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By Author
Published on October 14, 2023
Hilton's eye-opening research has given us a fascinating insight into a new wave of travelers dubbed the ‘GenerAsian’ traveler. This unique term has been coined to describe a budding generation of Asian adventurers, drawn by a magnetic pull towards understanding their cultural and ancestral roots.
According to Hilton’s insightful 2024 Trends Report, a whopping 83% of Asian travelers are beaming with pride as their homeland sparkles on the global travel map. There's this heartfelt connection to the soil they’ve sprung from, and a whopping 77% are embarking on journeys crisscrossing their native lands to weave pieces of their heritage into their identity.
In the world of sushi, anime, and cherry blossoms, Japanese travelers are leading the pack with an unwavering enthusiasm for culinary escapades. It’s a full sensory immersion, a dance of flavors, aromas, and textures, intricately tying cuisine to culture. For the Japanese, and indeed for many Asian travelers, this is not just about filling the belly but feeding the soul.
Hilton’s research, a delightful mix of numbers and narratives, has painted a vivid picture of the ‘GenerAsian’ traveler. They’re not just boarding flights and checking into hotels. They're on a profound journey of self-discovery, tracing back steps to ancestral grounds, relishing age-old traditions, and basking in the global limelight shining on Asian culture.
And let’s talk about accessibility and connection. Travel isn’t just a physical journey anymore; it’s an emotional, cultural, and even digital experience. The connected ‘GenerAsian’ traveler isn’t just booking flights; they’re weaving stories, experiences, and memories into every journey. They’re not just visitors; they’re ambassadors of their rich, diverse cultural tapestry, sharing the Asian story with the world.
In this kaleidoscope of travel, culture, and identity, Hilton isn’t just a silent observer. They’re active participants, facilitators of these enriching journeys, opening doors to immersive experiences that stretch beyond picturesque landscapes to touch the soul, unravel the identity, and celebrate the vibrant, dynamic spirit of the ‘GenerAsian’ traveler.
With a suitcase packed with heritage, culture, and an unyielding spirit of discovery, the ‘GenerAsian’ traveler is not just witnessing the world; they’re weaving themselves into the global narrative. Thanks to insights from Hilton, we’re not just spectators; we’re companions on this enlightening journey, witnessing the unfolding of a new chapter in travel, etched with the indomitable ‘GenerAsian’ spirit.
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By Nishang Narayan
Published on May 12, 2025
India and the United Kingdom have officially concluded a Free Trade Agreement (FTA), ushering in a new era of professional mobility and bilateral trade between the two nations. Signed on May 6, 2025, the agreement aims to streamline visa procedures and support Indian professionals looking to work in the UK.
The FTA provides simplified entry routes for a range of professionals, including contractual service providers, business visitors, investors, intra-corporate transferees, and independent professionals like yoga instructors, musicians, and chefs. The UK has expanded the list of eligible occupations, but applicants must meet stringent criteria regarding experience and qualifications.
One of the most notable provisions is the waiver of national insurance contributions for UK-based companies that second Indian employees. This exemption applies for the first three years, reducing costs for employers and encouraging more cross-border professional placements.
While critics in the UK have raised concerns about possible impacts on local jobs and increased immigration, British authorities have clarified that this FTA does not alter the country’s points-based immigration system. According to Douglas Alexander, Minister of State at the Department for Business and Trade, the agreement strictly pertains to temporary business mobility, not permanent immigration.
The long-term benefits are significant. Bilateral trade is projected to grow by GBP 25.5 billion (approximately USD 34 billion) annually by 2040, signalling stronger economic cooperation between the fifth and sixth largest economies in the world.
Overall, the India–UK FTA is a major step toward mutual economic growth, offering smoother pathways for Indian professionals and fostering deeper trade relationships between the two nations.
By Manu Vardhan Kannan
Published on May 11, 2025
The aftermath of Operation Sindoor, India's military strike on terrorist targets in Pakistan and Pakistan-occupied Kashmir (PoK), has sent shockwaves through the domestic tourism industry. With rising uncertainty, flight shutdowns, and safety concerns, Northern India’s tourism has come to a standstill as nearly 90% of bookings have been cancelled.
