Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

By Nithyakala Neelakandan

Published on October 6, 2024

Hilton's Annual Trends Report predicts that 2025 will be the "Year of the Travel Maximizer," as travelers are seeking to combine relaxation and adventure to make the most of their time and money. After the "Year of the Great Recharge" in 2024, where sleep retreats, mindful drinking, and wellness-themed rooms gained popularity, Hilton's new report highlights emerging trends that will shape the travel landscape in 2025.

Hilton President and CEO Chris Nassetta stated, "Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their own adventure – they want to maximize every moment of their time away."

The report is based on extensive global research, including input from 13,000 travelers across 13 countries, feedback from over 4,100 Hilton team members, and interviews with Hilton travel experts. Key findings from the report reveal several trends that will influence travel behaviors in 2025:

Adventure and Relaxation Blend

Go Getaways: Nearly 70% of global travelers enjoy being active during their trips, with one in five leisure travelers planning outdoor adventures in 2025. This indicates a desire to incorporate physical activities into their vacations.

Sleep Retreats & Hurkle-Durkling: While many travelers seek adventure, some also indulge in rest. About one in five global travelers participate in "Hurkle-Durkling," a Scottish term for lounging in bed all day while on vacation. Over a quarter of travelers will book wellness treatments, such as spa services, to improve their sleep quality during trips.

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Nostalgia and Cultural Immersion

Time Travel: Nostalgia plays a role in travel decisions, as 58% of travelers who journey with their children revisit destinations from their own childhood.

Slow Travel: One in four leisure travelers plan to engage in "Slow Travel" in 2025. This means taking the time to immerse themselves in a destination, experiencing the culture like a local by staying for an extended period.

Technology and Disconnecting

High-Tech Travel: Travelers continue to appreciate technology that makes their experiences smoother. Around 63% of travelers value having the option of a digital room key, allowing them to bypass the front desk and head straight to their room.

Digital Detox: Despite the growing importance of technology, 24% of travelers say they are more inclined to disconnect from social media during vacations compared to the past, suggesting a shift towards more mindful and present travel experiences.

Companions on the Rise

Pet-Friendly Travel: Solo travelers, known as "MeMooners," are embracing pet-friendly travel. Approximately 25% of these travelers bring their pets along for leisure trips, compared to the average leisure traveler at 19%.

Frolleagues: The trend of "Frolleagues" (friends who are also colleagues) traveling together is on the rise, with nearly 30% of travelers enjoying leisure adventures with work friends.

Generational and Solo Travel Trends

Gen Alpha Effect: Children’s preferences play a big role in family vacation planning, as 70% of respondents with children choose their destinations based on what their kids want.

MeMooners: Solo travelers are increasingly seeking enriching travel experiences. In 2025, 64% of solo travelers will consider a good book as their favorite travel partner, highlighting a desire for both exploration and solitude.

Culinary Travel and Drinking Trends

Foodie Exploration: Food plays a central role in travel experiences. Nearly one in five global travelers seek new culinary experiences, and half of them make restaurant reservations before booking their flights.

Tempo Drinking: A trend towards mindful drinking, or "Tempo Drinking," is growing. One in four travelers has reduced or stopped their alcohol consumption in the past year, highlighting a move towards wellness-oriented travel.

Inner and Outer Explorations

Soft Travel: More than one in five travelers plan trips for self-discovery or mental health, reflecting the trend of "Soft Travel," which promotes simplicity and spontaneity.

Sports Surge: From 2019 to 2024, Hilton’s sports-related sales revenue tripled, driven primarily by youth and amateur sports, highlighting the growing influence of sporting events on travel choices.

Hilton is adapting to meet these emerging needs by expanding its portfolio with luxury hotels and partnering with hospitality brands like AutoCamp to create diverse travel experiences. These initiatives are aimed at providing travelers with more choices to fulfill their evolving travel aspirations.

For more information about Hilton's 2025 Trends Report, visit stories.hilton.com/2025trends.


Apeejay Surrendra Park Hotels Reports Q4 FY26 Revenue of INR 183.7 Cr

Apeejay Surrendra Park Hotels Reports Q4 FY26 Revenue of INR 183.7 Cr

By Manu Vardhan Kannan

Published on May 30, 2026

Apeejay Surrendra Park Hotels Limited (ASPHL) has announced its financial results for the fourth quarter and financial year ended March 31, 2026, reporting steady operational growth supported by strong occupancy levels and continued expansion across key hospitality markets.

The company reported revenue from operations of INR 183.70 crore for Q4 FY26, compared to INR 177.32 crore during the same quarter last year. Operating EBITDA for the quarter stood at INR 52.99 crore, while profit after tax (PAT) was reported at INR 11.88 crore.

ASPHL recorded occupancy levels of 90 per cent during the quarter, reflecting sustained demand across both business and leisure travel segments and reinforcing the company’s position within India’s hospitality sector.

For the full financial year FY26, the company crossed the INR 700 crore annual revenue milestone for the first time, reporting revenue from operations of INR 707.28 crore. Annual PAT for the year stood at INR 65.72 crore.

The company stated that growth during FY26 was supported by expansion into Tier II and Tier III cities along with strategic acquisitions aimed at strengthening its presence in high-potential hospitality destinations.

