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By Nithyakala Neelakandan
Published on October 6, 2024
Hilton's Annual Trends Report predicts that 2025 will be the "Year of the Travel Maximizer," as travelers are seeking to combine relaxation and adventure to make the most of their time and money. After the "Year of the Great Recharge" in 2024, where sleep retreats, mindful drinking, and wellness-themed rooms gained popularity, Hilton's new report highlights emerging trends that will shape the travel landscape in 2025.
Hilton President and CEO Chris Nassetta stated, "Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their own adventure – they want to maximize every moment of their time away."
The report is based on extensive global research, including input from 13,000 travelers across 13 countries, feedback from over 4,100 Hilton team members, and interviews with Hilton travel experts. Key findings from the report reveal several trends that will influence travel behaviors in 2025:
Adventure and Relaxation Blend
Go Getaways: Nearly 70% of global travelers enjoy being active during their trips, with one in five leisure travelers planning outdoor adventures in 2025. This indicates a desire to incorporate physical activities into their vacations.
Sleep Retreats & Hurkle-Durkling: While many travelers seek adventure, some also indulge in rest. About one in five global travelers participate in "Hurkle-Durkling," a Scottish term for lounging in bed all day while on vacation. Over a quarter of travelers will book wellness treatments, such as spa services, to improve their sleep quality during trips.
Nostalgia and Cultural Immersion
Time Travel: Nostalgia plays a role in travel decisions, as 58% of travelers who journey with their children revisit destinations from their own childhood.
Slow Travel: One in four leisure travelers plan to engage in "Slow Travel" in 2025. This means taking the time to immerse themselves in a destination, experiencing the culture like a local by staying for an extended period.
Technology and Disconnecting
High-Tech Travel: Travelers continue to appreciate technology that makes their experiences smoother. Around 63% of travelers value having the option of a digital room key, allowing them to bypass the front desk and head straight to their room.
Digital Detox: Despite the growing importance of technology, 24% of travelers say they are more inclined to disconnect from social media during vacations compared to the past, suggesting a shift towards more mindful and present travel experiences.
Companions on the Rise
Pet-Friendly Travel: Solo travelers, known as "MeMooners," are embracing pet-friendly travel. Approximately 25% of these travelers bring their pets along for leisure trips, compared to the average leisure traveler at 19%.
Frolleagues: The trend of "Frolleagues" (friends who are also colleagues) traveling together is on the rise, with nearly 30% of travelers enjoying leisure adventures with work friends.
Generational and Solo Travel Trends
Gen Alpha Effect: Children’s preferences play a big role in family vacation planning, as 70% of respondents with children choose their destinations based on what their kids want.
MeMooners: Solo travelers are increasingly seeking enriching travel experiences. In 2025, 64% of solo travelers will consider a good book as their favorite travel partner, highlighting a desire for both exploration and solitude.
Culinary Travel and Drinking Trends
Foodie Exploration: Food plays a central role in travel experiences. Nearly one in five global travelers seek new culinary experiences, and half of them make restaurant reservations before booking their flights.
Tempo Drinking: A trend towards mindful drinking, or "Tempo Drinking," is growing. One in four travelers has reduced or stopped their alcohol consumption in the past year, highlighting a move towards wellness-oriented travel.
Inner and Outer Explorations
Soft Travel: More than one in five travelers plan trips for self-discovery or mental health, reflecting the trend of "Soft Travel," which promotes simplicity and spontaneity.
Sports Surge: From 2019 to 2024, Hilton’s sports-related sales revenue tripled, driven primarily by youth and amateur sports, highlighting the growing influence of sporting events on travel choices.
Hilton is adapting to meet these emerging needs by expanding its portfolio with luxury hotels and partnering with hospitality brands like AutoCamp to create diverse travel experiences. These initiatives are aimed at providing travelers with more choices to fulfill their evolving travel aspirations.
For more information about Hilton's 2025 Trends Report, visit stories.hilton.com/2025trends.
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By Manu Vardhan Kannan
Published on November 9, 2025
Wonderla Holidays Ltd. has announced its financial results for the second quarter and half year ended September 30, 2025, marking its best-ever Q2 performance in company history. The remarkable results highlight record revenues, strong footfall growth, and a sharp increase in profitability.
The company reported a 12% year-on-year rise in footfalls to 5.05 lakh visitors, with total income up 24% YoY at ₹88.52 crore and EBITDA soaring eightfold to ₹7.48 crore.
