Hyatt Acquires me and all hotels Brand to Expand in Europe

Hyatt Acquires me and all hotels Brand to Expand in Europe

By Nithyakala Neelakandan

Published on July 4, 2024

Hyatt Hotels Corporation has announced its acquisition of the me and all hotels brand from Lindner Hotels AG. This move aims to strengthen Hyatt’s presence in Europe and accelerate growth in the lifestyle hotel segment.

The acquisition builds on a successful collaboration between Hyatt and Lindner initiated in 2022. This partnership significantly expanded Hyatt’s footprint in Germany and other European markets, integrating Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program. With this new acquisition, me and all hotels will become a standalone brand within Hyatt’s global lifestyle portfolio.

Since its launch in 2016 as an urban lifestyle sister brand of Lindner Hotels & Resorts, the me and all hotels portfolio has grown to include six hotels and over 1,000 rooms in key city locations across Germany. These properties, now part of Hyatt’s inventory, are situated in major cities like Berlin, Hamburg, Leipzig, and Stuttgart, with new locations expected to open by 2026.

Hyatt’s acquisition not only consolidates its current holdings but also includes plans for further expansion. The pipeline features a mix of new builds and conversions, aiming to extend the brand's presence beyond Germany. Hyatt’s development deals are at various negotiation stages for new locations across Europe, reflecting the brand’s potential for widespread growth.

Me and all hotels are known for their central locations, modern design, and vibrant public spaces. The brand appeals to city and business travelers as well as urban locals by offering a blend of social interaction and productive co-working environments. Each hotel incorporates local elements into its offerings, partnering with local chefs, artists, and startups to create unique experiences. Features like pop-up kitchens, sustainable products, and a variety of events enhance the guest experience, making each stay distinctive and memorable.

Felicity Black-Roberts, Senior Vice President of Development EAME at Hyatt, emphasized the strategic importance of the acquisition. “The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets. Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members.”

Arno Schwalie, CEO of Lindner, expressed enthusiasm for the expanded collaboration. “We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt’s global distribution engine. The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.”

The acquisition of me and all hotels by Hyatt marks a strategic expansion in the upscale lifestyle hotel segment. It solidifies Hyatt’s position in Europe and offers new opportunities for developers and travelers alike. With a focus on central locations, innovative design, and local partnerships, me and all hotels are poised for significant growth and success in the global market. For more details, visit hyatt.com.


Atmosphere Core Expands into Northeast India with The Dhar, a Signature Atmosphere Hotel in Guwahati

Atmosphere Core Expands into Northeast India with The Dhar, a Signature Atmosphere Hotel in Guwahati

By Manu Vardhan Kannan

Published on March 27, 2025

Atmosphere Core, a globally recognized name in luxury hospitality, has announced its expansion into the Northeastern states of India with its latest property, The Dhar a Signature Atmosphere Guwahati. This marks the company’s 17th signing and is part of its larger vision to introduce 25 properties by 2025 across India.

In partnership with Meghalaya Infratech Limited, the hospitality brand is set to launch a luxurious resort at the strategic border between Guwahati, Assam, and Meghalaya. The property is expected to open in Q1 2026, offering a blend of corporate elegance and leisure indulgence just 45 minutes from Lokpriya Gopinath Bordoloi International Airport.

A Landmark Addition to Northeast India’s Hospitality Scene

This ambitious project aligns with India’s growing focus on Northeast tourism, as the region gains prominence in the country’s economic and infrastructural growth. The resort will be part of the “A SIGNATURE ATMOSPHERE” sub-brand, designed to deliver a world-class experience that caters to business travelers, leisure seekers, and destination event planners.

image

With 207 keys, the resort will offer deluxe rooms, premium suites, and presidential accommodations, each designed to provide panoramic views of Guwahati’s cityscape, lush tea gardens, and the breathtaking valleys of Northeast India.

Culinary Excellence & Immersive Experiences

A hallmark of Atmosphere Core properties is their exceptional culinary offerings, and The Dhar a Signature Atmosphere Guwahati will be no exception. The resort will feature:

  • A vibrant all-day dining restaurant with outdoor seating

  • Multiple specialty restaurants celebrating local flavors and international cuisine

  • A bakery, café, lounge, and bar, offering a refined selection of gourmet experiences

Guests can also enjoy a range of indoor and outdoor activities designed to provide a multi-sensory leisure experience, blending adventure, relaxation, and cultural immersion.

World-Class Wellness & Event Spaces

The ELE|NA Spa & Wellness Centre, known for its rejuvenating therapies, will be a standout feature of the resort, offering therapeutic treatments with stunning tea garden views. The landscaped surroundings will create a tranquil atmosphere for those seeking peace and wellness.

For corporate and event travelers, the resort will house state-of-the-art event venues, boardrooms, and expansive lawns, making it an ideal setting for corporate retreats, destination weddings, and large-scale gatherings.

A Rising Destination in Northeast India

Guwahati, the cultural and economic hub of Assam, is rapidly emerging as a preferred destination for business, tourism, and lifestyle experiences. With its historic temples, scenic landscapes, and strong connectivity to other northeastern states, the city is gaining international recognition.

Reflecting on this expansion, Mr. Souvagya Mohapatra, Managing Director of Atmosphere Core for India, Nepal, Sri Lanka, and Bhutan, expressed his enthusiasm:

"The land of seven sisters has long been a focus for us. Guwahati, as the gateway to the Northeast, is evolving into a key business and tourism hub. Its rich heritage and strategic significance make it an ideal location for this premium resort. We are excited about this collaboration and confident that it will set a new standard in luxury hospitality."

