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By Nishang Narayan
Published on June 29, 2025
ibis India has announced an exciting new collaboration with renowned chef and culinary creator Sanjyot Keer, aimed at transforming the guest dining experience across its Spice It restaurants nationwide. This strategic partnership is part of ibis India’s broader initiative to refresh its food and beverage offerings and resonate more deeply with the evolving tastes of today’s travellers.
Founder of Your Food Lab, Chef Sanjyot Keer is celebrated for his unique storytelling and modern interpretations of Indian cuisine. With over two million followers on Instagram and collaborations with global and Indian icons like Ed Sheeran, Ajay Devgn, and Sourav Ganguly, Keer’s dynamic culinary sensibility makes him the perfect partner to infuse ibis India’s dining with fresh energy and creativity.
“We are thrilled to collaborate with Chef Sanjyot Keer in this bold step forward for our dining experiences. His creative approach and cultural relevance perfectly reflect the ibis brand ethos. This partnership redefines what guests can expect from food and beverage at an economy hotel – approachable yet innovative cuisine served with heart,” said Tejus Jose, Director of Operations, ibis & ibis Styles India.
Sharing his excitement, Chef Keer added, “Partnering with ibis India is a wonderful opportunity to bring my culinary vision to life on a national scale. The menu we’ve created blends familiar Indian flavours with a global perspective, resulting in a collection of dishes that are comforting, imaginative, and made to spark conversation. I look forward to guests across the country enjoying this new dining experience.”
This collaboration reinforces ibis India’s commitment to delivering multi-sensory, memorable guest experiences that go beyond the usual expectations of economy hotels. Whether travelling for work or leisure, guests at Spice It can now look forward to a menu that’s thoughtfully crafted to connect people through great food, bold flavours, and a sense of shared enjoyment.
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