Peak summer travel plans have been upended, especially in popular destinations across Uttarakhand, Himachal Pradesh, and Jammu & Kashmir. Airports in Jodhpur, Amritsar, Leh, Chandigarh, Jammu, and Kashmir, all close to the international border, have suspended civilian operations till May 10, severely disrupting travel schedules.
“People who were already vacationing in Himachal Pradesh have cut short their trips. The North is totally out of the question now. Nearly 95% of bookings for northern destinations in May have been called off,” said Virendra Shah, a travel consultant.
The ongoing panic has left tour operators and travel consultants struggling. "This is the worst May we’ve seen in years," one operator said, pointing to widespread refund requests and a sharp drop in new enquiries.
Even tourists currently on vacation are opting to play it safe. Prashant Sharma, vacationing in Uttarakhand, said, “We had a packed itinerary from Nainital, Jim Corbett, and Mussoorie to Rishikesh, but we’ve cancelled everything except Nainital. We are heading back as planned from Dehradun.”
Experts say the mood of the traveller has been shaken. “This conflict has not just disrupted logistics; it has disrupted sentiment. Even journeys planned a month from now are being cancelled out of fear,” said Ankit Bajaj, a travel expert. He added that the industry is facing a 70% revenue loss for existing bookings this season.
The uncertainty is spilling over to international travel as well. While a few tourists are still flying to the UK and Spain, many are cancelling trips to Turkey, Dubai, Bali, Indonesia, and the Maldives at the last minute.
Sanjeev Chhajer, Chairman of GCCI’s tourism committee, added, “Domestic air travel is badly hit due to airport shutdowns. However, international travel is relatively steady, except for a few cancellations by government employees. Turkey and Azerbaijan have seen more cancellations, while others are less affected.”
With no clear timeline on when normalcy will return, the travel industry braces for an extended lull during what was expected to be a high-revenue summer.
Published on May 9, 2025
As part of Operation Sindoor, commercial flights have been suspended at 27 airports across north, west, and central India. The move has led to widespread disruptions in air travel, with over 430 flights cancelled across carriers like IndiGo, Air India, SpiceJet, Akasa Air, and Air India Express.
To ensure safety, the Bureau of Civil Aviation Security (BCAS) has issued new advisories mandating heightened airport security across the country. All passengers are now required to undergo Secondary Ladder Point Checks (SLPC), and visitor access to airport terminals has been suspended until further notice.
Aviation authorities have also instructed airports to ensure that all CCTV systems are fully functional and have directed the deployment of air marshals based on priority and random selection.
Airlines have issued urgent travel advisories.
Air India posted: Passengers are advised to arrive at airports at least 3 hours before departure.
SpiceJet posted: Check-in closes 75 minutes prior to flight. and Akasa Air urging passengers early arrival and limiting cabin baggage to one handbag up to 7 kg.
All passengers must carry valid government-approved photo ID for airport entry.
List of Airports Closed under Operation Sindoor:
Chandigarh, Srinagar, Amritsar, Ludhiana, Bhuntar, Kishangarh, Patiala, Shimla, Kangra-Gaggal, Bathinda, Jaisalmer, Jodhpur, Bikaner, Halwara, Pathankot, Jammu, Leh, Mundra, Jamnagar, Hirasar (Rajkot), Porbandar, Keshod, Kandla, Bhuj.
According to flight tracking services like Flightradar24, the airspace over India’s western corridor from Kashmir to Gujarat, currently shows minimal civilian air traffic, highlighting the scale of the shutdown. Airports are expected to resume commercial operations by 5:29 AM on Saturday, May 10, but travelers are urged to stay updated through airline channels.
Passengers are strongly advised to recheck flight schedules, plan ahead, and cooperate with the enhanced security procedures to ensure smooth transit during this sensitive period.
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