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By Nithyakala Neelakandan
Published on October 6, 2024
Hilton's Annual Trends Report predicts that 2025 will be the "Year of the Travel Maximizer," as travelers are seeking to combine relaxation and adventure to make the most of their time and money. After the "Year of the Great Recharge" in 2024, where sleep retreats, mindful drinking, and wellness-themed rooms gained popularity, Hilton's new report highlights emerging trends that will shape the travel landscape in 2025.
Hilton President and CEO Chris Nassetta stated, "Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their own adventure – they want to maximize every moment of their time away."
The report is based on extensive global research, including input from 13,000 travelers across 13 countries, feedback from over 4,100 Hilton team members, and interviews with Hilton travel experts. Key findings from the report reveal several trends that will influence travel behaviors in 2025:
Adventure and Relaxation Blend
Go Getaways: Nearly 70% of global travelers enjoy being active during their trips, with one in five leisure travelers planning outdoor adventures in 2025. This indicates a desire to incorporate physical activities into their vacations.
Sleep Retreats & Hurkle-Durkling: While many travelers seek adventure, some also indulge in rest. About one in five global travelers participate in "Hurkle-Durkling," a Scottish term for lounging in bed all day while on vacation. Over a quarter of travelers will book wellness treatments, such as spa services, to improve their sleep quality during trips.
Nostalgia and Cultural Immersion
Time Travel: Nostalgia plays a role in travel decisions, as 58% of travelers who journey with their children revisit destinations from their own childhood.
Slow Travel: One in four leisure travelers plan to engage in "Slow Travel" in 2025. This means taking the time to immerse themselves in a destination, experiencing the culture like a local by staying for an extended period.
Technology and Disconnecting
High-Tech Travel: Travelers continue to appreciate technology that makes their experiences smoother. Around 63% of travelers value having the option of a digital room key, allowing them to bypass the front desk and head straight to their room.
Digital Detox: Despite the growing importance of technology, 24% of travelers say they are more inclined to disconnect from social media during vacations compared to the past, suggesting a shift towards more mindful and present travel experiences.
Companions on the Rise
Pet-Friendly Travel: Solo travelers, known as "MeMooners," are embracing pet-friendly travel. Approximately 25% of these travelers bring their pets along for leisure trips, compared to the average leisure traveler at 19%.
Frolleagues: The trend of "Frolleagues" (friends who are also colleagues) traveling together is on the rise, with nearly 30% of travelers enjoying leisure adventures with work friends.
Generational and Solo Travel Trends
Gen Alpha Effect: Children’s preferences play a big role in family vacation planning, as 70% of respondents with children choose their destinations based on what their kids want.
MeMooners: Solo travelers are increasingly seeking enriching travel experiences. In 2025, 64% of solo travelers will consider a good book as their favorite travel partner, highlighting a desire for both exploration and solitude.
Culinary Travel and Drinking Trends
Foodie Exploration: Food plays a central role in travel experiences. Nearly one in five global travelers seek new culinary experiences, and half of them make restaurant reservations before booking their flights.
Tempo Drinking: A trend towards mindful drinking, or "Tempo Drinking," is growing. One in four travelers has reduced or stopped their alcohol consumption in the past year, highlighting a move towards wellness-oriented travel.
Inner and Outer Explorations
Soft Travel: More than one in five travelers plan trips for self-discovery or mental health, reflecting the trend of "Soft Travel," which promotes simplicity and spontaneity.
Sports Surge: From 2019 to 2024, Hilton’s sports-related sales revenue tripled, driven primarily by youth and amateur sports, highlighting the growing influence of sporting events on travel choices.
Hilton is adapting to meet these emerging needs by expanding its portfolio with luxury hotels and partnering with hospitality brands like AutoCamp to create diverse travel experiences. These initiatives are aimed at providing travelers with more choices to fulfill their evolving travel aspirations.
For more information about Hilton's 2025 Trends Report, visit stories.hilton.com/2025trends.
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By Hariharan U
Published on February 9, 2026
Devyani International Ltd (DIL), one of India’s largest quick service restaurant (QSR) operators, reported a net loss of ₹109.78 crore for the December quarter of FY26, widening from a loss of ₹76.46 crore in the same period last year.
Despite the higher loss, the company posted steady top-line growth, with revenue from operations rising 11.31% year-on-year to ₹1,440.9 crore. Total income, including other income, stood at ₹1,453.22 crore, up 11.48% compared to the year-ago quarter.
