Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

By Nithyakala Neelakandan

Published on October 6, 2024

Hilton's Annual Trends Report predicts that 2025 will be the "Year of the Travel Maximizer," as travelers are seeking to combine relaxation and adventure to make the most of their time and money. After the "Year of the Great Recharge" in 2024, where sleep retreats, mindful drinking, and wellness-themed rooms gained popularity, Hilton's new report highlights emerging trends that will shape the travel landscape in 2025.

Hilton President and CEO Chris Nassetta stated, "Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their own adventure – they want to maximize every moment of their time away."

The report is based on extensive global research, including input from 13,000 travelers across 13 countries, feedback from over 4,100 Hilton team members, and interviews with Hilton travel experts. Key findings from the report reveal several trends that will influence travel behaviors in 2025:

Adventure and Relaxation Blend

Go Getaways: Nearly 70% of global travelers enjoy being active during their trips, with one in five leisure travelers planning outdoor adventures in 2025. This indicates a desire to incorporate physical activities into their vacations.

Sleep Retreats & Hurkle-Durkling: While many travelers seek adventure, some also indulge in rest. About one in five global travelers participate in "Hurkle-Durkling," a Scottish term for lounging in bed all day while on vacation. Over a quarter of travelers will book wellness treatments, such as spa services, to improve their sleep quality during trips.

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Nostalgia and Cultural Immersion

Time Travel: Nostalgia plays a role in travel decisions, as 58% of travelers who journey with their children revisit destinations from their own childhood.

Slow Travel: One in four leisure travelers plan to engage in "Slow Travel" in 2025. This means taking the time to immerse themselves in a destination, experiencing the culture like a local by staying for an extended period.

Technology and Disconnecting

High-Tech Travel: Travelers continue to appreciate technology that makes their experiences smoother. Around 63% of travelers value having the option of a digital room key, allowing them to bypass the front desk and head straight to their room.

Digital Detox: Despite the growing importance of technology, 24% of travelers say they are more inclined to disconnect from social media during vacations compared to the past, suggesting a shift towards more mindful and present travel experiences.

Companions on the Rise

Pet-Friendly Travel: Solo travelers, known as "MeMooners," are embracing pet-friendly travel. Approximately 25% of these travelers bring their pets along for leisure trips, compared to the average leisure traveler at 19%.

Frolleagues: The trend of "Frolleagues" (friends who are also colleagues) traveling together is on the rise, with nearly 30% of travelers enjoying leisure adventures with work friends.

Generational and Solo Travel Trends

Gen Alpha Effect: Children’s preferences play a big role in family vacation planning, as 70% of respondents with children choose their destinations based on what their kids want.

MeMooners: Solo travelers are increasingly seeking enriching travel experiences. In 2025, 64% of solo travelers will consider a good book as their favorite travel partner, highlighting a desire for both exploration and solitude.

Culinary Travel and Drinking Trends

Foodie Exploration: Food plays a central role in travel experiences. Nearly one in five global travelers seek new culinary experiences, and half of them make restaurant reservations before booking their flights.

Tempo Drinking: A trend towards mindful drinking, or "Tempo Drinking," is growing. One in four travelers has reduced or stopped their alcohol consumption in the past year, highlighting a move towards wellness-oriented travel.

Inner and Outer Explorations

Soft Travel: More than one in five travelers plan trips for self-discovery or mental health, reflecting the trend of "Soft Travel," which promotes simplicity and spontaneity.

Sports Surge: From 2019 to 2024, Hilton’s sports-related sales revenue tripled, driven primarily by youth and amateur sports, highlighting the growing influence of sporting events on travel choices.

Hilton is adapting to meet these emerging needs by expanding its portfolio with luxury hotels and partnering with hospitality brands like AutoCamp to create diverse travel experiences. These initiatives are aimed at providing travelers with more choices to fulfill their evolving travel aspirations.

For more information about Hilton's 2025 Trends Report, visit stories.hilton.com/2025trends.


