Hospitality Leaders Applaud Union Budget 2025's Boost for Tourism & Innovation

Hospitality Leaders Applaud Union Budget 2025's Boost for Tourism & Innovation

By Manu Vardhan Kannan

Published on February 5, 2025

The Union Budget 2025 has set the stage for significant advancements in India's hospitality and tourism sectors. Industry leaders have expressed optimism about the budget’s strategic focus on tourism infrastructure, enhanced connectivity, and skill development initiatives that are expected to elevate India's global standing as a prime travel destination.

Strengthening Tourism & Hospitality Infrastructure

Mr. Sarbendra Sarkar, Founder & MD of Cygnett Hotels and Resorts, welcomed the government’s emphasis on tourism, particularly the development of 50 key destinations under challenge mode. He highlighted how initiatives such as streamlined e-visas and visa-free access for select tourist groups will boost international footfall. He also appreciated the inclusion of new hotels in these destinations in the Infrastructure Harmonized List (HML), allowing hospitality investors to access infrastructure lending under more favorable terms.

“The move to include new hotels in the HML will provide easier access to larger funds through External Commercial Borrowings (ECBs), enabling greater expansion and modernization in the hospitality sector,” said Mr. Sarkar.

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Additionally, he noted the positive impact of the government's modified UDAN scheme, which aims to strengthen connectivity to 120 new destinations, particularly focusing on the northeastern region’s helipad development. The enhanced connectivity will unlock untapped tourism potential, further promoting India’s cultural and historical sites.

Hospitality Industry’s Growth Prospects

Echoing similar sentiments, Mr. K Syama Raju, President of the Federation of Hotel & Restaurant Associations of India (FHRAI), emphasized the budget’s role in developing top tourism destinations in partnership with state governments. He lauded the decision to grant Infrastructure Status to hotels in these areas, which will facilitate long-term, cost-effective financing and improve hospitality standards.

“The inclusion of hotels in the harmonious master list aligns with our long-standing request for Infrastructure Status, allowing access to lower-cost funding for hospitality expansion,” said Mr. Raju.

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Another major highlight was the focus on medical and wellness tourism through the 'Heal-in-India' initiative. With India already being a global leader in affordable, high-quality medical treatments, this initiative is set to attract more international patients, strengthening the country’s healthcare tourism sector.

The government’s focus on religious tourism was also well received. Enhancing infrastructure at key pilgrimage sites is expected to create more organized and accessible travel experiences for both domestic and international visitors. Additionally, the visa fee waivers and simplified e-visa options will further support inbound tourism growth.

Support for Entrepreneurship & Innovation

Innovation and entrepreneurship were also key focus areas in the budget, receiving praise from Mr. Sanandan Sudhir, Founder and CEO of On2Cook. He highlighted the government’s Rs 20,000 crore allocation to promote innovation and the introduction of a fund of funds for next-generation entrepreneurs as pivotal measures for fostering global capabilities in India.

“We appreciate the introduction of the National Framework for promoting innovation in tier 2 cities and the proposal for Centres of Excellence in AI for Education. These initiatives, coupled with the Bharat Trade Net platform to enhance international trade, will play a crucial role in positioning India as a global innovation hub,” said Mr. Sudhir.

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However, he also urged the government to reconsider the current tax regime and introduce lower GST rates for sustainable, globally patented products. He further suggested subsidizing international certification costs to ease export market entry for startups.

The Road Ahead

Overall, the Union Budget 2025 has been met with enthusiasm from the hospitality and innovation sectors. With targeted infrastructure investments, enhanced connectivity, and policy support for tourism and entrepreneurship, industry leaders believe these measures will position India as a premier global destination for travelers, businesses, and investors alike.


This World Happiness Day, Here Are Four Travel Destinations That Remind You What Joy Actually Feels Like

This World Happiness Day, Here Are Four Travel Destinations That Remind You What Joy Actually Feels Like

By Hariharan U

Published on March 21, 2026

Happiness in travel isn't always found in the biggest landmarks or the most ticked-off bucket list items. More often it shows up in smaller moments: a conversation with a stranger, a view that stops you mid-step, a ritual that reconnects you with something you'd forgotten. This World Happiness Day, here are four destinations worth considering if you're looking for travel that actually leaves you feeling something.

