Hocco Ice Creams has partnered with Mirzapur: The Movie to bring one of the franchise's most recognisable symbols, the Bullet, to life in an unexpected new form — ice cream.

Ahead of the film's theatrical release, the collaboration introduces the Hocco × Mirzapur Bullet Ice Cream, a bullet-shaped ice cream that combines the pop-culture identity of the Mirzapur franchise with Hocco's approach to unconventional product formats.

The collaboration brings together two brands known for creating distinctive cultural experiences. While Mirzapur has developed a strong pop-culture following through its larger-than-life characters, memorable dialogues and recognisable visual identity, Hocco has continued to experiment with new formats and concepts in the ice cream category.

The Bullet Ice Cream offers a playful interpretation of one of the franchise's signature visual elements, translating it into a food product designed around entertainment and pop-culture engagement.

Commenting on the collaboration, Ankit Chona, Founder, Hocco Ice Creams, said, "At Hocco, we've always believed that the most exciting ice creams are the ones that make you stop, look twice and say, 'I need to try that.' Bullet takes that belief a step further by bringing together the cult world of Mirzapur and our obsession with creating unexpected ice cream experiences."

He added that the product reflects Hocco's interest in creating culture-led innovations that combine entertainment with unconventional ice cream experiences.

Vishal Ramchandani, CEO, Excel Entertainment, said, "Mirzapur has always had a distinct flavour of its own, and Hocco shares that same bold, irreverent spirit. This association is a fun way of taking the world of Mirzapur beyond the screen and bringing it into people's everyday lives."

The Bullet Ice Cream features chocolate ice cream covered with a chocolate coating. It is available in a pack of five at an MRP of ₹100 and will be sold through quick commerce platforms and general trade.

The product launch comes ahead of the theatrical release of Mirzapur: The Movie on September 4, 2026. Presented by Amazon MGM Studios and Excel Entertainment, the film is directed by Gurmmeet Singh and written by Puneet Krishna. It is produced by Ritesh Sidhwani and Farhan Akhtar under Excel Entertainment and co-produced by Kassim Jagmagia and Vishal Ramchandani.

The Bullet Ice Cream is positioned as an entertainment-led creative interpretation inspired by the fictional world of the Mirzapur franchise. Hocco has clarified that the product is not intended as an endorsement of violence and that the brand stands for non-violence.

About Hocco Ice Cream

HOCCO is a modern Indian ice cream brand created by the Chona family, combining legacy expertise with contemporary product innovation. The brand focuses on quality ingredients, inventive formats and a robust supply chain as it develops new ice cream experiences for Indian consumers.