Total expenses during the quarter increased 11.71% to ₹1,446.5 crore. However, Devyani International said it saw broad-based improvement in margins, supported by operational efficiencies and performance across formats. Notably, its Biryani By Kilo business, acquired last year through Sky Gate Hospitality, achieved breakeven during the quarter.
Commenting on the performance, chairman Ravi Jaipuria said, “Our business continues to grow in a sustained manner. India operations grew 12.1% year-on-year, while consolidated revenues reached ₹1,441 crore. Our international business continues to gather strength from both an operations and profitability perspective.”
As of December 31, 2025, Devyani International operated 2,279 stores globally, including 1,877 in India and 402 overseas. During the quarter, the company added 95 net new stores, led by 54 KFC and 18 Pizza Hut outlets, while Biryani By Kilo added 13 locations.
The company has also initiated a focused turnaround strategy for Pizza Hut by rationalising loss-making stores and optimising capital expenditure. Separately, Devyani International’s board approved the acquisition of an additional 11.4% stake in Sky Gate Hospitality for ₹57.5 crore.
Published on February 4, 2026
The Union Budget 2026–27 reflects a growing recognition of tourism and hospitality as key enablers of experience-led travel in India. With a strong emphasis on infrastructure development, skill enhancement, and institutional support, the budget sets a positive direction for long-term destination growth.
For the wellness hospitality sector, the continued focus on India’s traditional systems such as Ayurveda and Yoga signals a renewed intent to strengthen tourism offerings rooted in authenticity, wellbeing, and mindful engagement with cultural and natural heritage.
Sharing its post-budget perspective, Poonam Singh, Dharana at Shillim stated: "The Union Budget 2026–27 reflects a considered recognition of tourism and hospitality as important enablers of experience-led travel. The emphasis on infrastructure development, skill enhancement, and institutional support, alongside a continued focus on India's traditional wellness systems such as Ayurveda and Yoga, signals an intent to strengthen destinations grounded in authenticity, wellbeing, and a mindful engagement with cultural and natural heritage.
For the wellness and hospitality sector, these measures create opportunities to advance sustainable tourism, enable meaningful regional employment, and elevate service standards, reinforcing India's position as a globally credible destination for holistic wellbeing and conscious travel.”
The perspective underlines how policy support can encourage responsible investment, generate regional employment, and raise service standards across wellness-led destinations. As conscious travel continues to gain traction globally, such measures are expected to further strengthen India’s standing as a trusted hub for holistic wellbeing experiences.
By Author
Published on February 3, 2026
The United States has announced a significant trade agreement with India that will reduce tariffs on Indian goods to 18%, down from the earlier 50%, in exchange for India agreeing to halt purchases of Russian oil.
US President Donald Trump shared the announcement on social media after a call with Prime Minister Narendra Modi, stating that India would now source oil from the United States and potentially from Venezuela. A White House official confirmed that Washington would remove a punitive 25% duty imposed over India’s continued Russian oil imports, which had been added on top of a reciprocal tariff structure.
Prime Minister Modi welcomed the move, calling the revised tariff rate a positive step for Indian exporters. In a post on X, he said India was grateful for the reduction, noting that “Made in India” products would now face lower duties in the US market.
The announcement triggered a strong rally in Indian stocks listed in the US. Shares of Infosys, Wipro, and HDFC Bank closed sharply higher, while the iShares MSCI India ETF also gained, reflecting renewed investor confidence. Indian markets, which had struggled under the weight of higher tariffs and foreign investor outflows in 2025, responded positively to the development.
According to Trump, India has also committed to buying over $500 billion worth of US energy, including oil and coal, along with technology, agricultural products, and other goods. He added that India would move towards reducing both tariff and non-tariff barriers on American products.
While the announcement outlined broad commitments, several operational details remain unclear. The White House has not yet issued a formal proclamation or Federal Register notice specifying when the new tariff rates will take effect or the timeline for India’s exit from Russian oil purchases. Indian ministries have also not released an official statement so far.
Economists believe the agreement brings India closer in line with other Asian economies, where tariff rates typically range between 15% and 19%. Analysts say the deal removes a major drag on Indian exports and could provide stability to the rupee, which had come under pressure amid global trade tensions.
The deal comes shortly after India concluded a landmark trade agreement with the European Union, covering nearly 97% of traded goods by value. Together, these developments mark a shift towards deeper trade integration for India at a time of global economic uncertainty.
India, the world’s third-largest oil importer, has relied heavily on discounted Russian crude since 2022. However, recent data shows that imports from Russia have already begun to slow, suggesting that New Delhi has been preparing for a transition in its energy sourcing strategy
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