ICONiQ Whisky: The Million-Case Milestone

ICONiQ Whisky: The Million-Case Milestone

By Author

Published on October 19, 2023

In a remarkable achievement, ICONiQ Whisky, introduced by Allied Blenders and Distillers (ABD), has rocketed to one million cases in September 2023, just a year after its launch in September 2022. This accomplishment is particularly noteworthy as ICONiQ Whisky is currently available exclusively in the North and East Indian states. In recent weeks, major states in these regions, such as Maharashtra and Telangana, have joined this incredible journey by introducing the whisky to their markets.

The rollout of ICONiQ Whisky was meticulously planned, with a staggered introduction state by state in most parts of North and East India commencing in September 2022. ICONiQ Whisky's unique blend, combining imported Scotch malts aged in bourbon oak casks with matured malts and Indian grain spirits, has resonated strongly with consumers in the regions where it has been introduced. This achievement of reaching one million cases is a significant step towards ABD's strategic transition to a higher value portfolio, particularly in the prestige and above segments.

Bikram Basu, Chief Strategy & Marketing Officer at ABD, expressed confidence in this milestone, stating, “Right at the time of the ICONiQ launch we went on record to say that ‘we are here with something very special, and here to win.’ I am confident that this is the start of many good things to come.”

Within just five years, ABD India has accomplished two major successes with millionaire brands in key and competitive segments of the industry. The first was Sterling Reserve Whisky, which reached five million cases in 2022, and now ICONiQ Whisky has achieved a million cases. This accomplishment is in line with the global success of ABD's Officer’s Choice franchise, which consistently ranks among the top three whiskies in terms of volume in 2022. ABD now boasts a portfolio with four million-plus case selling brands, each comprising 9 liters per case.

It's important to note that Allied Blenders and Distillers Limited is considering an initial public offering of its equity shares, subject to approvals, market conditions, and other considerations. A draft red herring prospectus, dated June 27, 2022, has been filed with the Securities and Exchange Board of India (SEBI). For further information, you can visit SEBI's website or the websites of the Book Running Lead Managers, including ICICI Securities Limited, Axis Capital Limited, Equirus Capital Private Limited, JM Financial Limited, and Kotak Mahindra Capital Company Limited. Please be aware that the Equity Shares have not been registered under the U.S. Securities Act of 1933 and will not be offered or sold within the United States, except under specific exemptions. The offering of Equity Shares is conducted outside the United States in accordance with Regulation S and the relevant laws of each jurisdiction.

The success of ICONiQ Whisky is a testament to ABD's dedication and commitment to providing high-quality products to consumers, and it paves the way for exciting developments in the future.


Lyla Bombay Launches Candlelight Singalong Wednesdays

Lyla Bombay Launches Candlelight Singalong Wednesdays

By Hariharan U

Published on April 27, 2026

Lyla Bombay marks its second anniversary with the launch of Candlelight Singalong Wednesdays, a weekly experience designed to transform midweek evenings into something more intimate and engaging.

Set in the heart of Bandra Kurla Complex, the concept reimagines the traditional dining experience by blending live music, shared moments, and ambient dining. As the evening unfolds, the space transitions into a candlelit setting where guests become part of the experience, blurring the lines between performer and audience.

Rather than a structured concert or karaoke format, the evening is designed to feel effortless and organic. Familiar songs, a relaxed atmosphere, and a sense of collective participation create an experience that is both lively and personal.

Complementing the ambiance is a curated menu featuring signature dishes such as Prawns Moilee, truffle mushroom risotto, and stuffed ravioli, offering a balance of comfort and indulgence. The culinary offering aligns with the overall experience—refined yet approachable.

The introduction of Candlelight Singalong Wednesdays is part of Lyla’s broader anniversary celebrations, which also include a refreshed globally inspired all-day menu and an expanded lineup of weekend experiences. Together, these initiatives reflect the brand’s evolving approach to experiential dining.

By combining music, mood, and cuisine, Lyla Bombay continues to position itself as a destination for immersive social experiences, where dining goes beyond the plate to create memorable, shared moments


Soraia Introduces New Summer Menu in Mumbai

Soraia Introduces New Summer Menu in Mumbai

By Manu Vardhan Kannan

Published on April 27, 2026

Soraia in Mumbai is welcoming the summer season with a new menu that brings together bold flavours and a thoughtfully designed dining experience. Alongside the menu, the restaurant’s signature glasshouse has been refreshed with a floral installation, creating a bright and relaxed setting for slow, easy afternoons.