Echoing this sentiment, Mr. N. Dhar, Managing Director of Meghalaya Infratech Limited, stated:

"Our partnership with Atmosphere Core represents a new era of hospitality in Northeast India. Their expertise in luxury accommodations and service excellence aligns perfectly with our vision to create a world-class destination for travelers."

A New Benchmark in Luxury Hospitality

With its strategic location, world-class facilities, and commitment to exceptional guest experiences, The Dhar a Signature Atmosphere Guwahati is poised to become a landmark property in the region. This latest venture reaffirms Atmosphere Core’s dedication to expanding its luxury portfolio in India, catering to both business and leisure travelers with unparalleled hospitality standards.

Stay tuned for the grand unveiling in 2026!


Lil Masterchef Event at Novotel Mumbai Juhu Beach Sparks Culinary Creativity in Young Chefs

Lil Masterchef Event at Novotel Mumbai Juhu Beach Sparks Culinary Creativity in Young Chefs

By Nishang Narayan

Published on March 27, 2025

Novotel Mumbai Juhu Beach recently brought smiles and flour-dusted hands together with its first-ever Lil Masterchef event, a delightful culinary initiative designed for young chefs aged 6 to 12. This interactive experience encouraged children to explore the art of cooking while creating unforgettable moments with their families.

The event transformed the hotel into a playground for budding chefs, allowing them to don chef hats, knead dough, pipe frosting, and decorate cakes—all under the guidance of culinary experts. More than just a cooking session, Lil Masterchef was a celebration of creativity, learning, and family bonding. Parents joined in, cheering on their little ones, making the experience even more special.

An Interactive Culinary Playground

The event featured an array of interactive food stations, each designed to introduce young chefs to different cuisines and techniques. From rolling sushi to tossing pasta, each station offered an exciting hands-on experience, allowing kids to experiment with flavors and textures. The lineup included:

  • Mexican Delights – A taco-building station filled with vibrant toppings

  • Pasta Corner – Kids learned to twirl and plate pasta like a pro

  • Sushi & Dim Sum – A peek into Asian flavors with bite-sized fun

  • Dessert Stations – Muffin decorating, cake frosting, cream piping, and doughnut dipping

The event also welcomed prominent influencers and their families, adding an extra dose of excitement to the festivities.

image

A Day of Fun, Flavors & Family Bonding

Speaking about the initiative, Kunal Shanker, General Manager of Novotel Mumbai Juhu Beach, shared, “Lil Masterchef was our love letter to families—a day where kids whipped up magic, from pasta twirls to frosting swirls, while parents became their biggest fans. It was messy, loud, and delicious—the kind of day that turns a hotel into a home for adventure.”

Beyond the fun and excitement, the event also helped children develop confidence in the kitchen, introducing them to new ingredients and culinary skills in a relaxed, pressure-free environment.

A Signature Experience in the Making

With an overwhelming response from participants, Lil Masterchef is set to become a signature event at Novotel Mumbai Juhu Beach, reinforcing the hotel’s commitment to creating engaging, family-friendly experiences beyond traditional hospitality.

Would you like to see your little one don a chef’s hat and explore the magic of cooking? Stay tuned for future editions of Lil Masterchef at Novotel Mumbai Juhu Beach!


Lords Hotels & Resorts Launches Shyanu Lords Eco Inn in Airoli, Navi Mumbai

Lords Hotels & Resorts Launches Shyanu Lords Eco Inn in Airoli, Navi Mumbai

By Nishang Narayan

Published on March 26, 2025

Lords Hotels & Resorts continues to expand its footprint in Maharashtra with the launch of Shyanu Lords Eco Inn in Airoli, Navi Mumbai. Designed to meet the needs of both business and leisure travelers, the hotel offers exquisitely furnished rooms, a fully equipped banquet hall, and an all-day dining facility, making it an ideal choice for professionals and corporate teams visiting the region.

Prime Location in a Thriving Business Hub

Airoli has rapidly emerged as a key commercial and IT hub, housing major corporate offices, technology parks, and business centers. The hotel’s strategic location in the heart of this dynamic district ensures easy access to corporate headquarters while providing world-class hospitality and amenities.

Adding to its appeal, Shyanu Lords Eco Inn boasts seamless connectivity:

  • 25-minute drive to the upcoming Navi Mumbai International Airport
  • 6 km from Thane Railway Station
  • 1.5 km from Airoli Railway Station
  • Well-connected to key cities like Ahmedabad, Bengaluru, Goa, Hyderabad, Nagpur, and Pune

Commitment to Growth & Excellence

Sharing his excitement for the brand’s expansion, Pushpendra Bansal, COO of Lords Hotels & Resorts, stated:

image

“We are excited to expand our presence in Maharashtra with hotels in Karjat, Shrivardhan, and now Navi Mumbai. This launch marks another important step in our growth, and we look forward to adding more properties in the state soon.”

Sudhir Jena, Corporate Vice President of Lords Hotels & Resorts, emphasized the brand’s guest-centric approach:

image

“We aim to provide more than just a place to stay—we offer a true home away from home for business travelers, corporate teams, and guests seeking a premium and comfortable experience. Our focus is on delivering outstanding service that meets the unique needs of today’s professional traveler.”

Expanding the Lords Legacy

With over 70 hotels and 3,000+ keys across three nations, Lords Hotels & Resorts continues its mission of redefining hospitality with thoughtful expansion and guest-focused excellence.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.