Even as hotels are set to offer more wages, flexibility in work hours, and other perks, the struggle to find and fill vacancies for various positions still persists post-pandemic. Such unprecedented shortages even after offering benefits have been leading the industry to turn to AI to overcome their staff shortcomings. 

The industry also faces restrictions regarding the hiring of competent staff, which include education, immigration laws, increasing staff housing needs, and even a lack of trained professionals. This is where the all-knowing AI can come to help out. 

While human interaction can not be completely wiped out in such an industry, the comfortable pairing of both AI and humans can lead to efficient and cross-functional departments and services. According to IHG Hotels & Resorts CEO Keith Barr, "AI can enable our colleagues to have more time to provide better services to customers”. AI can be used to provide and simplify many processes in hotels, such as hiring, synthesizing consumer feedback, revenue management and tabulation, inventory and even advertising. 

AI-enhanced smart room technology can provide visitors a more convenient and pleasant stay. Additionally, AI can be used to improve pricing and inventory decisions, estimate demand and make changes in room availability accordingly, monitor and predict maintenance requirements in hotel rooms, enhance energy efficiency, and overall help in lowering the expenses associated with managing and maintaining the hotel.These are only a few of the vast capabilities of AI in the industry. 

AI can help in solving two of the most significant problems of the industry; finding out what the consumer wants and understanding how to better consumer experience. With the availability of big data, it has become possible for hotel management to understand what is missing in their approach toward their consumers and change their strategy accordingly. AI can also allow hotel employees to offer detailed and customized itineraries to travellers, something that requires veteran staff who are very familiar with the place. Keeping all these points in mind, AI can help in understanding and better serving the target consumer more effectively.

It is important to understand that human staff can not be completely substituted with AI, no matter how advanced it becomes. There are some things that AI simply can not do, as human interaction is the foundation stone of the industry. Many guests still prefer to be greeted by human faces. 

Hotels that invest in AI and use it successfully will be able to see significant changes and benefits, including increased consumer happiness, increased productivity among staff, and staying one step ahead of their competitors.