Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

By Nithyakala Neelakandan

Published on October 6, 2024

Hilton's Annual Trends Report predicts that 2025 will be the "Year of the Travel Maximizer," as travelers are seeking to combine relaxation and adventure to make the most of their time and money. After the "Year of the Great Recharge" in 2024, where sleep retreats, mindful drinking, and wellness-themed rooms gained popularity, Hilton's new report highlights emerging trends that will shape the travel landscape in 2025.

Hilton President and CEO Chris Nassetta stated, "Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their own adventure – they want to maximize every moment of their time away."

The report is based on extensive global research, including input from 13,000 travelers across 13 countries, feedback from over 4,100 Hilton team members, and interviews with Hilton travel experts. Key findings from the report reveal several trends that will influence travel behaviors in 2025:

Adventure and Relaxation Blend

Go Getaways: Nearly 70% of global travelers enjoy being active during their trips, with one in five leisure travelers planning outdoor adventures in 2025. This indicates a desire to incorporate physical activities into their vacations.

Sleep Retreats & Hurkle-Durkling: While many travelers seek adventure, some also indulge in rest. About one in five global travelers participate in "Hurkle-Durkling," a Scottish term for lounging in bed all day while on vacation. Over a quarter of travelers will book wellness treatments, such as spa services, to improve their sleep quality during trips.

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Nostalgia and Cultural Immersion

Time Travel: Nostalgia plays a role in travel decisions, as 58% of travelers who journey with their children revisit destinations from their own childhood.

Slow Travel: One in four leisure travelers plan to engage in "Slow Travel" in 2025. This means taking the time to immerse themselves in a destination, experiencing the culture like a local by staying for an extended period.

Technology and Disconnecting

High-Tech Travel: Travelers continue to appreciate technology that makes their experiences smoother. Around 63% of travelers value having the option of a digital room key, allowing them to bypass the front desk and head straight to their room.

Digital Detox: Despite the growing importance of technology, 24% of travelers say they are more inclined to disconnect from social media during vacations compared to the past, suggesting a shift towards more mindful and present travel experiences.

Companions on the Rise

Pet-Friendly Travel: Solo travelers, known as "MeMooners," are embracing pet-friendly travel. Approximately 25% of these travelers bring their pets along for leisure trips, compared to the average leisure traveler at 19%.

Frolleagues: The trend of "Frolleagues" (friends who are also colleagues) traveling together is on the rise, with nearly 30% of travelers enjoying leisure adventures with work friends.

Generational and Solo Travel Trends

Gen Alpha Effect: Children’s preferences play a big role in family vacation planning, as 70% of respondents with children choose their destinations based on what their kids want.

MeMooners: Solo travelers are increasingly seeking enriching travel experiences. In 2025, 64% of solo travelers will consider a good book as their favorite travel partner, highlighting a desire for both exploration and solitude.

Culinary Travel and Drinking Trends

Foodie Exploration: Food plays a central role in travel experiences. Nearly one in five global travelers seek new culinary experiences, and half of them make restaurant reservations before booking their flights.

Tempo Drinking: A trend towards mindful drinking, or "Tempo Drinking," is growing. One in four travelers has reduced or stopped their alcohol consumption in the past year, highlighting a move towards wellness-oriented travel.

Inner and Outer Explorations

Soft Travel: More than one in five travelers plan trips for self-discovery or mental health, reflecting the trend of "Soft Travel," which promotes simplicity and spontaneity.

Sports Surge: From 2019 to 2024, Hilton’s sports-related sales revenue tripled, driven primarily by youth and amateur sports, highlighting the growing influence of sporting events on travel choices.

Hilton is adapting to meet these emerging needs by expanding its portfolio with luxury hotels and partnering with hospitality brands like AutoCamp to create diverse travel experiences. These initiatives are aimed at providing travelers with more choices to fulfill their evolving travel aspirations.

For more information about Hilton's 2025 Trends Report, visit stories.hilton.com/2025trends.


IndiGo Backs Air Taxi Vision

IndiGo Backs Air Taxi Vision

By Hariharan U

Published on April 19, 2026

IndiGo Ventures has made a strategic equity investment of Rs 10 crore in Sarla Aviation, marking an early step toward building India’s first nationwide air taxi network.

The investment, which was part of Sarla Aviation’s previous funding round led by Accel and Nikhil Kamath, signals a deeper alignment between aircraft manufacturing and airline operations in India’s emerging urban air mobility space.

The partnership aims to address a long-standing gap in India’s mobility ecosystem, the middle-distance segment. While short-distance travel is handled by road and metro systems and long-distance routes by railways and airlines, journeys in the 30–300 km range remain inefficient and time-consuming.

Electric vertical take-off and landing (eVTOL) aircraft are being positioned as a solution to this gap. These aircraft are designed to operate quietly, without the need for runways, and at lower costs compared to helicopters, potentially transforming how people move across cities and nearby regions.

Sarla Aviation brings the hardware capability to the partnership, with a hybrid-electric eVTOL platform tailored for Indian conditions. The company has built one of India’s largest private eVTOL demonstrators and is backed by a team with experience across global players such as Lilium, Volocopter, Beta Technologies, and Joby Aviation.

On the other hand, IndiGo contributes operational scale and infrastructure. As India’s largest airline, it operates over 2,000 daily flights across more than 85 airports, offering a strong backbone for future commercial deployment, along with maintenance, distribution, and safety expertise.

