Hocco Ice Creams is charging up the frozen treats market with the launch of Bijlee, India’s first-ever caffeinated ice candy. Crafted for young, on-the-go consumers, Bijlee blends the juicy thrill of Strawberry Surge flavour with a gentle energy boost from natural coffee extracts, creating what the brand proudly calls "Energy on Ice."

As lifestyles get busier and the demand for smarter snacking rises, Bijlee reimagines caffeine consumption in a refreshing, frozen format. Whether it's for a midday recharge, a pre-workout pick-me-up, or a late-night study session, this candy brings together fun and function in a single, portable treat.

With its roots in Gujarat and growing popularity across India, Hocco Ice Creams has consistently pushed the boundaries of dessert innovation. Known for both its award-winning classics and its flavour-first, forward-thinking formats, Hocco continues to evolve with India’s changing tastes. Bijlee is yet another bold move, designed to sync with the fast-paced, playful rhythm of Gen Z and millennials.

Key Highlights:

• India’s first caffeinated ice candy
  

• Infused with natural coffee extracts
  

• Bold Strawberry Surge flavour
  

• Offers a cool, energising refreshment
  

• Perfect for on-the-go energy needs
  

• Launching soon in retail stores across India
  

Bijlee is a confident step toward the future of functional indulgence, reflecting Hocco’s commitment to innovation and quality. As the brand continues to shape India’s dessert culture, this launch is set to become a favourite among those who like their energy with a side of fun — and a whole lot of cool.

The product will be available soon across major outlets and stores nationwide. For caffeine lovers and frozen treat fans alike, Bijlee is gearing up to become the go-to frozen fix of the season.