ICONiQ Whisky: The Million-Case Milestone

ICONiQ Whisky: The Million-Case Milestone

By Author

Published on October 19, 2023

In a remarkable achievement, ICONiQ Whisky, introduced by Allied Blenders and Distillers (ABD), has rocketed to one million cases in September 2023, just a year after its launch in September 2022. This accomplishment is particularly noteworthy as ICONiQ Whisky is currently available exclusively in the North and East Indian states. In recent weeks, major states in these regions, such as Maharashtra and Telangana, have joined this incredible journey by introducing the whisky to their markets.

The rollout of ICONiQ Whisky was meticulously planned, with a staggered introduction state by state in most parts of North and East India commencing in September 2022. ICONiQ Whisky's unique blend, combining imported Scotch malts aged in bourbon oak casks with matured malts and Indian grain spirits, has resonated strongly with consumers in the regions where it has been introduced. This achievement of reaching one million cases is a significant step towards ABD's strategic transition to a higher value portfolio, particularly in the prestige and above segments.

Bikram Basu, Chief Strategy & Marketing Officer at ABD, expressed confidence in this milestone, stating, “Right at the time of the ICONiQ launch we went on record to say that ‘we are here with something very special, and here to win.’ I am confident that this is the start of many good things to come.”

Within just five years, ABD India has accomplished two major successes with millionaire brands in key and competitive segments of the industry. The first was Sterling Reserve Whisky, which reached five million cases in 2022, and now ICONiQ Whisky has achieved a million cases. This accomplishment is in line with the global success of ABD's Officer’s Choice franchise, which consistently ranks among the top three whiskies in terms of volume in 2022. ABD now boasts a portfolio with four million-plus case selling brands, each comprising 9 liters per case.

It's important to note that Allied Blenders and Distillers Limited is considering an initial public offering of its equity shares, subject to approvals, market conditions, and other considerations. A draft red herring prospectus, dated June 27, 2022, has been filed with the Securities and Exchange Board of India (SEBI). For further information, you can visit SEBI's website or the websites of the Book Running Lead Managers, including ICICI Securities Limited, Axis Capital Limited, Equirus Capital Private Limited, JM Financial Limited, and Kotak Mahindra Capital Company Limited. Please be aware that the Equity Shares have not been registered under the U.S. Securities Act of 1933 and will not be offered or sold within the United States, except under specific exemptions. The offering of Equity Shares is conducted outside the United States in accordance with Regulation S and the relevant laws of each jurisdiction.

The success of ICONiQ Whisky is a testament to ABD's dedication and commitment to providing high-quality products to consumers, and it paves the way for exciting developments in the future.


Tubata Opens in Delhi as a Sensory Playground of Flavours and Design

Tubata Opens in Delhi as a Sensory Playground of Flavours and Design

By Manu Vardhan Kannan

Published on August 22, 2025

Delhi’s culinary landscape has welcomed a new and imaginative entrant with the launch of Tubata in Pitampura, introduced by restaurateur Neeraj Aggarwal, over a decade after he unveiled his first venture, Lotus Leaf.

Tubata is not just a restaurant, it has been envisioned as a sensorial playground and a being inspired by the raw forces of nature. According to the release, it is “a mystical creature born from the elements of air, land, and ocean, where bold flavours, evocative design, and elemental spirit come together in perfect balance.”

Sharing his vision, Aggarwal said, “Tubata is not just a restaurant, it’s a feeling. It’s a space to indulge, to celebrate, to disconnect from the noise and reconnect with something primal, something beautiful. It’s refined, imaginative, and unapologetically distinctive.”

Tubata’s identity draws from the harmony of opposing worlds, with its emblem, the leopard, symbolising grace, mastery, and movement. The interiors reflect lush foliage, marine coral, and fluid natural forms, echoing the philosophy that indulgence is not excess, but alignment with nature’s rhythm.

