Hong Kong's Financial Forum Guests Experience the City's Vibrant Culture and Hospitality

Hong Kong's Financial Forum Guests Experience the City's Vibrant Culture and Hospitality

By Nishang Narayan

Published on January 20, 2025

The Asia Financial Forum (AFF) 2025, Hong Kong's flagship financial event, served as the perfect platform for showcasing the city's dynamic MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism offerings. Organized by the Hong Kong Tourism Board (HKTB), the event seamlessly blended business with leisure, demonstrating Hong Kong's renowned "spirit of hospitality" to approximately 100 global financial leaders.

Phoebe Shing, Director of Business Development Team Lead, MICE at HKTB, highlighted the event's significance, stating, "The Tourism Blueprint 2.0 reaffirms that hospitality is about creating rich, enjoyable experiences for visitors. AFF is an excellent opportunity to showcase Hong Kong-style hospitality to influential guests in the global financial field."

Unforgettable Experiences Beyond the Boardroom

Participants were treated to a curated selection of iconic Hong Kong experiences, blending the city's modern vibrancy with its cultural heritage.

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Peak Tram and Sky Terrace 428

Guests were whisked from the bustling conference venue to serene panoramic views atop Sky Terrace 428 via the historic Peak Tram. The journey included a visit to Lion's Point View Pavilion, where they admired stunning cityscapes. Nostalgic Hong Kong snacks and trinkets at a local store added a delightful touch.

Dr. Jochen Biedermann, Managing Director of World Alliance of International Financial Centres, remarked, "AFF stimulates the mind, but the Peak Tram tour was a feast for the eyes. It's great to see how the station has been modernized, making the Peak a must-visit for both tourists and business travelers."

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Victoria Harbour Cruise on Aqua Luna

A sunset cruise aboard the iconic Aqua Luna junk boat offered a breathtaking view of Hong Kong's skyline, leaving participants in awe of the city's beauty.

Marc Baghadjian, CEO & Co-founder of Hypercard American Express, shared, "In the negotiation room, you miss the city’s beauty. The Aqua Luna tour lets you experience the vibrancy and stunning skyline of Hong Kong—it’s like seeing the Hong Kong dream unfold."

Cultural Heritage in Old Town Central

Guests explored Hong Kong’s rich history with a visit to Man Mo Temple, participating in a Gold Foil Paste Ceremony to pray for good fortune. The journey continued with a guided tour of Tai Kwun, a revitalized heritage site that blends history with modern hospitality.

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Felix Katterl, Partner at Soutien Group, expressed, "It’s my first visit, and the diversity here is incredible. From heritage to modern offerings, Hong Kong has a unique charm. Tai Kwun’s transformation is stunning—I can’t wait to return with my family."

Strengthening Hong Kong’s Position as the "World’s Meeting Place"

With its blend of modern business infrastructure and cultural richness, Hong Kong continues to solidify its status as a premier destination for MICE tourism. The experiences curated during AFF 2025 reflect the city's commitment to elevating hospitality and leaving a lasting impression on high-yield visitors.

For global leaders attending events like AFF, Hong Kong is not just a business destination—it’s an unforgettable experience.


Jammu & Kashmir Charts Bold Tourism Revival with ₹5,600-Crore Expansion Plan

Jammu & Kashmir Charts Bold Tourism Revival with ₹5,600-Crore Expansion Plan

By Hariharan U

Published on August 17, 2025

Jammu & Kashmir’s tourism sector is experiencing a strong comeback, with more than 4 lakh devotees visiting the holy Amarnath shrine this season, a clear sign of the region’s renewed appeal after challenging years.

Speaking at the FAITH Conclave 2025, Chief Minister Omar Abdullah highlighted that J&K offers two distinct travel experiences: pilgrimage tourism in Jammu and leisure tourism in Kashmir. He stressed that both require sustained investment and innovation to ensure visitors not only arrive once but return for more.

“My success will not be measured by how many tourists come for the first time, but by how many choose to come back. For that, the quality of their experience is key,” Abdullah said.

To address crowding at popular spots and open fresh opportunities, the J&K Government, in partnership with the Government of India, has launched SPREAD, a ₹5,600-crore transformative project supported by multilateral funding, with hopeful participation from the World Bank. The initiative will develop nine purpose-built, sustainable tourism destinations across Jammu and Kashmir, backed by improved infrastructure, better connectivity, and modern amenities.

Adventure tourism is also on the agenda, with Gulmarg set for upgraded winter sports facilities in collaboration with private partners, aiming to meet global skiing and adventure standards. Trekking routes will reopen following comprehensive security reviews to ensure visitor safety.

The plan extends beyond leisure and adventure to untapped segments like pilgrimage and border tourism in Jammu—going beyond the famous Mata Vaishnodevi shrine to include vibrant experiences such as the Suchetgarh border tourism circuit.

Praising the region’s timeless charm, Abdullah remarked,“Kashmir was heaven on earth long before Kerala was God’s own country. The road ahead is now filled with light, and with the support of industry partners and associations like FAITH, we will continue to grow stronger.”

