Hyatt Hotels Corporation has recently unveiled plans to introduce two new hotels in the vibrant city of Madinah. Through management agreements inked with Knowledge Economic City (KEC), Hyatt is poised to launch Hyatt House Madinah KEC and Hyatt Centric Madinah KEC, with the latter marking the much-anticipated debut of the Hyatt Centric lifestyle brand in the Kingdom.

Javier Águila, group president, Europe, Middle East and Africa, Hyatt, expressed enthusiasm about the collaboration, stating, “We are delighted to collaborate with Knowledge Economic City on plans to bring the Hyatt Centric and Hyatt House brands to the exciting KEC development, enhancing the tourism landscape in Madinah.”

Madinah, as the fourth largest city in Saudi Arabia, holds strategic importance in the country's Vision 2030 and its burgeoning tourism sector. Amin Shaker, Chairman of KEC, emphasized the significance of the partnership, saying, “It is a testament to our shared values of excellence, innovation, and delivering extraordinary guest experiences.”

The KEC development project, boasting a prime location directly connected to Madinah's main roads, signifies a significant milestone in the region's development. Hyatt House Madinah KEC, featuring 446 residential-style rooms, aims to provide travelers with a comfortable “home away from home” experience. Meanwhile, Hyatt Centric Madinah KEC, offering 130 modern rooms and suites, promises to celebrate the character of Madinah through art and design elements.

Mohammad Al Mubarak, Chief Executive Officer of KEC, expressed his pleasure about the collaboration, stating, “It gives me great pleasure to share our collaboration with Hyatt, bringing two new Hyatt branded hotels, Hyatt House Madinah KEC and Hyatt Centric Madinah KEC, to the city.”

The partnership between Hyatt and KEC aligns with the Kingdom's development goals and underscores Hyatt's dedication to expanding its brand footprint in key markets. It also represents a significant step forward in KEC's mission to grow technology and knowledge-driven developments in Madinah, providing unparalleled hospitality to residents and visitors alike.

With these new additions, Hyatt aims to offer more choices to its guests and further contribute to the tourism landscape in Madinah.