The restaurant’s design presents a mix of unmatched aesthetics, cosy interiors, and a hint of glamour. It takes guests back to an era of good food and good mood, offering a cosmic play of a bespoke global experience. The multi-cuisine menu has been curated by a culinary team driven by curiosity and craft, reimagining familiar flavours while also introducing innovative creations.

Tubata also evolves with time. By day, it offers a soulful, inviting space for relaxed lunches, conversations, or quiet indulgence. By night, the atmosphere shifts as the lights deepen, the drinks flow, and the space transforms into a lively destination filled with rhythm and celebration.

Aggarwal summarised, “With an identity rooted in evolution, transformation, and sensory delight, Tubata is not your regular restaurant, it’s an experience, vibe and memory. With all ingredients amalgamated together, Tubata will surely give you reason to visit again and again.”


McDonald’s India North & East Celebrates 4th App Anniversary with Special Offers

McDonald’s India North & East Celebrates 4th App Anniversary with Special Offers

By Manu Vardhan Kannan

Published on August 21, 2025

McDonald’s India (North and East) is celebrating the 4th anniversary of its app with a host of exciting offers and daily surprises for customers. Since its launch in 2020, the McDonald’s app has grown into a trusted companion for food lovers, making ordering seamless while offering exclusive deals, easy customisation, and rewards that add more value to every meal.

Over the past four years, the app has become a go-to platform for millions of customers, reflecting their trust and love for the brand. It has not only simplified the dining experience but also enhanced it through loyalty-driven rewards and personalised deals.

Sharing his thoughts on the milestone, Mr. Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “We are delighted to celebrate the 4th anniversary of the McDonald’s app together with our customers. This milestone is truly a reflection of their trust and love. The special offers are our way of thanking the millions of McDonald’s fans who have made the app a part of their everyday lives. With exclusive daily value offerings, we hope to make this anniversary month a celebration of great taste, everyday value, and the joy of enjoying McDonald’s favourites with friends and family.”

To mark the occasion, McDonald’s is rolling out a month-long celebration filled with app-exclusive offers. Customers can enjoy surprises like Buy 2 Get 1 Free deals, offers such as Buy 2 Burgers and get a Pizza McPuff free, or Buy 2 Medium Fries and get 1 free. From burgers and fries to wraps and soft drinks, these exciting deals give customers more reasons to enjoy their favourites with loved ones.

The anniversary offers will run until 7th September 2025, with fresh surprises every day of the week, ensuring there’s always something new to look forward to.

The McDonald’s App, available on Android and iOS, provides a personalised and convenient way for customers to order dine-in, takeaway, or drive-thru, while also unlocking exclusive offers available only on the app.

So, download the McDonald’s App today and join the celebration!


Far & East at Four Seasons Bengaluru Introduces Unlimited Dimsum Lunch

Far & East at Four Seasons Bengaluru Introduces Unlimited Dimsum Lunch

By Hariharan U

Published on August 21, 2025

Far & East, the Pan-Asian specialty restaurant at Four Seasons Hotel Bengaluru, has unveiled its latest culinary experience, the Unlimited Dimsum Lunch. Perched on the 21st floor with sweeping views of the city, the offering transforms weekday lunches into a luxurious mid-day escape.

The menu is designed by Chef Wong Chin Sheong, fondly known as Chef Wong, who brings his mastery of Cantonese cuisine to the table. Guests can enjoy an extensive selection of vegetarian and non-vegetarian dim sum, along with mains and desserts, making it a complete and indulgent lunch experience.

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Highlights include delicate bites such as Steamed Pork Dumpling and Classic Chicken Shumai, as well as bolder flavours like Sichuan Spicy Chicken Dumpling and Yang Rou Jiao. Comforting options like Steamed Chicken and Water Chestnut Dumpling and Chicken Jiaozi add variety, while artisanal ice creams and sorbets provide a refreshing finish.

The Unlimited Dimsum Lunch is available daily from 12:30 pm to 3:30 pm. The experience is more than just dining it’s an invitation to slow down, savour authentic flavours, and enjoy the elegance of Four Seasons hospitality against a panoramic city backdrop

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