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By Author
Published on October 19, 2023
In a remarkable achievement, ICONiQ Whisky, introduced by Allied Blenders and Distillers (ABD), has rocketed to one million cases in September 2023, just a year after its launch in September 2022. This accomplishment is particularly noteworthy as ICONiQ Whisky is currently available exclusively in the North and East Indian states. In recent weeks, major states in these regions, such as Maharashtra and Telangana, have joined this incredible journey by introducing the whisky to their markets.
The rollout of ICONiQ Whisky was meticulously planned, with a staggered introduction state by state in most parts of North and East India commencing in September 2022. ICONiQ Whisky's unique blend, combining imported Scotch malts aged in bourbon oak casks with matured malts and Indian grain spirits, has resonated strongly with consumers in the regions where it has been introduced. This achievement of reaching one million cases is a significant step towards ABD's strategic transition to a higher value portfolio, particularly in the prestige and above segments.
Bikram Basu, Chief Strategy & Marketing Officer at ABD, expressed confidence in this milestone, stating, “Right at the time of the ICONiQ launch we went on record to say that ‘we are here with something very special, and here to win.’ I am confident that this is the start of many good things to come.”
Within just five years, ABD India has accomplished two major successes with millionaire brands in key and competitive segments of the industry. The first was Sterling Reserve Whisky, which reached five million cases in 2022, and now ICONiQ Whisky has achieved a million cases. This accomplishment is in line with the global success of ABD's Officer’s Choice franchise, which consistently ranks among the top three whiskies in terms of volume in 2022. ABD now boasts a portfolio with four million-plus case selling brands, each comprising 9 liters per case.
It's important to note that Allied Blenders and Distillers Limited is considering an initial public offering of its equity shares, subject to approvals, market conditions, and other considerations. A draft red herring prospectus, dated June 27, 2022, has been filed with the Securities and Exchange Board of India (SEBI). For further information, you can visit SEBI's website or the websites of the Book Running Lead Managers, including ICICI Securities Limited, Axis Capital Limited, Equirus Capital Private Limited, JM Financial Limited, and Kotak Mahindra Capital Company Limited. Please be aware that the Equity Shares have not been registered under the U.S. Securities Act of 1933 and will not be offered or sold within the United States, except under specific exemptions. The offering of Equity Shares is conducted outside the United States in accordance with Regulation S and the relevant laws of each jurisdiction.
The success of ICONiQ Whisky is a testament to ABD's dedication and commitment to providing high-quality products to consumers, and it paves the way for exciting developments in the future.
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By Hariharan U
Published on November 14, 2025
Wendy’s India, in partnership with Rebel Foods, continues to redefine the gourmet QSR experience with the launch of its latest flavour innovation the Cajun Burgers, available in both veg and non-veg variants.
Inspired by the vibrant, spice-rich cuisine of Louisiana, the new lineup brings a bold, creamy, and fiery twist to Wendy’s menu in India. The range features three indulgent options, Cajun Spicy Chicken, Cajun Spicy Paneer, and Cajun Potato, all layered with Wendy’s signature Cajun sauce made from black pepper, red chillies, garlic, herbs, and a dash of lemon. Priced from ₹149, the Cajun Burgers are available across all Wendy’s India outlets and on major delivery platforms including EatSure.
Wendy’s India has carved a niche for itself in the gourmet burger space with its global flavour portfolio, offering creations like Argentina’s Chimichurri, Korea’s fiery Buldak, Mexico’s Nachoburg, America’s BBQ, India’s Tandoori, and the Cheeseblast Burgers. The addition of the Louisiana Cajun series strengthens Wendy’s reputation as the flavour pioneer of India’s burger scene.
The Cajun Burgers have been developed with Indian consumers in mind, especially young, flavour-driven audiences seeking bold and authentic experiences. Combining Louisiana’s essence with India’s love for spice, Wendy’s invites customers to “Taste the Craze from Louisiana”, blending international inspiration with local intensity.
