ibis India, part of the Accor brand, has launched a nationwide beach clean-up initiative across Mumbai, Goa, Chennai, and Kochi as part of its ongoing commitment to sustainability and responsible hospitality. The campaign brought together hotel teams, local NGOs, civic authorities, and community volunteers to support cleaner coastlines and encourage greater environmental awareness.

Through coordinated clean-up drives, participants collected plastic waste, litter, and other pollutants from beaches and shoreline areas. The initiative aimed not only to improve the condition of these coastal spaces but also to promote responsible waste disposal practices and marine conservation among local communities.

The campaign comes at a time when plastic pollution continues to pose a growing challenge to India's beaches, rivers, and marine ecosystems. With increasing pressure on urban waste management systems and coastal destinations, especially in popular tourism hubs, community-driven environmental action has become more important than ever.

By organising the clean-up drive across multiple coastal cities, ibis India reinforced its broader sustainability vision of supporting environmental awareness and encouraging collective action for conservation. The initiative also highlighted the importance of preserving shoreline ecosystems that play a key role in supporting local communities, livelihoods, tourism, and biodiversity.

“India’s vast coastline is not only an important ecological asset but also supports millions of livelihoods, communities, and tourism destinations across the country. With a presence across several coastal cities, ibis recognizes the importance of preserving these environments and promoting responsible practices that contribute to their long-term sustainability. Through the beach clean-up drive, the brand brought together employees, local partners, and community members to undertake meaningful action on the ground while fostering greater awareness around responsible waste management and marine conservation. The initiative reflects ibis’ belief that collective action can play a vital role in protecting coastlines and advancing more sustainable destinations for future generations,” said Vineet Mishra, Vice President - Premium, Midscale & Economy Hotels, India & South Asia.

In addition to the clean-up activities, participating ibis hotels conducted community engagement and volunteer-led initiatives to encourage greater public participation in maintaining and protecting waterfront areas. With several properties located near coastal and waterfront destinations, ibis continues to support sustainability-focused programmes that contribute to responsible tourism and environmentally conscious travel experiences across India.