Hospitality giant Hilton is expanding its presence in Southeast Asia with the introduction of its first Curio Collection hotel in Thailand, named KROMO. Slated to open in late 2024, this partnership with SC Asset Corporation PCL marks a significant milestone for Hilton as it continues to grow its portfolio in the region.

KROMO, drawing its name from "chroma" which signifies color intensity, is set to offer a vibrant and luxurious lodging experience in Bangkok. The hotel will feature 306 rooms and suites, each infused with Thai cultural elements and a minimum size of 32m². To cater to the culinary tastes of its guests, KROMO will house three distinctive dining venues: an all-day restaurant, a social dining space, and a bar. Leisure options will include a state-of-the-art fitness center and both indoor and outdoor swimming pools.

Located in the heart of Bangkok’s prime Sukhumvit shopping district, KROMO provides convenient access to popular shopping centers such as Emporium, EmQuartier, and the new EmSphere. Additional attractions like Terminal 21 and Robinson Department Store are also within easy reach. The hotel’s proximity to the Phrom Phong and Asoke Skytrain stations enhances connectivity, making it an ideal choice for travelers seeking both convenience and luxury.

Guests of KROMO will also benefit from participation in Hilton Honors, the loyalty program that spans all 22 Hilton brands. Members booking directly can enjoy exclusive perks such as a flexible payment system that combines points and cash, special discounts, complimentary Wi-Fi, and access to the Hilton Honors app.

This launch is part of Hilton's broader strategy to enrich its footprint in Thailand, where it currently operates 13 hotels across five brands, with nine more under development. Including the new KROMO, Hilton plans to introduce over 20 new properties in 2024, continuing its expansion in Southeast Asia following recent openings like La Festa Phu Quoc in Vietnam.

KROMO is a reflection of Hilton’s commitment to offering unique and memorable experiences in some of Southeast Asia’s most desirable destinations.