Blending European finesse with Indian flavours, the menu focuses on dishes that feel both familiar and fresh. Some of the key highlights include Butter Chicken Neapolitana, Soraia Fire Chicken, Truffle Chicken Tikka, and the Tandoori Lamb Rack with Shiraz jus, each bringing a mix of comfort and creativity.

Adding a playful touch, the menu introduces a range of fusion crepes and tacos that are light yet indulgent. Dishes like the Dal Makhani & Truffle Naan Zinger and Chicken Tikka Masala Crepe stand out for their rich and layered flavours. The Mutton Sukka Taco brings in coastal spice, while the Tandoori Paneer & Pine Nut Crepe offers a balanced bite. Other options include Pao Bhaji Naan Zinger, Paneer Khurchan Kulcha Taco, Makhni Chicken Kulcha Taco, and Chicken Seekh Kebab Kulcha Taco.

For those looking for something lighter, the menu features refreshing salads and cold plates such as Shakarkandi Chaat, Avocado Chaat with Tamarind Glaze, and the Soraia Classic Caesar, keeping the flavours seasonal and easy.

The small plates section continues to focus on bold and shareable bites. Options like Crispy Thecha Potatoes, Chaat Bombs, Fire Roasted Corn Riblets, Konkani Kokum Prawns, and Ah’sam Paratha Ghee Roast Chicken are designed for casual, flavour-packed dining.

The mains bring together comfort and technique, with dishes like Prawn Balchao Linguine offering a strong Goan touch. The Soraia BBQ Grilled Chicken and Grilled Salmon with beurre blanc add a refined element, while the Soraia Lobster Roll with togarashi mayo in a housemade brioche brings in a touch of indulgence. Vegetarian dishes such as Nadru Makhni Pappardelle, Tofu Ghee Roast, and Veg Dhansak round out the selection.

Desserts continue the mix of nostalgia and indulgence, featuring Soraia Trifle, Skillet Crack Pie, Kulfi Baked Alaska, Rasmalai Tres Leches, and Tiramisu Bomboloni, offering something for every kind of sweet craving.

The new summer menu is now available at Soraia, bringing together food, design, and seasonal elements into one seamless experience.

  • What: Soraia’s New Summer Menu & Floral Glasshouse Experience
  • When: Throughout the Summer Season
  • Where: Soraia, Mahalakshmi, Mumbai

403 Forbidden Bar Hosts Chef Takeover with Priyam Chatterjee and Rishabh Seal

403 Forbidden Bar Hosts Chef Takeover with Priyam Chatterjee and Rishabh Seal

By Hariharan U

Published on April 26, 2026

403 Forbidden Bar is set to host a two-day Chef Takeover as part of its 403 OVERRIDE FIREWALL X series, featuring Priyam Chatterjee and Rishabh Seal on April 25 and 26.

Positioned as a high-intent, limited-period dining experience, the collaboration brings together two distinct culinary perspectives, blending heritage-driven narratives with contemporary interpretation. Designed as an immersive format, the takeover moves beyond conventional dining to present a structured and non-replicable culinary journey.

Chef Priyam Chatterjee, known for his progressive approach to modern Indian cuisine, brings a style shaped by classical technique and global exposure. His cooking focuses on elevating familiar flavours through precision and refined execution.

Chef Rishabh Seal complements this with a culinary philosophy rooted in cultural memory and subtle innovation, presenting dishes that balance regional influences with a contemporary lens.

Together, the chefs introduce a bespoke menu built around the theme “From Heritage to Haute Cuisine Reimagined”, where traditional flavours are reinterpreted using modern techniques. The experience unfolds as a layered, sensory journey, encouraging guests to engage with each course as part of a larger narrative.

image

The culinary offering is paired with the bar’s technique-driven cocktail programme, where methods such as distillation, clarification, and infusion are used to create drinks that align closely with the menu, enhancing the overall experience.

Set within a space inspired by the concept of a digital 403 access denied code, the venue is designed to encourage guests to disconnect from external distractions and immerse themselves fully in the experience. From lighting and sound to service, every element is curated to create a cohesive and engaging environment.

image

Speaking on the collaboration, Chef Priyam Chatterjee noted that the experience focuses on storytelling through food, presenting familiar flavours in a way that feels both intuitive and unexpected. Chef Rishabh Seal added that the menu aims to respect traditional roots while allowing flavours to evolve naturally.

Aman Dua, Co-Founder of 403 Forbidden Bar, highlighted that the series is designed as a platform for chefs with distinct culinary voices to engage with the space in a meaningful and immersive format.

With limited seating, the takeover offers a rare, experiential dining format, bringing together craft, creativity, and narrative-led cuisine in one of Bengaluru’s most conceptually distinctive venues.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.