Parkwise, the company registered footfalls of 1.96 lakh in Bengaluru, 1.92 lakh in Kochi, 0.93 lakh in Hyderabad, and 0.24 lakh in Bhubaneswar, reflecting consistent performance across locations.
Commenting on the results, Arun Chittilappilly, Executive Chairman and Managing Director of Wonderla Holidays Ltd., said,
“This quarter marks a defining moment in Wonderla’s journey, as we achieved our best-ever Q2 performance with record revenues, footfalls, and a sharp improvement in profitability. A 24 percent year-on-year growth in total income and an 8X jump in EBITDA highlight the resilience of our business model and the power of the Wonderla brand.”
He added that the strong results were driven by effective branding and footfall-driving campaigns, alongside enhanced digital sales strategies, which now contribute to half of total bookings. The company’s investments in technology, operational efficiency, and customer convenience have played a vital role in driving this growth.
Chittilappilly also noted that new offerings like “Isle by Wonderla” continue to strengthen guest engagement and diversify the company’s revenue base.
“Looking ahead, we remain excited about the next phase of expansion. Work on our Chennai Park is progressing rapidly, and we’re on track to announce the launch by December 2025. With strong fundamentals, expanding capacity, and a trusted brand, we’re confident of sustaining our momentum and delivering long-term value to both our guests and shareholders,” he said.
With this milestone quarter, Wonderla Holidays continues to reinforce its leadership in India’s amusement park sector through innovation, guest experience, and strategic expansion.
By Hariharan U
Published on October 27, 2025
Wyndham Hotels & Resorts reported its Q3 2025 financial results, showing steady growth across operations and financial metrics. Global system-wide rooms increased 4% year-on-year to 855,400, including 503,400 in the U.S. and 352,000 internationally, while the company awarded 204 new development contracts, up 24% from Q3 2024. The global development pipeline grew 4% to 257,000 rooms, with roughly 70% in midscale and above segments and 58% internationally.
Ancillary revenues rose 18% compared to the same period last year. Net income climbed 3% to $105 million, and adjusted net income reached $112 million, with diluted EPS increasing 5% to $1.36 and adjusted diluted EPS up 5% to $1.46. Adjusted EBITDA grew 2% to $213 million, while global RevPAR declined 5% in constant currency, mainly due to softer results in Asia Pacific and Latin America, partially offset by gains in EMEA and Canada.
Wyndham generated $86 million in net cash from operating activities and $97 million in free cash flow, ending the quarter with $70 million in cash and total liquidity of about $540 million, maintaining a net debt leverage ratio of 3.5x. In October 2025, the company refinanced its $750 million revolving credit facility, extending maturity to 2030, increasing capacity to $1 billion, and reducing borrowing costs by 35 basis points. Shareholder returns included the repurchase of 830,000 shares for $70 million in Q3 and year-to-date buybacks of 2.5 million shares for $223 million, alongside $31 million in dividends.
Looking ahead, Wyndham expects full-year global room growth of 4–4.6%, global RevPAR change of -3% to -2%, fee-related revenues of $1.43–$1.45 billion, adjusted EBITDA of $715–$725 million, adjusted net income of $347–$358 million, and adjusted diluted EPS of $4.48–$4.62, while maintaining a focus on portfolio expansion, strengthening its development pipeline, and delivering consistent shareholder value amid evolving industry conditions.
Published on October 26, 2025
Alaska Air Group reported strong financial results for the third quarter of 2025, posting a GAAP net income of $73 million and adjusted earnings per share of $1.05. The airline’s growth is being fueled by new nonstop routes from Seattle to London and Reykjavik, set to launch in May 2026, and the introduction of the Atmos Rewards loyalty program, which exceeded premium credit card sign-up expectations.
In a major technological upgrade, Alaska Air is installing Starlink high-speed Wi-Fi across its fleet, offering complimentary access to Atmos Rewards members. The company is also progressing with the integration of Hawaiian Airlines and advancing its Alaska Accelerate strategy, aiming for significant growth and profitability by 2027.
Analysts have assigned a Hold rating on ALK stock with a $49.00 price target, citing strong financial recovery but noting bearish technical indicators and increased leverage as potential risks. The airline continues to focus on expanding its global reach and enhancing customer loyalty through strategic partnerships and its Atmos Rewards program.
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