Sometimes the best collaborations happen by chance and that’s exactly how Shamita Shetty’s latest venture came to life. The actress and wellness advocate wasn’t on the lookout for a business opportunity; she was simply searching for a healthy snack that met her standards for clean eating.

Her casual social media post asking for recommendations sparked numerous replies, but one response stood out from Swati Soni, a passionate home chef and founder of Meve Jars, known for her handcrafted nut spreads. Swati sent over a few jars, and one spoonful was all it took for Shamita to realise she’d found something special.

Made with 73% real nuts and completely free from preservatives, Meve Jars delivered the flavour and purity Shamita had been craving. But what began as a simple discovery quickly turned into inspiration.

“It’s rare to find something that ticks all the boxes clean, nourishing, and delicious,” said Shamita Shetty. “After trying it, I couldn’t stop thinking about it. I didn’t just want to endorse it; I wanted to help build it. That’s when I reached out to Swati with the idea of joining her as a co-founder.”

For Swati Soni, the moment was nothing short of surreal.

“When Shamita called and said she wanted to partner with me, I couldn’t believe it,” she shared. “She understood what Meve Jars stands for — real food, clean ingredients, no compromises. It’s a dream to see this vision grow with her.”

Together, the two women are on a mission to make healthy snacking both accessible and enjoyable for mindful consumers. While Swati continues to craft flavourful, nutrient-rich spreads, Shamita brings her voice and wellness expertise to introduce Meve Jars to a wider, health-conscious audience.

In a market increasingly focused on transparency and better-for-you foods, Meve Jars stands out as a brand that proves you don’t have to choose between taste and nutrition, you can have both