Hyatt's Strategic Growth in Europe, Africa, and the Middle East: A New Chapter Unveiled

Hyatt's Strategic Growth in Europe, Africa, and the Middle East: A New Chapter Unveiled

By Author

Published on January 30, 2024

Hyatt Hotels Corporation (NYSE: H) is poised for a significant transformation in the hospitality sector across Europe, Africa, and the Middle East (EAME) with an ambitious growth plan outlined for 2024 and beyond. This strategic move follows an exceptional year of deal signings in 2023, as Hyatt aims to solidify its standing as the preferred brand for guests, customers, and owners.

The company reports a record-breaking pipeline, boasting 127,000 rooms globally as of year-end 2023, constituting nearly 40% of its existing portfolio. Noteworthy markets in focus include Spain, the United Kingdom, Italy, Portugal, and Greece.

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As part of its strategic brand expansions, Hyatt introduces AluaSoul Costa Adeje and Palace de Muro. AluaSoul Costa Adeje, slated for a late 2024 opening, is positioned as an Inclusive Collection resort in Tenerife. Simultaneously, Palace de Muro, set to open in 2024, represents a Destination by Hyatt property located in Alcúdia, Mallorca.

These planned projects in Spain, under the ownership of Stoneweg, mark a collaborative effort to drive brand growth in the region. AluaSoul Costa Adeje, featuring 226 rooms, promises a vibrant experience on the Adeje coast in Tenerife, catering to guests seeking a lively and enjoyable getaway. Palace de Muro, with 184 rooms, offers a tranquil retreat near the Albufera natural park, tailored to guests' every need.

Miguel Casas, Managing Director of Stoneweg Hospitality, expresses enthusiasm about these collaborations, emphasizing dedication to growth and excellence in hotel experiences. The joint projects not only strengthen Hyatt's brand presence in the region but also signify the realization of exceptional visions for guests.

Hyatt places a strategic focus on the growing popularity of the all-inclusive segment, intending to expand its Inclusive Collection in 2024. Key openings include Dreams Madeira Resort, Spa & Marina, and Zoëtry Halkidiki Resort & Spa, reflecting the commitment to meeting the evolving preferences of travelers.

The EAME pipeline encompasses over 70 properties across Hyatt's diverse brand collections. The Timeless Collection, marked by significant expansion in 2024, reinforces Hyatt's presence in key primary markets. This includes two additions to the Park Hyatt brand, following the notable opening of Park Hyatt Marrakech in December 2023. Additionally, select service brands such as Hyatt House and Hyatt Place continue to facilitate Hyatt's entry into secondary markets.

The Boundless Collection, featuring four Thompson Hotels properties, including the recently opened Thompson Madrid, aims to deliver best-in-class offerings and unique experiences. In the realm of the Inclusive Collection, luxury all-inclusive resorts continue to offer immersive and elevated experiences, aligning with the changing preferences of travelers.

Hyatt's strategic expansion plan in EAME represents a transformative era in the travel industry. It underscores the company's commitment to delivering exceptional experiences, adapting to evolving guest preferences, and capturing the allure of the growing all-inclusive segment. This bold move promises an exciting chapter for both Hyatt and its guests, reinforcing its position as a preferred hospitality brand in key markets.


Novotel Cairo Airport Marks World Oceans Day with ‘From the Nile to the Ocean’ Initiative

Novotel Cairo Airport Marks World Oceans Day with ‘From the Nile to the Ocean’ Initiative

By Hariharan U

Published on June 25, 2026

Novotel Cairo Airport commemorated World Oceans Day with its "From the Nile to the Ocean" initiative, a sustainability-focused programme designed to highlight the connection between local environmental responsibility and global marine conservation.

The initiative brought together wellness, education, and responsible dining experiences to encourage greater awareness of the importance of protecting water resources. Through the campaign, the hotel sought to demonstrate how local actions can contribute to broader environmental preservation efforts.

The day began with an outdoor yoga session overlooking the Nile River, creating a reflective and mindful setting for participants. The wellness activity reinforced the campaign's message that meaningful environmental change begins with individual awareness and conscious choices.

Following the yoga session, hotel associates participated in an interactive educational presentation focused on water conservation and ocean safety. The discussion highlighted the role local waterways play in supporting larger marine ecosystems and emphasized the importance of protecting rivers such as the Nile as part of a global sustainability effort.

As part of the celebration, Novotel Cairo Airport's culinary team curated a special menu centred on fresh, local, and responsibly sourced ingredients. Served poolside, the dining experience showcased how sustainable sourcing and conscious food choices can contribute to environmental stewardship while supporting local communities.

