iD Fresh Food has announced the appointment of Gaurav Kwatra as its new Chief Marketing Officer (CMO). A seasoned marketing and business leader, Kwatra brings over two decades of expertise in building and leading some of the most iconic global and Indian brands.

In his new role, Kwatra will be at the forefront of iD Fresh’s marketing and brand-building strategies, focusing on accelerating market expansion and enhancing customer engagement.

A Proven Leader in Food and Beverages

Kwatra’s career spans 20 years with industry giants like Nestle and Britannia, where he led impactful marketing campaigns and introduced innovative strategies that drove disruptive growth and profitability. Known for his ability to rejuvenate brands and spearhead successful ventures, he has earned a reputation as a results-oriented leader.

Leadership Vision

Commenting on the appointment, Rajat Diwaker, CEO (India), iD Fresh Food, said, “We are thrilled to welcome Gaurav Kwatra to the iD Fresh family. With his deep expertise in brand-building and innovation across global and Indian markets, we are confident that Gaurav will bring a fresh perspective and energy to our journey. His track record of success and passion for driving consumer-centric strategies align perfectly with our mission to bring clean, high-quality fresh food to every household. This leadership appointment marks an exciting new chapter as we continue to strengthen our presence in India and beyond.”

Kwatra’s Vision for iD Fresh

Expressing his excitement, Gaurav Kwatra said, “I am excited to join iD Fresh at such an important time in the company’s growth journey. iD Fresh has built a solid brand with a strong sense of commitment to delivering high-quality, clean, fresh food products. What resonates most with me is the bedrock of strong values on which the company is built. I look forward to enhancing iD Fresh’s market presence and creating deeper connections with our consumers.”

A Bright Future Ahead

With Kwatra’s appointment, iD Fresh aims to further its mission of bringing fresh, high-quality food to households, strengthening its foothold in India and expanding its global presence.