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By Nishang Narayan
Published on May 7, 2024
Hyatt Hotels Corporation, in a strategic move to enhance its World of Hyatt loyalty program, has announced a new partnership with Peloton, the renowned exercise equipment and media company. This collaboration aims to meet the growing traveler demand for health and well-being amenities by integrating Peloton’s state-of-the-art fitness equipment and classes into Hyatt properties globally.
Starting by the end of 2024, more than 800 Hyatt hotels will be equipped with Peloton exercise bikes, and guests will have access to Peloton's diverse class offerings on guestroom TVs in 400 properties. This initiative reflects Hyatt's commitment to providing innovative wellness experiences to its guests, allowing them to earn loyalty points for engaging in physical activities during their stays.
The initiative will roll out in markets where Peloton already has a presence, including the US, Canada, UK, Germany, and Austria. Select luxury and lifestyle Hyatt hotels in the US will also feature Peloton's rowing machines, further diversifying the fitness options available to guests.
TJ Abrams, Hyatt’s Vice President of Well-being, expressed enthusiasm about the partnership, stating, "With this new collaboration with Peloton, Hyatt continues to lead the way in redefining well-being in travel. Our guests can now enjoy top-tier fitness experiences while earning points towards future stays, upgrades, and unique experiences, enhancing the overall value of their travel journeys."
This partnership not only aligns with Hyatt’s strategic focus on well-being but also taps into the growing trend of travelers prioritizing health and fitness amenities when choosing accommodations. By incorporating Peloton's popular fitness solutions, Hyatt is poised to attract health-conscious travelers and provide them with exceptional, customized wellness experiences.
In addition to Peloton, Hyatt’s global well-being programming includes the Well-being Collective, which features a series of properties offering specialized well-being services and immersive experiences. This holistic approach ensures that Hyatt remains at the forefront of hospitality innovation, catering to the evolving needs of modern travelers.
As Hyatt expands its World of Hyatt program, the partnership with Peloton is expected to play a pivotal role in enhancing guest satisfaction and loyalty, further solidifying Hyatt’s reputation as a leader in hospitality and guest services.
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By Hariharan U
Published on October 6, 2025
In a world where luxury meets sustainability, Ivaira Diamonds stands as India’s leading destination for exquisite lab-grown diamond jewellery. Combining ethical practices, impeccable craftsmanship, and cutting-edge technology, Ivaira Diamonds offers jewellery that is not only stunning but also environmentally responsible.
Lab-grown diamonds are chemically, physically, and visually identical to mined diamonds, but with a significantly lower environmental impact. Ivaira Diamonds takes pride in providing customers with high-quality pieces that reflect modern values of sustainability, transparency, and affordability without compromising on brilliance or design.
Each piece in the Ivaira Diamonds collection is crafted with precision and care, ranging from elegant solitaire rings and dazzling earrings to statement necklaces and sophisticated bracelets. The collection is perfect for those seeking timeless designs with a contemporary edge, ideal for engagements, weddings, anniversaries, or simply as a token of self-expression.
Ivaira Diamonds believes in empowering customers by offering complete transparency in the origin and quality of every diamond. Every lab-grown diamond comes with proper certification, ensuring authenticity and trust. Moreover, their jewellery is designed to meet international standards of quality, making it the perfect choice for anyone who desires beauty, durability, and peace of mind.
The brand also stands out for offering customizable options, allowing customers to create personalized jewellery pieces that reflect their unique stories. Whether it’s selecting the perfect setting or engraving a special message, Ivaira Diamonds makes every purchase personal and meaningful.
Shopping is made seamless through their intuitive online platform, www.ivairadiamonds.com, where customers can explore a wide range of designs, read detailed product descriptions, and order from the comfort of their home. Fast delivery, easy returns, and dedicated customer service ensure a hassle-free experience.
Ivaira Diamonds is more than just a jewellery brand. It’s a movement towards smarter luxury – where beauty, sustainability, and ethical responsibility go hand in hand. Discover the brilliance of lab-grown diamonds today and let your special moments shine brighter with Ivaira Diamonds.
Visit www.ivairadiamonds.com to explore the collection or reach out at info@ivairadiamonds.com for personalized assistance.
Published on April 18, 2025
Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.
In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.
Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”
“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”
Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.
GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.
Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.
Published on April 7, 2025
Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.
Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.
The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.
PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”
Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.
With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.
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