Kenya: Where Happiness Lives in People and Connection

Kenya's wildlife draws most of the attention, and rightfully so. But the happiness that stays with you longest in Kenya often comes from its people. Engaging with local communities, watching the rhythmic energy of the Maasai's Adumu dance, understanding traditions that have been passed down across generations, and simply exchanging stories with strangers who welcome you warmly: these are the moments that linger. The pride woven into vibrant attire, the depth of identity reflected in everyday life, and the warmth of a genuine welcome reveal a kind of joy that no safari photograph can fully capture. In Kenya, happiness isn't just something you observe. It's something you feel.

Phulay Bay, a Ritz-Carlton Reserve, Krabi: Quiet Luxury Done Right

Krabi's most refined offering arrives at Phulay Bay, a Ritz-Carlton Reserve, where thoughtful living is the entire point. A personal Ton Hong (butler) curates each moment, from sunrise yoga overlooking the Andaman Sea to twilight rituals that ease the day to a close. The Phulay Bay Spa draws on ancient Thai healing traditions including warm herbal compresses, jasmine-infused oils, and restorative treatments set within serene pavilions that open to limestone karsts. The food is just as rooted in place. Jampoon Restaurant serves farm-to-table dining shaped by the resort's chef's garden, while Lae Lay Restaurant offers Southern Thai flavours with sweeping sea views. Hands-on Thai cooking classes and visits to the Krabi Elephant Sanctuary add layers of meaning to what could otherwise simply be a beautiful holiday. Here, indulgence and intention coexist comfortably.

Tokyo Skytree: Happiness Found at 634 MetresimageTokyo has its own particular answer to happiness and it involves going up. At 634 metres, Tokyo Skytree offers a 360-degree panorama of the city that genuinely takes your breath away, rivers and rooftops stretching out in every direction, and on clear days, the distant silhouette of Mount Fuji visible on the horizon. The experience rewards the journey: a high-speed elevator ride, glass floors that seem to float above the city, and the spiralling Tembo Galleria where it feels like you're walking in the sky. In spring, the experience gets softer and even more memorable. A walk from Asakusa to Tokyo Skytree takes you through some of the city's most beautiful cherry blossom spots, with the tower rising in the background, creating that perfect combination of nature and city life that Tokyo does better than almost anywhere else.

The Ritz-Carlton, Bali: Cliffside Calm and Inner Renewal

imageBali has always understood something about happiness that the rest of the world is still catching up to. At The Ritz-Carlton, Bali in Nusa Dua, dramatic cliffs meet soft white-sand beaches in a setting that already makes you exhale. But the experience that stays with guests most deeply is the Melukat ritual, a centuries-old Balinese soul purification practice centred on the healing power of holy water. Traditionally performed during pivotal life moments, this sacred ritual cleanses the body, mind, and spirit, leaving you feeling lighter and more present than you might have expected from a hotel stay. In Bali, happiness reveals itself not in grand gestures but in quiet release, reflection, and a deeper sense of inner balance.

Travel doesn't need to be epic to be meaningful. Sometimes the best it offers is a moment of genuine connection, a view that shifts your perspective, or a ritual that reminds you to be present. These four destinations do all of that, and then some.


Fixderma Is Running Its Sunscreen Ad Across 225+ Cinema Screens and the Timing Is Spot On

Fixderma Is Running Its Sunscreen Ad Across 225+ Cinema Screens and the Timing Is Spot On

By Hariharan U

Published on March 20, 2026

Fixderma has made a smart marketing move and the timing tells you everything you need to know about how the brand thinks.

The dermatology-backed skincare brand has placed its Shadow Sunscreen video advertisement across more than 225 PVR INOX screens, timed specifically to run alongside the release of Dhurandhar 2 in key metro markets including Delhi NCR, Mumbai, and Kolkata. It's a deliberate, well-calculated decision that reflects a broader shift in how brands are approaching cinema advertising in India.

The conversation around cinema footfalls has been ongoing for a while now. Regular weekday attendance has declined, and brands have been rethinking whether sustained cinema spends make sense. But blockbuster releases tell a completely different story. When a high-impact film hits screens, footfalls spike, attention is high, and audiences are in exactly the kind of engaged, immersive mindset that makes advertising genuinely effective. Fixderma has recognised that window and stepped into it deliberately.

