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By Author
Published on October 19, 2023
In a remarkable achievement, ICONiQ Whisky, introduced by Allied Blenders and Distillers (ABD), has rocketed to one million cases in September 2023, just a year after its launch in September 2022. This accomplishment is particularly noteworthy as ICONiQ Whisky is currently available exclusively in the North and East Indian states. In recent weeks, major states in these regions, such as Maharashtra and Telangana, have joined this incredible journey by introducing the whisky to their markets.
The rollout of ICONiQ Whisky was meticulously planned, with a staggered introduction state by state in most parts of North and East India commencing in September 2022. ICONiQ Whisky's unique blend, combining imported Scotch malts aged in bourbon oak casks with matured malts and Indian grain spirits, has resonated strongly with consumers in the regions where it has been introduced. This achievement of reaching one million cases is a significant step towards ABD's strategic transition to a higher value portfolio, particularly in the prestige and above segments.
Bikram Basu, Chief Strategy & Marketing Officer at ABD, expressed confidence in this milestone, stating, “Right at the time of the ICONiQ launch we went on record to say that ‘we are here with something very special, and here to win.’ I am confident that this is the start of many good things to come.”
Within just five years, ABD India has accomplished two major successes with millionaire brands in key and competitive segments of the industry. The first was Sterling Reserve Whisky, which reached five million cases in 2022, and now ICONiQ Whisky has achieved a million cases. This accomplishment is in line with the global success of ABD's Officer’s Choice franchise, which consistently ranks among the top three whiskies in terms of volume in 2022. ABD now boasts a portfolio with four million-plus case selling brands, each comprising 9 liters per case.
It's important to note that Allied Blenders and Distillers Limited is considering an initial public offering of its equity shares, subject to approvals, market conditions, and other considerations. A draft red herring prospectus, dated June 27, 2022, has been filed with the Securities and Exchange Board of India (SEBI). For further information, you can visit SEBI's website or the websites of the Book Running Lead Managers, including ICICI Securities Limited, Axis Capital Limited, Equirus Capital Private Limited, JM Financial Limited, and Kotak Mahindra Capital Company Limited. Please be aware that the Equity Shares have not been registered under the U.S. Securities Act of 1933 and will not be offered or sold within the United States, except under specific exemptions. The offering of Equity Shares is conducted outside the United States in accordance with Regulation S and the relevant laws of each jurisdiction.
The success of ICONiQ Whisky is a testament to ABD's dedication and commitment to providing high-quality products to consumers, and it paves the way for exciting developments in the future.
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By Manu Vardhan Kannan
Published on May 17, 2025
Crowne Plaza Ahmedabad City Centre is bringing Rajasthan’s royal kitchens to life with the launch of its exclusive food festival, “Mewar to Marwar – Flavours of Royalty,” taking place from 17th to 25th May 2025 at the hotel’s signature restaurant, Essence.
This immersive dining experience takes guests on a culinary journey through the distinct flavours of Mewar and Marwar, the iconic regions of Rajasthan. From earthy and spicy dishes to festive and hearty classics, the festival menu showcases the richness of royal Rajasthani cuisine.
Guests can savour timeless dishes like Ker Sangri, Gatte Ki Sabzi, and the much-loved Dal Baati Churma, along with fiery specialties such as Laal Maas. Meat lovers will be treated to succulent Lamb Chops, perfectly grilled to match the grandeur of the royal fare.
For those with a sweet tooth, traditional desserts like Ghewar add a perfect finish to the royal spread. Each dish is prepared using local spices and traditional slow-cooking techniques, ensuring a flavourful and authentic experience.
Executive Chef Somnath Deb commented, “With ‘Mewar to Marwar,’ we’ve recreated the grandeur of Rajasthani royal kitchens. Every dish reflects authenticity, right from our use of local spices to traditional slow-cooking techniques. It’s a tribute to Rajasthan’s timeless culinary legacy.”
Adding to the sentiment, Suraj Kumar Jha, General Manager at Crowne Plaza Ahmedabad City Centre, said, “At Crowne Plaza Ahmedabad, we constantly strive to bring immersive culinary experiences to our guests. This festival is our ode to India’s rich cultural mosaic — and a chance for our patrons to savour the true flavours of Rajasthan’s royal heritage.”
Guests can indulge in this regal feast from 7:00 PM to 11:00 PM during the festival period, set against a backdrop of elegance and tradition at Essence, the hotel’s renowned all-day dining restaurant.
Bangalore’s Ironhill Bengaluru is serving up a delicious experience for food and beer lovers with its latest Dim Sum Delights offering. Located at Marathahalli, this experience celebrates a range of flavour-packed dim sums paired with Ironhill’s signature craft brews.
Guests can savour the Ruby & Pillow, a vibrant and refreshing dim sum, the aromatic Chicken Cilantro, and the bold, spicy Chicken Chettinad—each crafted to offer a distinct flavour and satisfying bite.
Whether it’s a midweek pick-me-up or a weekend indulgence, these dim sums pair seamlessly with Ironhill’s craft beers or a light, crisp lager, creating a balanced and fulfilling culinary experience.
Ideal for casual catch-ups or memorable food moments, Ironhill ensures every visit ends on a happy note.
Where: Ironhill Marathahalli, Sy No. 90, 7 & 90/8, Marathahalli - Sarjapur Outer Ring Road, beside Radisson Blu, Marathahalli, Bengaluru
If you’re craving bold flavours and refreshing brews, Ironhill’s Dim Sum Delights are ready to impress.
By Nishang Narayan
Published on May 16, 2025
Muro Bengaluru is all set to celebrate World Paloma Day on May 22nd with their signature Paloma cocktail, expertly crafted by Bar Manager Sahil Essani. This cocktail is a refreshing blend of Patrón Silver, Cruz de Fuego Espadín Mezcal, fresh grapefruit, sugar, soda, and just a hint of salt, finished with a vibrant slice of grapefruit.
Bright, bold, and full of fresh citrus flavors with a subtle smoky touch, this drink perfectly captures the spirit of the day. Whether you’re looking to unwind or celebrate, Muro’s Paloma promises great taste and good vibes.
Join Muro Bengaluru on May 22nd to raise a glass to World Paloma Day and enjoy this delightful cocktail.
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