By integrating wellness activities, environmental education, and sustainable dining into a single initiative, the hotel aimed to create a holistic experience that encouraged participants to reflect on their relationship with natural resources and the environment.

The programme further reinforces Novotel Cairo Airport's commitment to responsible hospitality and sustainability, while supporting Accor's broader vision of promoting environmentally conscious practices across its global portfolio.

Through initiatives such as "From the Nile to the Ocean," the hotel continues to engage both its team members and guests in conversations around sustainability, inspiring collective action toward the protection of vital water ecosystems and the preservation of the planet's natural resources.


The Forum Hotel & Convention Centre Celebrates International Yoga Day with Wellness Morning in Ahmedabad

The Forum Hotel & Convention Centre Celebrates International Yoga Day with Wellness Morning in Ahmedabad

By Hariharan U

Published on June 24, 2026

The Forum Hotel & Convention Centre marked International Yoga Day with a thoughtfully curated wellness initiative that brought together guests, wellness enthusiasts, and hotel associates for a morning dedicated to mindfulness and holistic wellbeing in Ahmedabad.

The event featured a guided yoga and meditation session designed to encourage participants to slow down, reconnect with themselves, and embrace balance in an increasingly fast-paced lifestyle. Attendees from different age groups took part in yoga asanas, breathwork exercises, and mindfulness practices in a calm and energising environment.

Positioned as a community-focused initiative, the celebration reflected the growing importance of wellness in modern hospitality experiences. The session aimed to create a shared space where participants could prioritise both physical and mental wellbeing while taking a conscious break from daily routines.

Speaking about the initiative, Kalpesh Prajapati, Managing Director of The Forum Hotel & Convention Centre, highlighted that wellness has evolved from being an occasional luxury to an essential part of contemporary living and travel. He emphasised the hotel’s commitment to creating experiences that promote mindfulness, balance, and overall wellbeing within the community.

As wellness continues to shape the hospitality landscape, The Forum Hotel & Convention Centre has been focusing on experiences that extend beyond accommodation and events, encouraging meaningful engagement with both guests and the wider Ahmedabad community.

The International Yoga Day celebration concluded with healthy refreshments and informal interactions among participants, reinforcing the importance of conscious living and collective wellbeing.


The Leela Gandhinagar Marks International Yoga Day with Wellness-Focused Celebration

The Leela Gandhinagar Marks International Yoga Day with Wellness-Focused Celebration

By Manu Vardhan Kannan

Published on June 23, 2026

The Leela Gandhinagar celebrated International Yoga Day with a thoughtfully curated wellness experience that encouraged guests to slow down, reconnect, and embrace a more mindful way of living. Inspired by Aujasya by The Leela, the brand's philosophy centred on vitality, balance, and mindful living, the event brought together guests, wellness enthusiasts, and hotel associates for a morning dedicated to holistic wellbeing.

Hosted within the serene surroundings of the hotel, the programme went beyond physical exercise to focus on mindfulness and self-awareness. Participants took part in guided yoga sessions, mindful breathing exercises, and moments of quiet reflection, creating an environment that encouraged relaxation and inner balance.

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The experience was designed around the belief that true wellbeing is built through meaningful and enriching moments. As the session concluded, guests were invited to continue their wellness journey with an Aujasya-inspired breakfast featuring wholesome dishes, fresh fruits, herbal infusions, and nutritious selections curated to complement the spirit of the occasion.

The event reflected the holistic wellness approach of Aujasya, where movement, nourishment, and mindfulness come together to promote renewal and personal wellbeing. Through the experience, participants were encouraged to pause from their daily routines, recharge, and adopt a more balanced lifestyle.

Commenting on the occasion, Vikas Sood, General Manager, The Leela Gandhinagar, said, “Wellbeing is increasingly becoming an essential part of how people choose to live, travel, and engage with the world around them. Through Aujasya-inspired experiences, we aim to create meaningful opportunities that encourage balance, mindfulness, and a sense of inner renewal. International Yoga Day offered a wonderful occasion to celebrate this philosophy and share it with our guests and associates.”

As wellness continues to play a growing role in luxury hospitality, The Leela Gandhinagar remains focused on creating experiences that blend authentic hospitality with mindful living. Guided by the principles of Aujasya, the hotel continues to offer opportunities for guests to reconnect with themselves through thoughtful and restorative experiences.

More than a celebration of yoga, the event served as a reminder of the importance of mindfulness, nourishment, and inner balance in creating a healthier and more fulfilling way of life.

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