Commenting on the launch, Mohit Mahajan, AVP Marketing, Rebel Foods, said: “As we continue to grow Wendy’s India across the country, our priority is to make bold, never-seen-before flavours easily accessible to consumers everywhere. The Cajun Burgers bring an authentic Louisiana taste story with the punch and indulgence India loves. With our expanding network and delivery reach, we’re excited to bring this unique flavour experience to more cities.”
Currently operating in 200+ kitchens across India, Wendy’s India continues to expand through dine-in and delivery formats, with plans to reach deeper into Tier 1 and Tier 2 cities by year-end. The launch of the Cajun Burgers marks another milestone in the brand’s flavour revolution, a testament to its mission of making global gourmet burgers accessible to Indian consumers.
There’s a new table to come home to Orlo, The Indian Cuisine Restaurant, where every meal feels like family and every flavour says “Aur lo.” Designed as a celebration of India’s culinary heritage and spirit of togetherness, Orlo invites guests to gather, share, and rediscover the joy of dining.
Born from the founders’ desire to create an intimate and inclusive space, Orlo captures the soul of Indian hospitality, where generosity and connection are the true ingredients of every dish. It’s a place that feels as warm as home and as lively as an evening with friends.
Orlo’s menu pays homage to India’s regional diversity through its three defining pillars, Community-Forward, Honest, and Vibrant. Every plate at Orlo is a reflection of India’s rhythm: playful, colourful, and bursting with authenticity. From soulful curries to spiced tikkas and nostalgic desserts, the food honours tradition while embracing contemporary sensibilities.
Orlo transforms through the day, offering two distinct yet harmonious experiences.
By Day, it’s a bright and cheerful urban mess-style restaurant serving wholesome thalis and regional set meals from Punjab, Rajasthan, Bengal, and Assam. The focus is on quick, fresh, and nourishing food that comforts and delights.
By Night, Orlo evolves into a spirited highball bar and elegant dining space overlooking Hyderabad’s iconic Cable Bridge and Durgam Cheruvu. Evenings here flow effortlessly — from sundowners to conversations over cocktails. Each drink at the highball bar is “high on India,” inspired by quarter bottles from thekas, fizzy sodas from paan shops, and summer banta nostalgia, reimagined into refreshing, playful mixes.
Orlo is part of Vikksit Hospitality, a new-age group built on the philosophy of “Intentional Hospitality” — creating genuine human connections through warmth and authenticity. Every detail, from the interiors to the interactions, is designed to make guests feel welcomed, valued, and part of a larger community.
Timings: 12:00 PM – 3:00 PM (Lunch) | 7:00 PM – 11:00 PM (Dinner)Contact: +91 90631 69910 |
By Manu Vardhan Kannan
Published on November 13, 2025
Because childhood is remembered in scoops of laughter, splashes of colour, and delightfully messy, happy moments — Baskin Robbins brings that magic alive this Children’s Day. Whether you’re sharing a treat with your kids or revisiting your own favourite childhood flavours, this celebration is all about simple joys and sweet memories.
The brand invites everyone to slow down, pick their favourite scoop, and fill the day with colour, giggles, and smiles.
Among its cheerful lineup, Cotton Candy Ice Cream swirls pink and purple hues into a carnival of fun, while Splish Splash brings a light, fruity blend of raspberry and blueberry for a picnic-like delight. For a playful twist, Shooting Star combines creamy vanilla, tangy blueberry, and sugar strands that pop with joy, a scoop that’s pure excitement.
For chocolate lovers, Mississippi Mud offers an indulgent dive into triple-chocolate heaven with fudge chunks and brownie cake pieces. The all-time favourite Very Berry Strawberry returns with juicy strawberry pieces in a creamy base that tastes like summer in every bite.
Adding a touch of Italian sophistication, the Blueberry Cheesecake Gelato blends creamy cheesecake swirls with blueberry ribbons, while the Chocolate & Roasted Hazelnut Gelato brings a luxuriously smooth taste enriched with nutty crunch.
To make the day extra special, Baskin Robbins is offering a Buy 1 Scoop, Get 1 FREE deal on 14th November, exclusively at Baskin Robbins parlours.
So this Children’s Day, treat your child and the child in you, to a world of flavour, fun, and fond memories with Baskin Robbins.
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