ICONiQ Whisky: The Million-Case Milestone

ICONiQ Whisky: The Million-Case Milestone

By Author

Published on October 19, 2023

In a remarkable achievement, ICONiQ Whisky, introduced by Allied Blenders and Distillers (ABD), has rocketed to one million cases in September 2023, just a year after its launch in September 2022. This accomplishment is particularly noteworthy as ICONiQ Whisky is currently available exclusively in the North and East Indian states. In recent weeks, major states in these regions, such as Maharashtra and Telangana, have joined this incredible journey by introducing the whisky to their markets.

The rollout of ICONiQ Whisky was meticulously planned, with a staggered introduction state by state in most parts of North and East India commencing in September 2022. ICONiQ Whisky's unique blend, combining imported Scotch malts aged in bourbon oak casks with matured malts and Indian grain spirits, has resonated strongly with consumers in the regions where it has been introduced. This achievement of reaching one million cases is a significant step towards ABD's strategic transition to a higher value portfolio, particularly in the prestige and above segments.

Bikram Basu, Chief Strategy & Marketing Officer at ABD, expressed confidence in this milestone, stating, “Right at the time of the ICONiQ launch we went on record to say that ‘we are here with something very special, and here to win.’ I am confident that this is the start of many good things to come.”

Within just five years, ABD India has accomplished two major successes with millionaire brands in key and competitive segments of the industry. The first was Sterling Reserve Whisky, which reached five million cases in 2022, and now ICONiQ Whisky has achieved a million cases. This accomplishment is in line with the global success of ABD's Officer’s Choice franchise, which consistently ranks among the top three whiskies in terms of volume in 2022. ABD now boasts a portfolio with four million-plus case selling brands, each comprising 9 liters per case.

It's important to note that Allied Blenders and Distillers Limited is considering an initial public offering of its equity shares, subject to approvals, market conditions, and other considerations. A draft red herring prospectus, dated June 27, 2022, has been filed with the Securities and Exchange Board of India (SEBI). For further information, you can visit SEBI's website or the websites of the Book Running Lead Managers, including ICICI Securities Limited, Axis Capital Limited, Equirus Capital Private Limited, JM Financial Limited, and Kotak Mahindra Capital Company Limited. Please be aware that the Equity Shares have not been registered under the U.S. Securities Act of 1933 and will not be offered or sold within the United States, except under specific exemptions. The offering of Equity Shares is conducted outside the United States in accordance with Regulation S and the relevant laws of each jurisdiction.

The success of ICONiQ Whisky is a testament to ABD's dedication and commitment to providing high-quality products to consumers, and it paves the way for exciting developments in the future.


Haldiram’s Unveils Holi Hampers with “Holi Ke Rang, Gujiya Aur Thandai Ke Sang”

Haldiram’s Unveils Holi Hampers with “Holi Ke Rang, Gujiya Aur Thandai Ke Sang”

By Hariharan U

Published on February 25, 2026

As vibrant gulal fills the air and festive music sets the mood, Haldiram's ushers in the Holi season with a specially curated festive range under its campaign, “Holi Ke Rang, Gujiya Aur Thandai Ke Sang.” The initiative celebrates the joy of togetherness, indulgence, and the timeless pairing of colours with classic festive flavours.

Blending tradition with modern celebrations, Haldiram’s Holi collection captures the essence of rangon ki dhoom dhaam, laughter shared with loved ones, and tables adorned with festive favourites. Whether it is a lively Holi party, thoughtful gifting, or a family gathering, the brand’s curated hampers and assortments are designed to add warmth and sweetness to every celebration.

At the centre of the festive spread is Haldiram’s iconic Gujiya range. The Kesar Gujiya stands out with its delicate preparation using premium saffron, lending a rich aroma, natural golden hue, and royal flavour to every bite. Its crisp outer shell encases a luscious mawa (khoya) filling, delivering the melt-in-the-mouth indulgence associated with authentic Holi traditions.imageComplementing the classic is the Coconut Dry Fruit Gujiya, generously filled with coconut shavings and premium dry fruits, offering a satisfying balance of crunch and sweetness. Together, the Gujiya selection brings back the nostalgic taste of Holi while catering to evolving festive preferences.

No Holi celebration is complete without thandai, and the festive range pairs seamlessly with chilled, flavourful servings of the traditional drink. The combination of gujiya and thandai ensures every colourful moment is accompanied by familiar, comforting flavours.

In addition to sweets, customers can explore Haldiram’s special chaat and snackable range, perfect for house parties and festive gatherings, adding a savoury twist to the sweet indulgence.

