The Asia Financial Forum (AFF) 2025, Hong Kong's flagship financial event, served as the perfect platform for showcasing the city's dynamic MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism offerings. Organized by the Hong Kong Tourism Board (HKTB), the event seamlessly blended business with leisure, demonstrating Hong Kong's renowned "spirit of hospitality" to approximately 100 global financial leaders.

Phoebe Shing, Director of Business Development Team Lead, MICE at HKTB, highlighted the event's significance, stating, "The Tourism Blueprint 2.0 reaffirms that hospitality is about creating rich, enjoyable experiences for visitors. AFF is an excellent opportunity to showcase Hong Kong-style hospitality to influential guests in the global financial field."

Unforgettable Experiences Beyond the Boardroom

Participants were treated to a curated selection of iconic Hong Kong experiences, blending the city's modern vibrancy with its cultural heritage.

Peak Tram and Sky Terrace 428

Guests were whisked from the bustling conference venue to serene panoramic views atop Sky Terrace 428 via the historic Peak Tram. The journey included a visit to Lion's Point View Pavilion, where they admired stunning cityscapes. Nostalgic Hong Kong snacks and trinkets at a local store added a delightful touch.

Dr. Jochen Biedermann, Managing Director of World Alliance of International Financial Centres, remarked, "AFF stimulates the mind, but the Peak Tram tour was a feast for the eyes. It's great to see how the station has been modernized, making the Peak a must-visit for both tourists and business travelers."

Victoria Harbour Cruise on Aqua Luna

A sunset cruise aboard the iconic Aqua Luna junk boat offered a breathtaking view of Hong Kong's skyline, leaving participants in awe of the city's beauty.

Marc Baghadjian, CEO & Co-founder of Hypercard American Express, shared, "In the negotiation room, you miss the city’s beauty. The Aqua Luna tour lets you experience the vibrancy and stunning skyline of Hong Kong—it’s like seeing the Hong Kong dream unfold."

Cultural Heritage in Old Town Central

Guests explored Hong Kong’s rich history with a visit to Man Mo Temple, participating in a Gold Foil Paste Ceremony to pray for good fortune. The journey continued with a guided tour of Tai Kwun, a revitalized heritage site that blends history with modern hospitality.

Felix Katterl, Partner at Soutien Group, expressed, "It’s my first visit, and the diversity here is incredible. From heritage to modern offerings, Hong Kong has a unique charm. Tai Kwun’s transformation is stunning—I can’t wait to return with my family."

Strengthening Hong Kong’s Position as the "World’s Meeting Place"

With its blend of modern business infrastructure and cultural richness, Hong Kong continues to solidify its status as a premier destination for MICE tourism. The experiences curated during AFF 2025 reflect the city's commitment to elevating hospitality and leaving a lasting impression on high-yield visitors.

For global leaders attending events like AFF, Hong Kong is not just a business destination—it’s an unforgettable experience.