ICONiQ Whisky: The Million-Case Milestone

ICONiQ Whisky: The Million-Case Milestone

By Author

Published on October 19, 2023

In a remarkable achievement, ICONiQ Whisky, introduced by Allied Blenders and Distillers (ABD), has rocketed to one million cases in September 2023, just a year after its launch in September 2022. This accomplishment is particularly noteworthy as ICONiQ Whisky is currently available exclusively in the North and East Indian states. In recent weeks, major states in these regions, such as Maharashtra and Telangana, have joined this incredible journey by introducing the whisky to their markets.

The rollout of ICONiQ Whisky was meticulously planned, with a staggered introduction state by state in most parts of North and East India commencing in September 2022. ICONiQ Whisky's unique blend, combining imported Scotch malts aged in bourbon oak casks with matured malts and Indian grain spirits, has resonated strongly with consumers in the regions where it has been introduced. This achievement of reaching one million cases is a significant step towards ABD's strategic transition to a higher value portfolio, particularly in the prestige and above segments.

Bikram Basu, Chief Strategy & Marketing Officer at ABD, expressed confidence in this milestone, stating, “Right at the time of the ICONiQ launch we went on record to say that ‘we are here with something very special, and here to win.’ I am confident that this is the start of many good things to come.”

Within just five years, ABD India has accomplished two major successes with millionaire brands in key and competitive segments of the industry. The first was Sterling Reserve Whisky, which reached five million cases in 2022, and now ICONiQ Whisky has achieved a million cases. This accomplishment is in line with the global success of ABD's Officer’s Choice franchise, which consistently ranks among the top three whiskies in terms of volume in 2022. ABD now boasts a portfolio with four million-plus case selling brands, each comprising 9 liters per case.

It's important to note that Allied Blenders and Distillers Limited is considering an initial public offering of its equity shares, subject to approvals, market conditions, and other considerations. A draft red herring prospectus, dated June 27, 2022, has been filed with the Securities and Exchange Board of India (SEBI). For further information, you can visit SEBI's website or the websites of the Book Running Lead Managers, including ICICI Securities Limited, Axis Capital Limited, Equirus Capital Private Limited, JM Financial Limited, and Kotak Mahindra Capital Company Limited. Please be aware that the Equity Shares have not been registered under the U.S. Securities Act of 1933 and will not be offered or sold within the United States, except under specific exemptions. The offering of Equity Shares is conducted outside the United States in accordance with Regulation S and the relevant laws of each jurisdiction.

The success of ICONiQ Whisky is a testament to ABD's dedication and commitment to providing high-quality products to consumers, and it paves the way for exciting developments in the future.


Haldiram’s Nagpur Expands Its Culinary Delights to Malleshwaram, Bengaluru

Haldiram’s Nagpur Expands Its Culinary Delights to Malleshwaram, Bengaluru

By Nithyakala Neelakandan

Published on April 18, 2024

Haldiram’s Nagpur, a household name synonymous with delectable Indian cuisine, has recently inaugurated its latest restaurant and sweets outlet in the vibrant neighborhood of Malleshwaram, Bengaluru. Nestled within the Gokul Complex, this new establishment offers an enticing culinary experience for travelers, commuters, and food enthusiasts alike.

The grand opening on April 12th marked the debut of Haldiram’s 14th outlet in Bengaluru, showcasing the brand’s continued growth and commitment to delighting customers across India. Boasting an extensive menu, the restaurant invites patrons to indulge in a plethora of offerings, ranging from popular snacks like Aloo Bhujia and Kaju Mixture to authentic Indian delicacies such as Gulab Jamun, Rasmalai, and Raj Kachori. To commemorate the occasion, Haldiram’s is also extending a special breakfast offer, providing a 50% discount on South Indian dishes from 8:00 AM to 11:00 AM until April 30, 2024, exclusively at the Malleshwaram outlet.

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Neeraj Agrawal, Director of Haldiram’s Foods International Pvt Ltd, expressed enthusiasm about the new venture. Agrawal said, “We are excited to announce­ that Haldiram's has opened its 14th outlet in Bengaluru, in the he­art of Malleshwaram. This latest addition underscores our unwavering commitment to delivering delectable sweets and authentic Indian cuisine. We eagerly anticipate welcoming our guests and offering them a memorable dining experience, complete with unparalleled food quality and service excellence.” 

Renowned for its unwavering focus on quality and taste, Haldiram’s continues to innovate while honoring tradition, ensuring that each dining experience is memorable and satisfying. The launch of its latest restaurant in Malleshwaram underscores the brand’s dedication to providing food enthusiasts with an array of authentic flavors and exceptional hospitality.