Shaily Mehrotra, Co-Founder of Fixderma, explained the thinking clearly. "While routine footfalls may have declined, blockbuster films such as Dhurandhar 2 bring back the magic of collective viewing, offering brands a powerful opportunity to connect with audiences in an immersive environment. With our Fixderma Shadow Sunscreen film running alongside Dhurandhar 2, we are leveraging this heightened attention to build stronger recall and meaningful engagement. Today, it's not about being present everywhere, but about being present at the right moments."

That last line captures the broader strategic shift well. Cinema advertising is being redefined, not as a medium you maintain continuously, but as a touchpoint you activate strategically around cultural moments that guarantee both footfall and genuine attention. A blockbuster release is exactly that kind of moment.

For a skincare brand running a sunscreen campaign, the timing also has a practical dimension. March is the beginning of peak summer across most of India, when sunscreen conversations are at their most relevant. Pairing that message with a high-attendance cinema moment is the kind of layered thinking that tends to translate into actual recall.

Fixderma's Dhurandhar 2 campaign is a useful example of what strategic cinema advertising looks like when it's done with intention rather than habit.


Gulshan Group Brings First Taj Branded Serviced Apartments to North India

Gulshan Group Brings First Taj Branded Serviced Apartments to North India

By Manu Vardhan Kannan

Published on March 20, 2026

Gulshan Group has announced the launch of North India’s first Taj Branded Serviced Apartments project in Noida, in partnership with Indian Hotels Company (IHCL). The development also includes a Taj hotel and comes with a total investment of around INR 1,000 crores.

Located in Sector 129 along the Noida Expressway, this greenfield project is set to become the tallest Taj hotel in the country. The development is expected to generate a total revenue of approximately ₹2,000 crore, marking a significant step in Noida’s growth as a destination for luxury living and hospitality.

Developed by Gulshan Group, the project reflects its focus on creating landmark developments that combine modern living with long-term value. The collaboration with Taj further adds to the project’s positioning, bringing together strong expertise in real estate and hospitality.

Gulshan Nagpal, Chairman, Gulshan Group, said: “This collaboration represents more than a partnership, it is a convergence of two legacy-driven brands committed to excellence. Bringing Taj to Noida under Gulshan’s vision is our way of shaping the city’s luxury narrative and delivering an address that will stand as a benchmark for generations to come. We are investing INR 1,000 crores to not only make it iconic but also one of its kind branded serviced apartments in India.”

Yukti Nagpal, Director, Gulshan Group, added: “This project is our statement to the industry,  reimagining luxury beyond traditional boundaries by blending the glamour of hospitality with the magnanimous scale of real estate. At Gulshan Group, we are driven by trust, design integrity, and a long-term vision. In partnership with Taj, we are envisioning what we believe will be India’s tallest Taj, a global-standard address destined to become one of the most iconic landmarks in the country.”

Puneet Chhatwal, Managing Director & CEO, IHCL said, “India is among the top five global economies and the rising affluence levels is leading to demand for luxury products and services including branded residences in urban centres. The unveiling today of this landmark development of a Taj hotel and branded residences will set a benchmark in luxury in the National Capital Region. We are delighted to progress this partnership with the Gulshan Group.”

The project will feature a luxury Taj hotel with 150 rooms along with 74 Taj Branded Serviced Apartments. Guests can expect multiple dining options including an all-day dining restaurant, a bar, and two specialty restaurants. The property will also include an 8,000 sq. ft. ballroom, meeting spaces, and pre-function areas designed for events and celebrations.

Wellness and leisure will be key highlights, with facilities such as a swimming pool, gym, health club, and Taj’s J Wellness Circle. The serviced apartments will offer spacious residences of around 7,500 sq. ft. each, designed for high-end living. Residents will also have access to a private club with terraced gardens, lounge areas, sports facilities, a children’s play area, and an infinity pool.

With Noida emerging as a fast-growing urban hub in the NCR region, supported by strong infrastructure and a growing business ecosystem, this project is expected to further boost the city’s appeal as a destination for luxury living and investment.

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