During the financial year, ASPHL acquired control of Zillion Hotels and Resorts Private Limited, Fisherman’s Grove Resorts Private Limited, and Thali Hotels and Destinations Private Limited. These acquisitions are expected to further strengthen the company’s hospitality presence across Mumbai and Kerala.

ASPHL also reaffirmed its long-term growth plans and said it remains on track to more than double its room inventory to 6,653 keys over the next five years.

The company’s bakery and confectionery brand, Flurys, also continued its expansion during FY26. The brand currently operates 110 outlets and recorded a 29 per cent year-on-year revenue growth during the financial year, supported by new store additions and strong performance across existing outlets.

Commenting on the results, Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels, said FY26 marked a significant milestone as the company crossed INR 700 crore in annual revenue for the first time. He added that Q4 reflected resilient operational performance with continued leadership in occupancy and RevPAR metrics.

Dewan further noted that the sale of serviced apartments at EM Bypass, Kolkata, contributed positively to cash flow during the year. He added that the company remains focused on long-term value creation through portfolio expansion, guest-centric experiences, operational efficiency, and margin improvement.

The company also highlighted that recent global recognition received by Ran Baas The Palace, Patiala and The Lotus Palace, Chettinad further strengthens its positioning as a design-led and experience-driven hospitality group.


ITDC Reports Record FY26 Profit Growth Amid Global Uncertainty

ITDC Reports Record FY26 Profit Growth Amid Global Uncertainty

By Hariharan U

Published on May 25, 2026

India Tourism Development Corporation (ITDC), the public sector undertaking under the Ministry of Tourism, Government of India, has reported a strong financial performance for FY 2025–26 with a 14 percent increase in profit before tax (PBT) compared to the previous financial year.

The corporation also announced a dividend payout of Rs 22.02 crore to the Government of India, reflecting continued operational strength and improved financial performance despite ongoing geopolitical uncertainties impacting the global hospitality and tourism sector.

According to the company, the growth was driven by enhanced operational efficiencies, strategic initiatives across business verticals, optimal resource allocation, and continued focus on customer-centric service delivery.

Commenting on the performance, Mugdha Sinha said the results reflect ITDC’s ongoing efforts towards strengthening service standards while building on the organisation’s long-standing legacy and institutional trust.

During the financial year, ITDC also introduced three operational manuals focused on procurement of goods and services, sound and light shows, and general clauses aimed at improving governance, standardisation, and transparency across institutional processes.

The corporation further highlighted its increasing focus on technology-enabled transformation through the adoption of AI-based solutions to improve operational agility, customer experience, and business planning capabilities.

FY26 also marked two major milestones for the organisation as ITDC celebrated 60 years of its legacy alongside 70 years of The Ashok, one of India’s most iconic hospitality properties.

The company stated that its future strategy will continue to focus on operational excellence, digital transformation, sustainability, and long-term value creation while strengthening its contribution to India’s tourism and hospitality ecosystem.

The financial performance comes at a time when India’s hospitality and tourism sector continues to navigate evolving global market conditions, changing travel patterns, and increased focus on technology-led efficiencies across public and private sector enterprises.


Zepto Eyes Rs 11,000-Crore IPO Launch in July 2026

Zepto Eyes Rs 11,000-Crore IPO Launch in July 2026

By Manu Vardhan Kannan

Published on May 25, 2026

Quick commerce platform Zepto is reportedly preparing to launch its much-awaited Rs 11,000-crore initial public offering (IPO) in July 2026. According to people familiar with the matter, the Bengaluru-based startup is targeting a stock market debut before July 31.

If the public issue moves ahead as planned, Zepto will join competitors Zomato and Swiggy, which are already listed on Indian stock exchanges.

The company recently received approval from the Securities and Exchange Board of India (Sebi) for its maiden public issue and is now expected to submit its Updated Draft Red Herring Prospectus (UDRHP). Zepto had earlier filed its IPO papers through the confidential route in December 2025.

Founded by Stanford University dropouts Aadit Palicha and Kaivalya Vohra, Zepto has built its growth strategy differently from many players in the quick commerce space. A recent report by brokerage Bernstein highlighted that the company has focused more on strengthening existing markets rather than rapidly expanding into newer locations.

According to the report, Zepto currently has the highest concentration of dark stores in the quick commerce category, operating nearly 21 stores per city. In comparison, several competitors operate around nine stores per city.

The report also noted that Zepto currently runs 1,255 dark stores across 61 cities, while rival Blinkit has 2,222 stores spread across 243 cities. Instead of aggressively entering more markets, Zepto appears to be prioritising stronger penetration within the cities where it already operates.

Bernstein further pointed out that Zepto maintains the highest store-to-pincode ratio in the segment, reflecting its strategy of building density in selected urban markets.

The company's network continues to remain heavily focused on metro cities, where factors such as faster delivery timelines, higher order frequency and stronger customer engagement can help improve operations over time.

According to the analysis, rather than pushing growth through large-scale expansion, Zepto appears to be focusing on building stronger usage patterns and operational efficiency within a smaller number of markets.

With IPO plans now moving forward, Zepto is preparing for a major milestone that could further strengthen its position in India's growing quick commerce market.

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