Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

By Nithyakala Neelakandan

Published on October 6, 2024

Hilton's Annual Trends Report predicts that 2025 will be the "Year of the Travel Maximizer," as travelers are seeking to combine relaxation and adventure to make the most of their time and money. After the "Year of the Great Recharge" in 2024, where sleep retreats, mindful drinking, and wellness-themed rooms gained popularity, Hilton's new report highlights emerging trends that will shape the travel landscape in 2025.

Hilton President and CEO Chris Nassetta stated, "Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their own adventure – they want to maximize every moment of their time away."

The report is based on extensive global research, including input from 13,000 travelers across 13 countries, feedback from over 4,100 Hilton team members, and interviews with Hilton travel experts. Key findings from the report reveal several trends that will influence travel behaviors in 2025:

Adventure and Relaxation Blend

Go Getaways: Nearly 70% of global travelers enjoy being active during their trips, with one in five leisure travelers planning outdoor adventures in 2025. This indicates a desire to incorporate physical activities into their vacations.

Sleep Retreats & Hurkle-Durkling: While many travelers seek adventure, some also indulge in rest. About one in five global travelers participate in "Hurkle-Durkling," a Scottish term for lounging in bed all day while on vacation. Over a quarter of travelers will book wellness treatments, such as spa services, to improve their sleep quality during trips.

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Nostalgia and Cultural Immersion

Time Travel: Nostalgia plays a role in travel decisions, as 58% of travelers who journey with their children revisit destinations from their own childhood.

Slow Travel: One in four leisure travelers plan to engage in "Slow Travel" in 2025. This means taking the time to immerse themselves in a destination, experiencing the culture like a local by staying for an extended period.

Technology and Disconnecting

High-Tech Travel: Travelers continue to appreciate technology that makes their experiences smoother. Around 63% of travelers value having the option of a digital room key, allowing them to bypass the front desk and head straight to their room.

Digital Detox: Despite the growing importance of technology, 24% of travelers say they are more inclined to disconnect from social media during vacations compared to the past, suggesting a shift towards more mindful and present travel experiences.

Companions on the Rise

Pet-Friendly Travel: Solo travelers, known as "MeMooners," are embracing pet-friendly travel. Approximately 25% of these travelers bring their pets along for leisure trips, compared to the average leisure traveler at 19%.

Frolleagues: The trend of "Frolleagues" (friends who are also colleagues) traveling together is on the rise, with nearly 30% of travelers enjoying leisure adventures with work friends.

Generational and Solo Travel Trends

Gen Alpha Effect: Children’s preferences play a big role in family vacation planning, as 70% of respondents with children choose their destinations based on what their kids want.

MeMooners: Solo travelers are increasingly seeking enriching travel experiences. In 2025, 64% of solo travelers will consider a good book as their favorite travel partner, highlighting a desire for both exploration and solitude.

Culinary Travel and Drinking Trends

Foodie Exploration: Food plays a central role in travel experiences. Nearly one in five global travelers seek new culinary experiences, and half of them make restaurant reservations before booking their flights.

Tempo Drinking: A trend towards mindful drinking, or "Tempo Drinking," is growing. One in four travelers has reduced or stopped their alcohol consumption in the past year, highlighting a move towards wellness-oriented travel.

Inner and Outer Explorations

Soft Travel: More than one in five travelers plan trips for self-discovery or mental health, reflecting the trend of "Soft Travel," which promotes simplicity and spontaneity.

Sports Surge: From 2019 to 2024, Hilton’s sports-related sales revenue tripled, driven primarily by youth and amateur sports, highlighting the growing influence of sporting events on travel choices.

Hilton is adapting to meet these emerging needs by expanding its portfolio with luxury hotels and partnering with hospitality brands like AutoCamp to create diverse travel experiences. These initiatives are aimed at providing travelers with more choices to fulfill their evolving travel aspirations.

For more information about Hilton's 2025 Trends Report, visit stories.hilton.com/2025trends.


Taj Enters Luxury Branded Villa Segment with Taj Mount Kusur in Lonavala

Taj Enters Luxury Branded Villa Segment with Taj Mount Kusur in Lonavala

By Manu Vardhan Kannan

Published on August 31, 2026

Indian Hotels Company (IHCL) has entered the luxury branded villa segment with the launch of Taj Mount Kusur Resort and Villas in Lonavala, Maharashtra. Developed in partnership with Amavi, India’s only hospitality-backed real estate brand, the project brings Taj’s luxury hospitality offering into a new category of branded residences.

Spread across a 34-acre estate in the Western Ghats, Taj Mount Kusur Resort and Villas will feature 32 branded villas alongside a 100-key Taj resort. The development offers views of the surrounding lake and valley and is designed to bring together luxury living, nature and Taj hospitality.

