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By Nithyakala Neelakandan
Published on October 17, 2024
Hotel Indigo, part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, has introduced a limited-edition candle collection called Scents of the Neighbourhood. The collection features five custom scents, each inspired by the unique character of local neighborhoods where the hotels are located across Australia and New Zealand.
The candle collection reflects the spirit of five key locations: Potts Point in Sydney, Flinders Lane in Melbourne, Brisbane City Centre, Adelaide Central Markets, and Auckland City Centre. Developed with Australian artisans, these candles are crafted to evoke memories through scent, reflecting the distinct culture, nature, and charm of each area.
Scent Profiles
Potts Point (Sydney): Combines notes of whiskey, rosewood, oak, and white musk, capturing the neighborhood’s blend of history, nightlife, and modern sophistication.
Flinders Lane (Melbourne): Inspired by the city’s famous laneways, with aromas of fresh coffee, vanilla buttercream, and tonka bean, evoking Melbourne’s street art and café culture.
Brisbane City Centre: A refreshing blend of eucalyptus, mint, cucumber, and ginger, reminiscent of Brisbane’s urban parks and nightlife.
Adelaide Markets: Reflects Adelaide’s cultural diversity with scents of white oak, chocolate, vanilla, and malbec, nodding to the nearby wine regions and the city’s vibrant markets.
Auckland City Centre: Captures the balance of city life and the sea with ocean breeze, sea salt, rum, and spearmint, inspired by Auckland’s maritime heritage.
Hotel Indigo’s goal with this collection is to offer guests a sensory experience that reflects their travels. “Travellers want to experience the true essence of the places they visit, and Hotel Indigo brings that to life through tailored design and guest experiences,” said Dean Jones, Vice President Commercial, East Asia & Pacific at IHG Hotels & Resorts. He added that the candles allow guests to take a part of the neighborhood home, bringing back cherished memories.
Exclusive Guest Offering
Guests who stay at Hotel Indigo properties in Australia from October 14 to November 30, 2024, will receive one of these limited-edition candle sets, valued at $200. This offer is available on a first-come, first-served basis, subject to availability.
This launch is an extension of Hotel Indigo’s World’s Neighbourhood Hotel campaign, emphasizing the brand’s connection to local culture. With four properties currently operating in Australia—Melbourne, Brisbane, Adelaide, and Sydney—the brand will also open a new hotel in Auckland by late 2024, further expanding its presence in New Zealand.
*To book a stay and learn more about the ‘Ignite Your Senses’ campaign as well as T&Cs, visit https://www.ihg.com/hotelindigo/content/gb/en/deals/hotel-offers/aua-hotel-indigo
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