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About Haldiram’s:

With a rich legacy spanning over eight decades, Haldiram’s has established itself as a leading name in the Indian culinary landscape. Known for its exceptional range of snacks and delectable dishes, the brand is committed to creating memorable dining experiences for its customers. Whether through its restaurants or packaged food products, Haldiram’s remains dedicated to delivering quality and taste that truly delights.


Radico Khaitan Unveils The Kohinoor Reserve Indian Dark Rum

Radico Khaitan Unveils The Kohinoor Reserve Indian Dark Rum

By Nithyakala Neelakandan

Published on April 18, 2024

Radico Khaitan, one of India's largest liquor companies, has launched The Kohinoor Reserve Indian Dark Rum at the IAADFS Summit of the Americas in Florida, USA. The event, held from April 14th to 17th, 2024, showcases the company's commitment to introducing luxury Indian spirits to the global market.

Crafted with precision and sophistication, The Kohinoor Reserve Indian Dark Rum embodies the essence of Indian craftsmanship and tradition. Made through small-batch distillation using fresh cane juice harvested during the North Indian winter season, this rum undergoes a unique maturation process. It is aged in American Oak Barrels previously used for Rampur Indian Single Malt, followed by further maturation in Cognac XO and Vermouth casks.

Abhishek Khaitan, Managing Director of Radico Khaitan, expressed excitement about the launch, highlighting the company's dedication to delivering innovative and refined spirits. He sees The Kohinoor Reserve Indian Dark Rum as a testament to Indian craftsmanship and a symbol of luxury.

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Sanjeev Banga, President of International Business at Radico Khaitan, “We are thrilled to announce the grand unveiling of The Kohinoor Reserve Indian Dark Rum, a true jewel in the crown of the spirits world, at the IAADFS Summit. Crafted with meticulous care and inspired by centuries of tradition, The Kohinoor Reserve Indian Dark Rum embodies the essence of luxury and refinement akin to world renowned Kohinoor Diamond.”

Kunal Madan, Vice President of International Business at Radico Khaitan, says “As we unveil The Kohinoor Reserve Indian Dark Rum at the IAADFS Summit, we invite you to join us in celebrating the artistry and ingenuity behind this extraordinary creation. Experience the epitome of Indian luxury with The Kohinoor Reserve Indian Dark Rum.”

The Kohinoor Reserve Indian Dark Rum will soon be available in global markets, including the USA, UK, EU, Asia, and Global Travel Retail outlets. Packaged in an exquisite glass bottle reminiscent of the Kohinoor Diamond, this rum exudes opulence and sophistication. With an ABV of 43%, it promises a unique drinking experience for connoisseurs worldwide.

Radico Khaitan's foray into the luxury spirits market reaffirms its position as an industry leader committed to innovation and excellence. As the company expands its global footprint, The Kohinoor Reserve Indian Dark Rum stands as a shining example of Indian craftsmanship and tradition in the world of spirits.

Image Source: Business Wire, LinkedIn


Noida's First Metro Coach Restaurant Takes Dining to New Heights

Noida's First Metro Coach Restaurant Takes Dining to New Heights

By Nithyakala Neelakandan

Published on April 17, 2024

If you're someone who loves exploring themed restaurants and unique flavors, Noida has a delightful surprise for you. Imagine dining inside a metro coach, surrounded by the ambiance of a stationary train. Yes, you read that right! The Noida Metro Rail Corporation Ltd. (NMRC) has recently transformed a metro rail coach into a vibrant restaurant, named The Coach, Culinary Express, and Bar, located inside the Noida Sector 137 metro station on the Aqua line.

This innovative initiative aims to offer passengers a quirky fine dining experience within the unique setting of a metro train coach. The restaurant, currently operational on a trial basis, recently had a soft launch. However, the official inauguration is scheduled for April 20, 2024, after which it will be open to the public from 11:30 a.m. to 12 AM.

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The menu at The Coach is diverse, offering a range of multi-cuisine dishes, including a cocktail menu and child-friendly options. According to reports, their Kashmiri kebabs have already become quite popular among food enthusiasts.

The NMRC's decision to venture into commercial activities within the metro network is not new. In the past, they have successfully established small kiosks at metro stations and leased commercial spaces to private companies for business purposes. This innovative approach aims to enhance passenger experiences and generate additional revenue streams.

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The Coach, Culinary Express, and Bar is not just a restaurant; it's a destination offering a unique dining experience. With its quirky ambiance and diverse menu, it's an ideal spot for families, friends, and solo diners alike. Whether you're a food enthusiast or simply looking for something out of the ordinary, The Coach promises an unforgettable dining experience.

So, if you're in Noida and craving a unique culinary adventure, make sure to visit The Coach and indulge in the flavors of a metro train. It's not just a meal; it's an experience!

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