Hyatt Hotels Corporation has announced its acquisition of the me and all hotels brand from Lindner Hotels AG. This move aims to strengthen Hyatt’s presence in Europe and accelerate growth in the lifestyle hotel segment.

The acquisition builds on a successful collaboration between Hyatt and Lindner initiated in 2022. This partnership significantly expanded Hyatt’s footprint in Germany and other European markets, integrating Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program. With this new acquisition, me and all hotels will become a standalone brand within Hyatt’s global lifestyle portfolio.

Since its launch in 2016 as an urban lifestyle sister brand of Lindner Hotels & Resorts, the me and all hotels portfolio has grown to include six hotels and over 1,000 rooms in key city locations across Germany. These properties, now part of Hyatt’s inventory, are situated in major cities like Berlin, Hamburg, Leipzig, and Stuttgart, with new locations expected to open by 2026.

Hyatt’s acquisition not only consolidates its current holdings but also includes plans for further expansion. The pipeline features a mix of new builds and conversions, aiming to extend the brand's presence beyond Germany. Hyatt’s development deals are at various negotiation stages for new locations across Europe, reflecting the brand’s potential for widespread growth.

Me and all hotels are known for their central locations, modern design, and vibrant public spaces. The brand appeals to city and business travelers as well as urban locals by offering a blend of social interaction and productive co-working environments. Each hotel incorporates local elements into its offerings, partnering with local chefs, artists, and startups to create unique experiences. Features like pop-up kitchens, sustainable products, and a variety of events enhance the guest experience, making each stay distinctive and memorable.

Felicity Black-Roberts, Senior Vice President of Development EAME at Hyatt, emphasized the strategic importance of the acquisition. “The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets. Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members.”

Arno Schwalie, CEO of Lindner, expressed enthusiasm for the expanded collaboration. “We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt’s global distribution engine. The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.”

The acquisition of me and all hotels by Hyatt marks a strategic expansion in the upscale lifestyle hotel segment. It solidifies Hyatt’s position in Europe and offers new opportunities for developers and travelers alike. With a focus on central locations, innovative design, and local partnerships, me and all hotels are poised for significant growth and success in the global market. For more details, visit hyatt.com.