The company said the investment goes beyond funding, representing a strategic move to create an aligned OEM-operator ecosystem, something that has not yet existed in India at this scale. Globally, similar models have been seen with airlines like United Airlines investing in Archer Aviation, Delta Air Lines backing Joby Aviation, and American Airlines partnering with Vertical Aerospace.

Adrian Schmidt, Co-founder and CEO of Sarla Aviation, said the partnership marks a turning point for India’s mobility future. He noted that IndiGo’s backing adds credibility and scale to the vision of making air mobility more accessible and efficient for everyday use.

Founded in 2023 by Rakesh Gaonkar and Adrian Schmidt, Sarla Aviation is headquartered in Bengaluru and is named after Sarla Thukral. The company is focused on building advanced aircraft systems for intra- and inter-city travel.

Its flagship programme includes a six-seater electric flying taxi designed to significantly reduce travel time in congested urban centres such as Bengaluru, Mumbai, Delhi, and Pune. The aircraft is being developed with a focus on safety, affordability, and ease of use, with the aim of making air mobility as seamless as app-based ride-hailing services.

As India looks to address growing congestion, rising demand density, and evolving transportation needs, this collaboration could play a key role in shaping the next phase of aviation-led mobility in the country.


Cohoma Coffee Secures Seed Funding

Cohoma Coffee Secures Seed Funding

By Hariharan U

Published on April 19, 2026

Specialty coffee brand Cohoma Coffee has raised Rs 5 crore in a seed funding round led by Inflection Point Ventures along with Swishin VC, as it looks to strengthen its manufacturing capabilities and accelerate global expansion.

The company plans to utilise the fresh capital to scale production and expand its presence in international markets. Positioned in India’s growing specialty coffee segment, Cohoma has built a fully integrated model that controls the entire coffee journey, from sourcing beans to manufacturing brewing machines.

Cohoma Coffee offers one of the widest ranges of equipment-free specialty coffee products in India. Its portfolio is designed for convenience, allowing consumers to prepare coffee in under a minute without requiring specialised tools. The brand also claims to offer the country’s only naturally flavoured brews made without added sugar or preservatives.

The company sources coffee beans from regions across India, Africa, and South America, enabling a diverse range of blends, including rare naturally infused varieties. Alongside roasting, it also manufactures its own super-automatic machines catering to hospitality and corporate clients.

Commenting on the investment, Vinay Bansal, Founder and CEO at Inflection Point Ventures, said the brand has created a distinct position in India’s specialty coffee market by owning the entire value chain. He highlighted the company’s focus on convenience-led innovation and its growing repeat customer base as key strengths supporting its expansion plans.

Cohoma has also introduced grind-on-demand café kiosks in premium retail locations, offering customers over 15 coffee options with guided assistance to find their preferred brew. Its omnichannel strategy spans retail stores, e-commerce platforms, and partnerships with hotels, corporate offices, cafés, and multiplexes.

The brand provides turnkey coffee solutions for the hospitality sector, ensuring consistent quality across formats. According to the company, this focus on experience and reliability has helped it achieve a repeat customer rate of over 90 percent.

Kanika Birla, Founder of Cohoma Coffee, said the company’s aim has been to make specialty coffee more accessible without the usual complexity. She added that the new funding will help strengthen manufacturing capabilities while expanding globally, as the brand continues to focus on delivering a high-quality coffee experience across different consumption occasions.


DYN at Hilton Bangalore Embassy GolfLinks Celebrates India’s Harvest New Year with a Curated Feast

DYN at Hilton Bangalore Embassy GolfLinks Celebrates India’s Harvest New Year with a Curated Feast

By Hariharan U

Published on April 11, 2026

DYN at Hilton Bangalore Embassy GolfLinks ushers in the season of new beginnings with a thoughtfully curated Harvest Feast, celebrating India’s diverse regional New Year traditions this April.

Marking the spirit of harvest and renewal, the experience brings together the essence of Baisakhi, Pohela Boishakh, Tamil Puthandu, and Vishu, offering guests a culinary journey across the country through festive flavours and shared traditions.

The specially curated spread highlights robust Punjabi classics such as Amritsari Chole, Dal Bukhara, and Tandoori Murgh, alongside popular favourites like Paneer Tikka and Jeera Pulao, capturing the hearty and celebratory spirit of Baisakhi.

Drawing inspiration from Bengal’s New Year festivities, the menu features dishes like Basanti Pulao and Cholar Dal, known for their aromatic and festive appeal. Southern traditions are equally showcased with comforting preparations inspired by Puthandu and Vishu, including Avial, Sambar, and Vegetable Thoran, complemented by coconut-rich accompaniments that define South Indian festive dining.

The experience concludes on a sweet note with traditional desserts such as Pinni and Phirni, evoking nostalgia and the warmth of celebratory gatherings across regions.

Set in a relaxed and inviting ambience, the Harvest Feast offers a meaningful way to celebrate the season—whether with family, friends, or simply in appreciation of India’s rich culinary diversity.

Blending regional authenticity with contemporary hospitality, DYN presents a dining experience that reflects the joy of togetherness and the promise of new beginnings.

Event Details:
What: Harvest New Year Feast
Where: DYN
Date: April 13 – April 15, 2026
Time: 12:30 PM – 3:00 PM

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