Commenting on the launch, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, “For over a century, Taj has defined luxury hospitality through its grand palaces, landmark city hotels, safaris and residences. Recognised as the World's Strongest Luxury Hotel Brand and India's Strongest Brand, Taj continues to strengthen its position at the forefront of the luxury hospitality sector. The launch of Taj Mount Kusur Resort & Villas marks our entry into the branded villa segment, broadening our portfolio to address evolving consumer preferences while bringing the trust, service excellence and legacy of the brand to a new category of luxury real estate.”

The villas take inspiration from contemporary barn-style architecture, with expansive glass façades and spacious verandahs that connect the homes with the surrounding landscape.

A key feature of the development is the two-acre Wabi-Sabi Central Park, inspired by the Japanese philosophy of simplicity and harmony with nature. The wider project will include a Miyawaki forest, nature trails, zen gardens, stargazing decks, golf putting greens, a fitness lawn and multi-purpose sports courts.

Residents will also have access to Club Amavi, which will offer wellness and recreation facilities along with banquet and dining spaces.

The branded villas will be offered for sale through a lease-back programme, with the villas integrated into the resort inventory. Owners will have access to Taj hospitality services including concierge assistance, housekeeping and maintenance, along with the leisure and wellness facilities available at the resort.

Mr. Apurv Kumar, Managing Director, Clarks Group of Hotels and Founder, Amavi, said, “Second homes are bought to create more time, time with family, time in nature and time for oneself. Yet too often, they become another responsibility. At Amavi, our purpose is to change that. Taj Mount Kusur Resort and Villas brings together the privacy and permanence of a home with the care and service of Taj hospitality. Rooted in the Western Ghats, it also reflects our belief that meaningful development must respect the land and create value for the communities around it. We want Mount Kusur to be not merely a property people own, but a place they return to, belong to and come to.”

The development is also designed around low-density planning, integrated amenities and professionally managed services, giving homeowners the privacy of villa ownership along with the convenience of a luxury resort.

Mr. Sachin Agrawal and Mr. Bajrang Bararia, Founders, Amavi, said, “With Taj Mount Kusur Resort and Villas, Amavi has sought to create a residential offering that combines design, nature and hospitality. Luxury consumers today are increasingly seeking experiences that combine the privacy of a second home with the services and assurance of a hospitality brand. The project's low-density planning, integrated amenities and professionally managed services are intended to provide homeowners with the privacy of villa ownership and the convenience of a luxury resort. Amavi is pleased to partner with IHCL in bringing this vision to life under the Taj brand.”

Located between Mumbai and Pune, Lonavala is an established leisure destination known for its valleys, lakes and waterfalls. Its connectivity and natural setting have made it popular among leisure travellers, wellness seekers and second-home buyers.

The Taj Mount Kusur project brings together this established destination appeal with branded villa ownership and hotel services, marking a new direction for Taj as it expands its luxury portfolio.


The Fern Hotels & Resorts Launches The Fern Residency Godhra

The Fern Hotels & Resorts Launches The Fern Residency Godhra

By Manu Vardhan Kannan

Published on August 31, 2026

The Fern Hotels & Resorts has announced the launch of The Fern Residency Godhra, Series by Marriott, further expanding its presence across Gujarat. The new property marks the group's 40th operational property in the state, strengthening its network across the region.

Located on Dahod Road Highway, the hotel has been designed to offer contemporary comforts, modern facilities and convenient connectivity for both business and leisure travellers visiting Godhra. The property features 64 rooms and suites, equipped with modern amenities for a comfortable stay. Dining is led by Cinnamon, an all-day dining, multi-cuisine pure vegetarian restaurant serving a mix of local and global dishes, along with beverages, snacks and savouries.

Cinnamon is open daily from 7:00 a.m. to 11:00 p.m., while guests can also access 24-hour in-room dining with a selection of meals, snacks and beverages. The hotel also features Crystal Hall, Grand Ball Room, Utsav Lawn and a dedicated meeting room. These spaces make the property suitable for corporate events, conferences, weddings, social gatherings and other special occasions.

Commenting on the launch, Suhail Kannampilly, chairman & managing director, The Fern Hotels & Resorts, said, “Gujarat continues to present significant opportunities for the hospitality sector, driven by its growing business ecosystem, improving connectivity and the increasing movement of both business and leisure travellers across emerging destinations. With the launch of The Fern Residency Godhra, Series by Marriott, we are delighted to further strengthen our presence in the state while bringing our signature hospitality, contemporary comforts and high-quality service to the city. The property has been thoughtfully designed to cater to the evolving needs of today’s travellers. This launch reflects our continued commitment to expanding into high-potential markets and creating meaningful hospitality experiences for travellers across India.”