The Holi collection is available across Haldiram’s stores, including outlets in North Delhi. Customers can also place orders via Swiggy and Zomato, making festive treats easily accessible at home


Piccolino Italian Taproom Debuts Refined Italian Dining in Navi Mumbai

Piccolino Italian Taproom Debuts Refined Italian Dining in Navi Mumbai

By Manu Vardhan Kannan

Published on February 25, 2026

A new Italian dining destination is ready to add fresh energy to Navi Mumbai’s food scene with the launch of Piccolino Italian Taproom. Designed as an all-day vegetarian space, the restaurant brings together relaxed European charm, handcrafted Italian food, and a modern taproom experience under one roof.

Inspired by the easy-going vibe of European plazas, Piccolino is created as a warm and welcoming space for every kind of gathering. From leisurely lunches and coffee catch-ups to family dinners, intimate dates, and lively evenings with friends, the restaurant is positioned as a seamless all-day destination that celebrates everyday moments.

At the core of Piccolino’s kitchen is a strong focus on honest, from-scratch cooking. Fresh pasta is rolled and shaped every morning, pizza dough is fermented for 24 hours to achieve the right texture, and breads, sauces, and dips are prepared in-house daily. The menu highlights premium produce, mature cheeses, and carefully sourced ingredients, staying true to Italian traditions while keeping flavours clean and comforting.

Some of the menu’s standout favourites include the rich Pesto Burrata Pizza, the Stuffed Ravioli with Pesto Calabrese, and the popular Spinach & Corn Croconte. For smaller bites, options like Picco Crisps and Parmesan Garlic Knots set the tone for shared dining, while the Classic Tiramisu rounds off the meal with a familiar and comforting finish.

The beverage programme follows the same attention to detail. The taproom features a curated selection of craft beers, meads, and ciders on tap, along with a thoughtfully put-together global wine list. Popular pours include the American Dream West Coast IPA, Guava Chilli, Berrylicious, and Mango Peach, adding a fun and contemporary layer to the dining experience.

Among the early movers in the region, Piccolino also introduces an elevated range of Zero Proof Cocktails in Navi Mumbai. These alcohol-free options are crafted for guests who prefer mindful drinking, without compromising on flavour or presentation.

With its polished yet friendly ambience, ingredient-led Italian menu, and vibrant taproom feel, Piccolino Italian Taproom is set to become a neighbourhood favourite in Navi Mumbai, whether for a morning espresso, a relaxed afternoon meet-up, or a long evening over food and drinks.

  • What: Piccolino comes to Navi Mumbai
  • When: March
  • Where: 6th Floor, Le Meridian, Plot no D-33, Navi Mumbai, Maharashtra 400705


Café Amudham Expands to West Delhi with Third Outlet in Punjabi Bagh

Café Amudham Expands to West Delhi with Third Outlet in Punjabi Bagh

By Manu Vardhan Kannan

Published on February 24, 2026

Café Amudham, known for its contemporary take on authentic South Indian cuisine, has launched its third outlet in Punjabi Bagh, West Delhi. The opening marks an important milestone in the brand’s growing presence in the capital and its steady expansion across key urban markets.

Guided by its philosophy of ‘Good Food Happiness’, Café Amudham blends authentic South Indian flavours with a modern urban dining style. The menu is thoughtfully curated to balance tradition and everyday comfort, while the dining spaces are designed to feel warm, friendly, and casual. The new Punjabi Bagh outlet carries forward the brand’s signature Mediterranean detailing, offering a relaxed setting for daily dining.

With this addition, Café Amudham brings its premium yet approachable QSR experience to West Delhi’s vibrant food scene. The focus remains on quality ingredients, consistency, and authenticity, values that have helped the brand build a loyal following across its locations.

Speaking about the Punjabi Bagh outlet, Priyanka Rudrappa, CEO of Café Amudham, said, “Our Punjabi Bagh outlet reflects Café Amudham's continued growth in Delhi. West Delhi has a strong appreciation for food prepared with integrity and authentic flavour. We remain committed to staying true to our South Indian roots while creating warm, contemporary spaces where guests can experience comfort, sustainability, and the joy of good food.”

Ankur Shukla, Director – Operations, Strategy & Growth, Café Amudham, added, “Our new store at Punjabi Bagh is a big step toward bringing the richness of South Indian culinary heritage to West Delhi. We aim to create a warm, modern environment where guests can enjoy both traditional and regional dishes while having a significant impact on the Punjabi Bagh.”

The Punjabi Bagh outlet joins Café Amudham’s existing locations in Delhi and Bengaluru, reflecting the brand’s focus on thoughtful expansion while remaining rooted in its South Indian culinary heritage.

Outlet Details:

  • Time: 08 am onwards till 12 at night

  • Venue: 5C, Punjabi Bagh West, Ground Floor, North West, Avenue Club Road, New Delhi – 110026.

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