From the world’s tallest arched railway bridge to snow-covered ski slopes, rich spiritual heritage, and pristine landscapes, Jammu & Kashmir is positioning itself as a year-round destination. The government’s approach blends infrastructure development with sustainable practices, keeping hope, optimism, and faith at the heart of its tourism vision.


Bird Travels Partners with AEGEAN to Launch Direct Flights from New Delhi & Mumbai to Athens in 2026

Bird Travels Partners with AEGEAN to Launch Direct Flights from New Delhi & Mumbai to Athens in 2026

By Manu Vardhan Kannan

Published on August 13, 2025

Bird Travels has announced its exclusive collaboration with AEGEAN, Greece’s flag carrier, to operate direct flights from New Delhi and Mumbai to Athens beginning in the first quarter of 2026. The flight schedule and ticket sales will be officially unveiled by the end of September.

AEGEAN will introduce two new Airbus A321neo XLR (Extra Long Range) aircraft, boasting a range of up to 10.5 hours. These aircraft feature enhanced comfort with only 138 seats, including 24 Business Class Suites equipped with fully lie-flat beds, aisle access, and modern amenities such as 4K inflight entertainment screens, satellite Wi-Fi, USB charging, and spacious overhead bins designed for long-haul comfort.

The airline plans to operate five weekly flights to New Delhi starting March 2026, followed by three weekly flights to Mumbai from May 2026. Bird Travels will act as the General Sales Agent (GSA) for AEGEAN in India, managing sales, marketing, customer service, and distribution.

Roland Jaggi, Chief Commercial Officer of AEGEAN, said, “We are delighted to partner with Bird Travels as we prepare to launch direct flights from Delhi and Mumbai to Athens. This marks a significant milestone in AEGEAN’s international expansion and reinforces our commitment to strengthening ties between Greece and India. The addition of the new Airbus A321neo XLR aircraft allows us to enhance our service offering for long-haul routes, providing Indian travellers with a premium gateway to Europe and beyond.”

Gaurav Bhatia, Executive Director of Bird Group, commented, “Our partnership with AEGEAN heralds exciting times for Indian travellers. AEGEAN’s reputation for quality service and connectivity perfectly complements our expertise in the Indian aviation market. Together, we look forward to offering seamless and elevated travel experiences from New Delhi and Mumbai to Athens and further into Europe.”

About Bird Travels and AEGEAN

Bird Travels, the flagship airline management company of India’s Bird Group, has over five decades of experience across airline representation, travel distribution, ground handling, and hospitality services. As AEGEAN’s exclusive GSA in India, Bird Travels will promote and manage the airline’s services across sales, marketing, and customer support.

Founded in 1999, AEGEAN is Greece’s largest and fastest-growing regional airline, serving 152 destinations across Europe, the Middle East, and North Africa with a fleet of 83 modern Airbus aircraft. A member of the STAR ALLIANCE, AEGEAN has been named Europe’s Best Regional Airline by Skytrax 14 times in the past 16 years, underscoring its commitment to service excellence.

For more information, visit www.birdtravels.com.


Exclusive Shopping & Stays for Your Long Break

Exclusive Shopping & Stays for Your Long Break

By Hariharan U

Published on August 13, 2025

August 15th brings more than a mid-week breather, it’s your cue to pause, reset, and indulge in travel that lingers long after you return. Whether it’s barefoot luxury by the sea, alpine stillness, or the charm of a storied European city, these curated escapes promise to make your long weekend unforgettable.

Asia's Laidback Luxury in Nature’s Embrace

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The Legian Seminyak, Bali

An oceanfront icon where timeless design meets Balinese soul. From vivid sunsets to indulgent spa rituals, every moment here feels like it’s just for you.
Explore The Legian

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InterContinental Maldives Maamunagau Resort
Manta ray encounters, sunrise sandbank yoga, and villas designed for your pace. Even time slows to match your rhythm here.
 Discover Maamunagau

Europe - History, Heritage & Hidden Corners

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De L’Europe Amsterdam
A landmark blending old-world charm with modern culture. Riverside calm, art, and the best of Amsterdam—right at your feet.
 Discover De L’Europe

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Hotel Bellevue, Lošinj, Croatia
Modern Mediterranean luxury wrapped in pine-scented air and crystal Adriatic waters.
View Hotel Bellevue

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Boutique Hotel Alhambra, Lošinj, Croatia
An adults-only escape where refined heritage meets Adriatic elegance.
Explore Alhambra

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Kulm Hotel, St. Moritz
 An Alpine legend where understated glamour meets crisp mountain air and Swiss tradition even in summer, Explore Kulm Hotel

Exclusive Shopping – Parisian Elegance

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Galeries Lafayette Paris Haussmann
More than a department store—private salons, designer previews, and curated fashion experiences tailored just for you.
Luxury Shopping Experience

Plan Your Bespoke Break
Make this Independence Day weekend count. Whether you dream of oceanfront tranquility, alpine retreats, or cultural immersion, we’ll curate a journey that feels entirely yours.

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