Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

Hilton Predicts 2025 as the 'Year of the Travel Maximizer'

By Nithyakala Neelakandan

Published on October 6, 2024

Hilton's Annual Trends Report predicts that 2025 will be the "Year of the Travel Maximizer," as travelers are seeking to combine relaxation and adventure to make the most of their time and money. After the "Year of the Great Recharge" in 2024, where sleep retreats, mindful drinking, and wellness-themed rooms gained popularity, Hilton's new report highlights emerging trends that will shape the travel landscape in 2025.

Hilton President and CEO Chris Nassetta stated, "Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their own adventure – they want to maximize every moment of their time away."

The report is based on extensive global research, including input from 13,000 travelers across 13 countries, feedback from over 4,100 Hilton team members, and interviews with Hilton travel experts. Key findings from the report reveal several trends that will influence travel behaviors in 2025:

Adventure and Relaxation Blend

Go Getaways: Nearly 70% of global travelers enjoy being active during their trips, with one in five leisure travelers planning outdoor adventures in 2025. This indicates a desire to incorporate physical activities into their vacations.

Sleep Retreats & Hurkle-Durkling: While many travelers seek adventure, some also indulge in rest. About one in five global travelers participate in "Hurkle-Durkling," a Scottish term for lounging in bed all day while on vacation. Over a quarter of travelers will book wellness treatments, such as spa services, to improve their sleep quality during trips.

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Nostalgia and Cultural Immersion

Time Travel: Nostalgia plays a role in travel decisions, as 58% of travelers who journey with their children revisit destinations from their own childhood.

Slow Travel: One in four leisure travelers plan to engage in "Slow Travel" in 2025. This means taking the time to immerse themselves in a destination, experiencing the culture like a local by staying for an extended period.

Technology and Disconnecting

High-Tech Travel: Travelers continue to appreciate technology that makes their experiences smoother. Around 63% of travelers value having the option of a digital room key, allowing them to bypass the front desk and head straight to their room.

Digital Detox: Despite the growing importance of technology, 24% of travelers say they are more inclined to disconnect from social media during vacations compared to the past, suggesting a shift towards more mindful and present travel experiences.

Companions on the Rise

Pet-Friendly Travel: Solo travelers, known as "MeMooners," are embracing pet-friendly travel. Approximately 25% of these travelers bring their pets along for leisure trips, compared to the average leisure traveler at 19%.

Frolleagues: The trend of "Frolleagues" (friends who are also colleagues) traveling together is on the rise, with nearly 30% of travelers enjoying leisure adventures with work friends.

Generational and Solo Travel Trends

Gen Alpha Effect: Children’s preferences play a big role in family vacation planning, as 70% of respondents with children choose their destinations based on what their kids want.

MeMooners: Solo travelers are increasingly seeking enriching travel experiences. In 2025, 64% of solo travelers will consider a good book as their favorite travel partner, highlighting a desire for both exploration and solitude.

Culinary Travel and Drinking Trends

Foodie Exploration: Food plays a central role in travel experiences. Nearly one in five global travelers seek new culinary experiences, and half of them make restaurant reservations before booking their flights.

Tempo Drinking: A trend towards mindful drinking, or "Tempo Drinking," is growing. One in four travelers has reduced or stopped their alcohol consumption in the past year, highlighting a move towards wellness-oriented travel.

Inner and Outer Explorations

Soft Travel: More than one in five travelers plan trips for self-discovery or mental health, reflecting the trend of "Soft Travel," which promotes simplicity and spontaneity.

Sports Surge: From 2019 to 2024, Hilton’s sports-related sales revenue tripled, driven primarily by youth and amateur sports, highlighting the growing influence of sporting events on travel choices.

Hilton is adapting to meet these emerging needs by expanding its portfolio with luxury hotels and partnering with hospitality brands like AutoCamp to create diverse travel experiences. These initiatives are aimed at providing travelers with more choices to fulfill their evolving travel aspirations.

For more information about Hilton's 2025 Trends Report, visit stories.hilton.com/2025trends.


Nimbus Projects Gets Listed on NSE, Expands Capital Market Access

Nimbus Projects Gets Listed on NSE, Expands Capital Market Access

By Manu Vardhan Kannan

Published on April 8, 2026

Nimbus Projects Limited, a publicly listed real estate developer, has announced its successful listing on the National Stock Exchange of India Limited, marking a significant step in its capital market journey. The company has already been listed on the BSE since 2000, highlighting its long-standing presence in India’s financial markets.

The listing on the NSE is expected to improve stock liquidity, enable better price discovery, and provide access to a wider base of institutional and retail investors. This move further strengthens the company’s position in India’s growing listed real estate space. On its listing day, the company’s stock opened at INR 199 on the NSE.

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Commenting on the development, Bipin Agarwal, Chairman and Managing Director, Nimbus Projects Limited, said: “The NSE listing represents a strategic step in strengthening our capital market footprint and engaging with a wider investor ecosystem. As we continue to scale our development pipeline, our focus remains on disciplined growth, prudent capital allocation, and delivering sustainable long-term value to all stakeholders.”

Nimbus Projects has been actively expanding its presence across the NCR, focusing on residential and mixed-use developments. The company has developed around 15 million square feet across 13 projects and has served more than 10,000 customers. It currently has close to 3 million square feet under development, continuing its focus on similar asset classes.

With over three decades of experience, the company has built a strong footprint across key micro-markets in Noida and Greater Noida, driven by a consistent and delivery-focused approach.

