Ola has announced an exciting partnership with Maha Kumbh 2025 to deliver a seamless digital and green mobility experience for millions of devotees attending the world’s largest spiritual gathering. Leveraging its ecosystem, including कृत्रिम (Krutrim) - India’s first AI unicorn, Ola Electric, and Ola Consumer, the partnership integrates AI, electric mobility, and enhanced travel services to provide a connected and sustainable experience during the Maha Kumbh Mela.

Bhavish Aggarwal, Founder of Ola, shared, “Maha Kumbh 2025 reflects India’s rich traditions and the nation’s aspirations for a tech-driven future. Our partnership exemplifies how AI, green mobility, and digital-first solutions can manage large gatherings efficiently and sustainably. We are committed to building India as a global leader in technologies of the future.”

Earlier this month, कृत्रिम (Krutrim) launched the Kumbh Sah'AI'yak app, the first-ever AI-powered chatbot for the Maha Kumbh Mela. This AI-driven platform, developed by the Prayagraj Mela Authority in collaboration with the Uttar Pradesh government, offers personalized navigation, cultural insights, and key information about the Mela. The app supports multiple languages, including Hindi, English, Tamil, Telugu, and more, offering a user-friendly interface with voice commands and media-enriched content to enhance the visitor experience.

Ola Electric has further boosted the mobility experience by deploying 1,000 electric scooters at the Mela grounds. These e-scooters provide an eco-friendly and cost-effective solution for pilgrims, facilitating sustainable travel across the expansive Mela area.

Additionally, Ola Consumer has launched affordable transit services, including cabs, at airports, railway stations, and on-site rentals, making travel to and from the Mela seamless. Ola also operates EV shuttle services within the Mela grounds, ensuring convenient and accessible travel for attendees.

The Kumbh Sah'AI'yak app is a significant milestone in Krutrim’s mission to boost AI capabilities in India. The app helps visitors navigate the Mela, learn about its history and rituals, find accommodation, and explore attractions around Prayagraj. The AI-powered chatbot provides real-time information and ensures the privacy and security of user data.

Maha Kumbh 2025, which will run until February 26, 2025, is being hosted in Prayagraj, Uttar Pradesh. It is recognized as the world’s largest public gathering, attracting millions of ascetics, pilgrims, saints, and devotees from across the globe. This event celebrates India’s cultural and spiritual essence, offering a unique blend of faith, tradition, and innovation.

Swiggy has launched Pyng, a new app aimed at offering professional services in areas like astrology, fitness, career mentorship, legal advice, and more. The launch is part of the company's broader strategy to diversify its offerings beyond food delivery, following in the footsteps of Chinese tech giants like Alibaba and Meituan, which have multiple apps catering to different needs.

Unlike the superapp strategy, where a single app offers several services, Swiggy is adopting a house of apps model, with Pyng serving as the latest addition to its lineup. Other recent app launches under this strategy include Snacc (a 15-minute food delivery app) and Minis (a marketplace for direct-to-commerce brands). This approach contrasts with rivals like Zomato, which has integrated multiple services like food delivery and quick commerce under a single app, while Swiggy prefers to keep its offerings separate.

While superapps have not gained significant success at scale in India, Swiggy’s decision to maintain individual apps for specific use cases might cater better to user preferences. According to Swiggy, some users will prefer dedicated apps for different needs, allowing them to enjoy specialized services without cluttering a single app.

The new Pyng app aims to attract experts from diverse fields, including mental health, fitness, and legal consulting, similar to platforms like Urban Company, but focusing more on professional advice. With this move, Swiggy plans to tap into a growing demand for at-home services and specialized consultations, expanding beyond the food delivery space.

The launch of Pyng reflects Swiggy’s ongoing strategy to scale its business by diversifying its offerings. By separating services into distinct apps, the company hopes to create more targeted, user-friendly experiences for customers, thereby driving growth in a competitive market.

In a landmark initiative to combat the effects of air pollution, Nirvana Being, India’s leading clean air solutions provider, has joined hands with Greenr Café, a popular health-conscious eatery chain, to establish “Pure Air Zones” at its outlets. This collaboration is setting new standards in the hospitality industry by making clean, breathable air a key aspect of the dining experience.

Patrons at Greenr Café’s Greater Kailash and Vasant Vihar locations are greeted by real-time displays of AQI (Air Quality Index), PM2.5, and CO2 levels, both indoors and outdoors. This transparency reflects a firm commitment to environmental accountability and health-focused dining. These safe air zones are made possible through advanced ventilation, filtration, and automation systems installed by Nirvana Being, ensuring patrons can breathe easy while enjoying their meals.

Jai Dhar Gupta, Founder of Nirvana Being, highlighted the importance of this initiative:
“As more people experience health complications due to toxic air, there is a growing demand for safe spaces where they can dine and gather without compromising on health. Our collaboration with Greenr Café reflects a shared vision to offer patrons clean air they can trust, setting a new benchmark for health and safety in India’s hospitality sector. Our aim is to inspire other businesses to adopt similar clean air standards, making indoor air quality a priority in all public spaces for the well-being of our communities.”

Echoing this sentiment, Niharika Jain, Founder of Greenr Café, emphasized the role of clean air in holistic wellness:
“Air and water are fundamental to human health and existence, and everyone should have the right to access them in their purest form. At Greenr, our aim is to create spaces where people can come together, enjoy wholesome food, and feel their best. With the alarming rise in air pollution, it became equally important for us to ensure our patrons could breathe clean, safe air while they are here.”

This partnership not only enhances the Greenr Café experience but also underscores the importance of creating eco-conscious public spaces. By combining Greenr’s commitment to holistic wellness with Nirvana Being’s expertise in clean air solutions, the initiative is a step towards a future where safe, breathable air becomes a standard in India’s hospitality sector.

Together, Nirvana Being and Greenr Café are inspiring a broader movement towards health-first, environmentally sustainable public spaces, proving that even small steps can lead to significant change.