Hyatt's Strategic Growth in Europe, Africa, and the Middle East: A New Chapter Unveiled

Hyatt's Strategic Growth in Europe, Africa, and the Middle East: A New Chapter Unveiled

By Author

Published on January 30, 2024

Hyatt Hotels Corporation (NYSE: H) is poised for a significant transformation in the hospitality sector across Europe, Africa, and the Middle East (EAME) with an ambitious growth plan outlined for 2024 and beyond. This strategic move follows an exceptional year of deal signings in 2023, as Hyatt aims to solidify its standing as the preferred brand for guests, customers, and owners.

The company reports a record-breaking pipeline, boasting 127,000 rooms globally as of year-end 2023, constituting nearly 40% of its existing portfolio. Noteworthy markets in focus include Spain, the United Kingdom, Italy, Portugal, and Greece.

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As part of its strategic brand expansions, Hyatt introduces AluaSoul Costa Adeje and Palace de Muro. AluaSoul Costa Adeje, slated for a late 2024 opening, is positioned as an Inclusive Collection resort in Tenerife. Simultaneously, Palace de Muro, set to open in 2024, represents a Destination by Hyatt property located in Alcúdia, Mallorca.

These planned projects in Spain, under the ownership of Stoneweg, mark a collaborative effort to drive brand growth in the region. AluaSoul Costa Adeje, featuring 226 rooms, promises a vibrant experience on the Adeje coast in Tenerife, catering to guests seeking a lively and enjoyable getaway. Palace de Muro, with 184 rooms, offers a tranquil retreat near the Albufera natural park, tailored to guests' every need.

Miguel Casas, Managing Director of Stoneweg Hospitality, expresses enthusiasm about these collaborations, emphasizing dedication to growth and excellence in hotel experiences. The joint projects not only strengthen Hyatt's brand presence in the region but also signify the realization of exceptional visions for guests.

Hyatt places a strategic focus on the growing popularity of the all-inclusive segment, intending to expand its Inclusive Collection in 2024. Key openings include Dreams Madeira Resort, Spa & Marina, and Zoëtry Halkidiki Resort & Spa, reflecting the commitment to meeting the evolving preferences of travelers.

The EAME pipeline encompasses over 70 properties across Hyatt's diverse brand collections. The Timeless Collection, marked by significant expansion in 2024, reinforces Hyatt's presence in key primary markets. This includes two additions to the Park Hyatt brand, following the notable opening of Park Hyatt Marrakech in December 2023. Additionally, select service brands such as Hyatt House and Hyatt Place continue to facilitate Hyatt's entry into secondary markets.

The Boundless Collection, featuring four Thompson Hotels properties, including the recently opened Thompson Madrid, aims to deliver best-in-class offerings and unique experiences. In the realm of the Inclusive Collection, luxury all-inclusive resorts continue to offer immersive and elevated experiences, aligning with the changing preferences of travelers.

Hyatt's strategic expansion plan in EAME represents a transformative era in the travel industry. It underscores the company's commitment to delivering exceptional experiences, adapting to evolving guest preferences, and capturing the allure of the growing all-inclusive segment. This bold move promises an exciting chapter for both Hyatt and its guests, reinforcing its position as a preferred hospitality brand in key markets.


ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

By Hariharan U

Published on October 22, 2025

ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.

Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.

“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.

“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.

Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.

With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.

If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.


Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

By Hariharan U

Published on October 22, 2025

Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.

This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.

The upcoming Lemon Tree Resort, Saj by the Mountain will feature:

  • 78 well-appointed rooms offering scenic views

  • A restaurant and a bar serving curated local and global cuisines

  • A banquet hall for events and celebrations

  • A swimming pool and spa for recreation and relaxation

Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.

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