From Hospitality Heritage to Retail Hotspots: NCR Malls Ride High on H1 2025 Footfall

From Hospitality Heritage to Retail Hotspots: NCR Malls Ride High on H1 2025 Footfall

By Nishang Narayan

Published on June 19, 2025

The first half of 2025 has seen an impressive rise in footfall across the National Capital Region's leading malls. From luxury retail to street-style heritage, and from lifestyle destinations to modern entertainment hubs, these malls have emerged as more than just shopping spaces—they’re cultural and experiential hotspots.

Ambience Malls: Curated Luxury Meets Everyday Delight

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Both Ambience Malls in Vasant Kunj and Gurugram have recorded a 10% rise in footfall compared to the same period in 2024. According to Arjun Gehlot, Director, this growth is the result of a carefully curated brand mix and consistent innovation in guest experience.

In Gurgaon, the addition of brands like Dior, JJ Valaya, Lego, True Religion, and Kalyan Jewellers has expanded the mall’s premium and family-friendly footprint. Meanwhile, Vasant Kunj welcomed PF Chang’s, Blue Tokai, New Balance, and Domino’s, blending global dining with casual fashion and everyday favourites. Together, these additions are positioning Ambience as a space for both indulgence and accessibility.

Omaxe Chowk: Old Delhi’s Soul in a Modern Shell

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Bringing order to the charming chaos of Chandni Chowk, Omaxe Chowk continues to gain momentum by modernising heritage retail. Executive Director Jatin Goel says their success comes from "respecting traditional shopping culture while offering modern conveniences."

New launches in 2025 include House of Surya, Twamev, PALMONAS, Khan Baba, KD Salon, and more—each contributing to a rich mix of ethnic fashion, regional food, and wellness. Anchors like Tanishq, Kalyan Jewellers, Imperfecto Mehfil, and Ghoomar remain crowd-pullers, enhancing the mall’s appeal among families and culturally curious tourists.

Vegas Mall, Dwarka: A Full Lifestyle Ecosystem

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Vegas Mall in Dwarka has expanded significantly in H1 2025 with an intentional focus on fashion, wellness, and lifestyle experiences.
According to Ravinder Choudhary, Vice President, their goal is to create a “lifestyle ecosystem” where every visit feels immersive.

Recent additions include Bewakoof, Libas, AND, Being Human, and Centre for Sight, making the mall a well-rounded destination for shopping, dining, and wellness—all under one roof.

Gaur City Mall: Premium Retail in Greater Noida West

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Positioned as the go-to lifestyle hub for Greater Noida West, Gaur City Mall is redefining destination shopping. With eight major jewellery stores including Candere by Kalyan and CaratLane, it has firmly staked its claim as a jewellery hotspot.

The addition of Van Heusen Women, Libas, Theobroma, Starbucks, and the soon-to-launch Funcity enhances the mall’s family-friendly image. As Sarthak Gaur, Director, Gaurs Group, shares, “We’re creating more than a shopping centre—we’re building a community destination.”

What’s Driving This Footfall Surge?

  • Balanced brand mix: Premium, mass, and experiential

  • Dining & entertainment: A focus beyond retail

  • Cultural relevance: Especially evident in malls like Omaxe Chowk

  • Accessibility: Catchment areas are expanding

  • Repeat engagement: Via events, promotions, and seasonal campaigns

Looking Ahead: Festive-Ready for H2 2025

With the festive and wedding seasons around the corner, these malls are gearing up for even stronger footfall and premium brand launches. The focus remains on curating holistic, culturally connected experiences—where shopping meets community, tradition meets innovation, and every visit brings something new.


Global Investors Flock to ROMM Convent’s Rare Wellness Penthouses in Bangkok

Global Investors Flock to ROMM Convent’s Rare Wellness Penthouses in Bangkok

By Nishang Narayan

Published on June 6, 2025

Bangkok’s luxury real estate scene just got hotter. Proud Real Estate has unveiled a rare opportunity for global investors with the release of two duplex sky penthouses at the award-winning ROMM Convent in the city’s prestigious Sathorn-Silom CBD. These homes are more than just residences—they're a bold blend of wellness, luxury, and investment value.

Spanning 418–467 sqm with soaring 6.45-meter ceilings and private rooftop gardens, these penthouses are the only units of their kind at ROMM Convent. With panoramic views of Bangkok’s skyline and wellness-focused design backed by a 2-Star Fitwel certification, they are already turning heads among discerning investors. Rental yields range from 4% to 5.8%, with capital gains between 3% and 5.4% annually, making this a standout asset in Southeast Asia's fast-rising property market.