Bhavesh Shah, partner, Shree Hospitality, said, “We are delighted to partner with The Fern Hotels & Resorts to introduce The Fern Residency Godhra, Series by Marriott. Our vision has been to create a hospitality destination that brings together contemporary comfort, modern facilities and warm, personalised service for guests visiting Godhra. We look forward to establishing the hotel as a preferred choice for business travellers, families, weddings and social celebrations while contributing to the region’s growing hospitality landscape.”

The hotel is approximately 65 km from Vadodara Airport, 6 km from Godhra Railway Station and 7 km from the City Centre Bus Stand, providing convenient access for travellers arriving in the city. As a Series by Marriott partner hotel, guests staying at the property can also access benefits through Marriott Bonvoy, Marriott International's travel programme.

With its combination of accommodation, dining and event facilities, The Fern Residency Godhra, Series by Marriott adds another property to The Fern Hotels & Resorts' growing Gujarat portfolio while catering to the city's business, social and leisure demand.


Sterling Holiday Resorts Enters Bastar with 80th Resort in Jagdalpur

Sterling Holiday Resorts Enters Bastar with 80th Resort in Jagdalpur

By Hariharan U

Published on August 31, 2026

Sterling Holiday Resorts has announced its entry into Chhattisgarh with the launch of Sterling Naman Bastar, Jagdalpur, marking the company's 80th resort in India and the first property in Jagdalpur to operate under a national hospitality brand.

The launch brings renewed attention to Bastar, a relatively under-discovered region known for its waterfalls, forests, caves, tribal culture, traditional crafts and distinctive culinary heritage.

Located on Chitrakote Road, Sterling Naman Bastar is positioned as a hospitality base from which travellers can explore Jagdalpur and the wider Bastar region. The destination offers attractions including Chitrakote and Tirathgarh Falls, Kanger Valley, local tribal haats and Dhokra craftsmanship, along with food traditions influenced by rice, bamboo shoots and forest produce.

Bastar is increasingly accessible to travellers, with Jagdalpur Airport providing direct air connectivity to Hyderabad and Raipur, opening the region to major urban markets and connecting networks.

Spread across approximately 3.21 acres, Sterling Naman Bastar features 45 rooms across five categories, including garden-facing rooms, suites and a private pool villa.

The resort also offers an indoor swimming pool, spa and recreation facilities, while its lawns and banquet spaces are designed to accommodate family holidays, celebrations, destination events and group travel.

The property's dining offering further connects guests with the region's culinary traditions. Amravan, the multi-cuisine vegetarian restaurant, and Little Bites, the resort's café, offer a selection of regional flavours influenced by local ingredients and cooking traditions.

Guests can explore local specialities including Baasta, Angakar Roti, Chaur Bhaja, Farra and Tikhur, adding a culinary dimension to the Bastar experience.

Commenting on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said Bastar represents an opportunity to introduce travellers to a destination that combines natural landscapes, cultural heritage and living traditions.

He added that Sterling's role as a "Destination Architect" extends beyond developing hotels to helping travellers understand the reasons to visit emerging destinations and making those destinations easier to experience.

Jayesh Sangani and Rachit Sangani, owners of Sterling Naman Bastar Jagdalpur, a unit of Dishi Resort Pvt. Ltd., said the partnership combines their understanding of the region with Sterling's hospitality expertise, reach and distribution network.

They added that the property aims to establish itself as a preferred base for travellers exploring Jagdalpur and the wider Bastar region.

The launch forms part of Sterling's broader destination-led growth strategy, which focuses not only on expanding its resort network but also on connecting travellers with emerging destinations across India.

In established markets, the company is developing deeper regional travel circuits, while in emerging destinations such as Bastar, its approach focuses on establishing an early hospitality presence and creating greater awareness of the destination.

With its 80th resort, Sterling Holiday Resorts aims to bring Bastar closer to the mainstream traveller while offering visitors a comfortable base to discover the region's landscapes, culture, crafts, cuisine and communities.

About Sterling Holiday Resorts Limited:

Sterling Holiday Resorts Limited is a hospitality company in India with a portfolio spanning more than 66 destinations and over 3,800 operational keys. Its resorts are located across leisure destinations including Alleppey, Amritsar, Anaikatti, Athirappilly, Ayodhya, Badami, Chail, Coorg, Corbett, Darjeeling, Dharamshala, Gangtok, Gir, Goa, Jagdalpur, Jaisalmer, Jodhpur, Kanha, Kasauli, Kodaikanal, Kufri, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Pench, Puri, Pushkar, Ranthambore, Rishikesh, Sakleshpur, Srinagar, Thekkady, Udaipur, Vellore, Vythiri, Wayanad, Yelagiri and Yercaud.

The company is a 100% independently managed subsidiary of Thomas Cook (India) Limited and part of Fairfax Financial Holdings Limited

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