Hilton Welcomes Graduate Hotels to Its Loyalty Program

Hilton Welcomes Graduate Hotels to Its Loyalty Program

By Nithyakala Neelakandan

Published on September 14, 2024

Graduate Hotels is officially part of Hilton's family of 24 global brands, allowing guests to book their stays at any of the 34 Graduate by Hilton properties in the U.S. and U.K. through Hilton’s direct booking channels. The hotels, known for their charm and connection to university towns, offer Hilton Honors members the ability to earn and redeem points, enhancing the experience for loyal customers.

To mark the occasion, Hilton is launching its first exclusive Hilton Honors Experience at Graduate by Hilton Auburn, Alabama. This event includes a rooftop party at War Eagle Supper Club on September 27, with a surprise musical performance. The package offers a two-night stay at Graduate Auburn, along with tickets to the sold-out football game the next day. The aim is to give Hilton Honors members access to experiences they wouldn’t typically find elsewhere, including unique music and sports events.

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Hilton Honors members, known for their loyalty, can access these experiences through the Hilton Honors Experiences platform. This allows members to bid on special packages, offering access to exclusive music, sports, and celebrity events worldwide. With over 195 million members globally, Hilton Honors continues to offer perks such as flexible payments, discounts, and contactless technology through the Hilton Honors app.

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The new partnership expands Graduate Hotels’ reach while keeping the local, handcrafted feel of each property intact. Graduate by Hilton is known for its hyper-local design, which draws inspiration from the university towns they are located in. The experience at each hotel is unique, reflecting the culture and traditions of the nearby university and surrounding community.

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The Graduate Hotels in Auburn and Princeton are among the newest additions. Graduate Auburn’s design is inspired by the local culture, with 177 guest rooms, a rooftop bar that celebrates the “War Eagle” battle cry, and a coffee shop partnered with Auburn University sports legend Bo Jackson. Meanwhile, Graduate Princeton, the first hotel to open in the area in over 90 years, brings a modern twist to a historic building while maintaining nods to Princeton University’s rich history.

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With the addition of Graduate Hotels, Hilton continues to broaden its offerings, providing more variety for its guests. “Graduate by Hilton gives guests a chance to dive into the traditions and culture that make university towns so special. It’s about keeping that nostalgic feel while enhancing the overall experience for our guests,” said Kevin Osterhaus, President of Global Lifestyle Brands at Hilton. Jenn Chick, Senior Vice President & Global Head of Loyalty & Customer Growth, adds, “The addition of Graduate by Hilton gives Hilton Honors members more variety than ever before.”

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The full list of Graduate by Hilton properties is now available on Hilton’s platforms, including Hilton.com and the Hilton Honors app. As the Graduate brand expands, Hilton Honors members will be the first to know about new locations and will continue to enjoy exclusive access and rewards.


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