Marriott International is all set to introduce its Moxy Hotels brand to Dubai’s bustling Al Barsha neighborhood by mid-2025. Partnering with Al Ali Property Investments (API), the existing property will undergo a rebranding and refurbishment to launch as Moxy Al Barsha Dubai.

Chadi Hauch, Regional Vice-President for Middle East Lodging Development at Marriott International, expressed excitement over the project:
“The Moxy Al Barsha Dubai will serve as a playful lifestyle hotel, bringing a spirited experience to Dubai’s vibrant hospitality landscape. Dubai remains an important growth market for the company, and we continue to see strong demand for hospitality experiences that are as stylish as they are affordable.”

The Moxy brand—celebrated for its industrial-chic aesthetic and social communal spaces—will make its UAE debut with this property. Guests can expect smart guestrooms, locally influenced programming, and vibrant common areas ideal for socializing and productivity.

Jassim Al Ali, Managing Director of API, added:
“Moxy Hotels is an ideal fit for one of Dubai’s most dynamic areas with its energetic and stylish hospitality experience. The signing of Moxy Al Barsha Dubai is a great addition to our existing portfolio of properties, and we look forward to expanding our collaboration with Marriott International.”

Situated in Al Barsha, a popular hub with easy access to key local attractions and business districts, Moxy Al Barsha Dubai is positioned to cater to modern travelers seeking affordable lifestyle experiences.

Globally recognized for disrupting traditional hospitality, Moxy Hotels has established itself in the upper midscale lifestyle segment with over 135 properties across 25+ countries.

The upcoming Moxy Al Barsha Dubai also marks the third collaboration between Marriott International and API, following the successful agreements for Marriott Executive Apartments and Marriott Hotel Residences on Sheikh Zayed Road.

With its playful approach to hospitality, Moxy Al Barsha Dubai is set to redefine the guest experience and strengthen Marriott's footprint in the region.

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IHG Hotels & Resorts is set to introduce its voco brand to Malaysia, announcing the opening of voco Kuching in 2026. This marks IHG's return to Kuching, Sarawak, after a 16-year hiatus.

The global hospitality group has partnered with Malaysian real estate developer Elica Equity to create this 321-room hotel, which will be part of a 12-storey mixed-use development. This development represents the redevelopment of the former independent Century Hotel, reimagined to reflect voco’s distinctive brand identity.

Located just 15 minutes from Kuching's city centre and five minutes from Kuching International Airport, voco Kuching promises to offer a mix of modern amenities and unparalleled convenience. The hotel will feature a swimming pool, an all-day dining café, a lounge, a fitness centre, and extensive meeting spaces spanning over 2,400m². A highlight of the property is its ballroom, which can host up to 1,300 guests, alongside versatile function rooms suitable for various events.

Patrick Finn, Vice President of Development for IHG Hotels & Resorts in South East Asia & Korea, expressed enthusiasm about the project:

“These are exciting times for IHG in Malaysia as we are on track to almost double our estate in the next few years with a pipeline of fantastic hotels that include the debut of voco hotels and luxury & lifestyle brands Regent and Kimpton. Together with Elica Equity Sdn. Bhd., we are committed to bringing voco hotels’ signature delightful and uplifting experiences to the market and attracting more visitors to this beautiful destination in Southeast Asia.”

This addition expands voco’s global portfolio, which currently boasts 77 operational properties and 80 in development. voco Kuching will be IHG’s first hotel in Sarawak and a key player in strengthening the region’s appeal as a premier destination for both business and leisure travelers.