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By Nithyakala Neelakandan
Published on July 4, 2024
Hyatt Hotels Corporation has announced its acquisition of the me and all hotels brand from Lindner Hotels AG. This move aims to strengthen Hyatt’s presence in Europe and accelerate growth in the lifestyle hotel segment.
The acquisition builds on a successful collaboration between Hyatt and Lindner initiated in 2022. This partnership significantly expanded Hyatt’s footprint in Germany and other European markets, integrating Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program. With this new acquisition, me and all hotels will become a standalone brand within Hyatt’s global lifestyle portfolio.
Since its launch in 2016 as an urban lifestyle sister brand of Lindner Hotels & Resorts, the me and all hotels portfolio has grown to include six hotels and over 1,000 rooms in key city locations across Germany. These properties, now part of Hyatt’s inventory, are situated in major cities like Berlin, Hamburg, Leipzig, and Stuttgart, with new locations expected to open by 2026.
Hyatt’s acquisition not only consolidates its current holdings but also includes plans for further expansion. The pipeline features a mix of new builds and conversions, aiming to extend the brand's presence beyond Germany. Hyatt’s development deals are at various negotiation stages for new locations across Europe, reflecting the brand’s potential for widespread growth.
Me and all hotels are known for their central locations, modern design, and vibrant public spaces. The brand appeals to city and business travelers as well as urban locals by offering a blend of social interaction and productive co-working environments. Each hotel incorporates local elements into its offerings, partnering with local chefs, artists, and startups to create unique experiences. Features like pop-up kitchens, sustainable products, and a variety of events enhance the guest experience, making each stay distinctive and memorable.
Felicity Black-Roberts, Senior Vice President of Development EAME at Hyatt, emphasized the strategic importance of the acquisition. “The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets. Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members.”
Arno Schwalie, CEO of Lindner, expressed enthusiasm for the expanded collaboration. “We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt’s global distribution engine. The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.”
The acquisition of me and all hotels by Hyatt marks a strategic expansion in the upscale lifestyle hotel segment. It solidifies Hyatt’s position in Europe and offers new opportunities for developers and travelers alike. With a focus on central locations, innovative design, and local partnerships, me and all hotels are poised for significant growth and success in the global market. For more details, visit hyatt.com.
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By Hariharan U
Published on October 22, 2025
ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.
Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.
“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.
“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.
Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.
With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.
If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.
Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.
This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.
The upcoming Lemon Tree Resort, Saj by the Mountain will feature:
78 well-appointed rooms offering scenic views
A restaurant and a bar serving curated local and global cuisines
A banquet hall for events and celebrations
A swimming pool and spa for recreation and relaxation
Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”
The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.
Published on October 21, 2025
Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.
Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”
The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.
Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.
The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.
With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.
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