From a financial perspective, Nimbus Projects has a market capitalisation in the range of ₹350–365 crore, with shares trading close to book value. This reflects a stable valuation aligned with its fundamentals. The company also maintains a balanced capital structure, with its assets and borrowings aligned with its ongoing and planned developments.

Over the years, the company has shown steady balance sheet growth, supported by disciplined execution and a measured approach to expansion.

The NSE listing also highlights a broader trend in India’s real estate sector, where listed developers are gaining importance due to increased transparency, stronger governance, and improved access to institutional funding.

Going ahead, Nimbus Projects plans to expand its development portfolio across high-growth corridors in NCR while continuing to focus on financial discipline and execution excellence.

Nimbus Group, established in 1993, is a diversified real estate and infrastructure development company with a strong presence in the National Capital Region. Over the years, it has delivered several residential and commercial projects across Noida and Greater Noida, contributing to urban development in these emerging areas.


IndiGo Shares Rise as Airline Appoints Aloke Singh as Chief Strategy Officer

IndiGo Shares Rise as Airline Appoints Aloke Singh as Chief Strategy Officer

By Hariharan U

Published on March 25, 2026

Shares of IndiGo saw a strong uptick, rising up to 4% to Rs 4,097 on the BSE, after the airline announced the appointment of Aloke Singh as its chief strategy officer.

In his new role, Singh will lead the airline’s long-term planning, including key initiatives such as the induction of Airbus A350 aircraft and the development of hub airports. The planned addition of these aircraft is expected to open doors for long-haul international operations, marking an important step in IndiGo’s expansion journey.

Singh will report to Rahul Bhatia, who is currently overseeing operations as interim CEO following the resignation of Pieter Elbers.

The leadership change comes after a challenging phase for the airline, including operational disruptions that saw a large number of flight cancellations due to pilot shortages and revised duty time norms.

Speaking on the appointment, Bhatia said, “Aloke brings an exceptional blend of strategic vision and operational depth. His comprehensive understanding of the aviation ecosystem will be invaluable as we build a more agile, resilient and future-ready organisation, and accelerate our next phase of growth.”

With over three decades of experience in the aviation sector, Singh has held leadership roles across strategy, operations, and commercial functions. During his tenure at Air India Express, he played a key role in its transition under the Tata Group, including its merger with AirAsia India, fleet expansion, and brand transformation.

Meanwhile, global brokerage Goldman Sachs has maintained a positive outlook on IndiGo, retaining its ‘Buy’ rating while revising its target price to Rs 5,200 per share. The revision reflects near-term pressures such as rising fuel costs and softer demand in certain international markets, though the airline continues to show strong growth potential.

Analysts also highlighted IndiGo’s financial position and market opportunities, noting that industry consolidation could work in its favour as supply constraints continue. The airline’s strong balance sheet remains a key advantage in navigating the current environment.

Recently, IndiGo also introduced a fuel surcharge across domestic and international routes, citing increased jet fuel prices linked to geopolitical tensions in the Middle East.

Overall, the leadership appointment and ongoing strategic initiatives signal IndiGo’s focus on strengthening its position and preparing for its next phase of growth.


Eternal Pumps Rs 450 Crore Into Blinkit as the Quick Commerce Race Gets More Intense

Eternal Pumps Rs 450 Crore Into Blinkit as the Quick Commerce Race Gets More Intense

By Hariharan U

Published on March 16, 2026

The quick commerce battle in India is moving fast, and Eternal is making sure Blinkit keeps pace. The Gurugram-based parent company has infused Rs 450 crore into its quick commerce arm Blinkit, according to a regulatory filing with the Registrar of Companies. This is Eternal's first capital injection into the business in 2026, following a total of Rs 2,600 crore pumped in across 2025.

To put the 2025 numbers in context, Eternal injected Rs 500 crore in January, Rs 1,500 crore in February, and another Rs 600 crore in November of last year. The latest infusion signals that the pace of investment isn't letting up as competition in the 10-minute delivery segment continues to intensify.

Blinkit has reasons to feel confident heading into this next phase. The company turned profitable in the December quarter, reporting an adjusted EBITDA profit of Rs 4 crore in Q3FY26 compared to a loss of Rs 103 crore in the same period the previous year. Revenue jumped to Rs 12,256 crore from Rs 1,399 crore a year earlier, and gross profit climbed to Rs 3,539 crore from Rs 1,300 crore. Those are significant numbers, and they reflect a business that has found its footing even as it continues to scale aggressively.

The capital will support Blinkit's ongoing dark store expansion, working capital requirements, and operating costs as it pushes towards its target of 3,000 micro-warehouses by March 2027. As of December 31st, the company had 2,027 stores operational.

The competitive landscape around Blinkit is getting busier. Swiggy raised Rs 10,000 crore through a qualified institutional placement in December 2025, just over a year after its IPO. Zepto has filed confidential draft papers with SEBI for its own IPO. And larger players including Amazon, Flipkart, and Reliance Industries are all stepping up their presence in quick commerce, making this one of the most actively contested spaces in India's consumer technology sector right now.

There's also been a notable leadership shift at Eternal. Founder Deepinder Goyal stepped down as Managing Director and CEO in February, with Blinkit founder and CEO Albinder Dhindsa taking over the top role. Dhindsa continues to lead Blinkit as well, consolidating leadership of the quick commerce business at a critical growth phase.

One more number worth noting: in terms of net order value, Blinkit has now overtaken Eternal's core food delivery business. That's a remarkable milestone for a segment that didn't exist in its current form just a few years ago.

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