Hyatt Hotels Corporation has introduced an exciting new initiative through its Breathless Resorts & Spas brand, launching the “Live in Full Color” pop-up series. This creative series, part of Hyatt’s Inclusive Collection, is designed to reflect the brand’s vibrant and inclusive atmosphere, with immersive events taking place at resorts across Latin America and the Caribbean throughout fall 2024.

The pop-up series will feature renowned artists and creatives, offering guests an opportunity to engage with art, music, fashion, and culture during their stay. The activations aim to foster community, encourage creative expression, and deliver memorable experiences for travelers.

To complement the launch, Breathless Resorts & Spas is offering the "Live in Full Color Package," available for bookings made before October 31, 2024, for stays up to April 19, 2025. For $129 USD per person, the package includes a 25-minute massage, private mixology, and yoga classes, along with a locally inspired welcome amenity like chocolate-covered strawberries, sparkling wine, or a handcrafted item, setting the perfect tone for an elevated stay.

Melanie Benozich, Associate Vice President of Marketing & Global Branding, said, “To ‘Live in Full Color’ embodies the Breathless Resorts & Spas socially sophisticated ethos, encouraging guests to celebrate every moment, create lasting memories, and unleash creativity.”

The upcoming pop-up events include:

Breathless Riviera Cancun: From October 2-5, guests can join celebrity sneaker artist Ben Johnson for live shoe painting, an art gallery, and a sneaker design workshop.

Breathless Cancun Soul: International impact artist Marco Santini will host live painting sessions from October 14-16, allowing guests to contribute to his artwork.

Breathless Punta Cana: On October 16, music producer and vibraphonist Justin Vibes will perform reimagined pop songs, creating a lively dance experience for guests.

Breathless Cabo San Lucas: Chef Laurent Dagenais will lead an exclusive fireside culinary event on October 19, sharing his expertise in a Q&A and dinner experience.

Breathless Montego Bay: On October 28, guests will celebrate National Chocolate Day with an interactive chocolate and rum tasting, hosted by Pure Chocolate’s chocolatiers.

These pop-up events are part of Breathless Resorts & Spas' wider offering, which already includes unique activities such as art classes, margarita bicycle rides, and ice bath plunges. As the brand continues to grow, it is expected to further expand its portfolio with the opening of Breathless Puerto Vallarta Resort & Spa in 2025.

For more information about the “Live in Full Color” series and to book a stay, visit BreathlessResorts.