A Crown Jewel in Bangkok's Wellness Real Estate
ROMM Convent has already earned accolades from the Asia Pacific Property Awards and PropertyGuru, including Best Wellness Residences Development and Best Architectural Design. This reputation, combined with wellness-integrated amenities and smart home systems, positions the development at the forefront of lifestyle investments.

Residents enjoy world-class features such as:

  • A private rooftop garden visible from both living and bedroom spaces

  • Full-height glass windows with cityscape views including MahaNakhon and One Bangkok

  • Gourmet kitchen with an Ice Jade island, Gorenje ORA ITO appliances, and a 46-bottle wine cellar

  • Walnut wood flooring, stone-clad kitchens, and luxury bathroom fittings

  • Four bedrooms, five bathrooms, and a multi-use space for entertainment or work

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Health Meets Hospitality

ROMM Convent takes luxury a step further with health-first services. Residents enjoy access to a 24/7 Health Butler Concierge, exclusive VVIP privileges at BNH Hospital and BeDee by BDMS, and six levels of wellness amenities designed for mind-body well-being. Its 2-Star Fitwel Certification marks it as one of Bangkok’s few health-optimized luxury addresses.

Strong Market, Limited Availability

Bangkok’s luxury market has grown consistently, with large-format residences in prime districts witnessing rising demand from international buyers. With foreign quotas nearing capacity, Proud Real Estate has introduced a limited-time Early Investor Package—available until June 30, 2025. This includes bespoke layout customization and access to premium healthcare services, adding more weight to its already strong value proposition.

Attractive Entry Point in Prime Bangkok

Priced from THB 290,000 per sq.m., the duplex sky penthouses offer compelling value compared to global luxury capitals. Investors gain not only a home but also a globally benchmarked lifestyle, tailored wellness services, and a strategic long-term asset in one of Asia’s most dynamic cities.

A Final Call to Wellness-Led Luxury

As Bangkok’s skyline evolves and demand for wellness-integrated living surges, ROMM Convent’s duplex penthouses stand at the intersection of legacy, luxury, and long-term investment. With only two units available, this is a unique moment for global investors to secure a foothold in Thailand’s most exclusive wellness residence.

For more details, visit Proud Real Estate or call +662-026-8999.


HUMAN MADE Implements Centric PLM to Fuel Global Growth

HUMAN MADE Implements Centric PLM to Fuel Global Growth

By Nishang Narayan

Published on June 5, 2025

HUMAN MADE Inc., the parent company of the renowned Japanese lifestyle brand HUMAN MADE, has successfully rolled out Centric PLM™ to enhance its product development process and support long-term revenue growth. The move reflects the brand’s commitment to innovation, efficiency, and scaling operations in the dynamic world of fashion retail.

Launched in 2010 by designer and cultural icon NIGO, HUMAN MADE is best known for its philosophy—"The Future Is In The Past"—which blends nostalgic American casualwear with craftsmanship-driven design. Drawing from NIGO’s extensive vintage archives, the brand has created a distinct aesthetic that bridges workwear, military, outdoor, and sportswear influences.

In its search for a solution to manage growing complexities in product development and supply chain processes, HUMAN MADE Inc. selected Centric Software’s Product Lifecycle Management (PLM) platform. The platform’s apparel-specific capabilities, intuitive interface, and global reputation for successful deployment made it the ideal fit.

“We are excited about the successful PLM rollout with HUMAN MADE Inc. and the impressive results they have achieved to date,” said Fabrice Canonge, President of Centric Software. “We look forward to a lasting partnership and supporting the brand’s continued success and global growth.”

Centric PLM is designed to help lifestyle brands plan, design, source, and sell products more efficiently—delivering not just operational streamlining, but also greater speed to market and improved cross-team collaboration. For HUMAN MADE, this digital transformation initiative signals a strategic step forward in navigating today’s competitive global fashion landscape.

As HUMAN MADE expands its presence and evolves its offerings, the PLM integration will play a key role in maintaining the brand's high standards of quality, creativity, and craftsmanship while enhancing efficiency and adaptability.

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