Hilton, a global leader in the hotel industry, is set to significantly boost its footprint in Canada. With 180 hotels already serving guests and 90 more slated for development, the company is poised to increase its Canadian operations by 50% over the next five years.

Jeff Cury, Hilton's Senior Director of Development in Canada, highlighted the company's strategy, saying, "Our goal is to extend our reach to every province, enhancing the travel experience with both our established and upcoming brands." In 2023 alone, Hilton inked deals for 20 new locations, signalling robust growth and a strong commitment to the Canadian market.

The expansion plan includes the introduction of the Spark by Hilton and Motto by Hilton brands to the Canadian market by 2024. Hilton's development is not just in numbers but also in diversity, with a tripling of its lifestyle category hotels in key cities like Montreal, Toronto, Vancouver, and Niagara Falls by 2028.

Hilton's growth is largely fueled by its focused-service brands, which constitute over 60% of its new projects in Canada. This segment saw the addition of five new hotels in 2023. Additionally, the extended-stay category continues to thrive, led by the Home2 Suites by Hilton brand. This sector currently includes over 30 operational properties and 20 more in development, showing significant owner interest and market momentum.

This ambitious expansion underscores Hilton's commitment to offering a variety of lodging options for both business and leisure travellers in sought-after destinations across Canada.