, our brand's founding family, were drawn to places where culture, society, and celebration converged, and Budapest embodies that spirit. Bringing the House of Astor to Klotild Palace is a natural extension of that legacy, introducing our signature rituals, legendary St. Regis Butler Service, and enduring glamour to one of Europe's most storied capitals, where every moment is designed to be celebrated."

With this opening, St. Regis Hotels & Resorts continues to expand its footprint in Europe, offering a destination that brings together heritage, design, and contemporary luxury in the heart of Budapest.


STAAH Named Booking.com Premier Plus Partner Again for 2026

STAAH Named Booking.com Premier Plus Partner Again for 2026

By Manu Vardhan Kannan

Published on April 30, 2026

STAAH, a global hospitality tech solutions provider, has once again been recognised as Booking.com’s Premier Plus Connectivity Partner for 2026. This marks the fifth consecutive year the company has received this top-tier recognition under Booking.com's Connectivity Partner Programme.

This continued recognition reflects STAAH’s consistent focus on delivering reliable and high-performing technology solutions that help hotels improve their visibility and performance on the platform. Since 2022, the company has held this highest level of partnership, highlighting its strong track record in offering seamless connectivity and dependable services to hoteliers across different markets.

Sharing his thoughts on the milestone, Tony Howlett, CEO of STAAH, said, "Being recognised as Booking.com's Premier Plus Connectivity Partner for the fifth consecutive year is a milestone we're genuinely proud of, it reflects the sustained technical excellence and consistency our team brings to this partnership year after year. Our focus remains on delivering the best possible connectivity experience: giving hoteliers faster access to new Booking.com features, more reliable distribution, and the tools they need to compete and grow in an increasingly demanding market."

Echoing similar sentiments, Robert Csenar, Booking.com – Connectivity Partner Business Manager, Singapore, said,

“Recognising STAAH as our Premier plus Connectivity Partner for 2026 for the fifth consecutive year reflects the strength and consistency of our collaboration. STAAH continues to deliver high- quality connectivity solutions that enable accommodation partners to optimise their performance, improve visibility, and access the latest innovations on our platform. Their commitment to seamless integration and ongoing product enhancement aligns closely with our goal of making it easier for everyone to experience the world. We value this partnership and look forward to continuing to drive meaningful results together.”

Over the years, STAAH and Booking.com have built a strong and strategic partnership focused on improving the booking experience for users while also helping hotels manage their distribution more effectively. This collaboration has played a key role in enabling hotels to stay competitive in a fast-changing digital environment.

STAAH continues to support hoteliers with its core solutions, including its Channel Manager and SwiftBook Booking Engine. These tools are designed to improve online visibility, simplify distribution, and increase direct bookings. Together, they help hotels enhance guest experience while driving steady and sustainable revenue growth in a competitive market.


Cunard Announces Four Queens Historic Gathering in Liverpool

Cunard Announces Four Queens Historic Gathering in Liverpool

By Manu Vardhan Kannan

Published on April 24, 2026

Luxury cruise line Cunard has announced a landmark moment in its history, with all four of its ships set to come together in Liverpool for the very first time. On May 16, 2028, Queen Mary 2, Queen Elizabeth, Queen Victoria, and Queen Anne will unite on the River Mersey, creating what is expected to be a truly memorable occasion for the brand and cruise enthusiasts around the world.

This will mark the first time Cunard’s full fleet assembles in one place. While Queen Elizabeth, Queen Mary 2, and Queen Victoria previously gathered in 2015 to celebrate the company’s 175th anniversary, the 2028 event will be the first to include Queen Anne, making it a complete Four Queens moment in Cunard’s spiritual home.

Liverpool holds a special place in Cunard’s history, being the city where the company was founded in 1840. The upcoming gathering is expected to attract global attention, much like the 2015 event that drew over one million spectators to the waterfront. The city is preparing to celebrate the occasion in its own style, with a large-scale waterfront event as the ships arrive and depart together.

Adding to the significance, Queen Mary 2 will make her first-ever transatlantic crossing from New York directly to Liverpool, marking Cunard’s first eastbound arrival from New York to the city in over 61 years, since RMS Sylvania docked at Princes Landing Stage on November 18, 1966.

The Four Queens event will also be part of Liverpool’s wider celebrations, marking 20 years since the city was named European Capital of Culture. A year-long lineup of music, maritime, and sporting events is planned, with Cunard’s return expected to be one of the highlights.

Guests will be able to experience this special moment through dedicated Four Queens Celebration voyages. Queen Mary 2 will sail from New York to Liverpool before continuing her transatlantic and other itineraries. Queen Anne will begin her season in Scandinavia and Northern Europe, including an overnight stay in Liverpool. Queen Elizabeth and Queen Victoria will also join the gathering, arriving as part of their respective voyages across Europe and the British Isles.

Katie McAlister, President of Cunard, said:

"Bringing our four Queens together on the Mersey for the first time will be a rare and incredibly special moment for Cunard. Liverpool is where our story began, and returning with the full fleet is a powerful celebration of that bond. It will be an unforgettable day for our guests, for the city, and for everyone who comes together to enjoy the spectacle from the shore."

Liam Robinson, Leader of Liverpool City Council, said:

"Welcoming the four Cunard Queens at the same time will be an extraordinary occasion for our city, our residents, and our visitors. We are incredibly proud of our rich maritime heritage, and this promises to be a really special moment here in Liverpool, Cunard's spiritual home.

2028 is shaping up to be a very exciting year for us - with the Four Queens' visit, hosting Euro 2028 matches, and the 20th anniversary of Liverpool Capital of Culture, we've got a brilliant program of events and activities in store.

"We are looking forward to bringing people together once again and helping to deliver an experience that will be remembered long after the ships have sailed."

Further details about Cunard’s 2028 voyages and booking timelines are expected to be announced soon.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.